Earlier this year, Dubai Media City, a member of TECOM Group PJSC, announced the launch of the DMConnect event series – the regional media hub’s very first community-focused brunch series in collaboration with Communicate. The second brunch under the series is set to happen on the 30th of August 2022 and will discuss the “Power of Viral Content.”

The move is part of a strategic agreement with Abu-Dhabi-based Seventh Decimal, putting audience measurement at the core of out-of-home trading.

Twitter secures official content from every match to share with MENA-based fans throughout the tournament.

The 2022 edition of the MENA Effie Thought Leadership featured an exclusive roster of speakers highlighting automation in the age of a post-pandemic era. This year's theme explored new equations in the age of Web3, AI, and Blockchain.