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Digital
How OTT Header Bidding Solves the Problems in the OTT Programmatic Ecosystem?
October 19, 2020Programmatic advertising solutions provider, Pubmatic has published a new white paper that explores e the evolving...
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Marketing
The Travel Industry in the New, Never Normal
October 19, 2020Darien Harris is a Founding Partner of JansenHarris. In the wake of the coronavirus pandemic, few...
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Marketing
“The Wellness Gap” Report by Ogilvy Highlights Brands’ Shortcomings
October 18, 2020Award-winning integrated creative network Ogilvy has released a new study titled “The Wellness Gap.” The study quantifies...
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Digital
How to Manage a Cyber-Attack from a Communications Perspective
October 18, 2020New guide aims to provide organizations with insights on how to manage a communications crisis when...
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In-Depth
PRCA’s New Report Aims to Promote Mental Wellbeing in the Communications Industry in MENA
October 15, 202092% of MENA PR professionals believe that mental health and wellbeing are important to their overall...
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Media
Agora Images: #NightLight2020
October 15, 2020The world comes alive at night, all you need is a little light! Be inspired by...
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Digital
Google Launches Program to Accelerate Economic Recovery in MENA
October 14, 2020Google pledges to mentor local businesses and help them grow online in the UAE, especially those...
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Marketing
5 Strategies to Adapt to Today’s New Reality
October 14, 2020Zeina Estwany Barakat, CCO ME & Partner at Product of the Year, on how innovation can...
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Press Releases
Arab News Launches Research and Studies Unit
October 13, 2020New department will commission papers and host expert debates, policy briefings by high-level officials. Arab News,...
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In-Depth
The Evolving Attitudes Towards Travel In Saudi Arabia
October 13, 2020Market research firm Ipsos has released a new report that explores how attitudes towards travel have...
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Marketing
Amol Ghate: “The Tenets of Branding Will Continue Irrespective of the World We’re in Today”
October 13, 2020World’s leading evidence-based insights and consulting company Kantar and multinational holding company WPP, have released the...
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Digital
Hootsuite Learns How Businesses are Using Social to Catalyze Digital Culture Shifts
October 12, 2020Hootsuite partnered with Altimeter Group to better quantify how sophisticated organizations are using social to deepen...
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In-Depth
What is the State of Workplace Communications?
October 12, 2020Market research company Global Web Index and video hosting platform Vimeo, released a new study that...
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Digital
The Power of Branded Hashtag Challenges
October 11, 2020TikTok commissioned Kantar to investigate the value of user-generated content (UGC), specifically hashtag challenges, for brands...
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Agency
Epica Awards 2020, Embracing Creativity During a Pandemic
October 11, 2020Epica Awards’ Editorial Director Mark Tungate tells Communicate about setting up an award show in the era...
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Media
Agora Images : #Animals2020
October 8, 2020Mankind sometimes forgets that we’re not alone on this planet. We’re renting it with other living...
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Digital
Video: How to Make the Best Out of TikTok For Business
October 8, 2020TikTok For Business shares exclusive video tutorials with Communicate to help clients optimize the way they...
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Opinion
7 Ways to Boost Brand Equity on YouTube
October 7, 2020Fahad Ali, Founder and Creative Director of Broomstick Creative, explains how to use the grown-up video...
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Media
Arab News Correspondent Hosts “Special Election Coverage” on Detroit radio
October 6, 2020The Arab News Newspaper, the leading English language newspaper of the Middle East with bureaus in...
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In-Depth
Findings from the 12th Arab Youth Survey
October 6, 2020Launched in 2008, the Annual ASDA’A BCW Arab Youth Survey is the largest survey of its...
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Digital
A One on One Connection
August 25, 2020HalaHi, the region’s first platform that allows people to get shout outs from their favorite celebrities...
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Facebook Social Hub
How Shake Shack Used Facebook Collaborative Ads to Reach GCC Customers Via Third-Party Aggregators
July 20, 2020“We always strive to put the customer at the heart of everything we do, and this...
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Marketing
Adapting to Change
August 10, 2020Over the past few months, as the pandemic began to loom across the MENA region and...
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In-Depth
The Beirut Outreach Initiative
August 27, 2020The Middle East Public Relations Association (MEPRA) Youth Board recently announced an outreach initiative to support...
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Digital
How Four Brands Connected with the #SaudiNationalDay2020 Conversation on Twitter
October 1, 2020In recent years, #SaudiNationalDay has been a key conversation topic on Twitter. In fact, the Saudi...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
