December 6, 2025
Dubai, UAE — Samsung Electronics MENA has completed its regional media agency review and announced a new dual-agency model that will see Publicis Groupe…
December 6, 2025
New York, United States: Netflix announced on Friday that it has agreed to acquire film and television giant Warner Bros. Discovery in a deal…
December 5, 2025
Dubai, UAE – Google releases the top trending searches for users in the Middle East and North Africa for the year 2025. The lists reflect…
December 5, 2025
2025 proved a year of contrasts for MENA equity markets. In the UAE, the Dubai Financial Market (DFM) and Abu Dhabi Securities Exchange (ADX)…
December 5, 2025
As the Middle East’s creative economy expands at record speed, UAE-based Graphics Tree is stepping up efforts to promote stronger intellectual property (IP) protection…
December 5, 2025
The agency model in the GCC is undergoing one of the most significant transformations. As brands across the region accelerate digital adoption, expand into…
December 5, 2025
By Hubert Boulos CEO and founder of Das Kapital and former CEO of DDB Middle East DDB’s sunset has been in the news for…
December 4, 2025
FP7McCann strengthened its position as one of the region’s top advertising groups after securing 15 wins at the 2025 MENA Effie Awards, earning titles…
The agency model in the GCC is undergoing one of the most significant transformations. As brands across the…
FIX Dessert Chocolatier has become one of Dubai’s most recognisable homegrown brands, known for nostalgic flavours, viral drops…
In an era when sports initiatives are multiplying across the globe, one voice stands out with a clear…
The dominance of social is the most defining feature of the Middle East and North Africa region’s digital…
At a time when Saudi Arabia is rapidly evolving into one of the world’s most dynamic markets, brands…
November 26, 2025
On a busy Saturday night in Dubai, Sajju (not his real name) races to deliver his tenth order for the day, the target that…
November 23, 2025
By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become…
November 21, 2025
The dominance of social is the most defining feature of the Middle East and North Africa region’s digital advertising scene, says Ian Manning, Executive…
November 20, 2025
When Primark, the Irish fashion giant, opened its first store in Kuwait earlier this month, it didn’t just welcome crowds, it set the Gulf’s…
November 13, 2025
As Omnicom’s US$13 billion takeover of IPG nears completion this month, speculation is intensifying across the GCC advertising sector about an impending wave of…
November 11, 2025
As Saudi Arabia accelerates its ambitions to become a global gaming hub, ESL FACEIT Group’s new esports venue in Riyadh offers marketers a powerful…
November 11, 2025
Hia Hub, Riyadh’s ultimate lifestyle forum hosted by Hia Magazine, has been missing from Saudi’s social calendar this November. Traditionally held around the same…
November 4, 2025
When Wendy’s, the iconic American fast-food chain famous for its square burgers and irreverent tone, decided to strengthen its presence in the GCC, it…
September 25, 2025
The Communicate Top 20 CEOs in Advertising shortlist spotlights the leaders reinventing marketing across the region: the strategists, risk-takers, and boldest innovators whose decisions…
September 18, 2025
Virality is having a moment, or rather, it is the moment. Remember when brands obsessed over product quality, packaging, and that elusive “brand love”…
December 6, 2025
Dubai, UAE — Samsung Electronics MENA has completed its regional media agency review and announced a new dual-agency model that will see Publicis Groupe…
December 4, 2025
FP7McCann strengthened its position as one of the region’s top advertising groups after securing 15 wins at the 2025 MENA Effie Awards, earning titles…
December 4, 2025
The screening follows the movie’s world premiere in Zurich in September, where critics praised its large-scale action, sweeping visuals and high-end craft. The Red…
