November 14, 2025
Abu Dhabi Press Club launched, Faisal bin Huraiz named director
Abu Dhabi Media Office has announced the launch of the Abu Dhabi Press Club and the appointment of Faisal bin Huraiz as its director.…
RECENT NEWS
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November 13, 2025
Omnicom–IPG merger sparks consolidation and potential 500 job cut fears across GCC agencies
As Omnicom’s US$13 billion takeover of IPG nears completion this month, speculation is intensifying across the GCC advertising sector about an impending wave of…
Read moreNovember 13, 2025
Don’t chase vanity metrics, prioritize growth over clicks
Paras Raichura, Founder & CEO, PNdigital Clicks, impressions, and followers might make your marketing report look impressive, but they rarely reflect business growth. And…
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November 12, 2025
MCN and Foxpush Team Up to Supercharge Data-Driven Advertising in MENA
MCN (Middle East Communications Network), has announced a strategic partnership with leading AdTech firm Foxpush, a leading AdTech and data solutions provider, to scale…
Read moreNovember 11, 2025
Leveling Up Marketing: How Saudi’s Gaming Boom Is Drawing Global Brands
As Saudi Arabia accelerates its ambitions to become a global gaming hub, ESL FACEIT Group’s new esports venue in Riyadh offers marketers a powerful…
Read moreNovember 11, 2025
Experiential Marketing: 10 consumer trends reshaping the MarTech industry in 2025
By Ganesh Iyer, Founder & Managing Director, FLC Marketing Group In the GCC’s ever-evolving marketing landscape, 2025 has marked a turning point. It’s not…
Read moreNovember 11, 2025
Riyadh’s ultimate lifestyle forum Hia Hub postponed till Feb 2026
Hia Hub, Riyadh’s ultimate lifestyle forum hosted by Hia Magazine, has been missing from Saudi’s social calendar this November. Traditionally held around the same…
Read moreNovember 10, 2025
Qatar among 14 markets to get Amazon’s budget shopping App
Saudi Arabia and the UAE already use the under-$10 Amazon Bazaar, which incorporates gamified features. Qatar is among the 14 markets in which Amazon…
Read moreNovember 10, 2025
Reimagining the Road Ahead: How GM Is Driving the Future of Human-Centric Marketing
Furrukh Jawaid, CMO of General Motors Africa and Middle East, speaks to Communicate on the new era where AI, creativity, and emotion converge to…
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November 10, 2025
The AI Agency Paradox: Big Talk, Small Moves
By Nadeem Ibrahim AI isn’t coming, it’s here. It’s working. And it’s quietly redrawing how value is created across sectors, especially in marketing and…
Read moreNovember 7, 2025
The New Hospitality Journey: Connecting with Guests via AR
In today’s hospitality landscape, luxury isn’t just about physical space; it’s also about how well a brand can connect with customers through significant digital…
INTERVIEWS
Reimagining the Road Ahead: How GM Is Driving the Future of Human-Centric Marketing
Read moreFurrukh Jawaid, CMO of General Motors Africa and Middle East, speaks to Communicate on the new era where…
Real winners are brands that connect meaningfully with people
Read moreKarim Fouad, Head of Brand and Media, talabat, says cultural relevance, emotional resonance, and frictionless experiences drive sustainable…
Kostas Deligiannis of GE Healthcare on the health momentum in the region.
Read moreThe Middle East is leading the healthcare market, with huge investments driving infrastructural growth across the GCC. What…
Maya Waked’s take on music as a cultural and communications bridge
Read moreYou seem to be in-between two cultures, the Lebanese and the Canadian, can you tell us what each…
Aya Hammad on launching season 7 of The Wonderfully Weird World of Gumball and the activations that went along
Read moreThe Wonderfully Weird World of Gumball is now here/launched, can you explain how much this series attracts children,…
EVENTS & PEOPLE
Read moreNovember 6, 2025
NextM Dubai: Leaders to chart the future of integrated media in AI world
WPP Media MENA will be organizing a half-day summit, ‘NextM: The Canopy Effect’, in November, which will be a ‘strategic briefing crafted for leaders…
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November 5, 2025
Carla Sertin Appointed Head of Editorial Content for WIRED Middle East
WIRED has appointed Carla Sertin as the new Head of Editorial Content for WIRED Middle East, effective November 10, 2025. Based in Dubai, Sertin…
Read moreNovember 4, 2025
Jim Coleman is EMEA CEO of We Are Social
We Are Social, the global socially-led creative agency, on Monday announced the promotion of Jim Coleman to CEO for the Europe, the Middle East, and…
EDITOR'S HIGHLIGHTS
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September 25, 2025
TOP 20 CEOs in the Advertising Industry
The Communicate Top 20 CEOs in Advertising shortlist spotlights the leaders reinventing marketing across the region: the strategists, risk-takers, and boldest innovators whose decisions…
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September 18, 2025
Chasing Virality Sugar Highs in a Low-Attention World
Virality is having a moment, or rather, it is the moment. Remember when brands obsessed over product quality, packaging, and that elusive “brand love”…
Read moreSeptember 9, 2025
$106 billion and rising: UAE and Saudi brands reclaim growth momentum
The resilience and determination of the Middle East’s two largest economies is evident in the 2025 ranking of the Kantar BrandZ Most Valuable Emirati…
