Communicate Online | Activate the digital transformation reshaping the GCC advertising & marketing industry
The View
Hubert Boulos
Hubert Boulos Founder and CEO Das Kapital
Mike Khouri
Mike Khouri CEO Tactical
Sarah Maina
Sarah Maina Regional Manager MENA and France AppsFlyer
Lyna Bennani
Lyna Bennani Fashion & Beauty Photographer
Farshad Dabeshkhoy
Farshad Dabeshkhoy Head of Partnerships - AMET The Trade Desk
+
The new rules of FMCG creativity: Why relevance is the real driver of growth

The new rules of FMCG creativity: Why relevance is the real driver of growth

Across the consumer goods industry, senior marketers were asked the same question: In an attention-fragmented market, what actually defines ‘effective creativity’ for FMCG today: reach, relevance,…

Inception42 launches Arabic AI model ‘Seraj’ for government, enterprise use

Inception42 has launched Seraj, a new enterprise artificial intelligence (AI) model designed to strengthen Arabic-language capabilities for government and enterprise applications. The model was developed in…

NEWS

9Yards Communications appoints Tala Abu Taha as Chief Growth Officer

Abu-Dhabi-based 9Yards Communications has appointed communications industry veteran Tala Abu Taha as its new Chief Growth Officer, the company announced on Thursday. Abu Taha brings more…

NEWS

JCDecaux Dicon, Binghatti unveil Grand Wall Wrap at Dubai Airport’s Terminal 3

Out-of-home advertising company JCDecaux Dicon, in partnership with Dubai Airports and Binghatti, has unveiled the Grand Wall Wrap at Dubai International Airport’s (DXB) Terminal 3 Arrivals,…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
+
Insights

Consumer hesitation is brands’ biggest untapped opportunity: study 

 The moment consumers pause before making a purchase is not a sign of indecision but an intentional act of self-regulation, according to a new global behavioural…

Attention gets people in, but connection keeps them there: Ethan Wright of KICK

As Director of KICK, one of the world’s fastest-growing livestreaming platforms with more than 100 million users, Ethan Wright sits at the intersection of the creator…

INSIGHTS

MENA advertising market to grow 7% to $8.4 billion in 2026 despite regional challenges

The Middle East and North Africa (MENA) advertising market is projected to grow by 7 percent in 2026, reaching $8.4 billion, reflecting resilience despite ongoing geopolitical…

INSIGHTS

Is creativity in the Middle East drowning in ‘Slop’? Industry leaders think so

Ian Akerman Creativity is one of those words that is simultaneously meaningless and indispensable. Endlessly invoked, vaguely defined, yet still treated as the industry’s highest currency. …

INSIGHTS
BRANDS

Consumer hesitation is brands’ biggest untapped opportunity: study 

 The moment consumers pause before making a purchase is not a sign of indecision but an intentional act of self-regulation, according to a new global behavioural…

BRANDS

Saint Levant named Prada’s first Palestine-born brand ambassador

Prada has announced Palestinian singer-songwriter Saint Levant as its newest brand ambassador, marking a notable milestone for the Italian luxury house. The appointment makes him the…

BRANDS

Samsung launches UAE community initiative to promote creativity and active lifestyles

Samsung Gulf Electronics has launched a community-focused initiative across the UAE, partnering with local groups to encourage healthier, more active and creative lifestyles through its Galaxy…

BRANDS
AGENCIES

Dentsu revises down global advertising spending forecast

Global advertising group Dentsu has revised down its 2026 global advertising spending forecast in a mid-year update, citing economic uncertainty linked to geopolitical tensions, while raising…

NEWS

Inside the $7 Bn ad agency shake-up: WPP dominates, independents rise, Publicis slips

Global media agency group WPP topped both the total and net new business rankings in Q1 2026, according to the latest Global New Business Barometer released…

AGENCIES

WPP consolidates GCC-MENA creative operations under Nassib Boueri

Global advertising giant WPP is consolidating its creative operations across the GCC and MENA region, in line with similar restructuring efforts in other international markets. The newly consolidated…

NEWS
Cannes Lions Special Issue

Cannes Lions Special Issue

June 2026
The FMCG Crisis Playbook

The FMCG Crisis Playbook

March 2026
Best Brands and Best Marketers

Best Brands and Best Marketers

February 2026
+
Latest Issues
Reel Talk
Iconic

Snickers

AMV BBDO, London

Coca-Cola

McCann Erickson

Saint Gobain

Leo Burnett India

Ikea

Forsman & Bodenfors

BBC Sport

BBC Creative | Blinkink

Federal Express

Ally & Gargano

Ad of the week Etsy | The Orchard agency

Shop non-billionaire Jeffs | Celebrate Being Human

Etsy's Shop Other Jeffs campaign playfully contrasts billionaire-led e-commerce with the platform's real sellers—many of whom are also named Jeff. Celebrating independent makers over mass retail, the campaign reinforces Etsy's Celebrate Being Human platform, reminding shoppers that every purchase supports a real person, not just a marketplace.

Ranking

MENA’S CREATIVE PULSE – TOP CAMPAIGNS

MENA creativity has entered its main character era. From AI-powered seat maps and blind football seats to seasoning-led fandoms and parking spots turned media space, the…

NEWS

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

NEWS

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

NEWS
Connect With Us
Trends
Advertising Agency Brand Campaign Marketing Adtech Martech Ai B2B B2C Appointments Client Win Gcc Cmo Data