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Marketing
The New Themes In E-commerce Marketing
August 6, 2020The growth of e-commerce was accelerated across the globe due to the pandemic and the measures...
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Media
Agora Images: How does Victor de Valles do it?
August 6, 2020Victor de Valles was born and raised in Puigcerdá, Spain. His hobbies include nature, sport and...
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Digital
The Power of Vertical Videos
August 5, 2020The National Research Group, an independent market research company was commissioned by Snap Inc. to conduct...
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Media
The Opportunities of Advertising In Games
August 4, 2020WARC, the global marketing intelligence service, released its latest report that focuses on advertising in gaming,...
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Digital
Google Announces New Initiatives To Improve User Privacy
August 3, 2020Since the issue of the death warrant of third party cookies on the Chrome browser was...
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Media
Elie Aoun Will Lead Adex
August 2, 2020Elie Aoun, CEO of Ipsos Media in MENA, will take the helm as the new global...
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Media
Agora Images: #StopRacism
July 30, 2020Now more than ever, the world is taking a stand against racism. The storytellers of Agora...
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Digital
Social Media Is Going Through a lot Right Now
July 29, 2020Social Bakers, a global AI-powered social media marketing company has released the Q2 edition of their...
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Covid-19 Updates
Gen Z Is On TV All Over The World
July 28, 2020The latest research installment powered by Choueiri Group’s data team takes a closer look at how...
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Marketing
What Is The Future of Strategy?
July 28, 2020WARC, the global marketing intelligence service, released its latest report that focuses on the impact that...
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Digital
How Podcast Network Amaeya Keeps Its Ear to the Ground
July 27, 2020UAE-based podcast network Amaeya Media, launched in 2017, has become a key player in the region’s...
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Digital
More Than Half of the People on Earth Now Use Social Media
July 26, 2020In their newly released Digital 2020: July Global Statshot Report, socially-led creative agency We Are Social...
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Media
Agora Images: #Landscape2020
July 23, 2020American Landscape photographer, Ansel Adams once said, ” Landscape photography is the supreme test of the...
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In-Depth
Gaming Up Content
July 23, 2020Gaming has become one of the most profitable entertainment spaces in recent years but brands in...
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Marketing
QVC for the Internet
July 22, 2020Livestream shopping has been around since 2016 in China, but the recent lockdown measures that were...
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Media
The Desire to Inspire
July 21, 2020In lieu of the #WeareResponsible initiative introduced by the leadership in the UAE, Yardstick Marketing has...
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In-Depth
How the #FirstArabicCountdown Campaign Reaches for the Stars
July 20, 2020Emirates Nation Brand’s Khaled AlShehhi explains how the Emirates developed a unique campaign that celebrates the...
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Facebook Social Hub
How Shake Shack Used Facebook Collaborative Ads to Reach GCC Customers Via Third-Party Aggregators
July 20, 2020“We always strive to put the customer at the heart of everything we do, and this...
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Digital
The Era of New-Age Marketing
July 19, 2020Boutique lifestyle consultancy Catch Communications has launched its new training arm, Catch Academy in the UAE....
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Opinion
Preparing for a Post-Covid-19 KSA
July 19, 2020Abdulrahman Inayat, Co-Founder of W7Worldwide, explains how the Covid-19 pandemic has impacted the communications industry in...
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Deep Dives with Choueiri Group
The Unstoppable March of Programmatic
May 4, 2020Felipe Villanova de Leon, Performance & Programmatic Director at UM MENA, talks about the importance and...
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Media
The Perils of an Infodemic
May 12, 2020When Tedros Adhanom Ghebreyesus, Director-General of the World Health Organization (WHO), cited that the world is...
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Facebook Social Hub
How Emirates NBD Leveraged Facebook to Build Awareness and Acquire New Customers
June 25, 2020“As a digital-first brand, Emirates NBD is an early adopter of social platforms and digital marketing...
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Facebook Social Hub
How Shake Shack Used Facebook Collaborative Ads to Reach GCC Customers Via Third-Party Aggregators
July 20, 2020“We always strive to put the customer at the heart of everything we do, and this...
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LEAD with ABG
ABG and Mediaquest Launch LEAD Initiative
June 8, 2020Partnership aims to drive change via actional insight generation on issues that matter most to the...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
