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The View
Roy Nasrallah
Roy Nasrallah Group CEO Rubicom
Raed Jafar
Raed Jafar Public Relations Executive Keel Comms
Eleni Kitra
Eleni Kitra CEO & Executive Director Advertising Business Group
Dimitris Manikis
Dimitris Manikis President EMEA Wyndham Hotels & Resorts
Alice Chang
Alice Chang Founder and CEO Perfect Corp
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Authentic storytelling and cultural identity central to UAE creative media vision: Salwa Al Hadhrami

Authentic storytelling and cultural identity central to UAE creative media vision: Salwa Al Hadhrami

Abu Dhabi’s Creative Media Authority is positioning itself at the centre of the emirate’s fast-growing creative economy, spanning film, television, digital content and talent development. In…

QComms wins seven new clients in April amid uncertainty

Dubai-based communications agency QComms said it had secured seven new client mandates in April, extending its footprint across hospitality, food and beverage, wellness, fitness and corporate…

NEWS

ME Dubai launches local brands showcase initiative

ME by Meliá Dubai has launched a new initiative in partnership with the Dubai Department of Economy and Tourism aimed at supporting local entrepreneurs and homegrown…

NEWS

Red Hat accelerator joins Google startup cloud program

Red Hat, a leading provider of enterprise open-source software, has said that The Open Accelerator has joined the Google Cloud for Startups Cloud Program, expanding support…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Insights

Google used Gemini to block 8.3 billion ads in 2025

Google said its Gemini-powered ad safety systems blocked or removed 8.3 billion advertisements and suspended nearly 25 million accounts in 2025, as the company disclosed the…

Authentic storytelling and cultural identity central to UAE creative media vision: Salwa Al Hadhrami

Abu Dhabi’s Creative Media Authority is positioning itself at the centre of the emirate’s fast-growing creative economy, spanning film, television, digital content and talent development. In…

INSIGHTS

Saudi Arabia’s television and video market becomes prime growth arena for advertisers

Saudi Arabia’s television and video market is rapidly evolving into one of the region’s most valuable platforms for advertisers, brands and media owners, as audiences increasingly…

INSIGHTS

Consumer anxiety tests Gulf retail growth model

Consumers are finicky even in the best of times. In times of crises, they get panicky. They are human stock markets calibrating retail behavior around brands’…

INSIGHTS
BRANDS

Al-Futtaim Lexus honors Emirati traditions through crafted storytelling

In the crowded world of automotive marketing, where product launches often lean on horsepower, technology or luxury credentials, Al-Futtaim Lexus chose a quieter route: the rituals…

BRANDS

Ajmal scales cross-market strategy with Ranveer campaign

As Ajmal Perfumes sharpens its India play alongside its 75th anniversary, Communicate examines its campaign featuring Bollywood star Ranveer Singh. In an interaction with Communicate, Anup…

BRANDS

Middle East conflict hits luxury airport sales: report

Luxury and beauty brands are witnessing a slowdown in airport retail sales as the ongoing Middle East conflict disrupts flights and shuts key aviation hubs, according…

BRANDS
AGENCIES

Gambit Communications appoints Bassel Barakat as Senior Director

Gambit Communications has appointed Bassel Barakat as Senior Director, tasking him with overseeing key clients as the independent agency expands its portfolio. Barakat brings over 12…

AGENCIES

Omnicom Media tops RECMA rankings, leads globally and across all regions

Omnicom Media has been named the best performing global media group in the latest Network Diagnostics report by RECMA, ranking first both globally and across North…

AGENCIES

How KFC Arabia and TBWA\RAAD turned TikTok trend into GOAT win

When KFC Arabia and TBWA\RAAD picked up TikTok’s highest creative honor, the G.O.A.T. award, the recognition marked more than a standout campaign. It reflected a shift…

AGENCIES
The FMCG Crisis Playbook

The FMCG Crisis Playbook

March 2026
Best Brands and Best Marketers

Best Brands and Best Marketers

February 2026
Creator Economy

Creator Economy

January 2026
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Wieden+Kennedy

Ad of the week Pepsi | BigTime Creative Shop

Pepsi Football Nation | The Home of Football Banter & Rivalry

Pepsi has launched a global football campaign featuring David Beckham and Mohamed Salah, celebrating fan culture beyond the game.

Ranking

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

NEWS

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

NEWS
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