November 7, 2025
The New Hospitality Journey: Connecting with Guests via AR
In today’s hospitality landscape, luxury isn’t just about physical space; it’s also about how well a brand can connect with customers through significant digital…
RECENT NEWS
Read more
Read moreNovember 7, 2025
RT marks 20 years with AI-generated campaign questioning global media narratives
For its 20th anniversary, RT (Russia Today) has launched a bold series of AI-assisted videos that blur the boundaries between journalism, technology, and influence.…
Read moreNovember 6, 2025
MCN Supercharges Client Solutions with the Expansion of Acxiom in Middle East, North Africa, and Turkey
Acxiom Expands AI, Data, Tech, and Product Capabilities in MENAT Region as Part of MCN Family Offering Middle East Communications Network (MCN) has announced…
Read moreNovember 6, 2025
NextM Dubai: Leaders to chart the future of integrated media in AI world
WPP Media MENA will be organizing a half-day summit, ‘NextM: The Canopy Effect’, in November, which will be a ‘strategic briefing crafted for leaders…
- Read more
November 5, 2025
STARZPLAY ranked MENA’s most positively received streaming service
STARZPLAY, a video on demand (SVOD) service in the MENA region, has been ranked MENA’s most positively spoken about streaming service. The independent analysis…
Read moreNovember 5, 2025
Carla Sertin Appointed Head of Editorial Content for WIRED Middle East
WIRED has appointed Carla Sertin as the new Head of Editorial Content for WIRED Middle East, effective November 10, 2025. Based in Dubai, Sertin…
Read moreNovember 4, 2025
Jim Coleman is EMEA CEO of We Are Social
We Are Social, the global socially-led creative agency, on Monday announced the promotion of Jim Coleman to CEO for the Europe, the Middle East, and…
- Read more
November 4, 2025
AI-powered advertising behind Meta’s strong Q3 performance
Significant AI advancements that have enhanced user engagement on Facebook and Instagram, while improving ad-targeting capabilities, have been instrumental in Meta’s strong Q3 results,…
- Read more
November 4, 2025
AI as a growth engine: How CMOs can experiment without sacrificing results
Linda Kender, Regional Director MMA MENA, talks to Communicate about balancing innovation with accountability, combating ad fraud and other practices. How should CMOs in…
Read moreNovember 4, 2025
Wendy’s and Das Kapital Reimagine How Global Brands Speak Local
When Wendy’s, the iconic American fast-food chain famous for its square burgers and irreverent tone, decided to strengthen its presence in the GCC, it…
INTERVIEWS
Real winners are brands that connect meaningfully with people
Read moreKarim Fouad, Head of Brand and Media, talabat, says cultural relevance, emotional resonance, and frictionless experiences drive sustainable…
Kostas Deligiannis of GE Healthcare on the health momentum in the region.
Read moreThe Middle East is leading the healthcare market, with huge investments driving infrastructural growth across the GCC. What…
Maya Waked’s take on music as a cultural and communications bridge
Read moreYou seem to be in-between two cultures, the Lebanese and the Canadian, can you tell us what each…
Aya Hammad on launching season 7 of The Wonderfully Weird World of Gumball and the activations that went along
Read moreThe Wonderfully Weird World of Gumball is now here/launched, can you explain how much this series attracts children,…
How Holsten embedded itself in the Saudi National Day
Read moreCan you explain the connection between Holsten and Saudi National Day? Saudi National Day is such an important…
EVENTS & PEOPLE
- Read more
November 6, 2025
NextM Dubai: Leaders to chart the future of integrated media in AI world
WPP Media MENA will be organizing a half-day summit, ‘NextM: The Canopy Effect’, in November, which will be a ‘strategic briefing crafted for leaders…
- Read more
November 5, 2025
Carla Sertin Appointed Head of Editorial Content for WIRED Middle East
WIRED has appointed Carla Sertin as the new Head of Editorial Content for WIRED Middle East, effective November 10, 2025. Based in Dubai, Sertin…
- Read more
November 4, 2025
Jim Coleman is EMEA CEO of We Are Social
We Are Social, the global socially-led creative agency, on Monday announced the promotion of Jim Coleman to CEO for the Europe, the Middle East, and…
EDITOR'S HIGHLIGHTS
- Read more
September 25, 2025
TOP 20 CEOs in the Advertising Industry
The Communicate Top 20 CEOs in Advertising shortlist spotlights the leaders reinventing marketing across the region: the strategists, risk-takers, and boldest innovators whose decisions…
- Read more
September 18, 2025
Chasing Virality Sugar Highs in a Low-Attention World
Virality is having a moment, or rather, it is the moment. Remember when brands obsessed over product quality, packaging, and that elusive “brand love”…
Read moreSeptember 9, 2025
$106 billion and rising: UAE and Saudi brands reclaim growth momentum
The resilience and determination of the Middle East’s two largest economies is evident in the 2025 ranking of the Kantar BrandZ Most Valuable Emirati…
