February 11, 2026
Communicate launches Best Brands and Top Marketers Issue 2026
Communicate has unveiled its Best Brands and Top Marketers Issue 2026, spotlighting the brands and marketing leaders who truly stood out in 2025—not through…
RECENT NEWS
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February 26, 2026
Assembly Appoints Ravi Rao as MENA CEO to Drive Regional Growth
Assembly has named Ravi Rao as Chief Executive Officer for the Middle East and North Africa (MENA), reinforcing its leadership structure as the agency…
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February 26, 2026
The Digital Majlis: Why 2026 is the year GCC brands must earn their way in
Aurelien Fonteneau For centuries, influence in the GCC has been shaped inside the Majlis: a trusted circle where information is filtered, debated, and validated…
Read moreFebruary 26, 2026
New Algorithmic Era: Growth Persists Despite Geopolitics as AI Becomes Advertising’s Operating System
AI-driven optimisation, closed-loop measurement and platform ecosystems are reshaping budgets worldwide, sending global advertising beyond the $1 trillion threshold. According to a forecast by…
INTERVIEWS
Why TXT Media sees the GCC as adtech’s next acceleration zone
Read moreTXT Media sees the GCC as a high-velocity, innovation-ready market where brands are eager to experiment, scale and…
Google launches Lyria 3 in Arabic beta, enables AI-generated Ramadan greeting tracks
Read moreGoogle has launched Lyria 3, the latest generative music model developed by Google DeepMind, making it available in…
Retail Enters the Chat Era as Groceries Go Live Inside AI
Read moreCanadian retail giant Loblaw Companies Limited has launched what it calls a first-of-its-kind grocery shopping experience inside ChatGPT…
How GCC brands are winning with creators, speed and scale
Read moreLeading brands are breaking campaigns into moments, blending employee and creator-driven content, and building agile ecosystems that deliver…
From automation to influence: How AI, data, and creators are rewiring MENA Media
Read moreAs AI reshapes media planning across MENA, Zenith sees the real opportunity in shifting how growth is planned…
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EDITOR'S HIGHLIGHTS
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February 11, 2026
Communicate launches Best Brands and Top Marketers Issue 2026
Communicate has unveiled its Best Brands and Top Marketers Issue 2026, spotlighting the brands and marketing leaders who truly stood out in 2025—not through…
Read moreJanuary 12, 2026
Show me the money!
As global ad spending grows, marketers and CFOs push AI-driven platforms to prove real ROI beyond hype. By Hadi Khatib In 2025, the traditional…
Read moreJanuary 6, 2026
How Is Hyper Precision Defining the Future of Advertising
Advertising has never been this harder, yet smarter. For CMOs in the region, tighter budgets and ever-shifting audience behaviour are making every decision critical.…
Read moreNovember 23, 2025
Entertain or Be Forgotten: Why Brands Are Losing the Attention War
By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become…
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November 21, 2025
What needs to change as social dominates MENA ad spend
The dominance of social is the most defining feature of the Middle East and North Africa region’s digital advertising scene, says Ian Manning, Executive…
Read moreNovember 20, 2025
Primark Lands in the Middle East, Making Value Feel Aspirational
When Primark, the Irish fashion giant, opened its first store in Kuwait earlier this month, it didn’t just welcome crowds, it set the Gulf’s…
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November 13, 2025
Omnicom–IPG merger sparks consolidation and potential 750 job cut fears across GCC agencies
As Omnicom’s US$13 billion takeover of IPG nears completion this month, speculation is intensifying across the GCC advertising sector about an impending wave of…
Read moreNovember 11, 2025
Leveling Up Marketing: How Saudi’s Gaming Boom Is Drawing Global Brands
As Saudi Arabia accelerates its ambitions to become a global gaming hub, ESL FACEIT Group’s new esports venue in Riyadh offers marketers a powerful…
Read moreNovember 11, 2025
Riyadh’s ultimate lifestyle forum Hia Hub postponed till Feb 2026
Hia Hub, Riyadh’s ultimate lifestyle forum hosted by Hia Magazine, has been missing from Saudi’s social calendar this November. Traditionally held around the same…
Read moreNovember 4, 2025
Wendy’s and Das Kapital Reimagine How Global Brands Speak Local
When Wendy’s, the iconic American fast-food chain famous for its square burgers and irreverent tone, decided to strengthen its presence in the GCC, it…
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September 25, 2025
TOP 20 CEOs in the Advertising Industry
The Communicate Top 20 CEOs in Advertising shortlist spotlights the leaders reinventing marketing across the region: the strategists, risk-takers, and boldest innovators whose decisions…
EVENTS & PEOPLE
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February 26, 2026
Assembly Appoints Ravi Rao as MENA CEO to Drive Regional Growth
Assembly has named Ravi Rao as Chief Executive Officer for the Middle East and North Africa (MENA), reinforcing its leadership structure as the agency…
Read moreFebruary 25, 2026
Chain Reaction appoints Mohamad Itani as COO to support regional growth
Digital marketing agency Chain Reaction has appointed Mohamad Itani as chief operating officer as it seeks to expand its data-driven and integrated marketing services…
Read moreFebruary 25, 2026
FP7 McCANN promotes Cynthia Sarkis to Regional Head of Creative Hub MENAT
FP7 McCANN has promoted Cynthia Sarkis to Regional Head of Creative Hub for the MENAT region, expanding her responsibilities to oversee the agency’s creative…
