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Media
Book Review: Overthrow II Will Inspire A New Breed Of Challenger Brands
July 21, 2019By Luca Allam Adam Morgan coined the term ‘challenger brand’ in his 2009 publication Eating the Big...
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Media
For Advertisers, The Emmy Halo Effect Is A Thing Of The Past
July 17, 2019By Anthony Crupi Advertisers looking to shill for their products and services within the context of...
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Opinion
Tips From The Gaming Industry On How To Create Brand Fanatics
July 16, 2019By David Getson Video games inspire a level of engagement and fandom that most brands would...
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Digital
Xavier Anglada On Leading Digital Transformation
July 15, 2019Xavier Anglada, the Managing Director at Accenture Digital and Innovation Lead in the Middle East, North...
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Digital
Four Key Trends From A Culture Study
July 15, 2019By Shavari Alape UM, the marketing and media agency network of IPG Mediabrands, announced the launch...
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Facebook Social Hub
Behind the Success of McDonald’s 2018 FIFA World Cup Campaign
July 15, 2019“We live in an era of disruption; the speed and frequency with which brands connect...
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Digital
CoPHEE Safeguards Encrypted Data?
July 14, 2019By Afreen Khan Researchers at the New York University (NYU) Abu Dhabi have designed a microprocessor...
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Opinion
Data Security – the Biggest Concern of Digital Times
July 14, 2019By Laurent Sirgy In today’s hyper-connected world, data security and privacy are integral in everyday life....
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Marketing
How to Stay Influential With Influencers
July 14, 2019By Pamela Kaupinen We are seeing sharp shifts in the social storytelling landscape lately, from new...
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Digital
How AI and Chatbots Can Benefit Any Organization?
July 14, 2019By Professor Farhad Oroumchian The recent progression of technology has seen businesses shifting from traditional to digital...
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Agency
Rebranding For Millennials
July 12, 2019By Sharvari Alape Orikami Lab, a Dubai-based design innovation hub, has transformed “Spectrum Watches” to meet...
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Opinion
How Neuroscience Equips Us To Become Better Creators
July 11, 2019By John Clark We are in the midst of a shift in the perception about neuroscience. No...
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Digital
Twitter Fights Hateful Content On Platform
July 11, 2019By Afreen Khan After the analysis of more than 8000 responses, Twitter has expanded their rules...
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Digital
Nielsen Expands YouTube In-App DAR Measurement to the UAE
July 10, 2019Nielsen’s Digital Ad Ratings (DAR) Measurement has been expanded to 26 major markets including UAE, South...
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Digital
Facebook Has Become The Storefront For Direct To Consumer Brands
July 9, 2019By Adam Kleinberg Direct-to-consumer (DTC) business models have been heralded as the antidote to disruption. From...
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Agency
How Advertisers Can Reconcile Branding and Performance?
July 8, 2019By Tomasz Wnuk Digital advertising represented the largest portion of ad spend for Middle East marketers...
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Opinion
Amazon’s Ad-Tech Advance on E-Commerce
July 8, 2019By Nader Bitar Earlier this year I wrote about how Amazon tends to disrupt and realign...
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Digital
Why OPPO’s Latest Campaign Is A Must See
July 8, 2019With a strong record of creating cutting-edge phones that are as forward-thinking as they are innovative,...
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Digital
Geolocation Data In The Age Of Privacy
July 7, 2019We spoke to Puja Panuum, the Managing Director of Blis, about how companies can leverage geolocation...
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Marketing
CAFU Launches Crowdsourced Film Starring Kris Fade
July 7, 2019By Afreen Khan CAFU has recently launched a film, shot and produced by themselves, titled “Faded...
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Digital
Why OPPO’s Latest Campaign Is A Must See
July 8, 2019With a strong record of creating cutting-edge phones that are as forward-thinking as they are innovative,...
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Agency
OMG Mena Announces Three Promotions
June 11, 2019Omnicom Media Group EMEA has announced three promotions at the top of its Middle East/North Africa...
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Agency
Publicis Groupe Newest Agency Digitas
May 27, 2019Publicis Groupe has launched Digitas, a connected marketing agency, in the Middle East, earlier in May...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
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