Communicate Online | Activate the digital transformation reshaping the GCC advertising & marketing industry
The View
Samantha Murray
Samantha Murray Presenter & Journalist
Hubert Boulos
Hubert Boulos CEO Das Kapital Dekuple Group
Shishir Surendran
Shishir Surendran Founder Decimal Technologies
Layla Tamim
Layla Tamim Director of Ad Sales, MENA Warner Bros. Discovery
Sam Allcock
Sam Allcock Founder and Managing Director Digital24
+
The GCC’s luxury market is entering a new era — and Saudi Arabia is leading it

The GCC’s luxury market is entering a new era — and Saudi Arabia is leading it

The Gulf’s luxury beauty market is entering a new phase, driven not simply by affluent consumers and high spending but by the convergence of wealth migration,…

Omnicom’s AI outsourcing raises questions for the GCC’s agency market

Omnicom has outsourced hundreds of engineers and product staff involved in building its flagship Omni AI-powered platform to IT services company Endava, according to an exclusive…

NEWS

Tiffany’s Masterclass in Brand Localization

For CMOs and brand leads tracking how luxury houses actually build regional relevance, not merely through a campaign, this one’s worth a close read. The Abu…

NEWS

Meta explores end-to-end AI-powered advertising

Meta is reportedly developing AI tools that could automate much of the advertising process, potentially allowing brands to create complete campaigns using little more than a…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
+
Insights

YouTube ad growth slows amid TikTok, Netflix challenge

YouTube generated more than $40 billion in advertising revenue in 2025, but its ad business is entering a slower growth phase as competition from TikTok and…

AI in marketing: how martech is being reshaped across the GCC

Artificial intelligence is moving from an experimental tool to a core component of the marketing technology stack across the Gulf. For marketers in Saudi Arabia, the…

INSIGHTS

Retail media in the GCC: From digital shelf space to a new growth engine

Retail media is emerging as one of the most consequential shifts in advertising across the Gulf. What began largely as sponsored placements on e-commerce sites is…

INSIGHTS

The GCC’s luxury market is entering a new era — and Saudi Arabia is leading it

The Gulf’s luxury beauty market is entering a new phase, driven not simply by affluent consumers and high spending but by the convergence of wealth migration,…

INSIGHTS
BRANDS

Tiffany’s Masterclass in Brand Localization

For CMOs and brand leads tracking how luxury houses actually build regional relevance, not merely through a campaign, this one’s worth a close read. The Abu…

NEWS

At Cannes Lions, TikTok brought marketers back to what actually works

At a festival obsessed with the future, TikTok invited marketers to revisit something much older: the fundamentals. While Cannes Lions 2026 was dominated by AI announcements,…

BRANDS

Hershey’s taps nostalgia and family connection in back-to-school campaign

Hershey’s is marking the back-to-school season with a new 30-second campaign that uses family memories, nostalgia and a simple mother-daughter moment to connect the brand with…

BRANDS
AGENCIES

Beyond the social sprint: What MENA brands can learn from the new rules of social-first marketing

Social has become one of the fastest ways for brands to connect with audiences, creators, and culture across MENA. From creator partnerships and short-form video to…

AGENCIES

Gulf Gamers Just Became Advertising’s Best-Kept Secret And the Data Backs It Up on Both Sides

Forget reach. In gaming, the players worth chasing are the ones already paying,  and increasingly, paying developers directly rather than through a platform. That’s the headline…

AGENCIES

Beyond the Click: How AI Redefined Visibility

For years, digital visibility was simple: rank first, get the click. But walk into any boardroom across the Middle East today, and you will find leadership…

THE-VIEW
Cannes Lions Special Issue

Cannes Lions Special Issue

June 2026
The FMCG Crisis Playbook

The FMCG Crisis Playbook

March 2026
Best Brands and Best Marketers

Best Brands and Best Marketers

February 2026
+
Latest Issues
Reel Talk
Iconic

Old Spice

Wieden+Kennedy Portland

Volkswagen

Deutsch Los Angeles

Heinz

DAVID Miami

Geojit

Euro RSCG India

Axe

Bartle Bogle Hegarty, London

Tsuruya

Asatsu

Ad of the week Nedbank | Joe Public Bryanston, SA

Nedbank | Money Relationships

Nedbank turns money into a seductive human presence in “Money Relationships,” following a man drawn into a destructive relationship that slowly consumes his life. Framed as a psychological thriller, the film reveals that money was never the problem—it is the relationship we build with it that defines the consequences.

Ranking

MENA’S CREATIVE PULSE – TOP CAMPAIGNS

MENA creativity has entered its main character era. From AI-powered seat maps and blind football seats to seasoning-led fandoms and parking spots turned media space, the…

NEWS

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

NEWS

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

NEWS
Connect With Us
Trends
Advertising Agency Brand Campaign Marketing Adtech Martech Ai B2B B2C Appointments Client Win Gcc Cmo Data