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The View
Hubert Boulos
Hubert Boulos Founder and CEO Das Kapital
Mike Khouri
Mike Khouri CEO Tactical
Sarah Maina
Sarah Maina Regional Manager MENA and France AppsFlyer
Lyna Bennani
Lyna Bennani Fashion & Beauty Photographer
Farshad Dabeshkhoy
Farshad Dabeshkhoy Head of Partnerships - AMET The Trade Desk
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How Gulf brands turned the Empire State proposal arrest into a viral marketing trend

How Gulf brands turned the Empire State proposal arrest into a viral marketing trend

A dramatic rooftop proposal that landed two Russian climbers in legal trouble in New York quickly became one of the Gulf’s hottest real-time marketing templates, with…

SRMG Media Solutions signs TikTok advertising partnership in Saudi Arabia

SRMG Media Solutions (SMS), the commercial and advertising arm of Saudi Research and Media Group (SRMG), has signed a commercial agreement with TikTok to provide brands…

NEWS

Virgin Mobile Saudi Arabia launches child-safe mobile plans

Virgin Mobile Saudi Arabia has launched ‘Aman Plans’, describing them as the Kingdom’s first mobile plans to offer digital child protection directly at the network level.…

NEWS

‘Trust is the new competitive advantage in the AI era’

For years, B2B media competed on who could publish the most. In the AI era, that’s no longer enough. As generative AI makes information faster and…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Insights

Consumer hesitation is brands’ biggest untapped opportunity: study 

 The moment consumers pause before making a purchase is not a sign of indecision but an intentional act of self-regulation, according to a new global behavioural…

By 2030, brands won’t control their message, says Ethan Wright

Artificial intelligence is making content easier than ever to create, but trust and genuine human connection are becoming increasingly difficult to earn. In this interview, Ethan…

INSIGHTS

Attention gets people in, but connection keeps them there: Ethan Wright of KICK

As Director of KICK, one of the world’s fastest-growing livestreaming platforms with more than 100 million users, Ethan Wright sits at the intersection of the creator…

INSIGHTS

MENA advertising market to grow 7% to $8.4 billion in 2026 despite regional challenges

The Middle East and North Africa (MENA) advertising market is projected to grow by 7 percent in 2026, reaching $8.4 billion, reflecting resilience despite ongoing geopolitical…

INSIGHTS
BRANDS

Max Fashion launches tropical-inspired High Summer Women’s Collection across the Middle East

Max Fashion, the value fashion brand owned by Landmark Group, has launched its High Summer Women’s Collection across stores and online platforms in the Middle East,…

BRANDS

Consumer hesitation is brands’ biggest untapped opportunity: study 

 The moment consumers pause before making a purchase is not a sign of indecision but an intentional act of self-regulation, according to a new global behavioural…

BRANDS

Saint Levant named Prada’s first Palestine-born brand ambassador

Prada has announced Palestinian singer-songwriter Saint Levant as its newest brand ambassador, marking a notable milestone for the Italian luxury house. The appointment makes him the…

BRANDS
AGENCIES

Dentsu revises down global advertising spending forecast

Global advertising group Dentsu has revised down its 2026 global advertising spending forecast in a mid-year update, citing economic uncertainty linked to geopolitical tensions, while raising…

NEWS

Inside the $7 Bn ad agency shake-up: WPP dominates, independents rise, Publicis slips

Global media agency group WPP topped both the total and net new business rankings in Q1 2026, according to the latest Global New Business Barometer released…

AGENCIES

WPP consolidates GCC-MENA creative operations under Nassib Boueri

Global advertising giant WPP is consolidating its creative operations across the GCC and MENA region, in line with similar restructuring efforts in other international markets. The newly consolidated…

NEWS
Cannes Lions Special Issue

Cannes Lions Special Issue

June 2026
The FMCG Crisis Playbook

The FMCG Crisis Playbook

March 2026
Best Brands and Best Marketers

Best Brands and Best Marketers

February 2026
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Saint Gobain

Leo Burnett India

Ad of the week Expedia | Mother New York

Travel Like Speed

Expedia's latest campaign pairs internet star iShowSpeed with an unlikely road-trip companion—a mannequin—for a chaotic journey across Los Angeles. Created by Mother New York, the film blends high-energy humour with creator-led storytelling, showing that the most memorable trips are often defined by the experiences along the way, with Expedia at the centre of the adventure.

Ranking

MENA’S CREATIVE PULSE – TOP CAMPAIGNS

MENA creativity has entered its main character era. From AI-powered seat maps and blind football seats to seasoning-led fandoms and parking spots turned media space, the…

NEWS

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

NEWS

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

NEWS
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