-
Events & Awards
Parenting in the digital age? There’s a conference for that
April 26, 2018Mediaquest, the company behind major regional events including the “Top CEO Conference and Awards” and “Arab...
-
In-Depth
EXCLUSIVE: Zenith’s global president talks data and ROI
April 26, 2018Starting as media research director at Optimedia Italy in 1995, Vittorio Bonori has spent the last...
-
Opinion
Not participating in the World Cup? Here’s how you can still win
April 25, 2018Image credit: Arsen Galstyan / AFP By Puja Pannum, managing director at Blis MENA The World Cup:...
-
Agency
BREAKING: Which is Horizon FCB’s latest win?
April 24, 2018Horizon Group’s creative arm has been on the down-low recently. The agency won two big accounts...
-
Digital
Why Google is mum about GDPR
April 24, 2018Alphabet-owned Google continued to see its ad business grow in the first quarter, the company said...
-
Digital
Experts reveal why changing Facebook ad metrics make sense
April 24, 2018Recently, Facebook announced some changes to its ad metrics. It is now labeling some metrics in...
-
Opinion
Waseem Afzal’s 4 tips to make e-commerce a success
April 23, 2018By Waseem Afzal, general manager of OMD MENA’s e-commerce arm, Transact Every year, Seamless Middle East...
-
Digital
Find out how DMS is a step closer to bidding fake impressions goodbye
April 23, 2018Transparency has been a growing concern in digital advertising, with ad fraud was estimated to cost...
-
Marketing
There are going to be more Ramadan ads on YouTube this year, thanks to…
April 23, 2018Ramadan is a peak period for advertisers with 23 percent of TV ad spends being spent...
-
Digital
Why P&G is ending its YouTube boycott after more than a year
April 22, 2018One of the world’s biggest advertisers kept its ads off YouTube for more than a year because...
-
Agency
$2.3 billion WPP client puts global creative on review. What now?
April 22, 2018The review comes at a particularly bad time for WPP, which has been operating without a...
-
Digital
These companies are actually making money off of GDPR
April 20, 2018Companies offering help in meeting the European Union’s upcoming General Data Protection Regulation (GDPR) are bidding...
-
Agency
Break-up or take-over: what’s next for WPP after Sorrell’s exit?
April 20, 2018The beginning of April 2018 saw an investigation being launched into advertising legend and WPP chief...
-
Agency
BREAKING: Careem goes on pitch
April 19, 2018The Middle East’s ride-hailing app Careem is believed to be on pitch according to industry insiders....
-
Marketing
How this brand brought ‘intimacy’ into its marketing
April 19, 2018‘Brand intimacy’ agency MBLM recently released its 2018 report, which is a study of brands based...
-
Digital
Facebook says it’s adding new ‘privacy experiences’. Here’s what it’s not saying.
April 19, 2018On April 4, Facebook updates or rather clarified its data use policy On April 10, it...
-
Media
What you need to know about Buro24/7’s new HQ and CEO
April 18, 2018In 2015, Communicate’s parent company Mediaquest started its joint venture with Buro 24/7, the international and contemporary news website...
-
Digital
Who’s the latest to launch a content creator program?
April 18, 2018‘Studios’ or training programs for creators on social media platforms have been all the rage with...
-
PR
Here’s what to expect from MEPRA’s 4th Leadership Majlis
April 18, 2018The Middle East Public Relations Association (MEPRA) will be hosting the fourth edition of its annual...
-
Digital
Saudi to soon have 50,000 digitally-savvy women – all thanks to this tech giant
April 18, 2018Online learning platform offers 100 lessons across 26 core topics, all in Arabic and free...
-
Media
Diwanee launches entertainment website Mashaheeri
November 6, 2014Regional digital publisher and media group Diwanee Media Group has launched Mashaheeri.com, a specialized Arabic celebrity...
-
Digital
On hold: mobile advertising in MENA
March 20, 2017These were some of the thoughts that came out of the agencies’ feedback on what our...
-
In-Depth
Why now is the time to jump onto the e-commerce wagon
September 25, 2017The e-commerce landscape has seen a great deal of movement in the past year. November 2016...
-
Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
-
Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
-
Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
-
Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
-
Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
-
Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
-
Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
-
Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
-
Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
-
Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
-
Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
-
Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
-
Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
-
Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
-
Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
-
Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
-
Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
-
Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
-
Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
-
Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
-
Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
-
Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
Trending
