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Media
The Creative Behind Youtube Hit Taal
September 18, 2019Mustafa Al Abdullah, the man behind Middle East’s latest hit song “Taal” – is also a...
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Digital
New 3D Camera Mode in Snapchat
September 17, 2019Snap Inc. has announced the launch of 3D Camera Mode on its application Snapchat. The company...
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Digital
Online Video To Reach 100 Minutes A Day in 2021
September 17, 2019In its fifth edition, Zenith’s Online Video Forecasts 2019 report, it is forecasted that the average person...
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Marketing
Is CSR The Best Way To Connect?
September 16, 2019Taqeef, a UAE-based air-conditioning solutions company, has focused its efforts on building a brand image that...
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Agency
Bringing Chris Hemsworth To The Desert
September 15, 2019Bayut.com, a UAE property portal, recently launched their TV commercial starring Hollywood actor Chris Hemsworth. The...
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Facebook Social Hub
How OSN Achieved 6.3X Increase In Online Sales
September 15, 2019“We were able to fully realize the potential Facebook holds in delivering incremental reach and driving effective...
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Digital
Youtube MENA Launches Music Streaming Service
September 13, 2019By Max Alawwad Youtube has launched music streaming service in MENA earlier this week. According to the...
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Digital
What Are Facebook Ads?
September 12, 2019By Max Alawwad Facebook has come under scrutiny, on multiple occasions, for its handling of the user’s...
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Marketing
Lessons On Effective Marketing Tools
September 11, 2019WARC, the global authority on advertising and media effectiveness, has released the 2019 MENA Strategy Report...
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Opinion
It’s Time to Change The Way We Think About Creative
September 10, 2019By Michele Iozzo Just a few years ago, you could clearly distinguish between banners for brand...
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Media
Spotify Expands In MENA?
September 10, 2019By Maximilian Gower On MENA level, Spotify have shared “Culture Next” which was a study with lifestyle...
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Marketing
How The U.S. Open Became A Branded Juggernaut
September 9, 2019By Brian Braiker Evans Nguyen flits inside a giant glass box, hitting a tennis ball against a...
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Opinion
Reflection From Gen Z
September 8, 2019By Mai Al Khouri I have realized that stepping out of my comfort zone, while maintaining pragmatism,...
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Marketing
Hotter Is Cooler!
September 8, 2019Earlier this summer, Burger King Kuwait introduced a concept “Hotter is Cooler,” which aimed to interact...
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Media
The Power Of A Brand
September 5, 2019Jamie Angus is the director of the BBC World Service Group, which is the service that...
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Opinion
Lessons Learned From Kimono Crisis
September 4, 2019By Denise Lee Yohn Kim Kardashian West eventually caved to the social media backlash that arose from...
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Marketing
Why Did Audi Work With Marvel Characters?
September 3, 2019A blockbuster film association is seen as a significant investment from both a brand and product...
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Digital
Meet Twitter Head Of Video Solutions
September 2, 2019Twitter announced today it has appointed Samantha Billingham as Head of Video Solutions for the Middle East...
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Digital
A Chat With TikTok!
September 2, 2019Since January 2019, TikTok has been ranked the top downloadable app behind WhatsApp and Messenger. The...
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Opinion
6 Tips To Maximize A New Business Success
September 1, 2019By Andreas Keller As the summer holidays come to an end and the business community returns...
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Digital
Why OPPO’s Latest Campaign Is A Must See
July 8, 2019With a strong record of creating cutting-edge phones that are as forward-thinking as they are innovative,...
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Agency
OMG Mena Announces Three Promotions
June 11, 2019Omnicom Media Group EMEA has announced three promotions at the top of its Middle East/North Africa...
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Agency
What’s In A Name? That Which We Call Around the Clock
July 1, 2019Around the Clock Communications (ATC) is the new exciting name in the UAE advertising scene. We...
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Media
HBO And Droga5 Discuss ‘Game Of Thrones’ #FortheThrone Campaign
June 19, 2019By Ann-Christine Diaz and Max Sternlicht At the Cannes Lions Festival of Creativity, Ad Age sat...
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Digital
How To Stay Safe Using A Public Wi-Fi
August 14, 2019In a recent survey, security company Bullguard, found that 79 percent of public Wi-Fi users are...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
