Appointments
Spark Foundry appoints John Antoniades as managing director of global business
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In-Depth
How far along are we on the road to brand safety?
July 23, 2017Brand safety. A term that has at least two things in common with Kim Kardashian. It...
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Digital
Andy Powell’s take on tackling brand safety
July 20, 2017In 2017’s summer issue, Communicate published an in-depth cover story on the topic of brand safety....
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Research
Mobile devices to lift online video viewing by 20% in 2017, says Zenith
July 19, 2017Online video viewing will rise 20 percent in 2017, according to Zenith’s Online Video Forecasts 2017....
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Agency
Absolute Communication wins PR and digital account of RSG International
July 19, 2017Absolute Communications Group (ACG) has won the digital and PR account of RSG International, a UAE-based...
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Opinion
Debating Instagram vs Snapchat? Look at what your audience uses
July 18, 2017By Moses Velasco, chief product evangelist, Socialbakers Snapchat has been the darling of the social media...
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Appointments
Darine El-Khatib joins Turner as senior director of creative strategy and brand development
July 17, 2017Turner Middle East, North Africa and Turkey (MENAT) has appointed Darine El-Khatib in the newly created role...
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Agency
Grey Beirut wins Hawa Chicken
July 16, 2017Following a multi-agency pitch, Grey MENA has won the communications business for Lebanese poultry brand Hawa...
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Campaigns
Canon partners with travel influencer Haifa Beseisso
July 16, 2017Canon Middle East is partnering with YouTube star and travel influencer, Haifa Beseisso to launch the...
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Marketing
JCDecaux signs new street furniture contract with DXB Media Advertising
July 13, 2017JCDecaux SA, the global outdoor advertising company, has announced that it has signed with its Emirati...
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Media
Sport360° announces agreement with global digital analytics experts Moat
July 12, 2017Sport360°, a leading sports information and news provider in the Middle East, recently announced a new...
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Opinion
Sales teams are at the core of your customer experience
July 10, 2017By Christophe Cais, CEO of Albatross CX There is something funny I experience quite often when...
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Agency
Mediavest | Spark rebrands as Spark Foundry globally
July 9, 2017Mediavest | Spark, a full-service media agency under Publicis Media, announced today that it is rebranding...
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Digital
Motor Shows: The Digital Battleground
July 6, 2017By Rich Rust, Co-founder Brave & Heart, Digital Management Consultancy & Automotive specialists For the automotive...
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Agency
MS Plus lands media account for ADCB
July 6, 2017MS Plus, part of GroupM, has bagged the media planning and buying account of Abu Dhabi...
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Campaigns
Independent agency Baroque creates new campaign for The Galleria
July 6, 2017In what Baroque calls a “human-centric” approach, the agency created a new artsy campaign for...
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Opinion
Why are brands not standing by their creatives?
July 5, 2017By Graeme Erens, CEO, Genius Loci Branding, Design & Wayfinding It’s been an exciting time recently...
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Media
Frost [media] puts a spin on traditional media solutions
July 5, 2017What the media industry needs is non-traditional tools,” says Virginie Boyadjian, Founder and Managing Director of...
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Agency
Garage366 appointed media & creative agency by Al Fahim Group
July 4, 2017Family business-owned Al Fahim Group has selected Garage366 as the media and creative agency. Ahmad Sabra,...
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Agency
iProspect MENA appointed as digital performance agency for Atlantis, The Palm
July 4, 2017iProspect, the Dentsu Aegis Network digital performance agency, has been awarded the SEO, content and SEM...
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Agency
Why Unilever is halving its agencies and investing in strategy
July 4, 2017One agency executive recently said he sees more fear among packaged-goods clients than he’s witnessed since...
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Media
Diwanee launches entertainment website Mashaheeri
November 6, 2014Regional digital publisher and media group Diwanee Media Group has launched Mashaheeri.com, a specialized Arabic celebrity...
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Digital
On hold: mobile advertising in MENA
March 20, 2017These were some of the thoughts that came out of the agencies’ feedback on what our...
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Agency
PHD opens Beirut office
February 26, 2017Omnicom Media Group’s PHD has launched its latest operation in the Lebanese capital in response to...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Digital
du warns social media users to think before sharing
December 20, 201675% of UAE residents have friends or followers on social media that they don’t usually interact...
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Digital
Commercial Bank of Dubai (CBD) introduces digital-only banking
December 19, 2016Regional digital advertising agency, Hug Digital has launched what it claims to be the UAE’s first...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
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