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Digital
The Spotify Experience
May 31, 2020Digital Advertising Specialist Chris Gregory-Pasha reflects on what the Joe Rogan deal really means for the...
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Agency
Navigating Turbulent Times
May 28, 2020Since the start of the Covid-19 crisis, TBWA\RAAD has been actively sharing insights, data, and tips...
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Facebook Social Hub
Instagram AR for Good during Ramadan #Stopfoodwaste
May 28, 2020“Through this ‘AR for Good’ collaboration with Instagram, we wanted to show that by harnessing digital...
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Digital
Growth Of the Blocked Web
May 27, 2020Blockthrough, a company that provides software and methods to counter adblocking – has released a report in...
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Digital
Virtual Events – What To Do After the Event?
May 26, 2020Communicate’s virtual events series explores the steps to take after the event comes to an end....
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In-Depth
Reintegrating the Workforce
May 25, 2020Organizations around the world are going to be facing even more difficult challenges, once the chaos...
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Agency
A New Culture
May 25, 2020Hearts and Science’s Sonia John (left), Associate Director – Digital Transformation, and Achrafe Mami (right), Associate...
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Digital
Virtual Events – How to Monetize Your Event
May 24, 2020The fifth edition of Communicate’s virtual events series explores the different ways brands can monetize their virtual...
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Digital
How Does KFC’s New Blockchain Program Work?
May 24, 2020KFC launches an innovative blockchain program for its digital advertising and media buying, making it the first...
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Digital
Welcoming a Cookie-less Future
May 21, 2020Jessica Usenbor, Platforms & Capabilities – Programmatic Lead at OMG, explains how Google’s phasing out of...
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Media
Agora Images : A Message to Humanity
May 21, 2020As the world continues to battle this pandemic, Agora Images launched the #StayHome photo competition, as...
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Digital
Virtual Events – Strategies to Promote Your Event
May 20, 2020The fourth edition of Communiciate’s Virtual Events Series explores the strategies to consider while marketing a virtual...
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Deep Dives with Choueiri Group
Reaffirming the Performance and Power of TV
May 20, 2020By Salam Sawaya, Chief Operating Officer at Brand4mance In the face on an unprecedented crisis When brand custodians...
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Agency
Pandemic Perspectives: Joy Sahyoun
May 19, 2020How Covid-19 is changing the business and the industry at large, according to TNCG (The Network...
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Covid-19 Updates
Reflecting On An Unusual Ramadan
May 19, 2020The Choueiri Group’s data team examines how the Covid-19 pandemic is impacting the lives of Arabs...
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Digital
How Twitter is Talking To Marketers Today
May 19, 2020“It’s important for advertisers right now to be [aware and] connect with what’s happening on the...
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In-Depth
What is the Workplace Wellness Program?
May 18, 2020The Middle East Public Relations Association recently conducted a survey to understand the impact of Covid-19...
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Programmatic
Empowering the MENA Programmatic Ecosystem
May 18, 2020Bruno Bianchini, Head of Global Partnerships MENA at Google, talks buying models, challenges, opportunities and solutions...
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Covid-19 Updates
The Impact of Covid-19 on News Consumption in the UAE
May 17, 2020In this installment of our ongoing series on the unprecedented Covid-19 situation and its impact on...
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Agency
Iftar Hourglass
May 17, 2020During the holy month of Ramadan, food companies must abstain from showing food in their ads...
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Opinion
COVID-19: A Case in Point For Employee Response Communications
March 10, 2020Lara Hadjetian, Head of Employee Experience Practice at Edelman, explains what organizations need to consider when...
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In-Depth
The History of Advertising During Recessions
April 14, 2020Kunal Gupta, CEO of digital media technology provider Polar, shares learnings from past recessions so that...
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Opinion
Advertising in the Age of Coronavirus
April 6, 2020Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry...
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Deep Dives with Choueiri Group
The Unstoppable March of Programmatic
May 4, 2020Felipe Villanova de Leon, Performance & Programmatic Director at UM MENA, talks about the importance and...
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Media
The Perils of an Infodemic
May 12, 2020When Tedros Adhanom Ghebreyesus, Director-General of the World Health Organization (WHO), cited that the world is...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
