Ahmad Alshareefi

Ahmad Alshareefi Founder Big AL Consulting

Oona Chanel

Oona Chanel Founder and Editor-in-Chief Author Magazine

Anand Vengurlekar

Anand Vengurlekar Senior Lecturer in Innovation and Design Thinking INSEAD

Marise Assaf

Marise Assaf Founder and CEO Kenshō Mindful Communications

Amel Osman

Amel Osman Managing Director H/Advisors Middle East

Five minutes, eight agencies and a room full of friends: inside the Alliance Fast Five

Five minutes, eight agencies and a room full of friends: inside the Alliance Fast Five

The Alliance of Independent Agencies Middle East brought 60 members and partners together for a fast morning of pitches, award wins and a lot of conversation.…

TikTok launches standalone Shop app in four Asian markets

New platform offers exclusive deals, free shipping and personalised shopping features TikTok has launched a standalone shopping app in four Asian markets as it steps up…

STARZPLAY to stream RAF Abu Dhabi live across MENA

STARZPLAY has been named the regional broadcast partner for Real American Freestyle (RAF) Abu Dhabi, bringing the wrestling event live to audiences across the Middle East…

Bayut launches campaign featuring users’ real property experiences

Bayut has launched a new campaign, “Real Journeys with Bayut”, featuring personal accounts from users who have used the property platform to rent, buy or invest…

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

Inside Qatar’s quiet move toward centralized government media buying

For years, governments worldwide have wrestled with the same problem: how to maintain consistent messaging while keeping media spend under control. In the United Kingdom, the…

Gen Z is turning experiences into the new media channel

The way brands connect with younger consumers is changing. For Generation Z, engagement increasingly means doing something, experiencing something and sharing it with others, rather than…

Bots account for 57.5% of web traffic as machines overtake humans, data shows

Automated traffic now accounts for 57.5% of HTML web traffic, surpassing human activity for the first time, according to data shared by Cloudflare CEO Matthew Prince…

Athar and Dubai Lynx face a changing regional landscape

The Middle East’s advertising and creative industry is witnessing a shift in its event landscape, with Saudi Arabia strengthening its position as a regional hub for…

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Deliveroo launches UAE campaign celebrating individual tastes

Deliveroo has launched a new UAE brand campaign that celebrates personal food preferences and challenges conventional ideas of good taste, using humor and everyday dining experiences…

Stop asking for budget: what a marketer-turned-GM wants from CMOs

Ahead of Marketer of the Future, Unilever’s Duygu Ersoy and fellow speakers on how marketing stops defending its spend and starts shaping growth. Duygu Ersoy started…

Mondelēz appoints Othmane Nadifi as Gulf managing director

Mondelēz International has appointed Othmane Nadifi as managing director of its Gulf business, as the snacking company looks to strengthen commercial execution, accelerate innovation and develop…

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Five minutes, eight agencies and a room full of friends: inside the Alliance Fast Five

The Alliance of Independent Agencies Middle East brought 60 members and partners together for a fast morning of pitches, award wins and a lot of conversation.…

Freelance is no longer a trial run, says TLA Consulting’s Tatiana Laudati

Agencies still want senior talent. They just aren’t in a hurry to put it on the payroll. Tatiana Laudati, Marketing and Communications Strategist at TLA Consulting,…

Publicis Groupe Middle East launches Publicis Health Middle East

Publicis Groupe Middle East has launched Publicis Health Middle East, expanding its healthcare offering across the region. The new unit is led by Ramzi Sleiman, CEO…

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The Gulf, After the Storm

The Gulf, After the Storm

Cannes Lions Special Issue

Cannes Lions Special Issue

The FMCG Crisis Playbook

The FMCG Crisis Playbook

Reel Talk

Nike

Wieden+Kennedy Amsterdam

Fiat

Leo Burnett

Volkswagen

Red Urban Toronto

Apple

Apple Marcom

Doritos

Kevin T. Willson

Audi

DDB

McDonald's

Leo Burnett London

Garnier BBDO

Toyota

Garnier BBDO

Pepsi

TBWA\Chiat\Day Los Angeles

Fiat

Leo Burnett Italy

KIA

David&Goliath

Clash of Clans

Barton F. Graf

Wix

Inhouse (Louis Leterrier)

Google Nest

Swift Portland

Chevrolet

MOFILM

Volkswagen

OgilvyOne Beijing

Old Spice

Wieden+Kennedy Portland

Volkswagen

Deutsch Los Angeles

Heinz

DAVID Miami

Geojit

Euro RSCG India

Axe

Bartle Bogle Hegarty, London

Tsuruya

Asatsu

KIA

David&Goliath

Doritos

Peter Carstairs / Cummins & Partners

Skittles

adam&eveDDB

Pepsi

BBDO Paris

The Guardian

Boase Massimi Pollitt (later BMP DDB)

Google

Google Creative Lab

Dove

Ogilvy & Mather New York

Coca-Cola

McCann Erickson

Saint Gobain

Leo Burnett India

Ikea

Forsman & Bodenfors

BBC Sport

BBC Creative | Blinkink

Federal Express

Ally & Gargano

Grab

GIGIL Manila

John Lewis & Partners

Adam & Eve/DDB

Ikea

Crispin Porter & Bogusky, Brazil

Snickers

BBDO New York

Evian

BETC Euro RSCG, France

Volkswagen

DDB Mudra Group

Apple

TBWA\Media Arts Lab

Pepsi

BBDO

Cadbury

Fallon

Nike

Wieden + Kennedy

Skittles

TBWA/Chiat/Day

Honda

RPA

Ikea

Crispin Porter + Bogusky

McDonald's

Leo Burnett

Barbie

BBDO San Francisco

Axe

Ponce Buenos Aires

Skoda

Fallon

Levi Strauss

McCann Erickson

Emirates

RKCR/Y&R

Xerox

Needham, Harper & Steers

Monster

Mullen

Coca-Cola

Wieden + Kennedy

Daughter

Audi

Venables Bell & Partners

Nike

Wieden+Kennedy

Apple

TBWA\Chiat\Day

Sony

Fallon

Volvo Trucks

Forsman & Bodenfors

Levis

Wieden+Kennedy, London

Thai Life Insurance

Ogilvy & Mather

BMW

Jung von Matt

PlayStation Europe

TBWA\London

BBDO

Snickers

BBDO

Google India

Ogilvy & Mather (now Ogilvy, India)

Old Spice

Wieden+Kennedy

Pepsi

BBDO

Snickers UK

BBDO

Pidilite

Ogilvy India

Apple

Ridley Scott

Nike

Wieden + Kennedy

FeviKwik

Ogilvy & Mather (now Ogilvy, India)

Etihad Airways

Impact BBDO

Pepsi

Hindustan Thompson Associates (HTA)

Amazon

Lucky Generals

Ikea

Memac Oilvy - UAE

Wendy’s

Dancer Fitzgerland Sample

Volkswagen

DDB Amsterdam

McDonald's

TBWA\ Paris

Zain

Joy Advertising

Almarai

In-house

WABA

Shareet Studios

Ad of the week Quince | Brand Creative

David Schwimmer chases the one with the red sweater

Quince turns a famous Friends plot point into a playful New York chase, with David Schwimmer repeatedly spotting the same red cashmere sweater on everyone—except himself. The nostalgic comedy brings the brand back to the product that started it all while reinforcing its promise of making premium quality accessible to everyone.

MENA’S CREATIVE PULSE – TOP CAMPAIGNS

MENA creativity has entered its main character era. From AI-powered seat maps and blind football seats to seasoning-led fandoms and parking spots turned media space, the…

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

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