By  Yasser Obeid, Managing Director at a.k.a Media

By Emanuele Veratti, Partner at Bain & Company Milan, and Karim Henain, Partner at Bain & Company Middle East

MOU will highlight Dubai’s position as a top global destination.

“Ramadan is a key month for our industry, when people gather and connect to watch their favorite Arabic content. As the leading Arabic streaming platform in the MENA region, it was a natural step for Shahid VIP to expand into international markets at this key moment, in particular, targeting mainly countries with large Arabic-speaking communities. With the right creative approach and consistent support from the Facebook team, we were able to build and run a highly successful campaign that crossed all borders and reached a large number of households across the world.” – Ali Aktas, Head of Performance Marketing at Shahid VIP.