Communicate Online | Activate the digital transformation reshaping the GCC advertising & marketing industry
The View
Alex Malouf
Alex Malouf Founder and Managing Director Narrative Shapers
Mazen Nahawi
Mazen Nahawi Founder and CEO CARMA and RAIYN
Samuel Moore
Samuel Moore Senior Paralegal BSA LAW
Anand Vengurlekar
Anand Vengurlekar Senior Lecturer in Innovation and Design Thinking INSEAD
Samantha Murray
Samantha Murray Presenter & Journalist
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Travel & tourism rebound in the GCC: What CMOs, brands and travelers need to know

Travel & tourism rebound in the GCC: What CMOs, brands and travelers need to know

The GCC’s travel and tourism sector is entering a new phase. The story is no longer simply about recovering from the pandemic-era disruption. Across the region,…

MEPRA’s Youth Board Builds a Time Machine for PR Talent

Dubai’s next generation of PR pros just got a direct line to the people who’ve already lived it. The MEPRA Youth Board has launched “Time Machine:…

NEWS

Brazen MENA Lands JW Marriott Marquis Hotel Dubai as It Embarks on Its Biggest Transformation Yet

The agency will steer consumer and corporate comms across the GCC as all 1,608 rooms, two executive lounges and the hotel’s F&B lineup get a top-to-bottom…

AGENCIES

Luma AI to Launch Full Arabic Interface for Its Creative Platform

Luma AI is localizing its entire Luma Agents platform into Arabic, not just prompts and outputs, but the full interface: navigation, menus, workflow tools. Announced at…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Insights

YouTube ad growth slows amid TikTok, Netflix challenge

YouTube generated more than $40 billion in advertising revenue in 2025, but its ad business is entering a slower growth phase as competition from TikTok and…

Why the UAE is betting on food manufacturing to build its next growth engine

The UAE is positioning food manufacturing as more than a food-security imperative. It is emerging as a strategic pillar of industrial diversification, trade and consumer packaged…

INSIGHTS

Travel & tourism rebound in the GCC: What CMOs, brands and travelers need to know

The GCC’s travel and tourism sector is entering a new phase. The story is no longer simply about recovering from the pandemic-era disruption. Across the region,…

INSIGHTS

GCC evolves from beauty sales market into global innovation and export hub: report

The GCC’s beauty industry is undergoing a fundamental shift from being a market that international brands sell into to becoming a market that increasingly influences what…

INSIGHTS
BRANDS

FIX Dessert Chocolatier Is Handing the Mic to 10 UAE Creators: No Follower Count Required

Forget the media kit. FIX Dessert Chocolatier, the brand behind the Dubai chocolate bar that broke the internet, is opening its HQ doors to 10 UAE…

BRANDS

Home Centre spotlights Emirati creativity with ‘Made By Her’ campaign

Home Centre is marking Emirati Women’s Day with ‘Made By Her’, a campaign that brings the work of Emirati women into its retail spaces, positioning its…

BRANDS

UAE fragrance growth puts storytelling in focus as Reef hits digital billboards

The growing value of the Middle East’s fragrance market is giving brands more room to experiment with how they present scents, with Reef Perfumes among the…

NEWS
AGENCIES

Brazen MENA Lands JW Marriott Marquis Hotel Dubai as It Embarks on Its Biggest Transformation Yet

The agency will steer consumer and corporate comms across the GCC as all 1,608 rooms, two executive lounges and the hotel’s F&B lineup get a top-to-bottom…

AGENCIES

Initiative Names Darine Elkaissi Managing Director of Saudi Arabia

Media veteran with two decades of experience takes the wheel as Initiative doubles down on the Kingdom, aligning its growth with Vision 2030. Initiative, the global…

AGENCIES

Omnicom Media Officially Launches Hearts United, a New 40-Market Global Network

Omnicom Media has officially launched Hearts United in MENA, combining its Hearts & Science and Mediahub networks into a new 40-market media agency. Hearts United debuts…

AGENCIES
Cannes Lions Special Issue

Cannes Lions Special Issue

June 2026
The FMCG Crisis Playbook

The FMCG Crisis Playbook

March 2026
Best Brands and Best Marketers

Best Brands and Best Marketers

February 2026
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Ad of the week Tinder Thailand | VML Thailand

Tinder Thailand | The Real Finds The One

Tinder Thailand challenges the polished, copy-paste profiles fuelling dating fatigue and encourages singles to show their real selves. Through a cast of unapologetically quirky characters, the film argues that you do not need 99% of people to swipe right—just the 1% who genuinely connects with you.

Ranking

MENA’S CREATIVE PULSE – TOP CAMPAIGNS

MENA creativity has entered its main character era. From AI-powered seat maps and blind football seats to seasoning-led fandoms and parking spots turned media space, the…

NEWS

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

NEWS

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

NEWS
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