Communicate has unveiled its Best Brands and Top Marketers Issue 2026, spotlighting the brands and marketing leaders who truly stood out in 2025—not through…

As global ad spending grows, marketers and CFOs push AI-driven platforms to prove real ROI beyond hype. By Hadi Khatib In 2025, the traditional…

Advertising has never been this harder, yet smarter.  For CMOs in the region, tighter budgets and ever-shifting audience behaviour are making every decision critical.…

By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become…

The dominance of social is the most defining feature of the Middle East and North Africa region’s digital advertising scene, says Ian Manning, Executive…

When Primark, the Irish fashion giant, opened its first store in Kuwait earlier this month, it didn’t just welcome crowds, it set the Gulf’s…

As Omnicom’s US$13 billion takeover of IPG nears completion this month, speculation is intensifying across the GCC advertising sector about an impending wave of…

As Saudi Arabia accelerates its ambitions to become a global gaming hub, ESL FACEIT Group’s new esports venue in Riyadh offers marketers a powerful…

Hia Hub, Riyadh’s ultimate lifestyle forum hosted by Hia Magazine, has been missing from Saudi’s social calendar this November. Traditionally held around the same…

When Wendy’s, the iconic American fast-food chain famous for its square burgers and irreverent tone, decided to strengthen its presence in the GCC, it…

The Communicate Top 20 CEOs in Advertising shortlist spotlights the leaders reinventing marketing across the region: the strategists, risk-takers, and boldest innovators whose decisions…