Communicate Online | Activate the digital transformation reshaping the GCC advertising & marketing industry
The View
Anand Vengurlekar
Anand Vengurlekar Senior Lecturer in Innovation and Design Thinking INSEAD
Marise Assaf
Marise Assaf Founder and CEO Kenshō Mindful Communications
Amel Osman
Amel Osman Managing Director H/Advisors Middle East
Hubert Boulos
Hubert Boulos CEO Das Kapital Dekuple Group
Muhammad Saqib Nazim
Muhammad Saqib Nazim Co-Founder & CEO BYOND
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Arabic is the hero: Why Gulf creatives must rethink English-first

Arabic is the hero: Why Gulf creatives must rethink English-first

Sit in on most creative reviews in Dubai, Riyadh or Muscat and the sequence is predictable. The idea is born, presented and approved in English. Arabic…

KFC opens world’s first immersive restaurant in Dubai

KFC has opened its first KFC Muse restaurant in Dubai, introducing a new global flagship design that combines immersive dining, interactive technology and expanded food and…

NEWS

General Motors marks 100 years in Africa and Middle East with new campaign

General Motors (GM) has launched a campaign titled ‘Zero to 100 and Beyond’ to mark 100 years of its presence in Africa and the Middle East,…

NEWS

JCRADS & PARTNERS appointed PR agency for Anantara Downtown Dubai Hotel

Dubai-based marketing and public relations agency JCRADS & PARTNERS has been appointed as the public relations agency for Anantara Downtown Dubai Hotel. Under the partnership, the…

NEWS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Insights

A leading system: centralized cross-government media-buying

As countries across the region explore the idea of a centralized, cross-government media-buying unit*, one question remains: how can a single framework balance efficiency and coherence…

Gulf businesses favour Arabic advertising despite English brand names, data shows

Gulf businesses are overwhelmingly choosing Arabic over English for their advertising, even when their brand names are written in English, according to new data from AI…

INSIGHTS

MENA stands out as AI jobs optimists outnumber pessimists, study finds

People in the Middle East and North Africa (MENA) are significantly more optimistic than their counterparts in Europe and North America about artificial intelligence creating jobs,…

INSIGHTS

ChatGPT ads open new opportunities for UAE advertisers as AI market expands

The United Arab Emirates has emerged as one of the markets gaining access to advertising inside artificial intelligence (AI) assistants, with OpenAI opening its ChatGPT Ads…

INSIGHTS
BRANDS

Deliveroo launches UAE campaign celebrating individual tastes

Deliveroo has launched a new UAE brand campaign that celebrates personal food preferences and challenges conventional ideas of good taste, using humor and everyday dining experiences…

BRANDS

Stop asking for budget: what a marketer-turned-GM wants from CMOs

Ahead of Marketer of the Future, Unilever’s Duygu Ersoy and fellow speakers on how marketing stops defending its spend and starts shaping growth. Duygu Ersoy started…

BRANDS

Mondelēz appoints Othmane Nadifi as Gulf managing director

Mondelēz International has appointed Othmane Nadifi as managing director of its Gulf business, as the snacking company looks to strengthen commercial execution, accelerate innovation and develop…

BRANDS
AGENCIES

Freelance is no longer a trial run, says TLA Consulting’s Tatiana Laudati

Agencies still want senior talent. They just aren’t in a hurry to put it on the payroll. Tatiana Laudati, Marketing and Communications Strategist at TLA Consulting,…

AGENCIES

Publicis Groupe Middle East launches Publicis Health Middle East

Publicis Groupe Middle East has launched Publicis Health Middle East, expanding its healthcare offering across the region. The new unit is led by Ramzi Sleiman, CEO…

AGENCIES

Current Global’s Peter Jacob: “Doing the job isn’t a differentiator”

We spoke with Peter Jacob, Managing Director, MENAT at Current Global, while researching industry salaries for Communicate’s 2026 GCC Advertising & Marketing Salary Survey earlier in…

AGENCIES
The Gulf, After the Storm

The Gulf, After the Storm

October 2026
Cannes Lions Special Issue

Cannes Lions Special Issue

June 2026
The FMCG Crisis Playbook

The FMCG Crisis Playbook

March 2026
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DDB

Ad of the week Sephora | GUT New York

Seth Rogen gets a beauty lesson in Sephora’s holiday campaign

In “We All Sephora,” Seth Rogen enters the beauty aisle as a well-meaning but thoroughly confused gift shopper, mistaking pimple patches for face stickers and struggling to understand setting spray. Guided by a patient Sephora Beauty Advisor, he discovers that finding a thoughtful gift doesn’t require beauty expertise—culminating in the playful transformation of Sephora into “Sethphora.”

Ranking

MENA’S CREATIVE PULSE – TOP CAMPAIGNS

MENA creativity has entered its main character era. From AI-powered seat maps and blind football seats to seasoning-led fandoms and parking spots turned media space, the…

NEWS

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

NEWS

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

NEWS
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