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Agency
OMG MENA Announces New Hires
August 22, 2019Omnicom Media Group’s data, analytics and technology consultancy Annalect, announced in a press statement, two new senior...
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Facebook Social Hub
Ooredoo Telecom Kuwait, A Rejuvenated Brand
August 20, 2019“Facebook is no longer just a social media platform to communicate with your customers, it has...
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Agency
Meet Gambit, A New Addition
August 20, 2019Gambit Communications, a local independent agency, has announced its launch late July in the Middle East...
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Opinion
Make Peace With Silence
August 19, 2019By Mario Morby Words like violence Break the silence Come crashing in Into my little world Enjoy...
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Media
Climate Deniers Enjoy Media Coverage Globally
August 19, 2019In an attempt to offer “balanced” reporting, media globally offers climate deniers with no scientific background...
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Marketing
Are Countries Ready For Insta-Tourists?
August 18, 2019In recent news authorities at Bali, an Indonesian Island, have asked tourists to either behave or...
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Digital
AI Reflects The Biases Of Its Creators
August 18, 2019Last February at the World Government Summit 2019 in Dubai, Christine Lagarde, the first woman managing...
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Marketing
WARC 2019 Effective Innovation Report
August 15, 2019WARC revealed the Effective innovation Report – Lessons from the 2019 WARC awards, which highlights the...
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Marketing
How To Reinvent A Well Known Brand
August 15, 2019By Drew Neisser ADP’s chief marketer Lorraine Barber-Miller explains the benefits of re-imagining an already...
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Digital
Why Facebook Hired Contractors?
August 14, 2019Facebook Inc. just completed a massive fine of $5 billion settlement with the U.S. Federal Trade...
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Digital
How To Stay Safe Using A Public Wi-Fi
August 14, 2019In a recent survey, security company Bullguard, found that 79 percent of public Wi-Fi users are...
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Digital
How Artificial Intelligence Changes Media In The Middle East
August 13, 2019Sophia can identify faces and have long conversations with others. Sophia is also a Saudi citizen....
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Opinion
Up In The Cloud
August 12, 2019By Vinod Krishnan Viewers are watching more content than ever before, with expectations for nearly endless content...
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Agency
David Droga On What Happened With Accenture
August 11, 2019By Brian Braiker There don’t seem to be as many big, outsized personalities in advertising as...
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Media
Creating The Platforms For Arab Comedians
August 8, 2019By Sharvari Alape Stand-up comedy is a global form of expression that provides a new space...
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Digital
Data, The New Treasure Trove
August 8, 2019It’s every company’s dream to know the real-time location of its audience, deeply understand them and...
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Opinion
Publishers Must Prep For A Cookie-Less World
August 7, 2019By Erik Matlick Amid heightened concern around consumer privacy, Google is the latest browser developer to make...
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Digital
Why Google Is Looking For New Search Providers In The EU
August 7, 2019After it was fined a record-breaking $5 billion for not following antitrust laws in the EU,...
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Digital
Can’t Buy Me Likes!
August 6, 2019By Ethan Jakob Craft After a trial run in Canada that’s been ongoing since May, Instagram...
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Digital
Why Embrace Digital Workforce?
August 5, 2019By Sharvari Alape Technological advancements through digital innovations are driving companies to transform their workforce. According...
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Digital
Why OPPO’s Latest Campaign Is A Must See
July 8, 2019With a strong record of creating cutting-edge phones that are as forward-thinking as they are innovative,...
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Agency
OMG Mena Announces Three Promotions
June 11, 2019Omnicom Media Group EMEA has announced three promotions at the top of its Middle East/North Africa...
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Agency
Publicis Groupe Newest Agency Digitas
May 27, 2019Publicis Groupe has launched Digitas, a connected marketing agency, in the Middle East, earlier in May...
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Agency
What’s In A Name? That Which We Call Around the Clock
July 1, 2019Around the Clock Communications (ATC) is the new exciting name in the UAE advertising scene. We...
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Marketing
Social Entrepreneurship: A Stride Towards Social Development
May 26, 2019By Nariman Zouheiry, Lebanon “Social entrepreneurs are not content just to give a fish or teach how...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
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