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Opinion
Television was just a device. “TV” will last forever
May 25, 2018By Aiman Al Zyoud, CEO and founder, Charisma Group There’s a lot of talk about how TV...
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In-Depth
8 questions with Tetra Pak’s Khaled Ismail
May 24, 20181. What do you love about this industry? I love the speed of change in our...
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Research
Almost 50% CEOs don’t understand the role of this one C-suite position
May 23, 2018A successful business strategy is one that effectively recognizes the importance of different roles from marketing...
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Agency
PHD just won a major global client
May 23, 2018Following a pitch handled by UK-based media consulting company, ID Comms, PHD has won the global...
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Campaigns
Why does a Saudi campaign have billboards in New York City?
May 22, 2018Earlier this year, Pepsi released its new campaign targeting Saudi consumers that featured seven brand ambassadors...
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Research
The 3 phases of Ramadan advertising: where’s your brand?
May 22, 201823% of TV ad spends are during Ramadan, according to Ipsos 2017 research Viewers in Saudi...
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In-Depth
EXCLUSIVE RAMADAN INSIGHTS PART 1: What’s missing in your FMCG strategy?
May 21, 2018This report addresses the important trends that impact the FMCG sector during the holy month of...
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Marketing
EXCLUSIVE RAMADAN INSIGHTS: What brands need to succeed
May 21, 2018The holy month of Ramadan is an introspective and spiritual time of the year, when people...
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Agency
Unilever’s Closeup has a new creative agency
May 21, 2018Unilever’s oral care brand Closeup has chosen J. Walter Thompson Dubai as its Agency of Record...
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Campaigns
What’s going on with MBC’s ban on Zain Kuwait’s Ramadan ad?
May 21, 2018As Muslims began preparations for Ramadan on May 16, Zain Kuwait dropped this bold ad. The...
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Agency
Two big brands have appointed Accenture. But, where are the agencies?
May 20, 2018Just recently, Radisson Hotel Group appointed Accenture Interactive as its global experience agency to increase the digital...
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Marketing
How did Middle East brands capitalize on the Royal Wedding?
May 20, 2018The royal wedding of Prince Harry and Meghan Markle was no private affair. Other than it...
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In-Depth
6 questions with Vittorio Bonori, Global President, Zenith
May 19, 2018What do you love about this industry? The pace of transformation What do you hate about...
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Agency
Another consultancy is launching content and creative services
May 18, 2018International business communications consultancy Instinctif Partners Middle East launching a new ‘Content & Creative’ practice, responsible...
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Appointments
Ipsos has a new MD in these two countries
May 18, 2018Just last month Ipsos announced a new MD in Saudi Arabia. Now the research company is...
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Digital
Acquisition or collaboration: what’s the future for MENA startups?
May 17, 2018(Image: TJ Lightwala, head of Future Adaptive Specialist Teams (FAST), Mindshare MENA) Magnitt, the startup for startups,...
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Media
Can’t be in Saudi during Ramadan? You can watch the prayers live thanks to…
May 17, 2018Ramadan is a time of togetherness, celebration, and spirituality for many Muslims around the world. Reduced...
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Agency
Which agency is the latest to venture into e-commerce?
May 16, 2018With e-commerce being valued as a $10 billion industry in the GCC, it only makes sense...
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Research
Mobile activity decreasing? Blame it on the weather
May 16, 2018The correlation between the weather and mobile activity might seem absurd but there is some truth...
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Events & Awards
Which were the only 2 regional agencies to win at Festival of Media Global?
May 16, 2018Festival of Media Global concluded its award ceremony last night in Rome. The shortlist featured eight...
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Media
Diwanee launches entertainment website Mashaheeri
November 6, 2014Regional digital publisher and media group Diwanee Media Group has launched Mashaheeri.com, a specialized Arabic celebrity...
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Digital
On hold: mobile advertising in MENA
March 20, 2017These were some of the thoughts that came out of the agencies’ feedback on what our...
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In-Depth
Why now is the time to jump onto the e-commerce wagon
September 25, 2017The e-commerce landscape has seen a great deal of movement in the past year. November 2016...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
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