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Rebuilding Trust

Transparency in the storm: How the GCC managed crisis communication

In the first 24 hours after the Gulf conflict erupted on February 28, more than a thousand drones and ballistic missiles were intercepted across the region.…

REBUILDING-TRUST

UAE firms stay upbeat amid disruption, says Publicis report

Business leaders in the UAE remain confident about the country’s growth prospects despite a recent period of regional disruption, according to a new report released by…

REBUILDING-TRUST

Marketing in crisis: Lessons from the GCC

A PR agency owner recently found herself doing the one thing clients never hire her for: pulling the plug. Ellie, Founder of KPR, had a major…

REBUILDING-TRUST

Saudi fragrance market remains strong despite regional uncertainty: Ajmal CEO

Amid ongoing geopolitical tensions and global economic uncertainty, Saudi Arabia’s retail sector continues to demonstrate resilience, supported by strong consumer demand and the long-term vision of…

REBUILDING-TRUST
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Peekapak opens free wellbeing programme access for GCC schools amid extended online learning

Peekapak has opened free access to its full K–12 wellbeing education programme for schools and educators across the GCC as institutions continue to deal with extended…

REBUILDING-TRUST

The Strategy of Calm: How the GCC Built a Crisis Communications Playbook in Real Time

Saturday, February 28th, began quietly enough, with a subtle ripple of messages on WhatsApp, posts on social media, and alerts flickering through newsrooms. In hours, a…

INSIGHTS

Dubai boosts marketing push to protect global image amid regional tensions: report

Dubai has intensified its global marketing and communications efforts to reinforce its reputation as a safe tourism and business hub despite security concerns arising from the…

NEWS

In the age of deepfakes, brands must earn trust daily: Ibrahim Hasan

As AI-generated deepfakes and misinformation reshape the digital landscape, Ibrahim Hasan of McCann Content Studios MENAT explains how brands can safeguard credibility, detect manipulated content early,…

NEWS

Resilience Over Retreat: How Middle East Govts, Marketers Are Navigating Uncertainty

As geopolitical tensions continue to test the Middle East’s business environment, marketing and media leaders across the GCC are demonstrating how resilience is built not through…

NEWS

Dubai hotels shift marketing strategy as regional tensions hit luxury tourism

Luxury hotels in Dubai are offering steep discounts and promoting staycation packages as regional travel disruptions linked to the Iran conflict weigh on international tourism, according…

NEWS

Resilience in action: Elda Choucair on leading teams and brands through turbulent times

In uncertain times, leadership is measured by how people feel, not just by the decisions you make. Elda Choucair, CEO of Omnicom Media Group MENA, tells…

NEWS

Calm, Clarity, Control: The Leadership Signals People Look For in Uncertain Times

Reim El Houni I have spent a great deal of my career training leaders how to show up in the media, how to navigate challenging questions,…

REBUILDING-TRUST

TishTash founder reflects on leadership during uncertain times

On International Women’s Day, Natasha Hatherall, founder and CEO of TishTash Group, shared her thoughts on the idea of a “superwoman,” leadership in uncertain times, and…

NEWS
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