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Marketing
Unilever CMO Keith Weed to retire. Who will take his place?
December 11, 2018Keith Weed is retiring as Unilever’s Chief Marketing and Communications officer in May after nine years...
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Appointments
Omnicom global exec to step down
December 10, 2018Mainardo de Nardis, executive vice-chairman of Omnicom Media Group, will be leaving the company after 38...
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Agency
Havas Paris and Dubai win COFREX tender for Expo 2020 Dubai
December 9, 2018Havas Paris has won the tender to work with the COFREX (French Exhibition Company) to enhance...
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Opinion
Is influencer marketing taking over traditional marketing?
December 6, 2018By Omar Darwish, general manager of Not-A-Cliché Consultancy With the rise of the digital era, consumers...
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Media
“It’s not TV, and it’s not digital video.” What really is AVOD?
December 5, 2018For decades, free TV has coexisted alongside premium programming that requires a subscription to a cable...
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Marketing
Which brand replaced P&G as World’s Largest Advertiser?
December 4, 2018Procter & Gamble Co. spent an estimated $10.5 billion on advertising and other marketing costs in...
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Events & Awards
The biggest winners of the annual MEPRA Awards are…
December 4, 2018Last week, the Middle East Public Relations Association (MEPRA) held its annual awards gala marking the...
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Uncategorized
Arab Ad’s Walid Azzi passes away
December 2, 2018[Image credit: IAA Lebanon Chapter] Walid S Azzi, chairman and publisher of Lebanon-based advertising magazine Arab Ad...
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Opinion
Aviation & digital marketing: here’s how to have a safe flight
November 29, 2018By Fernando Angulo, Global speaker, SEMrush.com Since childhood, I have been fascinated by aviation. Growing up...
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Media
Mashable comes to the Middle East
November 28, 2018Starting off as a digital media blog by Pete Cashmore in 2005, Mashable quickly went on...
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Opinion
Do marketers need to be concerned about over-saturation of social media?
November 28, 2018By Josh Beckwith, Senior Sales Director, Middle East & Africa at Sojern Unless you’ve been hiding...
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In-Depth
Agency of the future: survival of the fittest
November 28, 2018Image Credit: Illustration by Josh McKenna Two thousand eighteen is the new 1859, says Michael Kassan,...
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Digital
French broadcaster TF1 acquires Gamned
November 27, 2018TF1 Group announces that it has taken a majority stake in programmatic media company Gamned, which...
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Agency
Here’s what you need to know about WPP’s JWT-Wunderman merger
November 27, 2018In the latest in a wave of changes at the world’s largest holding company, WPP is...
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Agency
Omnicom Media Group’s latest step to fighting ad fraud
November 21, 2018Mobile ad fraud is on the rise and is estimated to have doubled since last year....
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Appointments
Facebook appoints new MD for MENA
November 20, 2018Facebook announced today the appointment of Ramez T. Shehadi as its new managing director in the...
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Campaigns
Behind the launch of Zee5’s global launch & “Dil se Desi”
November 20, 2018With global audio and video traffic expected to make up 82% of all Internet traffic by...
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In-Depth
IAB GCC launches after 9 years of deliberation
November 19, 2018What is IAB? The Interactive Advertising Bureau (IAB) is an independent body aimed at benefiting the...
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Events & Awards
IABC is launching its first regional conference & it’s not in Dubai
November 17, 2018The International Association of Business Communicators (IABC) is bringing its annual conference to the Middle East...
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Appointments
Initiative appoints new regional MD to replace Ramzy Abouchacra
November 12, 2018Initiative MENA has appointed Lee Boden as regional managing director of the group effective immediately. Boden...
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Media
Diwanee launches entertainment website Mashaheeri
November 6, 2014Regional digital publisher and media group Diwanee Media Group has launched Mashaheeri.com, a specialized Arabic celebrity...
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Digital
On hold: mobile advertising in MENA
March 20, 2017These were some of the thoughts that came out of the agencies’ feedback on what our...
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Other
Digital Media Forum 2014 to recognize the region’s best talent
April 7, 2014With a little more than three weeks to go until the third annual Digital Media...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
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