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The View
Nick Walsh
Nick Walsh Founder and CEO Migrate
Adele Baxter
Adele Baxter Managing Director JWI
Dr. Ali Juwair Alla Al Ahbabi
Dr. Ali Juwair Alla Al Ahbabi Founder and CEO AJA Law Firm & Legal Advocates
Ahmad Sultan Al Shammari
Ahmad Sultan Al Shammari Group Head of Sales Palladium Prime Real Estate Development
Hiba Momani
Hiba Momani General Manager Hills Advertising
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Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

Saudi energy giant Saudi Aramco has retained its position as the only Middle Eastern brand in the Kantar BrandZ Global Top 100, as artificial intelligence reshapes…

Rewiring growth: Inside the conversations shaping the future of GCC marketing

Something fundamental has shifted. Across the GCC, growth is no longer just a function of market dynamics. It is being engineered—at the intersection of state ambition,…

NEWS

Annalect, Snowflake partner to boost AI-driven martech solutions in MENA

Annalect, the data and analytics division of Omnicom Media Group, has announced a new initiative across the Middle East and North Africa (MENA) in collaboration with…

NEWS

SOCIALEYEZ drives Q1 momentum with sector-focused expansion

Middle East creative agency SOCIALEYEZ reported strong first-quarter growth across several sectors, adding new retainers, expanding strategic partnerships and increasing large-scale event coverage as brands and…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Insights

Gartner warns of AI agent sprawl as Gulf firms accelerate adoption

Companies urged to rein in governance risks as autonomous tools proliferate. Businesses are rushing to deploy artificial intelligence agents across their operations, but many risk losing…

The making of the AI-enterprise blueprint in the Gulf region

The region’s most powerful companies are giga-scaling AI. An ‘Agentic’ transition is aligning with the rise of consumers enamored with AI and Large Language Models (LLMs).…

INSIGHTS

Sephora and Gap are rebuilding fashion around creators—And it’s changing everything 

A structural shift in how consumers discover and buy fashion is forcing global brands to rebuild their commerce strategies around creators, with companies such as Sephora…

INSIGHTS

Sheikha Latifa’s $272M bet: Can Dubai become the world’s creator capital? 

In a major push to future-proof Dubai’s cultural industries, Sheikha Latifa bint Mohammed bin Rashid Al Maktoum has launched the ‘Creative Sector Resilience Portfolio’, a multi-pronged…

INSIGHTS
BRANDS

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

Saudi energy giant Saudi Aramco has retained its position as the only Middle Eastern brand in the Kantar BrandZ Global Top 100, as artificial intelligence reshapes…

BRANDS

Dubai and Riyadh are turning into the world’s ultimate luxury destinations: report

The global luxury industry is entering a new phase of “profitable resilience,” with the Deloitte’s Global Powers of Luxury 2026 identifying the Middle East as the…

BRANDS

Gulf luxury goes local as homegrown brands gain ground across UAE, Saudi Arabia, Kuwait: report

A growing “shop local” movement is reshaping the luxury and fashion landscape across the Gulf, with consumers increasingly turning toward homegrown brands amid regional uncertainty and…

BRANDS
AGENCIES

Gambit Communications appoints Bassel Barakat as Senior Director

Gambit Communications has appointed Bassel Barakat as Senior Director, tasking him with overseeing key clients as the independent agency expands its portfolio. Barakat brings over 12…

AGENCIES

Omnicom Media tops RECMA rankings, leads globally and across all regions

Omnicom Media has been named the best performing global media group in the latest Network Diagnostics report by RECMA, ranking first both globally and across North…

AGENCIES

How KFC Arabia and TBWA\RAAD turned TikTok trend into GOAT win

When KFC Arabia and TBWA\RAAD picked up TikTok’s highest creative honor, the G.O.A.T. award, the recognition marked more than a standout campaign. It reflected a shift…

AGENCIES
The FMCG Crisis Playbook

The FMCG Crisis Playbook

March 2026
Best Brands and Best Marketers

Best Brands and Best Marketers

February 2026
Creator Economy

Creator Economy

January 2026
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Lay's | The Epic Watch Party

Lay's brought together stars like Lionel Messi and David Beckham for an epic FIFA watch party, as part of its “No Lay’s, No Game” platform.

Ranking

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

NEWS

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

NEWS
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