Communicate Online | Activate the digital transformation reshaping the GCC advertising & marketing industry
The View
Dr. Ali Juwair Alla Al Ahbabi
Dr. Ali Juwair Alla Al Ahbabi Founder and CEO Ali Juwair Alla Al Ahbabi (AJA) Law Firm & Legal Advocates
Ahmad Sultan Al Shammari
Ahmad Sultan Al Shammari Group Head of Sales Palladium Prime Real Estate Development
Hiba Momani
Hiba Momani General Manager Hills Advertising
Nick Walsh
Nick Walsh Founder and CEO Migrate
Roy Nasrallah
Roy Nasrallah Group CEO Rubicom
+
The making of the AI-enterprise blueprint in the Gulf region

The making of the AI-enterprise blueprint in the Gulf region

The region’s most powerful companies are giga-scaling AI. An ‘Agentic’ transition is aligning with the rise of consumers enamored with AI and Large Language Models (LLMs).…

Seven Media renews PRCA MENA Innovation Partnership for 2026

Seven Media has renewed its Innovation Partnership with PRCA MENA for 2026, extending a collaboration established last year, the organisations said on Monday. Under the renewed…

NEWS

Publicis Media appoints Maya Bou Ajram as Chief Strategy Officer

Publicis Media has appointed Maya Bou Ajram as its new Chief Strategy Officer, the company announced. In her new role, Maya will lead the media strategy…

NEWS

Timothée Chalamet joins Messi and Beckham in adidas’ star-studded World Cup film

German sportswear giant adidas has launched “Backyard Legends,” a new campaign ahead of the FIFA World Cup 2026, bringing together stars from football, music and film…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
+
Insights

Google used Gemini to block 8.3 billion ads in 2025

Google said its Gemini-powered ad safety systems blocked or removed 8.3 billion advertisements and suspended nearly 25 million accounts in 2025, as the company disclosed the…

The making of the AI-enterprise blueprint in the Gulf region

The region’s most powerful companies are giga-scaling AI. An ‘Agentic’ transition is aligning with the rise of consumers enamored with AI and Large Language Models (LLMs).…

INSIGHTS

Sephora and Gap are rebuilding fashion around creators—And it’s changing everything 

A structural shift in how consumers discover and buy fashion is forcing global brands to rebuild their commerce strategies around creators, with companies such as Sephora…

INSIGHTS

Sheikha Latifa’s $272M bet: Can Dubai become the world’s creator capital? 

In a major push to future-proof Dubai’s cultural industries, Sheikha Latifa bint Mohammed bin Rashid Al Maktoum has launched the ‘Creative Sector Resilience Portfolio’, a multi-pronged…

INSIGHTS
BRANDS

Dubai and Riyadh are turning into the world’s ultimate luxury destinations: report

The global luxury industry is entering a new phase of “profitable resilience,” with the Deloitte’s Global Powers of Luxury 2026 identifying the Middle East as the…

BRANDS

Gulf luxury goes local as homegrown brands gain ground across UAE, Saudi Arabia, Kuwait: report

A growing “shop local” movement is reshaping the luxury and fashion landscape across the Gulf, with consumers increasingly turning toward homegrown brands amid regional uncertainty and…

BRANDS

FIX Dessert Chocolatier to host ‘Messages from the UAE’ installation at Kite Beach

FIX Dessert Chocolatier is set to host a two-day community art installation titled ‘Messages from the UAE’ at Kite Beach on May 9 and 10, inviting…

BRANDS
AGENCIES

Gambit Communications appoints Bassel Barakat as Senior Director

Gambit Communications has appointed Bassel Barakat as Senior Director, tasking him with overseeing key clients as the independent agency expands its portfolio. Barakat brings over 12…

AGENCIES

Omnicom Media tops RECMA rankings, leads globally and across all regions

Omnicom Media has been named the best performing global media group in the latest Network Diagnostics report by RECMA, ranking first both globally and across North…

AGENCIES

How KFC Arabia and TBWA\RAAD turned TikTok trend into GOAT win

When KFC Arabia and TBWA\RAAD picked up TikTok’s highest creative honor, the G.O.A.T. award, the recognition marked more than a standout campaign. It reflected a shift…

AGENCIES
The FMCG Crisis Playbook

The FMCG Crisis Playbook

March 2026
Best Brands and Best Marketers

Best Brands and Best Marketers

February 2026
Creator Economy

Creator Economy

January 2026
+
Latest Issues
Reel Talk
Iconic

Emirates

RKCR/Y&R

Xerox

Needham, Harper & Steers

Monster

Mullen

Coca-Cola

Wieden + Kennedy

Daughter

Audi

Venables Bell & Partners

Nike

Wieden+Kennedy

Ad of the week Lay's | Slap Global

Lay's | The Epic Watch Party

Lay's brought together stars like Lionel Messi and David Beckham for an epic FIFA watch party, as part of its “No Lay’s, No Game” platform.

Ranking

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

NEWS

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

NEWS
Connect With Us
Trends
Advertising Agency Brand Campaign Marketing Adtech Martech Ai B2B B2C Appointments Client Win Gcc Cmo Data