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Digital
Could Facebook’s investigation of this social analytics firm spell trouble for brands?
July 22, 2018Facebook is investigating a social analytics company called Crimson Hexagon because of its potential dealings with...
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Digital
Etihad Airways launches WhatsApp services for guests
July 19, 2018Etihad Airways, the national airline of the United Arab Emirates, has launched a WhatsApp Business solution,...
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Agency
Customer Experience Group launches SmartCX
July 19, 2018The Customer Experience Group has announced the addition of SmartCX to its family of agencies. “The...
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In-Depth
Only 1 in 10 brands grew between 2014 and 2017, says Kantar analysis
July 19, 2018New analysis by Kantar Millward Brown of 2000 brands measured in the BrandZ™ global brand equity...
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Campaigns
This non-auto brand is celebrating Saudi women because “change begins at home”
July 19, 2018Saudi Arabia’s decision to allow women to drive is as good for equality as it is...
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Agency
EXCLUSIVE: Yves-Michel Gabay on joining Gamned! as MEA MD
July 18, 2018Programmatic advertising agency Gamned! made its entry into the Middle East in 2016. Now, two years...
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Campaigns
Melltoo and Volkswagen ME’s #Drive4aCause Ramadan campaign raises over AED 40,000
July 18, 2018Over 40,000 AED has been donated to Salma Aid – a Sheikh Mohammed bin Rashid initiative...
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Opinion
Digital revolution or TV evolution?
July 18, 2018By David Spencer, commercial director MENA, FreeWheel The TV market is surging in Africa and the...
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Digital
Online video viewing to exceed this much in 2018
July 17, 2018Global consumers will spend an average of 67 minutes a day watching online video this year,...
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Research
How many Middle East online users are celebrity networkers?
July 17, 2018While traditional networking activities on social media remain an important attraction, the role of celebrities and...
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Opinion
Refreshing your brand? Here are 5 lessons to follow
July 17, 2018Here are five lessons I learned whilst refreshing my brand, Bruce Clay Middle East. By Neal...
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Media
Is video-on-demand the killer of TV or is the original tube part of our DNA?
July 16, 2018With the emergence of subscription video-on-demand services (SVODs) such as Netflix and Amazon Prime, the media...
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Media
These social media platforms work best in KSA and UAE for ads
July 16, 2018Brands are trying to connect with their users in one way or another across a range...
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Agency
Another senior agency exec fired due to violation of “code of conduct”
July 14, 2018McCann Health has fired global chief creative officer Jeremy Perrott, after a complaint against him alleging...
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Agency
How independent agency Omnia is planning regional expansion
July 13, 2018Omnia, an independent brand and digital agency based in Dubai, is officially announcing the opening of...
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Digital
Are you losing Twitter followers? Here’s why that’s a good thing
July 13, 2018If you have noticed a dip in your Twitter followers recently, you’re not alone. Twitter has...
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Agency
MediaCom scores another global win
July 12, 2018Shortly after winning the global adidas contract for media, WPP and GroupM’s MediaCom has scored another...
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Campaigns
This bank is urging Lebanese SMEs to embrace fear
July 12, 2018One of the common things entrepreneurs feel is fear. But fear is good. Because you’re only...
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PR
Dear clients: 13 things your PR agency wants you to know
July 12, 2018The advertising, marketing and communications industry has seen massive changes and evolution mostly thanks to digital....
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Agency
Chief creative officer fired 1 month after Ogilvy rebrand
July 11, 2018The Ogilvy Group has terminated the employment of its chief creative officer, Tham Khai Meng, after...
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Media
Diwanee launches entertainment website Mashaheeri
November 6, 2014Regional digital publisher and media group Diwanee Media Group has launched Mashaheeri.com, a specialized Arabic celebrity...
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Digital
On hold: mobile advertising in MENA
March 20, 2017These were some of the thoughts that came out of the agencies’ feedback on what our...
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In-Depth
Why now is the time to jump onto the e-commerce wagon
September 25, 2017The e-commerce landscape has seen a great deal of movement in the past year. November 2016...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
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