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Opinion
Will tomorrow’s marketer be an algorithm?
January 15, 2019Bridging the gap between humans and data has become a critical aspect of any business with...
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Appointments
Ipsos appoints new country manager for Egypt
January 14, 2019Global research company Ipsos has appointed Yasser Omar as country manager of its Egypt office. He...
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In-Depth
7 questions with Mars’ Daniele Calderoni on brand building
January 14, 2019The key to effective brand management is creating a positive and memorable brand experience for customers. A brand...
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Research
This is the most important platform for influencers. PS: It’s not Facebook
January 13, 2019The rise of influencers and consequently influencer marketing has elicited varied reactions from agencies, brands AND...
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Events & Awards
Dubai Lynx chooses Nissan as Advertiser of the Year 2019
January 12, 2019The 2019 Dubai Lynx Advertiser of the Year will be awarded to Nissan at the festival which will take place...
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Agency
EITC appoints Start Design as its new brand design agency
January 11, 2019Following a multi-agency pitch, Emirates Integrated Telecommunications Company (EITC) has announced the appointment of Start Design...
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Agency
Zain Kuwait concludes pitch; selects JWT
January 10, 2019Following a pitch process initiated in Q3 2018, Zain Kuwait has selected incumbent J. Walter Thompson...
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Agency
Lightblue appointed lead creative agency for Ghawali
January 9, 2019[Image: David Balfour, co-founder, Lightblue] Chalhoub Group’s luxury fragrance house Ghawali has appointed Lightblue as its lead creative...
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Agency
Volkswagen Middle East has a new social & digital agency
January 8, 2019Following a multi-agency pitch process, Volkswagen Middle East has appointed Socialize as its social creative and digital...
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Appointments
Zenith appoints new global brand president
January 7, 2019As Zenith’s global brand president Vittorio Bonori takes on the role of CEO of Publicis Groupe...
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Opinion
Tired of 2019 predictions? Here are 5 hype-busters
January 7, 2019By Dave Parkinson, co-founder, Brave & Heart It’s that time of year again. The 2019 predictions...
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Agency
9 agency resolutions for 2019
January 6, 2019We are one week into the new year. Gym memberships and salad joints are both enjoying...
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Opinion
What’s happening in the world of PR today?
December 24, 2018By Sawsan Ghanem, joint managing director and co-founder, Active DMC With IoT and the reality of...
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Appointments
MCN announces new CEOs for UM and Magna
December 20, 2018[Image: Left: Joe Nicolas, CEO, UM MENAT. Right: Bassem Massoud, CEO, Magna MENA] MCN has announced...
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Agency
Lenovo appoints Leo Burnett for its PC business in MEA
December 20, 2018Multinational technology company Lenovo has appointed Leo Burnett MEA as its advertising agency for the PC...
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Digital
Global ad tech company Adform opens Dubai office
December 19, 2018Adform, a global independent advertising technology platform, has opened its first office in the region in...
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Digital
Lookback 2018: Is Facebook Watch just “time-killer” viewing?
December 18, 2018Facebook Watch receives 75 million viewers a day, according to new statistics shared by the company....
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Appointments
Active DMC promotes two senior members; aims to expand healthcare division
December 18, 2018Active (Digital. Marketing. Communications), an integrated marketing and communications agency, recently announced senior promotions for two...
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Campaigns
9 MENA brands that won Twitter in 2018
December 17, 2018As the year comes to a close, we look back at the brands that made it...
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Agency
Why this agency’s trashy Christmas is a good thing
December 16, 2018The UK alone used 125,000 tonnes of plastic wrapping last year, especially around Christmas 500 million...
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Media
Diwanee launches entertainment website Mashaheeri
November 6, 2014Regional digital publisher and media group Diwanee Media Group has launched Mashaheeri.com, a specialized Arabic celebrity...
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Other
Digital Media Forum 2014 to recognize the region’s best talent
April 7, 2014With a little more than three weeks to go until the third annual Digital Media...
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Digital
On hold: mobile advertising in MENA
March 20, 2017These were some of the thoughts that came out of the agencies’ feedback on what our...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
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