EFQM and Abu Dhabi Police officials held a signing ceremony to announce the forthcoming 2nd Edition of The EFQM Middle East Summit, which will unfold in Abu Dhabi.

BackLite Media expands Place Exchange’s international footprint as its first regional supply partner in the UAE.

Purpose is rooted in a desire to start something. Without purpose, we’re lost. With a deep understanding of your purpose, you’re empowered with direction, empathy, and meaning. Communicate sat down with Kalpesh Patankar, Chief Creative Officer of Leo Burnett Middle East to decode the true meaning of applying the purpose paradox in advertising.

Speakers at exclusive Riyadh event highlighted offerings available to brands across MBC Group, including Shahid, Al Arabiya, and the Saudi Sports Company for the upcoming Ramadan season and beyond.