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Events & Awards
IABC is launching its first regional conference & it’s not in Dubai
November 17, 2018The International Association of Business Communicators (IABC) is bringing its annual conference to the Middle East...
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Opinion
Social media in 2019: Snacking, chatting & 3 other trends to look out for
November 12, 2018By Tala Amin, social media director, Bruce Clay MENA With 2019 right around the corner, it...
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Effie Mena Awards
The winners of the MENA Effie Awards are here!
November 8, 2018The 10th anniversary of the MENA Effie Awards took place on November 7 at the Armani...
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Appointments
JUST IN: Initiative’s Ramzy Abouchacra appointed as Carat CEO
November 4, 2018Dentsu Aegis Network’s Carat has appointed of Ramzy Abouchacra as CEO of Carat MENA. Abouchacra was...
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Opinion
7 approaches to using Instagram Stories for brands
November 3, 2018By Atif Altaf, associate marketing manager, and member of the International Council of Shopping Centers (ICSC)...
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Digital
8 stats & facts every social media marketer needs to know
November 2, 2018The unprecedented use of social media in the Middle East has seen people get addicted to...
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Agency
The reason behind loyalty agency ICLP’s rebrand
November 1, 2018ICLP, a global loyalty agency, was founded in 1987 and has been present in the Middle...
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In-Depth
Halloween Special: 9 things that are scaring agencies
October 31, 2018It’s that time of the year (officially, at least) where one has reason to scare and...
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Agency
3 things to know about the company FutureTech media just acquired
October 31, 2018Future Tech Media, an emerging market-focused digital solutions and technology business today announced the acquisition of...
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Agency
JUST IN: Future Tech Media acquires programmatic tech company, Adzouk
October 31, 2018Future Tech Media, an emerging market-focused digital solutions and technology business has acquired Adzouk, a Middle...
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Opinion
Everything is digital! But what about on-ground events?
October 30, 2018By Jo Webber, commercial director at GES Middle East, full-service events and exhibitions provider The world...
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Digital
EXCLUSIVE: Facebook is launching a new ad format in UAE, Saudi and Jordan
October 25, 2018Today, Facebook is launching “Ad Breaks” in the UAE, Saudi Arabia and Jordan. An Ad Break...
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Agency
JUST IN: OMD global bags Mercedes account
October 25, 2018OMD has won the global media mandate for Mercedes as part of a global review, report...
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Appointments
Initiative MENA appoints new regional business director
October 23, 2018Initiative MENA has announced the appointment of Ghayath Sioufi as its new regional business director. Sioufi...
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In-Depth
5 questions with Christos Solomi on programmatic TV
October 22, 2018Christos Solomi is the executive director of programmatic at Omnicom Media Group MENA. 1. To a...
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Agency
Oath brings RYOT to the MENA region
October 18, 2018Through a strategic partnership with Connect Ads, Oath, a Verizon subsidiary, is bringing global creative studio...
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In-Depth
Are ‘women empowerment’ initiatives actually empowering women?
October 18, 2018Not even close, say some of the region’s top marketing talent at The Marketing Society’s latest...
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In-Depth
EXCLUSIVE: Fadi Maktabi on matters of the heart (and science)
October 16, 2018This media agency, for lack of a better term, has neither the word ‘media’ nor ‘agency’...
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Effie Mena Awards
Golin’s Yiannis Vafeas: Entries, Effectiveness & Effies
October 16, 2018Yiannis Vafeas, managing director, Golin MENA and MENA Effie Awards 2018 jury member shares his tips for...
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Digital
VIDEO: Why Saudi Twitter users are big on shopping in November
October 16, 2018Active user minutes increase by 12% – video active user minutes increase by 18% in Saudi 60% Saudi...
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Media
Diwanee launches entertainment website Mashaheeri
November 6, 2014Regional digital publisher and media group Diwanee Media Group has launched Mashaheeri.com, a specialized Arabic celebrity...
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Digital
On hold: mobile advertising in MENA
March 20, 2017These were some of the thoughts that came out of the agencies’ feedback on what our...
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Other
Digital Media Forum 2014 to recognize the region’s best talent
April 7, 2014With a little more than three weeks to go until the third annual Digital Media...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
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