Communicate Online | Activate the digital transformation reshaping the GCC advertising & marketing industry
The View
Jessica Machalani
Jessica Machalani Head of LinkedIn Marketing Solutions - MENA
Anand Vengurlekar
Anand Vengurlekar Senior Lecturer in Innovation and Design Thinking INSEAD
Aniket Saha
Aniket Saha Senior Manager Zenit
Patrick Samaha
Patrick Samaha Founder Eleveight
Hubert Boulos
Hubert Boulos CEO Das Kapital Dekuple Group
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Meta’s new paid plans put Facebook’s outbound links under scrutiny

Meta’s new paid plans put Facebook’s outbound links under scrutiny

Meta is tightening the way businesses and publishers can use Facebook to send users to external websites, as the company rolls out new paid professional packages…

R/GA establishes Abu Dhabi base to expand across MENA

R/GA has formally established its business in Abu Dhabi, creating a dedicated base to serve clients across MENA as investment in AI infrastructure accelerates across the…

NEWS

Makes podcast sense: Why MENA advertisers can no longer ignore audio

For years, people told me podcasts in this region made zero sense. Too niche. Too difficult to measure. Advertisers wanted reach they could see: impressions, banners,…

NEWS

Burgers, Mango led MENA delivery orders this summer

Burgers were the most-ordered cuisine across the Middle East and North Africa this summer, while mango emerged as the region’s top flavour, according to delivery platform…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Insights

YouTube ad growth slows amid TikTok, Netflix challenge

YouTube generated more than $40 billion in advertising revenue in 2025, but its ad business is entering a slower growth phase as competition from TikTok and…

Meta’s new paid plans put Facebook’s outbound links under scrutiny

Meta is tightening the way businesses and publishers can use Facebook to send users to external websites, as the company rolls out new paid professional packages…

INSIGHTS

AI turns audience intelligence into a new media revenue engine: report

Artificial intelligence is moving beyond content creation to become an increasingly important commercial tool for media companies, helping them understand audiences, optimise advertising and connect content…

INSIGHTS

Inside WPP Media’s winning streak: $87M in the Gulf, and a total reset in Egypt 

WPP Media has emerged as the standout performer across two of the Middle East’s most closely watched media markets in the first half of 2026, according…

INSIGHTS
BRANDS

talabat Names Selin Süzer as Chief Marketing Officer

talabat has appointed Selin Süzer as its new Chief Marketing Officer, tapping an internal Delivery Hero group leader to steer the brand’s next chapter. Süzer joins…

BRANDS

Brands struggle to prove ROI from rising sports investment

Brands are increasing investment in sports fan engagement, but many are struggling to measure the business impact, according to research commissioned by Infobip. The global study…

BRANDS

The LG TV controversy is really about how much smart TVs can see

LG’s rejection of claims that its televisions record ambient conversations does not end the debate. The controversy exposes a bigger question for the connected-TV industry: how…

BRANDS
AGENCIES

Before the merger: Tarek Miknas’s last interview as FP7 McCann CEO

There’s a Cannes Lion holding open the door to Tarek Miknas’s office, another two doubling as bookends on a shelf that’s clearly run out of room.…

AGENCIES

Are GCC Brands Actually Using AI, or Just Talking About It?

Ask Fiona Menzies whether Eden House uses AI in its marketing and the answer isn’t yes or no, it’s a spectrum. This year her team made…

AGENCIES

Kalpesh Patankar Comes Home: Publicis Groupe Names Him CCO of Leo Constellation Gulf

Publicis Groupe Middle East has named Kalpesh Patankar Chief Creative Officer of Leo Constellation, the newly unified creative network spanning Leo Gulf and Publicis Gulf across…

AGENCIES
Cannes Lions Special Issue

Cannes Lions Special Issue

June 2026
The FMCG Crisis Playbook

The FMCG Crisis Playbook

March 2026
Best Brands and Best Marketers

Best Brands and Best Marketers

February 2026
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Chevrolet

MOFILM

Ad of the week Beats by Dre | Uncommon Creative Studio

Beats multiplies Kendall Jenner to launch its customisable 360 headphones

A café becomes a surreal world populated entirely by different versions of Kendall Jenner, each styled with a distinct Beats 360 combination. The playful visual device turns the headphones’ interchangeable cushions into a statement of individuality, showing how one product can adapt to different moods, settings and personal styles.

Ranking

MENA’S CREATIVE PULSE – TOP CAMPAIGNS

MENA creativity has entered its main character era. From AI-powered seat maps and blind football seats to seasoning-led fandoms and parking spots turned media space, the…

NEWS

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

NEWS

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

NEWS
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