February 5, 2026
Anthropic Rejects Ads in Claude, Takes Aim at ChatGPT in Super Bowl Campaign
AI startup Anthropic has said it will not introduce advertising into its chatbot Claude, using a Super Bowl ad campaign to implicitly criticise OpenAI’s…
RECENT NEWS
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February 5, 2026
FP7 McCANN KSA strengthens leadership with new strategy and creative hires
FP7 McCANN Riyadh has announced two senior leadership appointments as part of its efforts to strengthen strategic and creative capabilities amid growing client demand…
Read moreFebruary 4, 2026
From automation to influence: How AI, data, and creators are rewiring MENA Media
As AI reshapes media planning across MENA, Zenith sees the real opportunity in shifting how growth is planned and measured. Toseef Butt, business director…
SPECIAL FEATURES
Show me the money!
As global ad spending grows, marketers and CFOs push AI-driven platforms to prove real ROI…Read More
How Web Summit and the GCO are rewiring Doha into the Middle East’s digital capital
For more than a decade, Doha has been quietly rewriting its global identity. Once defined…Read More
The $1 Trillion Wake-Up Call: Why Advertising Can’t Ignore the Open Internet in 2026
Advertising is still spending like audiences haven’t moved, but the data says otherwise. As global…Read More
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February 3, 2026
The End of the Solo Creator?
In the context of the ‘Creator Economy’, Creativity 3.0 is deeply impacted by Generative Artificial Intelligence (GenAI), large language models (LLMs), and highly personalized,…
Read moreFebruary 3, 2026
Dubai Media Incorporated, Kuwait Television sign MoU to strengthen Gulf media cooperation
Dubai Media Incorporated (DMI) and Kuwait Television have signed a Memorandum of Understanding (MoU) to enhance media cooperation, expand joint content production, and strengthen…
Read moreFebruary 2, 2026
92% sounds impressive, until the reputational fallout of AI misuse in MENA PR strikes
Across the MENA region, PR professionals juggle diverse audiences with unique languages, histories, and cultural sensitivities. AI tools, trained on broad datasets, lack the…
Read moreFebruary 2, 2026
Abu Dhabi culture authority appoints Merkle for Louvre digital overhaul
Merkle, the customer experience management firm owned by dentsu, has been appointed by the Department of Culture and Tourism – Abu Dhabi (DCT Abu…
Read moreFebruary 2, 2026
Consumers seek connection over escape in age of ‘dysoptimism’: VML report
A new report by marketing agency VML says a mix of toxic politics, economic pressure and climate anxiety is shaping a global cultural mood…
Read moreFebruary 2, 2026
AI influencers, trust, and the future of advertising: What UAE consumers are telling our industry
Transparency emerges as one of the strongest expectations: about 73 percent of respondents agree that brands and creators should clearly disclose when AI is…
Read moreFebruary 2, 2026
Tech enablers focus on trust, consistency to drive creator success
MENA’s cultural depth and government backing give platforms room to scale creator ecosystems responsibly, writes Hoda Rizk. Behind the creators who appear on our…
Read moreFebruary 1, 2026
Pepsi Revives Cola Rivalry With Coca-Cola Polar Bear in 2026 Super Bowl Ad
Pepsi has reignited its long-running rivalry with Coca-Cola by featuring Coke’s iconic polar bear in its 2026 Super Bowl commercial, unveiled ahead of Super…
INTERVIEWS
From automation to influence: How AI, data, and creators are rewiring MENA Media
Read moreAs AI reshapes media planning across MENA, Zenith sees the real opportunity in shifting how growth is planned…
Cultural access, not scale, will define effectiveness of agencies: Vijay Subramaniam
Read moreIn an interview with Communicate, Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, shares how culture-led…
AI as a Tool, Culture as the Compass: Marketing Transformation in MENA
Read moreAI is transforming marketing in the MENA region, but it’s not a strategy in itself. Tony Wazen, CEO…
Content is no longer optional: It’s the brand in motion
Read moreIn an interview with Communicate, Tarek Miknas, CEO FP7 McCann MENAT, explains that content in the GCC isn’t…
The $1 Trillion Wake-Up Call: Why Advertising Can’t Ignore the Open Internet in 2026
Read moreAdvertising is still spending like audiences haven’t moved, but the data says otherwise. As global ad investment crosses…
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EDITOR'S HIGHLIGHTS
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January 12, 2026
Show me the money!
As global ad spending grows, marketers and CFOs push AI-driven platforms to prove real ROI beyond hype. By Hadi Khatib In 2025, the traditional…
Read moreJanuary 6, 2026
How Is Hyper Precision Defining the Future of Advertising
Advertising has never been this harder, yet smarter. For CMOs in the region, tighter budgets and ever-shifting audience behaviour are making every decision critical.…
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November 23, 2025
Entertain or Be Forgotten: Why Brands Are Losing the Attention War
By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become…
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November 21, 2025
What needs to change as social dominates MENA ad spend
The dominance of social is the most defining feature of the Middle East and North Africa region’s digital advertising scene, says Ian Manning, Executive…
Read moreNovember 20, 2025
Primark Lands in the Middle East, Making Value Feel Aspirational
When Primark, the Irish fashion giant, opened its first store in Kuwait earlier this month, it didn’t just welcome crowds, it set the Gulf’s…
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November 13, 2025
Omnicom–IPG merger sparks consolidation and potential 750 job cut fears across GCC agencies
As Omnicom’s US$13 billion takeover of IPG nears completion this month, speculation is intensifying across the GCC advertising sector about an impending wave of…
Read moreNovember 11, 2025
Leveling Up Marketing: How Saudi’s Gaming Boom Is Drawing Global Brands
As Saudi Arabia accelerates its ambitions to become a global gaming hub, ESL FACEIT Group’s new esports venue in Riyadh offers marketers a powerful…
Read moreNovember 11, 2025
Riyadh’s ultimate lifestyle forum Hia Hub postponed till Feb 2026
Hia Hub, Riyadh’s ultimate lifestyle forum hosted by Hia Magazine, has been missing from Saudi’s social calendar this November. Traditionally held around the same…
Read moreNovember 4, 2025
Wendy’s and Das Kapital Reimagine How Global Brands Speak Local
When Wendy’s, the iconic American fast-food chain famous for its square burgers and irreverent tone, decided to strengthen its presence in the GCC, it…
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September 25, 2025
TOP 20 CEOs in the Advertising Industry
The Communicate Top 20 CEOs in Advertising shortlist spotlights the leaders reinventing marketing across the region: the strategists, risk-takers, and boldest innovators whose decisions…
EVENTS & PEOPLE
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February 5, 2026
FP7 McCANN KSA strengthens leadership with new strategy and creative hires
FP7 McCANN Riyadh has announced two senior leadership appointments as part of its efforts to strengthen strategic and creative capabilities amid growing client demand…
Read moreJanuary 29, 2026
Memac Ogilvy MENA appoints Antoine Geadah as Chief Growth Officer, Regional MD for Qatar and Jordan
Memac Ogilvy MENA has announced the promotion of Antoine Geadah as Regional Managing Director for Qatar and Jordan, along with his appointment as Chief…
Read moreJanuary 16, 2026
CARMA appoints Paula Jacobson as group people and culture director
Media intelligence firm CARMA has appointed Paula Jacobson as its new group director of people and culture, a senior hire as the company accelerates…
