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Research
How many Middle East online users are celebrity networkers?
July 17, 2018While traditional networking activities on social media remain an important attraction, the role of celebrities and...
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Opinion
Refreshing your brand? Here are 5 lessons to follow
July 17, 2018Here are five lessons I learned whilst refreshing my brand, Bruce Clay Middle East. By Neal...
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Media
Is video-on-demand the killer of TV or is the original tube part of our DNA?
July 16, 2018With the emergence of subscription video-on-demand services (SVODs) such as Netflix and Amazon Prime, the media...
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Media
These social media platforms work best in KSA and UAE for ads
July 16, 2018Brands are trying to connect with their users in one way or another across a range...
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Agency
Another senior agency exec fired due to violation of “code of conduct”
July 14, 2018McCann Health has fired global chief creative officer Jeremy Perrott, after a complaint against him alleging...
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Agency
How independent agency Omnia is planning regional expansion
July 13, 2018Omnia, an independent brand and digital agency based in Dubai, is officially announcing the opening of...
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Digital
Are you losing Twitter followers? Here’s why that’s a good thing
July 13, 2018If you have noticed a dip in your Twitter followers recently, you’re not alone. Twitter has...
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Campaigns
This bank is urging Lebanese SMEs to embrace fear
July 12, 2018One of the common things entrepreneurs feel is fear. But fear is good. Because you’re only...
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Agency
Chief creative officer fired 1 month after Ogilvy rebrand
July 11, 2018The Ogilvy Group has terminated the employment of its chief creative officer, Tham Khai Meng, after...
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Appointments
Rolls-Royce hires ex-journo as regional PR & comms manager
July 10, 2018Rolls-Royce has appointed Rami Joudi as regional PR & communications manager, for the Middle East, Africa...
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Opinion
4 things to consider before starting with live video on Facebook
July 10, 2018Powered by Meltwater Middle East Since the introduction of Live Video on Facebook last year, brands,...
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Opinion
The rise of consultancies: Not a Greek tragedy after all
July 9, 2018By Christos Solomi, executive director – programmatic, Omnicom Media Group MENA With a name like Christos...
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Media
Digital meets outdoor in this latest partnership
July 9, 2018Spending on the technologies and digital transformation that enable Smart City initiatives is expected to accelerate...
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Marketing
“The best way to market to women is NOT to market to women”
July 8, 2018Recently, Twitter held a half-day event bringing together agencies, brands and publishers to shed light on...
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Appointments
JUST IN: Tom Hardstaff takes on expanded role at UM MENA
July 8, 2018UM MENA has announced the expansion of Tom Hardstaff’s role to head of client partnerships, UM...
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Opinion
“It is unfair to say that digital is completely replacing TV”
July 8, 2018By Abdallah Adra, senior regional manager, PMX MENA Who had ever imagined ten years back that...
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Agency
WPP and Sorrell’s battle for this agency could cost him his shares
July 7, 2018A battle between WPP and Sir Martin Sorrell’s new agency, S4, to acquire Dutch digital production company...
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Appointments
New MD to join RAPP MEA
July 6, 2018With over 12 years of international experience, leading agencies and brands across Asia Pacific, Europe and...
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Events & Awards
This Saudi brand is the winner of the 2018 YouTube Lantern Awards
July 6, 2018YouTube launched the first edition of The Lantern, an award program to recognize the work of...
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Agency
UPDATE: Mindshare confirms Pizza Hut win
July 5, 2018Yesterday, we announced the news of Mindshare winning the media business of Pizza Hut, which is...
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Media
Diwanee launches entertainment website Mashaheeri
November 6, 2014Regional digital publisher and media group Diwanee Media Group has launched Mashaheeri.com, a specialized Arabic celebrity...
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Digital
On hold: mobile advertising in MENA
March 20, 2017These were some of the thoughts that came out of the agencies’ feedback on what our...
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In-Depth
Why now is the time to jump onto the e-commerce wagon
September 25, 2017The e-commerce landscape has seen a great deal of movement in the past year. November 2016...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
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