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The View
Ahmad Sultan Al Shammari
Ahmad Sultan Al Shammari Group Head of Sales Palladium Prime Real Estate Development
Hiba Momani
Hiba Momani General Manager Hills Advertising
Roy Nasrallah
Roy Nasrallah Group CEO Rubicom
Raed Jafar
Raed Jafar Public Relations Executive Keel Comms
Eleni Kitra
Eleni Kitra CEO & Executive Director Advertising Business Group
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From Beirut to Riyadh: Arab couture’s expanding Met Gala presence

From Beirut to Riyadh: Arab couture’s expanding Met Gala presence

Every year, the Met Gala is framed as fashion’s biggest night out, a spectacle of celebrity, art, and excess staged inside the Metropolitan Museum of Art.…

Fuse expands Gulf presence with new Dubai office

Fuse, the global sport and entertainment marketing agency owned by Omnicom Media, has launched an office in Dubai, expanding its presence in the Gulf region as…

NEWS

F&B becoming the next performance marketing frontier

A new generation of operating platforms — led by companies like Foodics — is quietly enabling retail media-style capability inside F&B. Walk into almost any ambitious…

NEWS

Snap launches Promoted Places for real-world discovery

Snap Inc. on Tuesday launched Promoted Places, a new advertising product that allows brands to feature sponsored locations on the Snapchat Map, aiming to turn digital…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Insights

Google used Gemini to block 8.3 billion ads in 2025

Google said its Gemini-powered ad safety systems blocked or removed 8.3 billion advertisements and suspended nearly 25 million accounts in 2025, as the company disclosed the…

Sephora and Gap are rebuilding fashion around creators—And it’s changing everything 

A structural shift in how consumers discover and buy fashion is forcing global brands to rebuild their commerce strategies around creators, with companies such as Sephora…

INSIGHTS

Sheikha Latifa’s $272M bet: Can Dubai become the world’s creator capital? 

In a major push to future-proof Dubai’s cultural industries, Sheikha Latifa bint Mohammed bin Rashid Al Maktoum has launched the ‘Creative Sector Resilience Portfolio’, a multi-pronged…

INSIGHTS

From ‘Add to Cart’ to ‘Convince Me’: New TikTok report signals retail shake-up

A new global trends report by TikTok points to a decisive shift in consumer behaviour, with audiences moving away from impulse-driven “little treat” spending toward more…

INSIGHTS
BRANDS

FIX Dessert Chocolatier to host ‘Messages from the UAE’ installation at Kite Beach

FIX Dessert Chocolatier is set to host a two-day community art installation titled ‘Messages from the UAE’ at Kite Beach on May 9 and 10, inviting…

BRANDS

Middle East conflict weighs on Prada Group growth despite 14% revenue rise in Q1

The Prada Group reported a positive start to 2026, but flagged a more pronounced adverse impact from the Middle East conflict on its performance, particularly affecting…

BRANDS

Al-Futtaim Lexus honors Emirati traditions through crafted storytelling

In the crowded world of automotive marketing, where product launches often lean on horsepower, technology or luxury credentials, Al-Futtaim Lexus chose a quieter route: the rituals…

BRANDS
AGENCIES

Gambit Communications appoints Bassel Barakat as Senior Director

Gambit Communications has appointed Bassel Barakat as Senior Director, tasking him with overseeing key clients as the independent agency expands its portfolio. Barakat brings over 12…

AGENCIES

Omnicom Media tops RECMA rankings, leads globally and across all regions

Omnicom Media has been named the best performing global media group in the latest Network Diagnostics report by RECMA, ranking first both globally and across North…

AGENCIES

How KFC Arabia and TBWA\RAAD turned TikTok trend into GOAT win

When KFC Arabia and TBWA\RAAD picked up TikTok’s highest creative honor, the G.O.A.T. award, the recognition marked more than a standout campaign. It reflected a shift…

AGENCIES
The FMCG Crisis Playbook

The FMCG Crisis Playbook

March 2026
Best Brands and Best Marketers

Best Brands and Best Marketers

February 2026
Creator Economy

Creator Economy

January 2026
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BMW

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Ad of the week Lacoste | BETC Paris

Lacoste | Life is a Beautiful Sport

Lacoste has launched its latest global campaign blending tennis heritage with lifestyle and fashion through a cinematic Parisian film featuring Novak Djokovic.

Ranking

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

NEWS

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

NEWS
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