Digital
Facebook says it’s adding new ‘privacy experiences’. Here’s what it’s not saying.
Digital
Saudi to soon have 50,000 digitally-savvy women – all thanks to this tech giant
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Media
What you need to know about Buro24/7’s new HQ and CEO
April 18, 2018In 2015, Communicate’s parent company Mediaquest started its joint venture with Buro 24/7, the international and contemporary news website...
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Digital
Who’s the latest to launch a content creator program?
April 18, 2018‘Studios’ or training programs for creators on social media platforms have been all the rage with...
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PR
Here’s what to expect from MEPRA’s 4th Leadership Majlis
April 18, 2018The Middle East Public Relations Association (MEPRA) will be hosting the fourth edition of its annual...
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Marketing
PepsiCo’s plans for Expo 2020 revealed
April 17, 2018Expo 2020 now has 10 Official Premier Partners and two Official Partners The latest announcement has...
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Agency
PHD open up a fifth office in the Middle East
April 17, 2018Omnicom Media Group’s media arm PHD, which just last year extended its contract with DWTC and...
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Marketing
WARNING: Only 4 in 10 CMOs to increase ad spend. But, where are these budgets going?
April 17, 2018Just 3% of CMOs think they have the perfect internal skill set 72% are increasing content...
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Opinion
Testing the Status Quo
April 16, 2018By Melek Ourir, junior planner, J. Walter Thompson Tunis Queen Kahena, the Berber warrior queen of...
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Opinion
Go (brand) safe or go home
April 16, 2018By Jerome Mouthon, founder and chairman of Buzzeff MEA The Internet is home to nearly 1.8 billion...
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Digital
Facebook will pay you $500 (at least) for reporting app that’s abusing data
April 15, 2018Following the Cambridge Analytica controversy and Mark Zuckerberg’s consequent Congress testimony, Facebook is putting – or...
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Events & Awards
Here are the Top 100 CEOs of the GCC
April 15, 2018The winners of the Top CEO Awards 2018 have been announced following the successful conclusion of...
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Agency
Following allegations on Sorrell, WPP is on a quest for a new CEO
April 15, 2018Martin Sorrell stepped down as CEO of WPP following an internal investigation into misconduct, ending a...
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PR
ALISA PR wins PR mandate for Ajman Government entity
April 14, 2018Dubai-based independent communications agency ALISA PR has been appointed to handle the PR activities for the...
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Digital
Is Google gaining ground during Facebook’s controversy?
April 13, 2018Last week, Mark Zuckerberg, CEO of Facebook, appeared in front of the US Senate following the...
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Digital
Day 2 of Zuckerberg’s Congressional hearings gets political
April 12, 2018Mark Zuckerberg faced House lawmakers for the second day in a testimony that lasted, touching on...
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Appointments
Ipsos appoints new country manager in Saudi Arabia
April 12, 2018Research company Ipsos has appointed a country manager for Saudi Arabia who will overlook the Kingdom’s business from Ipsos’ Riyadh office. The...
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Events & Awards
“Top CEO Conference and Awards” and “Arab Women Forum” draw to a successful conclusion in KSA
April 11, 2018Under the “Paradigm Shift” theme, the events empowered an elite gathering of business leaders to drive...
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Digital
6 critical moments from Mark Zuckerberg’s day in the Senate
April 11, 2018Image credit: Al Drago/Bloomberg Mark Zuckerberg sat with a joint Senate committee of more than 40...
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Events & Awards
Initiative MENA wins big at Internationalist Awards For Innovation In Media
April 11, 2018Initiative MENA received global recognition for its accomplishments in media innovation at the 10th annual Internationalist...
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Media
Arab News to become first ‘gender-balanced’ Saudi newspaper by 2020
April 11, 2018Arab News will become the first newspaper in Saudi Arabia to have a gender-balanced newsroom, and...
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Events & Awards
All you need to know about the 1st Arab Women Forum in Saudi Arabia
April 10, 2018For the first time ever, the Kingdom of Saudi Arabia is hosting the Arab Women Forum...
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Media
Diwanee launches entertainment website Mashaheeri
November 6, 2014Regional digital publisher and media group Diwanee Media Group has launched Mashaheeri.com, a specialized Arabic celebrity...
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Digital
On hold: mobile advertising in MENA
March 20, 2017These were some of the thoughts that came out of the agencies’ feedback on what our...
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In-Depth
Why now is the time to jump onto the e-commerce wagon
September 25, 2017The e-commerce landscape has seen a great deal of movement in the past year. November 2016...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
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