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Sarah Maina
Sarah Maina Regional Manager MENA and France AppsFlyer
Lyna Bennani
Lyna Bennani Fashion & Beauty Photographer
Farshad Dabeshkhoy
Farshad Dabeshkhoy Head of Partnerships - AMET The Trade Desk
Nick Walsh
Nick Walsh Founder and CEO Migrate
Adele Baxter
Adele Baxter Managing Director JWI
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AI slop is not successful: TikTok’s Julius Winter on the future of social marketing

AI slop is not successful: TikTok’s Julius Winter on the future of social marketing

While many brands continue approaching TikTok as a traditional advertising platform, Julius Winter, Executive Creative Consultant DACH & Central Europe at TikTok, shares that the key…

Rewiring growth: Inside the conversations shaping the future of GCC marketing

Something fundamental has shifted. Across the GCC, growth is no longer just a function of market dynamics. It is being engineered—at the intersection of state ambition,…

NEWS

We Are Social promotes Aurelien Fonteneau as Dubai Managing Director

Global socially-led creative agency We Are Social has promoted Aurelien Fonteneau to Managing Director of its Dubai office. Fonteneau, who previously served as General Manager, will…

NEWS

Dani Richa moves to non-executive chairman role at Impact BBDO

Dani Richa will transition from his role as Group Chairman and CEO of Impact BBDO to become Non-Executive Chairman, the agency announced on Thursday. In his…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Insights

Lebanon’s viral meme: Why everyone is talking about ‘Ana Teta’

The Lebanese advertising industry is facing mounting criticism and possible legal exposure after dozens of brands reportedly used a viral social media trend for commercial campaigns…

AI slop is not successful: TikTok’s Julius Winter on the future of social marketing

While many brands continue approaching TikTok as a traditional advertising platform, Julius Winter, Executive Creative Consultant DACH & Central Europe at TikTok, shares that the key…

INSIGHTS

FIFA World Cup 2026: Scoring from the pitch and sidelines

Every soccer fan is revving up for the 2026 FIFA World Cup, set to take place from June 11 to July 19, an event jointly hosted…

INSIGHTS

Creator-led campaigns generate 35% higher returns: report

L’Oréal has developed a new measurement framework with Meta to better quantify the business impact of creator and influencer marketing, addressing one of the industry’s biggest…

INSIGHTS
BRANDS

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

Saudi energy giant Saudi Aramco has retained its position as the only Middle Eastern brand in the Kantar BrandZ Global Top 100, as artificial intelligence reshapes…

BRANDS

Dubai and Riyadh are turning into the world’s ultimate luxury destinations: report

The global luxury industry is entering a new phase of “profitable resilience,” with the Deloitte’s Global Powers of Luxury 2026 identifying the Middle East as the…

BRANDS

Gulf luxury goes local as homegrown brands gain ground across UAE, Saudi Arabia, Kuwait: report

A growing “shop local” movement is reshaping the luxury and fashion landscape across the Gulf, with consumers increasingly turning toward homegrown brands amid regional uncertainty and…

BRANDS
AGENCIES

Dentsu revises down global advertising spending forecast

Global advertising group Dentsu has revised down its 2026 global advertising spending forecast in a mid-year update, citing economic uncertainty linked to geopolitical tensions, while raising…

NEWS

Inside the $7 Bn ad agency shake-up: WPP dominates, independents rise, Publicis slips

Global media agency group WPP topped both the total and net new business rankings in Q1 2026, according to the latest Global New Business Barometer released…

AGENCIES

WPP consolidates GCC-MENA creative operations under Nassib Boueri

Global advertising giant WPP is consolidating its creative operations across the GCC and MENA region, in line with similar restructuring efforts in other international markets. The newly consolidated…

NEWS
The FMCG Crisis Playbook

The FMCG Crisis Playbook

March 2026
Best Brands and Best Marketers

Best Brands and Best Marketers

February 2026
Creator Economy

Creator Economy

January 2026
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Ad of the week Nike | Wieden+Kennedy

Nike Football | Rip the Script

Nike's new "Rip the Script" campaign, featuring stars including Cristiano Ronaldo, Kylian Mbappé, Erling Haaland and Vinícius Júnior, celebrates the instinct, creativity and freedom that make football at its best while reinforcing Nike's deep connection to the sport.

Ranking

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

NEWS

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

NEWS
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