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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Opinion
How search has evolved
June 19, 2017Naguib Toihiri, SEO Department lead, RBBi on the evolution of search engine to search experience optimization...
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Agency
Grey celebrates 100 years
June 18, 2017Grey is celebrating 100 years. Rising from a one-room, one-man operation to Global Agency of the...
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Opinion
When disaster strikes
June 15, 2017By Tom Warden, senior strategist, Siegel+Gale As people, while we often strive for it, we can...
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Marketing
MENA Commerce rebrands to Cognitev
June 14, 2017Cognitev, formerly known as MENA Commerce, underwent a comprehensive rebranding effort in May. As a technology...
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Opinion
The war for eyeballs
June 14, 2017By Jared Carneson, regional director, Global Innovation Lead | Social & Innovation at FleishmanHillard Middle East Social...
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Appointments
Grey Dubai promotes Dzila Dik to client servicing director
June 13, 2017Grey Dubai has appointed Dzila Dik as client servicing director to manage the entire agency’s client...
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Appointments
MEC MENA finally has a CEO
June 12, 2017After Mohan Nambiar’s departure late last year, MEC MENA has finally filled the vacant position with...
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Research
What’s the most viewed topic in the UAE on Facebook?
June 11, 2017The answer is beauty. Mobile devices and the visual web are making beauty more transparent and...
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Digital
Push notifications provider FoxPush launches in the Middle East
June 11, 2017First launched in Australia in February 2016, FoxPush is a web push notifications service provider that...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Research
Tech’s ‘Fearsome Five’ dominate the BrandZ Top 100 Most Valuable Global Brands 2017
June 7, 2017Technology giants Google, Apple, Microsoft, Amazon and Facebook take the Top 5 places in the 2017...
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Agency
hug digital wins flurry of accounts including Clorox and Allianz
June 7, 2017hug digital has won the digital businesses of Clorox, German insurance company Allianz, Gouna-based real estate...
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Agency
Initiative MENA retains Sohar Port and Freezone account
June 7, 2017SOHAR Port and Freezone, the deep-sea Port and Freezone in the Sultanate of Oman, managed by...
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Agency
Digital Republic Linked by Isobar appointed as digital creative agency for RAK Tourism Development Authority
June 7, 2017Digital Republic linked by Isobar, the Dentsu Aegis Network digital creative agency based in Cairo and...
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Media
Is Qatari media’s attack on a MBC show a result of it siding with Daesh?
June 6, 2017It has been claimed that Qatar-owned media have incited terror and death threats against a rival...
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In-Depth
Qatar crisis’ impact on media & advertising: too soon to tell?
June 5, 2017Six Middle East countries – UAE, KSA, Egypt, Bahrain, Libya and Yemen – have severed diplomatic...
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Agency
What does Maxus and MEC’s merger mean for MENA?
June 5, 2017GroupM has announced that it will merge MEC and Maxus into one as yet unnamed agency,...
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Appointments
hug’s Hussein Dajani joins Nissan
June 4, 2017After a two-year stint at hug digital, during which the agency won a number of accounts...
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Research
Ramadan best practices for FMCG brands
June 4, 2017Social media plays an important role in beginning the consumer’s purchasing journey. FMCG brands need to...
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Media
Diwanee launches entertainment website Mashaheeri
November 6, 2014Regional digital publisher and media group Diwanee Media Group has launched Mashaheeri.com, a specialized Arabic celebrity...
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Digital
On hold: mobile advertising in MENA
March 20, 2017These were some of the thoughts that came out of the agencies’ feedback on what our...
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Agency
PHD opens Beirut office
February 26, 2017Omnicom Media Group’s PHD has launched its latest operation in the Lebanese capital in response to...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Digital
du warns social media users to think before sharing
December 20, 201675% of UAE residents have friends or followers on social media that they don’t usually interact...
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Digital
Commercial Bank of Dubai (CBD) introduces digital-only banking
December 19, 2016Regional digital advertising agency, Hug Digital has launched what it claims to be the UAE’s first...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
