Inside luxury’s $12.8 billion GCC strategy: Sell less fantasy, more truth
In July 2026, three of the world’s most storied luxury houses—Tiffany, Valentino, and Chanel—launched campaigns that abandon the language of aspiration in favor of emotional truth.…
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ChatGPT wants a place on the media plan. AppsFlyer says measurement will decide if it gets there
As OpenAI expands its advertising ambitions, AppsFlyer has become a measurement partner for ChatGPT Ads, allowing advertisers to connect campaigns with app installs, app opens, in-app…
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Every brand has AI. So what’s the new competitive edge?
Artificial intelligence is fast becoming a standard feature rather than a differentiator for brands across the Gulf. From retailers and airlines to banks and telecom companies,…
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