Every brand has AI. So what’s the new competitive edge?
Artificial intelligence is fast becoming a standard feature rather than a differentiator for brands across the Gulf. From retailers and airlines to banks and telecom companies,…
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Faheem Ahamed: In an AI world, trust becomes marketing’s most valuable asset
The marketing industry has spent decades perfecting amplification. More reach. More engagement. More content. More persuasion. According to Faheem Ahamed, Group Chief Marketing and Communications Officer…
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AI leaders urge US government to prepare safeguards as automation accelerates
More than 1,100 employees and leaders from major artificial intelligence companies, including OpenAI, Anthropic, Google, Meta, Microsoft, Mistral and Thinking Machines, have signed a public statement…
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