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The View
Farshad Dabeshkhoy
Farshad Dabeshkhoy Head of Partnerships - AMET The Trade Desk
Nick Walsh
Nick Walsh Founder and CEO Migrate
Adele Baxter
Adele Baxter Managing Director JWI
Dr. Ali Juwair Alla Al Ahbabi
Dr. Ali Juwair Alla Al Ahbabi Founder and CEO AJA Law Firm & Legal Advocates
Ahmad Sultan Al Shammari
Ahmad Sultan Al Shammari Group Head of Sales Palladium Prime Real Estate Development
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AC Milan, Dubai Culture & Arts Authority unveil Emirati Eid Al Adha collaboration

AC Milan, Dubai Culture & Arts Authority unveil Emirati Eid Al Adha collaboration

Italian football club AC Milan and Dubai Culture & Arts Authority have unveiled a special creative collaboration with Emirati artist Fatema (Fay) Alkaabi to mark Eid…

Rewiring growth: Inside the conversations shaping the future of GCC marketing

Something fundamental has shifted. Across the GCC, growth is no longer just a function of market dynamics. It is being engineered—at the intersection of state ambition,…

NEWS

Culture Circle plans first UAE store as part of GCC expansion push

Culture Circle, an Indian hype and luxury marketplace, has launched operations in the UAE as part of its global expansion strategy, aiming to build an authentication-led…

NEWS

Google unveils Gemini-powered ad formats for AI-driven search experience

Google has announced a new suite of Gemini-powered advertising formats for search, signaling a major shift toward AI-generated, conversational ads designed to integrate directly into its…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Insights

Gartner warns of AI agent sprawl as Gulf firms accelerate adoption

Companies urged to rein in governance risks as autonomous tools proliferate. Businesses are rushing to deploy artificial intelligence agents across their operations, but many risk losing…

Battle for AI influencer trust intensifies as creator economy surges

AI or virtual influencers are synthetic creators, pure bot material that look impossibly human, that have evolved into commercially viable media assets. They are intellectual property…

INSIGHTS

Video, authenticity drive LinkedIn’s professional creator boom

Remember the days when LinkedIn was simply a recruitment platform? That perception is quickly becoming outdated. The platform has now evolved into a creator ecosystem where…

INSIGHTS

Jewellery outshines fashion as industry braces for turbulent 2026: report

Jewellery is emerging as the biggest winner in global fashion’s uncertain future, outperforming every other category even as the broader industry prepares for what executives describe…

INSIGHTS
BRANDS

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

Saudi energy giant Saudi Aramco has retained its position as the only Middle Eastern brand in the Kantar BrandZ Global Top 100, as artificial intelligence reshapes…

BRANDS

Dubai and Riyadh are turning into the world’s ultimate luxury destinations: report

The global luxury industry is entering a new phase of “profitable resilience,” with the Deloitte’s Global Powers of Luxury 2026 identifying the Middle East as the…

BRANDS

Gulf luxury goes local as homegrown brands gain ground across UAE, Saudi Arabia, Kuwait: report

A growing “shop local” movement is reshaping the luxury and fashion landscape across the Gulf, with consumers increasingly turning toward homegrown brands amid regional uncertainty and…

BRANDS
AGENCIES

Inside the $7 Bn ad agency shake-up: WPP dominates, independents rise, Publicis slips

Global media agency group WPP topped both the total and net new business rankings in Q1 2026, according to the latest Global New Business Barometer released…

AGENCIES

Gambit Communications appoints Bassel Barakat as Senior Director

Gambit Communications has appointed Bassel Barakat as Senior Director, tasking him with overseeing key clients as the independent agency expands its portfolio. Barakat brings over 12…

AGENCIES

Omnicom Media tops RECMA rankings, leads globally and across all regions

Omnicom Media has been named the best performing global media group in the latest Network Diagnostics report by RECMA, ranking first both globally and across North…

AGENCIES
The FMCG Crisis Playbook

The FMCG Crisis Playbook

March 2026
Best Brands and Best Marketers

Best Brands and Best Marketers

February 2026
Creator Economy

Creator Economy

January 2026
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Ad of the week Visa | Anomaly

Visa | Tap in

Visa’s 2026 FIFA World Cup “Tap In” campaign, featuring Jason Sudeikis, Lamine Yamal and Erling Haaland, turns contactless payments into part of the fan experience, reflecting the shift from visibility-led sponsorships to behavior-driven marketing.

Ranking

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

NEWS

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

NEWS
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