-
Appointments
Infiniti’s Francesca Ciaudano moves to new role
June 19, 2018Francesca Ciaudano, general manager – Marketing & Public Relations in the Middle East for Infiniti, is...
-
Campaigns
Which is the 1st brand in MENA to use this Snapchat AR feature?
June 19, 2018Snapchat launched its Portal Lens back in October 2017 as an exclusive feature for Netflix’s Stranger...
-
Campaigns
Want to win an Infiniti? Then hope the match ends with this score
June 19, 2018The buzz around the FIFA World Cup 2018 has hit a new high this time with...
-
Events & Awards
These 3 regional agencies made it to the WARC 2018 Awards
June 18, 2018WARC has announced the winners for its 2018 Effectiveness Awards across four categories: content, social, brand...
-
Marketing
REVEALED: A new way of reaching your consumers
June 18, 201830% of audiences are estimated to block ads in 2018, in the US alone. 40% dislike...
-
Opinion
Consumers want privacy & marketers want data. Now what?
June 16, 2018By Michelle Engle, senior vice-president, product, Valassis Digital The debate surrounding probabilistic versus deterministic cross-device tracking...
-
Digital
“Cheap prices are a great marketing tool”
June 16, 2018Image Credit: Illustration by Tam Nguyen/Ad Age Snapchat has replaced one problem with another, to advertisers’...
-
Digital
Snapchat vs Instagram: who’s winning the social commerce battle?
June 15, 2018Snapchat and Instagram are stepping up their shopping rivalry as they both work e-commerce into new...
-
Marketing
IHOP to IHOb: Did the marketing gimmick pay off?
June 15, 2018Last week, international chain IHOP changed its name to IHOb in a marketing gimmick announcing its...
-
Agency
This is Ogilvy’s 4th big announcement this year
June 14, 2018Following last year’s controversy that saw Patou Nuyteman replaces Edmond Moutran as Memac Ogilvy’s CEO, the agency...
-
Agency
What’s driving the Ogilvy rebrand after 70 years?
June 14, 2018Previously known as Ogilvy&Mather, Ogilvy has restructured its operations under a new brand identity. Founded as...
-
Opinion
What House of Cards can teach us about content marketing
June 14, 2018By Yasmine Abdelkhalek, Consultant, FTI Consulting (Image credit: Netflix) Companies are constantly striving to communicate their...
-
Agency
RAPP Middle East drives ahead with new win
June 13, 2018RAPP Middle East, part of the Omnicom network, has just concluded an extensive pitch process bagging...
-
Agency
BREAKING: We Are Social acquires Socialize
June 13, 2018Socially-led creative agency network We Are Social, has acquired a majority stake in Socialize, the Middle...
-
Digital
INFOGRAPHIC: Why you should invest in audio ads
June 13, 2018Audio, or an audio ad, has been around since the times of radio. Today, audio ads...
-
In-Depth
Souq has Amazon and now noon has eBay. But, what does it all mean for the regional e-commerce industry?
June 12, 2018A year after what Goldman Sachs labeled the “the biggest M&A deal in the Arab World”...
-
In-Depth
Play time: 4 reasons why brands need to get into gaming (not Candy Crush)
June 12, 2018From arcade games to high-end Playstations to Candy Crush… gaming has undergone a massive evolution. Through...
-
In-Depth
Note to marketers: “In the 21st century, a woman is no longer just a woman”
June 12, 2018In conversation with Pui Chi Li, head of marketing for the Middle East and Africa region...
-
In-Depth
EXCLUSIVE: Q&A with Publicis Media’s Alex Saber
June 12, 2018On May 24, Publicis Groupe unveiled Marcel, its AI-powered platform that “advances transformation of the Groupe...
-
In-Depth
Listen up: This ad format is making a comeback
June 11, 2018There’s always a new medium, a new channel, to look out for in the world of...
-
Media
Diwanee launches entertainment website Mashaheeri
November 6, 2014Regional digital publisher and media group Diwanee Media Group has launched Mashaheeri.com, a specialized Arabic celebrity...
-
Digital
On hold: mobile advertising in MENA
March 20, 2017These were some of the thoughts that came out of the agencies’ feedback on what our...
-
In-Depth
Why now is the time to jump onto the e-commerce wagon
September 25, 2017The e-commerce landscape has seen a great deal of movement in the past year. November 2016...
-
Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
-
Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
-
Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
-
Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
-
Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
-
Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
-
Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
-
Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
-
Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
-
Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
-
Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
-
Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
-
Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
-
Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
-
Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
-
Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
-
Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
-
Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
-
Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
-
Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
-
Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
-
Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
Trending
