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Research
How football fans in KSA use Twitter
October 17, 2017In the third quarter of 2017, Nielsen conducted an online survey of Twitter users in Saudi...
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Agency
Kreata Global launches media arm, Correct Media
October 16, 2017Dubai-based digital agency Kreata Global has launched Correct Media, a specialized division for digital advertising services...
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Appointments
RBBi appoints Ryan Garner as head of paid media
October 16, 2017Accredited usability and digital marketing agency Red Blue Blur Ideas (RBBi) has appointed Ryan Garner as...
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In-Depth
Mint MENA: An ex-ad man and ex-production queen’s brainchild
October 16, 2017Mint MENA started as a humble production consultancy in 2010 with a vision of extracting the...
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Opinion
Saudi independent agencies… Short-term pain, long-term gain
October 12, 2017It is not new. It started more than 10 years ago when Saudi Arabia came in...
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Agency
BUZ unveils integrated comms service, ICE
October 11, 2017BUZ Management and Marketing Consulting (BUZ MMC), a Dubai-based full-service marketing, PR and events agency, has...
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Agency
BPG Maxus retains Global Village media account
October 10, 2017Earlier this year, BPG Maxus re-pitched for the opportunity to continue its partnership with Global Village....
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Marketing
Renault’s giving away free cars: Gimmick or not?
October 10, 2017Following the Saudi Royal decree permitting women in the Kingdom to drive, automotive brands have been...
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Agency
New media agency MY Communications opens in Dubai
October 10, 2017UAE local Mohammed Khamis Ali Al-Yammahi has set up his own communications and digital marketing company...
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Opinion
How to build an award-winning campaign
October 9, 2017By Ayman Jaber, founder, and ECD of INTEGR8 When it comes to industry awards, marketers often disagree...
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Agency
Publicis Media, GroupM & MCN pitch for Nestlé
October 9, 2017According to industry sources, Publicis Media, MCN’s Initiative and GroupM are pitching for the Nestlé account,...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Agency
J. Walter Thompson announced 2017 HLR Scholarship winners
October 8, 2017Named after the industry’s and J. Walter Thompson’s first female copywriter, the HLR Scholarship is a...
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Opinion
How MENA marketers can put creativity at the heart of mobile campaigns
October 8, 2017By Puja Pannum, Blis MD, MENA Mobile, the fastest-growing ad platform in the world according IAB...
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Digital
Albatross CX unveils new app
October 5, 2017Global customer experience agency, Albatross CX launched its app at the TFWA Digital Village 2017. The...
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Press Releases
Sport360 announces partnership with dnata Sports Travel
October 5, 2017Sport360 has announced a strategic partnership with sports travel management firm, dnata Sports Travel. The agreement...
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Marketing
How brands are reacting to Saudi women driving
October 4, 2017Following the Saudi Royal decree permitting women in the Kingdom to drive, automotive brands have been...
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Opinion
Data: The new fuel for growth
October 4, 2017Ahmed Galal Ismail, CEO of Majid Al Futtaim Ventures, on how retailers can tap one of the...
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Research
Ipsos introduces new online access panel in Kuwait
October 4, 2017In an effort to expand its coverage, Ipsos MENA, has introduced a new online access panel...
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Opinion
The ad buyer’s dilemma
October 3, 2017By Hussam Al Haje, digital supervisor, J3 MENA Everyone has those first-job misconceptions. You’re young, fresh...
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Media
Diwanee launches entertainment website Mashaheeri
November 6, 2014Regional digital publisher and media group Diwanee Media Group has launched Mashaheeri.com, a specialized Arabic celebrity...
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Digital
On hold: mobile advertising in MENA
March 20, 2017These were some of the thoughts that came out of the agencies’ feedback on what our...
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In-Depth
Why now is the time to jump onto the e-commerce wagon
September 25, 2017The e-commerce landscape has seen a great deal of movement in the past year. November 2016...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
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