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The View
Roy Nasrallah
Roy Nasrallah Group CEO Rubicom
Raed Jafar
Raed Jafar Public Relations Executive Keel Comms
Eleni Kitra
Eleni Kitra CEO & Executive Director Advertising Business Group
Dimitris Manikis
Dimitris Manikis President EMEA Wyndham Hotels & Resorts
Alice Chang
Alice Chang Founder and CEO Perfect Corp
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Agentic AI accelerates conversion and market speed

Agentic AI accelerates conversion and market speed

The GCC presents a formidable economic landscape for technology applications like AI, enjoying an average GDP per capita exceeding $70,000. Artificial Intelligence (AI) is today an…

Netflix launches Clips feed in mobile app overhaul

Netflix on Thursday rolled out a redesigned mobile app featuring a new vertical video feed called “Clips,” as the streaming giant seeks to make it easier…

NEWS

40,000 athletes, one big message: Age is no longer a limit in Abu Dhabi

Open Masters Games Abu Dhabi 2026 has been positioned as more than just a global sporting event, marking a broader cultural push to redefine perceptions of…

NEWS

Charline Bou Mansour joins CNN Creators team

CNN has announced that journalist Charline Bou Mansour will join its CNN Creators line-up as a senior journalist, with the show returning to its base in…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Insights

Google used Gemini to block 8.3 billion ads in 2025

Google said its Gemini-powered ad safety systems blocked or removed 8.3 billion advertisements and suspended nearly 25 million accounts in 2025, as the company disclosed the…

Agentic AI accelerates conversion and market speed

The GCC presents a formidable economic landscape for technology applications like AI, enjoying an average GDP per capita exceeding $70,000. Artificial Intelligence (AI) is today an…

INSIGHTS

Scaling social creativity without sacrificing human connection

Social media has become the world’s largest advertising channel, forcing marketers to rethink how they create, deploy and measure campaigns at scale. As brands produce more…

INSIGHTS

Original content is king, piracy biggest threat: beIN MENA executive

As media consumption rapidly shifts from traditional television to digital platforms, broadcasters across the Middle East and North Africa are racing to adapt. In an interview,…

INSIGHTS
BRANDS

Al-Futtaim Lexus honors Emirati traditions through crafted storytelling

In the crowded world of automotive marketing, where product launches often lean on horsepower, technology or luxury credentials, Al-Futtaim Lexus chose a quieter route: the rituals…

BRANDS

Ajmal scales cross-market strategy with Ranveer campaign

As Ajmal Perfumes sharpens its India play alongside its 75th anniversary, Communicate examines its campaign featuring Bollywood star Ranveer Singh. In an interaction with Communicate, Anup…

BRANDS

Middle East conflict hits luxury airport sales: report

Luxury and beauty brands are witnessing a slowdown in airport retail sales as the ongoing Middle East conflict disrupts flights and shuts key aviation hubs, according…

BRANDS
AGENCIES

Gambit Communications appoints Bassel Barakat as Senior Director

Gambit Communications has appointed Bassel Barakat as Senior Director, tasking him with overseeing key clients as the independent agency expands its portfolio. Barakat brings over 12…

AGENCIES

Omnicom Media tops RECMA rankings, leads globally and across all regions

Omnicom Media has been named the best performing global media group in the latest Network Diagnostics report by RECMA, ranking first both globally and across North…

AGENCIES

How KFC Arabia and TBWA\RAAD turned TikTok trend into GOAT win

When KFC Arabia and TBWA\RAAD picked up TikTok’s highest creative honor, the G.O.A.T. award, the recognition marked more than a standout campaign. It reflected a shift…

AGENCIES
The FMCG Crisis Playbook

The FMCG Crisis Playbook

March 2026
Best Brands and Best Marketers

Best Brands and Best Marketers

February 2026
Creator Economy

Creator Economy

January 2026
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Old Spice

Wieden+Kennedy

Ad of the week Pepsi | BigTime Creative Shop

Pepsi Football Nation | The Home of Football Banter & Rivalry

Pepsi has launched a global football campaign featuring David Beckham and Mohamed Salah, celebrating fan culture beyond the game.

Ranking

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

NEWS

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

NEWS
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