Opinion
Alex Malouf speaks out on MEPRA’s member selection & corporate governance
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Agency
Why Sorrell hopes WPP is not “broken” & his plans for S4
September 12, 2018When asked what his biggest takeaway was after attending Burning Man earlier this year, Martin Sorrell...
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Media
Choueiri Group’s AMSI appointed as media representatives for the General Entertainment Authority of Saudi Arabia
September 11, 2018Choueiri Group’s AMSI recently announced its latest appointment as media representatives for the General Entertainment Authority...
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Digital
How 3 brands and 1 mobile ad company are changing mobile video ads
September 10, 2018Independent mobile advertising platform AdColony teamed up with three Unilever brands to run interactive mobile video...
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Appointments
CNN International Commercial appoints Tini Sevak to head audiences and data group
September 10, 2018Tini Sevak has joined CNN to lead its international data strategy, create new solutions that further...
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Agency
Netizency now serving wagamama
September 10, 2018Dubai-based digital marketing agency Netizency has added wagamama, the chain of Japanese-inspired restaurants in the UAE,...
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Digital
6 things you need to know about the new Twitter and Facebook hearing
September 6, 2018(Image: Jack Dorsey and Sheryl Sandberg testify before the Senate Intelligence Committee. Credit: Bloomberg) Facebook chief...
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Agency
Following rebrand, BPG Group holds 25th offsite
September 5, 2018BPG Group celebrated its recent rebrand and renewed business restructure at the company’s 25th offsite on...
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Digital
From search to e-commerce: an all in one digital suite
September 3, 2018Three million marketers around the world use SEMrush as their trusted data provider and all-in-one marketing...
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Digital
These kind of companies are exempt from rules of political ads
August 31, 2018Twitter, Facebook and Google have all been developing new ways of handling political ads since the 2016 election,...
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Agency
1 week to go for WPP’s new CEO
August 30, 2018The one executive who has persistently stood out as the likely successor to Martin Sorrell at...
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Digital
Did Google & Mastercard’s secret deal just violate consumer privacy?
August 29, 2018For the past year, select Google advertisers have had access to a potent new tool to track...
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Digital
AstroLabs expands with new location and digital courses in the Gulf
August 28, 2018By Elías Jabbe The summer is usually considered a calm time in the Gulf countries, when...
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In-Depth
7 questions with Mars’ Daniele Calderoni on brand building
August 26, 2018The key to effective brand management is creating a positive and memorable brand experience for customers. A brand...
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In-Depth
100% CEOs in UAE vs 48% globally are investing in this to save retail
August 25, 2018The retail industry in the region – especially in the UAE and KSA – has undergone...
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Opinion
#Kiki, do you love viral videos?
August 24, 2018By Stacy Fernandes, communications executive at Active DMC By now I am sure you have heard...
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In-Depth
Volkswagen is getting serious but not about cars
August 23, 2018Volkswagen AG mapped out details of its transformation from a mass manufacturer of cars to a...
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Opinion
Is blockchain the solution to ad tech’s transparency dilemma?
August 21, 2018By Puja Pannum, managing director at Blis MENA We can learn a great deal from the...
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Appointments
Khaled Ismail takes over as chair of this marketing body
August 16, 2018Khaled Ismail is a prolific marketer in the Middle East who is actively involved in various...
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Agency
Grey MENA wins big government account
August 14, 2018Grey infamously lost the Revlon account globally as the cosmetic brand took creative duties in-house. But,...
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Digital
This ad format delivers 5X CTR
August 13, 2018Appetite Creative Solutions, the creative technology agency for innovative digital solutions, has launched Liquid Skins, its...
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Media
Diwanee launches entertainment website Mashaheeri
November 6, 2014Regional digital publisher and media group Diwanee Media Group has launched Mashaheeri.com, a specialized Arabic celebrity...
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Digital
On hold: mobile advertising in MENA
March 20, 2017These were some of the thoughts that came out of the agencies’ feedback on what our...
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Other
Digital Media Forum 2014 to recognize the region’s best talent
April 7, 2014With a little more than three weeks to go until the third annual Digital Media...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
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