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In-Depth
Mastercard’s Beatrice Cornacchia talks new logo, sonic branding & Storylab
February 21, 2019In January, Mastercard erased its name from its logo. The red-and-yellow overlapping discs that have anchored...
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Agency
Havas Media wins Bounce Middle East account
February 20, 2019Following a competitive pitch process, Havas Media Middle East has been appointed as the media agency...
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Marketing
All about Mastercard’s new visual and audio brand identity
February 20, 2019When CES opened its doors in Las Vegas last month, Mastercard took the opportunity to drop...
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Digital
What you need to know about DMS’ new digital ad performance solution
February 19, 2019Choueiri Group’s digital media arm, Digital Media Services (DMS), has launched its latest digital ad performance...
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Events & Awards
PR industry converges at In2 Innovation Summit & PRCA MENA Awards
February 19, 2019February 13, 2019 marked an important date for the regional PR industry, as the Renaissance Downtown...
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Appointments
Eyad Zarea appointed as GM, Carat Saudi Arabia
February 18, 2019Eyad Zarea, former Media Director – Middle East, Turkey & Africa at Mars, has joined Carat...
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In-Depth
Why Arabic content creation is a major business opportunity for content creators
February 18, 2019With more than 420 million people around the world speaking Arabic, it’s surprising that only three...
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Events & Awards
5 takeaways from STEP 2019
February 18, 2019Experiential technology festival STEP Conference returned for the seventh year in a row in Dubai Internet...
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Marketing
Why STC shut down all 220 stores in KSA for 1 day
February 17, 20192018 was a transformative year for Saudi Arabia, socially and politically, but also for brands. One such...
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Agency
TBWA expands to Egypt through partnership with AB Group
February 14, 2019TBWA\RAAD has announced a joint venture with AB Group to establish its presence in Egypt and...
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Appointments
UM MENAT promotes Jad Chababi to GM, UAE
February 13, 2019UM MENAT has appointed Jad Chababi as General Manager, UAE. Chababi previously headed J3 MENA and...
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Opinion
Hidden treasures: 1st party data
February 13, 2019By Hussam El-Hage, digital marketing manager, Arabian Automobiles Buried treasure; the epitome of every pirate story....
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Opinion
Programmatic campaign success in 100 milliseconds
February 12, 2019Almost 30 years ago, the first clickable banner was displayed on the Internet. Over the years,...
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In-Depth
MCG& forms strategic alliance with Daniel Marks
February 11, 2019(L: Justin McGuire, Founder and CEO of MCG& Group; R: Dan Matthews, Founder and CEO, Daniel Marks)...
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Digital
Buzzeff acquired by Teads
February 11, 2019MENA-based online advertising company, Buzzeff, has been acquired by Teads, a Global media platform, to bolster...
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Opinion
The growing pains of communicators in the Gulf
February 8, 2019By Alex Malouf The world of communications is changing. Read anything on the future of communications,...
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Events & Awards
3 free passes for Communicate readers for MEPRA & Brazen’s Mindfulness seminar
February 7, 2019MEPRA and PRCA Small Agency of the Year Brazen, will be hosting a mindfulness seminar with...
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In-Depth
How Apple is fighting Facebook over data privacy
February 5, 2019Facebook and Apple are in another fight over privacy and data after reports surfaced last week...
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Events & Awards
The only regional agency to make it to the Big Won rankings…
February 5, 2019The Drum’s Big Won rankings is an annual study that analyzes data from the world’s major...
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Agency
Wunderman Thompson reveals brand identity
February 4, 2019In November 2018, WPP announced that it is merging J. Walter Thompson with Wunderman to create...
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Media
Diwanee launches entertainment website Mashaheeri
November 6, 2014Regional digital publisher and media group Diwanee Media Group has launched Mashaheeri.com, a specialized Arabic celebrity...
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Other
Digital Media Forum 2014 to recognize the region’s best talent
April 7, 2014With a little more than three weeks to go until the third annual Digital Media...
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Digital
On hold: mobile advertising in MENA
March 20, 2017These were some of the thoughts that came out of the agencies’ feedback on what our...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
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