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In-Depth
The Origins of Emojis
September 17, 2020Emojis are more important than you think. They’re not just a bunch of pictorial responses you...
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Media
Agora Images : Featured Photographer Jon Cleave
September 17, 2020Nature & Wildlife photographer Jon Cleave believes his work to be a bridge that connects humans...
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Digital
The Rise of Video Streaming In MENA
September 16, 2020Global custom research and analytics consultancy, PSB Research was commissioned by Starzplay, the leading subscription video...
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Deep Dives with Choueiri Group
How Haircare Brands Are Breaking Through The Clutter
September 15, 2020Following up on last week’s first remit from our research series focused on the “Intensive Haircare”...
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Marketing
Brand Survival In The New Consumer Landscape
September 15, 2020Market research company Global Web Index (GWI) has shared a new guide that provides insights into...
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Deep Dives with Choueiri Group
DMS’ Exclusive Media Partner Anghami Raises Over US$1 Million in Donations with “The Sound of Beirut”
September 14, 2020Beirut’s sound echoed louder than ever before on Anghami on the night of Thursday, September 8,...
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Marketing
Meet the Six Types of Gamers
September 14, 2020The lockdown has introduced a new generation of gamers. In fact, it is being said that...
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Media
Why Embracing Change Is Crucial for Media Agencies Post COVID-19
September 14, 2020By Nourah Al Fayez, Head of Transformation at Google The impact of the pandemic on consumer...
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Marketing
Influencer Marketing: the Age of Accountability
September 13, 2020In December 2019, 1nfluencersMarketing, a technology platform using AI to help brands get the most out...
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Digital
Adform Gives Us a Taste of New First-Party Cookie-Based Solutions
September 13, 2020Last August, integrated advertising platform Adform announced the launch of its first-party ID solution, aimed at...
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In-Depth
Explore the MENA Programmatic Maze
September 10, 2020Who does what in the regional programmatic ecosystem? Communicate maps it out for you. What started...
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Media
Agora Images: #OneHumanity
September 10, 2020Agora and ONUart invite participants to share photographs that celebrate the unity and diversity of the...
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In-Depth
Communiquestion: When you first heard about programmatic, what did you think it was?
September 9, 2020We asked the industry: When you first heard about programmatic, what did you think it was?...
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Marketing
How Having a Purpose Changes the Way Brands Do Business
September 9, 2020Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble, explains why brands should care...
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Deep Dives with Choueiri Group
Regional Brands to Benefit from Greater Depth and Scale of Data across Leading Publishers
September 8, 2020In the fast-changing world of digital, technological innovations are perpetually paving the way forward for more...
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In-Depth
The Great Debate of the Era
September 8, 2020Consumers worry about privacy online but have been ready – at least so far – to...
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Deep Dives with Choueiri Group
Research on Advertising Perception – Intensive Hair Care Category
September 8, 2020Choueiri Group’s Data Team has prepared another research series focused on the “Intensive Hair Care” category...
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Marketing
Lessons from Mastercard’s Sonic Branding Experience
September 7, 2020Since it first unveiled its sonic identity in February 2019, Mastercard has been at the forefront...
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In-Depth
Given lemons? Make lemonade
September 6, 2020Rahul Agarwal, VP Product Partnerships at digital media technology provider Polar, explains the opportunity for programmatic...
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Covid-19 Updates
“The Sound of Beirut” Fundraiser on Anghami
September 3, 2020Healing Beirut’s wounds, one song at a time. Anghami turns up the volume in the name...
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Digital
A One on One Connection
August 25, 2020HalaHi, the region’s first platform that allows people to get shout outs from their favorite celebrities...
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Facebook Social Hub
How Emirates NBD Leveraged Facebook to Build Awareness and Acquire New Customers
June 25, 2020“As a digital-first brand, Emirates NBD is an early adopter of social platforms and digital marketing...
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Facebook Social Hub
How Shake Shack Used Facebook Collaborative Ads to Reach GCC Customers Via Third-Party Aggregators
July 20, 2020“We always strive to put the customer at the heart of everything we do, and this...
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Marketing
Adapting to Change
August 10, 2020Over the past few months, as the pandemic began to loom across the MENA region and...
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Agency
Creativity In Commerce
June 25, 2020Communicate chats with Mauricio Sanaiote, Creative Director at Geometry MENA to learn how creativity has been...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
