February 11, 2026
Communicate launches Best Brands and Top Marketers Issue 2026
Communicate has unveiled its Best Brands and Top Marketers Issue 2026, spotlighting the brands and marketing leaders who truly stood out in 2025—not through…
RECENT NEWS
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March 2, 2026
Programmatic and automated technologies allow campaigns to pivot quickly
As geopolitical tensions ripple across the Middle East, brands are recalibrating how and where they show up online. In an always-on, programmatic-first ecosystem, decisions…
Read moreMarch 2, 2026
TMW appoints Jasmin Kocur as Group Strategy Director to strengthen earned offering
TMW, part of Accenture Song, has appointed Jasmin Kocur as Group Strategy Director as it expands its earned-first capabilities. Kocur joins from TBWA\Media Arts…
Read moreMarch 2, 2026
CPG, pharma industries boost Middle East packaging machinery market growth
The Middle East packaging machinery market is projected to grow to about $3.63 billion by 2035 from $1.9 billion in 2025, expanding at a…
INTERVIEWS
Programmatic and automated technologies allow campaigns to pivot quickly
Read moreAs geopolitical tensions ripple across the Middle East, brands are recalibrating how and where they show up online.…
GCC as the bridge in a fragmented global ad-tech market
Read moreSir Martin Sorrell, Founder and Executive Chairman of S4 Capital PLC, says how the Gulf’s startup ecosystem, AI…
Why Judgment, Not Visibility, Will Define Communications Leadership
Read moreWith audiences distracted, trust on the line, and AI reshaping everything, communications are transforming before our eyes. In…
Scaling Arabic Voices: iHeartArabi’s Plan to Turn Creators into Global Stories
Read moreDina Al-Hajjar, Program Director at iHeartMedia’s Arabic division, iHeartArabi, says the company is building an Arabic-language audio-first network…
Why TXT Media sees the GCC as adtech’s next acceleration zone
Read moreTXT Media sees the GCC as a high-velocity, innovation-ready market where brands are eager to experiment, scale and…
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EDITOR'S HIGHLIGHTS
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February 11, 2026
Communicate launches Best Brands and Top Marketers Issue 2026
Communicate has unveiled its Best Brands and Top Marketers Issue 2026, spotlighting the brands and marketing leaders who truly stood out in 2025—not through…
Read moreJanuary 12, 2026
Show me the money!
As global ad spending grows, marketers and CFOs push AI-driven platforms to prove real ROI beyond hype. By Hadi Khatib In 2025, the traditional…
Read moreJanuary 6, 2026
How Is Hyper Precision Defining the Future of Advertising
Advertising has never been this harder, yet smarter. For CMOs in the region, tighter budgets and ever-shifting audience behaviour are making every decision critical.…
Read moreNovember 23, 2025
Entertain or Be Forgotten: Why Brands Are Losing the Attention War
By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become…
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November 21, 2025
What needs to change as social dominates MENA ad spend
The dominance of social is the most defining feature of the Middle East and North Africa region’s digital advertising scene, says Ian Manning, Executive…
Read moreNovember 20, 2025
Primark Lands in the Middle East, Making Value Feel Aspirational
When Primark, the Irish fashion giant, opened its first store in Kuwait earlier this month, it didn’t just welcome crowds, it set the Gulf’s…
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November 13, 2025
Omnicom–IPG merger sparks consolidation and potential 750 job cut fears across GCC agencies
As Omnicom’s US$13 billion takeover of IPG nears completion this month, speculation is intensifying across the GCC advertising sector about an impending wave of…
Read moreNovember 11, 2025
Leveling Up Marketing: How Saudi’s Gaming Boom Is Drawing Global Brands
As Saudi Arabia accelerates its ambitions to become a global gaming hub, ESL FACEIT Group’s new esports venue in Riyadh offers marketers a powerful…
Read moreNovember 11, 2025
Riyadh’s ultimate lifestyle forum Hia Hub postponed till Feb 2026
Hia Hub, Riyadh’s ultimate lifestyle forum hosted by Hia Magazine, has been missing from Saudi’s social calendar this November. Traditionally held around the same…
Read moreNovember 4, 2025
Wendy’s and Das Kapital Reimagine How Global Brands Speak Local
When Wendy’s, the iconic American fast-food chain famous for its square burgers and irreverent tone, decided to strengthen its presence in the GCC, it…
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September 25, 2025
TOP 20 CEOs in the Advertising Industry
The Communicate Top 20 CEOs in Advertising shortlist spotlights the leaders reinventing marketing across the region: the strategists, risk-takers, and boldest innovators whose decisions…
EVENTS & PEOPLE
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February 26, 2026
Assembly Appoints Ravi Rao as MENA CEO to Drive Regional Growth
Assembly has named Ravi Rao as Chief Executive Officer for the Middle East and North Africa (MENA), reinforcing its leadership structure as the agency…
Read moreFebruary 25, 2026
Chain Reaction appoints Mohamad Itani as COO to support regional growth
Digital marketing agency Chain Reaction has appointed Mohamad Itani as chief operating officer as it seeks to expand its data-driven and integrated marketing services…
Read moreFebruary 25, 2026
FP7 McCANN promotes Cynthia Sarkis to Regional Head of Creative Hub MENAT
FP7 McCANN has promoted Cynthia Sarkis to Regional Head of Creative Hub for the MENAT region, expanding her responsibilities to oversee the agency’s creative…
