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Digital
How Brands Can Leverage Augmented Reality on Snap
February 19, 2020No doubt Snap is the platform that popularized augmented reality. Vishal Badiani, Creative Strategy Lead at...
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Media
The State of PR In 2020
February 18, 2020Talkwalker, a social listening and analytics platform partnered with market research and data analytics firm, YouGov-...
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Digital
Where Snap and Publishers Meet
February 17, 2020A communications platform inspired by real-life interactions, Snap has been aggressively pushing its Discover feature towards...
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Choueiri
In Search for the Human Truth
February 16, 2020VMLY&R’s Andrew Dimitriou explains how, today, content is at the intersection of technology, creativity, and culture....
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Media
Agora Images: #Love2020
February 13, 2020“Run into the rescue with love and peace will follow.” If those words sound familiar, they...
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Marketing
The UAE, a Hub of Languages and Evolving Translations
February 13, 2020Matteo Ippoliti, Founder of translation company Langpros, explains how translation can help bridge the cultural gaps...
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Facebook Social Hub
A Facebook Messenger Bot by Nestlé with All the Answers
February 12, 2020“The collaboration with Facebook to run the Ramadan bot pilot on Messenger was very insightful. It...
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Events & Awards
Recap of Day One at STEP 2020
February 11, 2020The largest tech festival for emerging markets opened its doors today at Dubai Internet City. The event...
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Events & Awards
The World In Dubai
February 10, 2020Step Conference, the largest experiential tech festival in the world returns to Dubai for its ninth...
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Digital
Welcome to the 500 Club
February 9, 2020There’s a love-hate relationship with influencer marketing. The need for it, in driving consumer attention is...
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Agency
Talkin’ Bout a Revolution
February 6, 2020Communication consultant Tarek Chemaly explains how advertising cohabitates – or tries to – with the Lebanese...
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Media
Agora Images: #Photojournalism2020
February 6, 2020The world is full of citizen journalists and today, it only takes a phone camera to...
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Choueiri
It’s All in the Story
February 5, 2020“I hope we’ll have less quantity and better quality. We have too many choices nowadays, especially...
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Choueiri
How TikTok is Pushing to Attract Celebrities You Love
February 4, 2020TikTok may be at the center of many controversies in the West, but it’s making a...
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Choueiri
Influencers, Celebrities and Content: A Powerful Marketing Mix
February 3, 2020Influencers and celebrities can be potent content creators for brands that know how to use them...
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Choueiri
Getting to Know You
February 3, 2020There’s always a lot happening in the data ecosystem. MEmob’s Ihab El Yaman explains what’s coming next. ...
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Events & Awards
What We Learned at GCF 2020
February 2, 2020The Global Capability Framework (GCF) research symposium was held on Thursday, at the Media One Hotel,...
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Media
Agora Images: The Winner of #Hope2019
January 30, 2020Last year, Communicate shared Agora’s top 50 photographs for the competition with the hashtag #Hope2019 Coincidentally, the...
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Digital
Goodbye Cookie Monster?
January 29, 2020Bayan Ishtaiwi, digital media manager at Vizeum, explains how Google’s phasing out of third-party cookies is going...
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Choueiri
Eyes on the Ball
January 28, 2020Gregg Fray, Owner of Seven Media and Seven Studios, explains why the key to a successful...
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Facebook Social Hub
Expo 2020, from Dubai to the World
December 19, 2019“Facebook and Instagram have delivered on building international awareness with incredible reach. Partnering with Facebook and...
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Digital
The History of Influencer Marketing
December 18, 2019While the ROI on Influencer marketing is still debatable, the concept has become a popular medium...
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Media
Agora Images: #Happiness2019
December 5, 2019Happiness has been a human pursuit for as long as we can remember. In scientific literature, happiness...
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Digital
Communicate Picks #1 – Seven Tech Moments Of the Decade
December 17, 2019With only 14 days left until the end of the decade, Communicate decides to go back in...
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Media
Agora Images: #Sustainability2020
January 23, 2020The term Sustainability embraces the idea of maintaining constant levels of consumption, without committing devastation on...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
