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Mark Leeming
Mark Leeming Co-founder Taggy
Hubert Boulos
Hubert Boulos CEO Das Kapital Dekuple Group
Aidan O'Brien
Aidan O'Brien Strategic Advisor, Executive Mentor & International Speaker
Niharika Anjan
Niharika Anjan Founder and CEO Narrativ-ae
Grace Eid
Grace Eid Senior Manager Weber Shandwick MENAT
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Why some 130-year-old brands are winning while new ones struggle

Why some 130-year-old brands are winning while new ones struggle

In today’s marketplace, relevance can often feel fleeting. Consumer preferences evolve rapidly, technology transforms the way we shop, and trends emerge and disappear faster than ever…

How K-Beauty turned a trend into a 53% growth story

Korean beauty products, popularly known as K-Beauty, are witnessing rapid global expansion, with value sales rising 53% year-on-year and 131% over the past two years, according…

NEWS

Ai Everything Abu Dhabi to bring global AI leaders together in October

Ai Everything Abu Dhabi will return to the UAE capital on 6-7 October 2026, bringing together global artificial intelligence leaders, innovators, policymakers and technology pioneers to…

NEWS

IKEA Alsulaiman appoints FP7 McCANN as creative agency for Saudi Arabia, Bahrain

IKEA Alsulaiman has appointed FP7 McCANN as its creative agency of record across Saudi Arabia and Bahrain following a competitive pitch, expanding its partnership with the…

AGENCIES
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Insights

YouTube ad growth slows amid TikTok, Netflix challenge

YouTube generated more than $40 billion in advertising revenue in 2025, but its ad business is entering a slower growth phase as competition from TikTok and…

Europe’s ‘internet kill switch’ fears could become a wake-up call for the Gulf

Europe’s growing concern that the United States could theoretically disrupt access to critical digital services is likely to resonate beyond the continent, prompting Gulf countries to…

INSIGHTS

Max Fashion’s Haroon Rasheed on why AI won’t replace trust

For Max Fashion’s Marketing Head, the future of retail is not about choosing between digital and physical. It is about making customers feel like they are…

INSIGHTS

BYD’s José Miranda: AI can build awareness but culture builds brands

The automotive industry has become one of marketing’s fastest-moving sectors. AI is reshaping creative workflows, product innovation is accelerating, and new brands are expanding globally at…

INSIGHTS
BRANDS

How K-Beauty turned a trend into a 53% growth story

Korean beauty products, popularly known as K-Beauty, are witnessing rapid global expansion, with value sales rising 53% year-on-year and 131% over the past two years, according…

NEWS

talabat tests creator-first marketing with 48-hour Dubai hackathon

Food delivery platform talabat has wrapped up its first Creator Hackathon in Dubai, bringing together 20 creators for a 48-hour challenge designed to explore a new…

NEWS

Max Fashion launches tropical-inspired High Summer Women’s Collection across the Middle East

Max Fashion, the value fashion brand owned by Landmark Group, has launched its High Summer Women’s Collection across stores and online platforms in the Middle East,…

BRANDS
AGENCIES

IKEA Alsulaiman appoints FP7 McCANN as creative agency for Saudi Arabia, Bahrain

IKEA Alsulaiman has appointed FP7 McCANN as its creative agency of record across Saudi Arabia and Bahrain following a competitive pitch, expanding its partnership with the…

AGENCIES

TBWA\RAAD named among Best Workplaces in Media, Advertising & Marketing 2026

TBWA\RAAD has been recognized as one of the Best Workplaces in Media, Advertising & Marketing 2026 by Great Place To Work, Middle East, joining the list…

NEWS

Dentsu revises down global advertising spending forecast

Global advertising group Dentsu has revised down its 2026 global advertising spending forecast in a mid-year update, citing economic uncertainty linked to geopolitical tensions, while raising…

NEWS
Cannes Lions Special Issue

Cannes Lions Special Issue

June 2026
The FMCG Crisis Playbook

The FMCG Crisis Playbook

March 2026
Best Brands and Best Marketers

Best Brands and Best Marketers

February 2026
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Latest Issues
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Doritos

Peter Carstairs / Cummins & Partners

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adam&eveDDB

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Boase Massimi Pollitt (later BMP DDB)

Google

Google Creative Lab

Ad of the week Lamborghini Italy | Dentsu Creative, Milano

Lamborghini Urus SE Performante - Urus as its peak

Lamborghini's latest film for the Urus SE celebrates ambition and achievement, drawing parallels between people reaching their peak and the SUV's uncompromising blend of performance, innovation, and design. Created by Dentsu Creative Italy, the campaign reinforces the brand's promise of power without compromise.

Ranking

MENA’S CREATIVE PULSE – TOP CAMPAIGNS

MENA creativity has entered its main character era. From AI-powered seat maps and blind football seats to seasoning-led fandoms and parking spots turned media space, the…

NEWS

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

NEWS

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

NEWS
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