Digital
The Most Important Things You MUST Request from your Digital Marketing Agency
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Events & Awards
What Happened At This Year’s REMAP
November 19, 2019The creative communications festival hosted by the Middle East Public Relations Association (MEPRA) held its second...
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Agency
10 Questions To Harris Diamond
November 17, 2019Harris Diamond, McCann World group chairman & CEO, sat down exclusively with Communicate for a wide-ranging...
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Choueiri
A Whole New World of Opportunity
November 14, 2019Harris Diamond, McCann World group chairman & CEO, sat with Communicate for an exclusive interview on...
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Choueiri
How Starzplay Plays the Long Game
November 14, 2019Maaz Sheikh, co-founder and CEO of Starzplay, explains the inner workings of his company and of...
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Choueiri
How Intigral Places Saudi Arabia on the OTT Map
November 14, 2019Intigral CEO Hamoud Al Rumayan explains how his company is changing viewing habits in Saudi Arabia,...
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Media
Agora Images: #Eyes2019
November 14, 2019The eyes, chico. They never lie. Some of Tony Montana’s greatest lines from the 1983 film,...
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Digital
What Happened At This Year’s Socialbakers’ Engage Conference
November 14, 2019Socialbakers, a media analytics firm hosted its sixth Engage conference at the Ritz Carlton Hotel in...
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Marketing
No Laughing Matter
November 14, 2019Rami Abughazaleh, from copywriting agency Yala Creative, explains why you should take humor seriously. A little...
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Events & Awards
The Bravest Conference Inspires You To Be Bolder Than Ever Before
November 13, 2019The Bravest Conference; the flagship conference of the Marketing Society held its third edition yesterday at...
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Opinion
The Forgotten Art of Storytelling in the Age of Video
November 13, 2019By Gregg Fray, owner of Seven Media and Seven Studios There’s a school of thought that...
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Facebook Social Hub
Max Fashion Driving In-Store Sales with Facebook
November 12, 2019“Every marketing activity needs to be measured for effectiveness. So far, only Facebook has helped us...
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Media
Patrimony Media Partners With ELLE International
November 12, 2019Patrimony Media signed an exclusive partnership with ELLE International to license all print, digital and event...
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Events & Awards
REMAP Returns to the UAE
November 11, 2019The creative communications festival hosted by the Middle East Public Relations Association (MEPRA) returns to the...
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Events & Awards
Marketing Society and Serviceplan Launch Marketing Leader of the Year Award
November 10, 2019The Marketing Leader of the Year Award which was introduced this year is the joint collaboration...
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Events & Awards
MENA Effie Awards Announces Exceptional Roll-Call of 2019 Winners
November 10, 2019Eleventh edition of the awards programme took place against a backdrop of mounting competition in the...
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Marketing
How to Create More Data-Driven Campaigns
November 10, 2019By Reem Masswadeh – Director of Client Servicing at Cicero & Bernay Public Relations. In the current marketing world, it...
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Marketing
How Long Is Too Long?
November 7, 2019Rami Abughazaleh, from copywriting agency Yala Creative, talks attention spans and advertising. There are multiple mediums...
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Events & Awards
2019 MENA Effies Awards Winners Unveiled!
November 7, 2019The 11th edition of the MENA Effie Awards took place on November 6 at the...
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Opinion
From Public to Personal: the Changing Face of PR
November 6, 2019By Tariq Al Sharabi, MD at Cicero and Bernay Public Relations. Technological disruptions and digital progressions...
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Events & Awards
Something For Everybody
November 5, 2019Terrapinn’s Marketing and Sales Show ME will open its door for the first time on November...
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Digital
How To Stay Safe Using A Public Wi-Fi
August 14, 2019In a recent survey, security company Bullguard, found that 79 percent of public Wi-Fi users are...
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Digital
Anghami Partners With Snapchat To Promote Talent
October 8, 2019Anghami, the leading on-demand music platform in the MENA region, announced today a partnership with Snapchat...
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In-Depth
The Curious World Of Memes
October 1, 2019Memes are more than a fad. They have become legitimate means of expression, communi- cating an...
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Media
Saudi Entertainment Startup Telfaz11 Expands To Dubai
September 24, 2019By Elías Jabbe Riyadh-based entertainment startup, Telfaz11, have been on an international journey after creating immensely...
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Digital
How Artificial Intelligence Changes Media In The Middle East
August 13, 2019Sophia can identify faces and have long conversations with others. Sophia is also a Saudi citizen....
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
