Move signals APS's expansion strategy in the region.

Initiative aims to harness the power of marketing to drive change both internally and among consumers, while sharing learnings of how marketers can lead on sustainability.

Messiaen will remain based in Paris.

“Ramadan is a key month for our industry, when people gather and connect to watch their favorite Arabic content. As the leading Arabic streaming platform in the MENA region, it was a natural step for Shahid VIP to expand into international markets at this key moment, in particular, targeting mainly countries with large Arabic-speaking communities. With the right creative approach and consistent support from the Facebook team, we were able to build and run a highly successful campaign that crossed all borders and reached a large number of households across the world.” – Ali Aktas, Head of Performance Marketing at Shahid VIP.