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In-Depth
Why now is the time to jump onto the e-commerce wagon
September 25, 2017The e-commerce landscape has seen a great deal of movement in the past year. November 2016...
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Digital
Alshaya invests in Noon
September 24, 2017M.H. Alshaya Co. has acquired a strategic stake in Noon, the region’s new e-commerce platform. Alshaya...
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Agency
FP7/DXB retains Jawwy
September 24, 2017FP7/DXB has successfully retained Jawwy, the digital mobile brand from STC. Earlier this year FP7/DXB re-pitched for...
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Appointments
Ex-editor of The National joins ASDA’A as managing director
September 24, 2017ASDA’A Burson-Marsteller has appointed Hassan Fattah, the former editor-in-chief of The National newspaper and a senior...
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Appointments
Grayling Middle East appoints corporate and government communications specialist
September 19, 2017Grayling has appointed Lauren Ramey, a corporate and government communications specialist, to the role of account...
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PR
MEPRA partners with CIPR
September 19, 2017The Middle East Public Relations Association (MEPRA) has teamed up with the Chartered Institute of Public...
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Uncategorized
Google appoints new head of branding
September 19, 2017Google MENA has appointed Pierric Duthoit as head of branding to replace Wassim Kabbar who has...
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Research
What’s GDPR? 70% of global marketers are not fully aware of its implications
September 18, 2017A new survey of global marketers by the World Federation of Advertisers (WFA) highlights the need...
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Agency
Yas Mall appoints Penso
September 18, 2017Global growth consultancy Penso has won a competitive pitch to build and manage the omni-channel marketing...
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Events & Awards
Product of the Year MENA partners with Nielsen
September 17, 2017Product of the Year has partnered with market research firm Nielsen as the official research company...
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Digital
Al Jazeera now removed from Snapchat in KSA
September 17, 2017In May 2017, Al Jazeera became one of the many channels to partner with Snapchat in...
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Events & Awards
OMD Predicts 2017 to explore the future of personalized communications
September 13, 2017OMD’s annual thought leadership conference, OMD Predicts, scheduled to take place on September 20 in Dubai,...
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Effie Mena Awards
Meet the judges at the MENA Effie Awards 2017
September 13, 2017The ninth edition of the MENA Effie Awards (Effies) has announced its expert panel of judges,...
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Appointments
Grey appoints new group CEO for MENA
September 13, 2017Grey Group has appointed Kamil Kuran as group chief executive officer, Grey MENA. In his new...
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PR
Cicero & Bernay PR expands into Sudan
September 12, 2017Cicero & Bernay (C&B) PR has further strengthened its MENA region network capabilities by expanding into...
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Appointments
Patou Nuytemans replaces Edmond Moutran as Memac Ogilvy CEO
September 12, 2017After 34 years as CEO, Edmond Moutran, founder and chairman of Memac Ogilvy, will step down...
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Digital
Anghami to offer “dynamic creative audio ads” and “programmatic audio ads”
September 12, 2017At its first regional Audio Day conference in Dubai yesterday, music streaming company Anghami announced a...
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Appointments
MCG& appoints new MD for MENA
September 12, 2017Rahman Risilia has joined MCG& Group as MENA region managing director for two of its recruitment brands, MCG&...
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Research
Innovative digital formats to drive global ad growth to 2019, says Zenith forecast
September 11, 2017Social media in-feed ads, online video and other digital formats such as paid content and native...
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In-Depth
Everything you need to know about online video
September 10, 2017In May 2016, YouTube launched the first edition of The Lantern, an award program to recognize...
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Media
Diwanee launches entertainment website Mashaheeri
November 6, 2014Regional digital publisher and media group Diwanee Media Group has launched Mashaheeri.com, a specialized Arabic celebrity...
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Digital
On hold: mobile advertising in MENA
March 20, 2017These were some of the thoughts that came out of the agencies’ feedback on what our...
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Agency
PHD opens Beirut office
February 26, 2017Omnicom Media Group’s PHD has launched its latest operation in the Lebanese capital in response to...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Digital
du warns social media users to think before sharing
December 20, 201675% of UAE residents have friends or followers on social media that they don’t usually interact...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
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