February 11, 2026
Communicate launches Best Brands and Top Marketers Issue 2026
Communicate has unveiled its Best Brands and Top Marketers Issue 2026, spotlighting the brands and marketing leaders who truly stood out in 2025—not through…
RECENT NEWS
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Read moreFebruary 13, 2026
Xnurta, Front Row Partner to Boost AI-Led Amazon Advertising Globally
Xnurta, an agentic AI-powered advertising platform, has announced a strategic partnership with global eCommerce agency Front Row to accelerate AI-driven Amazon advertising and retail…
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February 12, 2026
Golin MENA to lead UAE communications of Choithrams
Golin MENA has been appointed as the UAE communications partner for Choithrams, a leading food retailer and distributor in the Middle East, following a…
Read moreFebruary 12, 2026
Almarai’s 2026 Ramadan campaign: A humble table, a bigger message
As Ramadan approaches, Almarai is once again bringing back its flagship platform, “Appreciate the Blessings,” with a campaign that opts for simplicity over spectacle.…
INTERVIEWS
How GCC brands are winning with creators, speed and scale
Read moreLeading brands are breaking campaigns into moments, blending employee and creator-driven content, and building agile ecosystems that deliver…
From automation to influence: How AI, data, and creators are rewiring MENA Media
Read moreAs AI reshapes media planning across MENA, Zenith sees the real opportunity in shifting how growth is planned…
Cultural access, not scale, will define effectiveness of agencies: Vijay Subramaniam
Read moreIn an interview with Communicate, Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, shares how culture-led…
AI as a Tool, Culture as the Compass: Marketing Transformation in MENA
Read moreAI is transforming marketing in the MENA region, but it’s not a strategy in itself. Tony Wazen, CEO…
Content is no longer optional: It’s the brand in motion
Read moreIn an interview with Communicate, Tarek Miknas, CEO FP7 McCann MENAT, explains that content in the GCC isn’t…
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EDITOR'S HIGHLIGHTS
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February 11, 2026
Communicate launches Best Brands and Top Marketers Issue 2026
Communicate has unveiled its Best Brands and Top Marketers Issue 2026, spotlighting the brands and marketing leaders who truly stood out in 2025—not through…
Read moreJanuary 12, 2026
Show me the money!
As global ad spending grows, marketers and CFOs push AI-driven platforms to prove real ROI beyond hype. By Hadi Khatib In 2025, the traditional…
Read moreJanuary 6, 2026
How Is Hyper Precision Defining the Future of Advertising
Advertising has never been this harder, yet smarter. For CMOs in the region, tighter budgets and ever-shifting audience behaviour are making every decision critical.…
Read moreNovember 23, 2025
Entertain or Be Forgotten: Why Brands Are Losing the Attention War
By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become…
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November 21, 2025
What needs to change as social dominates MENA ad spend
The dominance of social is the most defining feature of the Middle East and North Africa region’s digital advertising scene, says Ian Manning, Executive…
Read moreNovember 20, 2025
Primark Lands in the Middle East, Making Value Feel Aspirational
When Primark, the Irish fashion giant, opened its first store in Kuwait earlier this month, it didn’t just welcome crowds, it set the Gulf’s…
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November 13, 2025
Omnicom–IPG merger sparks consolidation and potential 750 job cut fears across GCC agencies
As Omnicom’s US$13 billion takeover of IPG nears completion this month, speculation is intensifying across the GCC advertising sector about an impending wave of…
Read moreNovember 11, 2025
Leveling Up Marketing: How Saudi’s Gaming Boom Is Drawing Global Brands
As Saudi Arabia accelerates its ambitions to become a global gaming hub, ESL FACEIT Group’s new esports venue in Riyadh offers marketers a powerful…
Read moreNovember 11, 2025
Riyadh’s ultimate lifestyle forum Hia Hub postponed till Feb 2026
Hia Hub, Riyadh’s ultimate lifestyle forum hosted by Hia Magazine, has been missing from Saudi’s social calendar this November. Traditionally held around the same…
Read moreNovember 4, 2025
Wendy’s and Das Kapital Reimagine How Global Brands Speak Local
When Wendy’s, the iconic American fast-food chain famous for its square burgers and irreverent tone, decided to strengthen its presence in the GCC, it…
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September 25, 2025
TOP 20 CEOs in the Advertising Industry
The Communicate Top 20 CEOs in Advertising shortlist spotlights the leaders reinventing marketing across the region: the strategists, risk-takers, and boldest innovators whose decisions…
EVENTS & PEOPLE
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February 5, 2026
FP7 McCANN KSA strengthens leadership with new strategy and creative hires
FP7 McCANN Riyadh has announced two senior leadership appointments as part of its efforts to strengthen strategic and creative capabilities amid growing client demand…
Read moreJanuary 29, 2026
Memac Ogilvy MENA appoints Antoine Geadah as Chief Growth Officer, Regional MD for Qatar and Jordan
Memac Ogilvy MENA has announced the promotion of Antoine Geadah as Regional Managing Director for Qatar and Jordan, along with his appointment as Chief…
Read moreJanuary 16, 2026
CARMA appoints Paula Jacobson as group people and culture director
Media intelligence firm CARMA has appointed Paula Jacobson as its new group director of people and culture, a senior hire as the company accelerates…
