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Farshad Dabeshkhoy
Farshad Dabeshkhoy Head of Partnerships - AMET The Trade Desk
Nick Walsh
Nick Walsh Founder and CEO Migrate
Adele Baxter
Adele Baxter Managing Director JWI
Dr. Ali Juwair Alla Al Ahbabi
Dr. Ali Juwair Alla Al Ahbabi Founder and CEO AJA Law Firm & Legal Advocates
Ahmad Sultan Al Shammari
Ahmad Sultan Al Shammari Group Head of Sales Palladium Prime Real Estate Development
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Saudi, UAE lead global brand impact from World Cup sponsorship: YouGov

Saudi, UAE lead global brand impact from World Cup sponsorship: YouGov

Saudi Arabia and the United Arab Emirates stand out as two of the strongest markets in YouGov’s FIFA World Cup 2026 global brand handbook for sponsorship…

Rewiring growth: Inside the conversations shaping the future of GCC marketing

Something fundamental has shifted. Across the GCC, growth is no longer just a function of market dynamics. It is being engineered—at the intersection of state ambition,…

NEWS

Ounass expands into physical retail activations with Stage

Dubai-based luxury e-commerce platform Ounass has launched “Ounass Stage,” a physical retail activation concept that allows brands to host temporary takeovers, installations and experiential showcases in…

NEWS

Global luxury market to grow 2–4% in 2026: Kearney

The global luxury market is expected to grow between 2 and 4 per cent in 2026 as the industry enters “a state of normalization rather than…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Insights

Lebanon’s viral meme: Why everyone is talking about ‘Ana Teta’

The Lebanese advertising industry is facing mounting criticism and possible legal exposure after dozens of brands reportedly used a viral social media trend for commercial campaigns…

Battle for AI influencer trust intensifies as creator economy surges

AI or virtual influencers are synthetic creators, pure bot material that look impossibly human, that have evolved into commercially viable media assets. They are intellectual property…

INSIGHTS

Video, authenticity drive LinkedIn’s professional creator boom

Remember the days when LinkedIn was simply a recruitment platform? That perception is quickly becoming outdated. The platform has now evolved into a creator ecosystem where…

INSIGHTS

Jewellery outshines fashion as industry braces for turbulent 2026: report

Jewellery is emerging as the biggest winner in global fashion’s uncertain future, outperforming every other category even as the broader industry prepares for what executives describe…

INSIGHTS
BRANDS

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

Saudi energy giant Saudi Aramco has retained its position as the only Middle Eastern brand in the Kantar BrandZ Global Top 100, as artificial intelligence reshapes…

BRANDS

Dubai and Riyadh are turning into the world’s ultimate luxury destinations: report

The global luxury industry is entering a new phase of “profitable resilience,” with the Deloitte’s Global Powers of Luxury 2026 identifying the Middle East as the…

BRANDS

Gulf luxury goes local as homegrown brands gain ground across UAE, Saudi Arabia, Kuwait: report

A growing “shop local” movement is reshaping the luxury and fashion landscape across the Gulf, with consumers increasingly turning toward homegrown brands amid regional uncertainty and…

BRANDS
AGENCIES

Dentsu revises down global advertising spending forecast

Global advertising group Dentsu has revised down its 2026 global advertising spending forecast in a mid-year update, citing economic uncertainty linked to geopolitical tensions, while raising…

NEWS

Inside the $7 Bn ad agency shake-up: WPP dominates, independents rise, Publicis slips

Global media agency group WPP topped both the total and net new business rankings in Q1 2026, according to the latest Global New Business Barometer released…

AGENCIES

WPP consolidates GCC-MENA creative operations under Nassib Boueri

Global advertising giant WPP is consolidating its creative operations across the GCC and MENA region, in line with similar restructuring efforts in other international markets. The newly consolidated…

NEWS
The FMCG Crisis Playbook

The FMCG Crisis Playbook

March 2026
Best Brands and Best Marketers

Best Brands and Best Marketers

February 2026
Creator Economy

Creator Economy

January 2026
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Ad of the week Visa | Anomaly

Visa | Tap in

Visa’s 2026 FIFA World Cup “Tap In” campaign, featuring Jason Sudeikis, Lamine Yamal and Erling Haaland, turns contactless payments into part of the fan experience, reflecting the shift from visibility-led sponsorships to behavior-driven marketing.

Ranking

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

NEWS

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

NEWS
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