By Paul Wright, Managing Director UK, FR, ME & Turkey at Appsflyer

Robbins will lead the agency’s creative responsibility across all brands and clients

As we continue to navigate the changed expectations and needs of our stakeholder audiences, Margaret Flanagan, Co-Founder at independent agency Tales & Heads and MEPRA Fellow and Strategy Board member, suggests it’s time for businesses and brands to ditch the old labels and begin to think and talk like humans again.

The initiative aims to promote better regulation and self-regulation for influencers and brands that use them, culminating with the onboarding of industry players on a best practices charter.