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Appointments
Grayling appoints new leadership for in-house design studio, GCreative
August 14, 2017L: Arian Hashemi, creative director and R: Khalid AlAtrash, client service director at GCreative, Grayling Global communications firm...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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PR
Emirates Intellectual Property Association appoints CommuniGate Middle East to manage its media relations
August 10, 2017The Emirates Intellectual Property Association (EIPA), an organization dedicated to spreading public awareness of intellectual property...
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Agency
Horizon FCB Dubai named lead creative agency for Danone Nutricia
August 10, 2017Horizon FCB Dubai has been announced the lead creative agency for one of the world leading...
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Appointments
Santripti Vellody joins Blue Apple as PR director
August 10, 2017Integrated communications agency Blue Apple, has announced the appointment of Santripti Vellody as the new PR...
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PR
Active DMC to handle Eaton in the Middle East
August 9, 2017Active DMC, partner network to Hotwire, has been selected to lead integrated communications and marketing across...
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In-Depth
Avi Bhojani, CEO of BPG Group, on surviving advertising
August 9, 2017Over the past year, geopolitical situations and economic challenges have left their mark on businesses across...
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Research
How brands can unlock the potential of travel & tourism in the Middle East
August 8, 2017By Sawan Prasad, head of consumer, travel & tourism practice, Kantar TNS Global travel indicators show...
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Media
Why TV (as we know it) is dead
August 8, 2017Communicate speaks to Mazen Hayek, group spokesman, MBC Group, on the evolutions of TV Launched in 1991,...
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In-Depth
How Quartz is balancing the line between editorial and advertising
August 8, 2017Communicate caught up with Simon Davies, managing director EMEA, Quartz to discuss new media’s approach to...
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PR
ALISA PR opens its PR and communications consultancy in UAE
August 7, 2017Armed with 18 years of experience in PR, Alisa D’souza has set up her own PR...
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Agency
Saudi-based agency Smaat expands to the UAE
August 7, 2017Saudi-based digital marketing and communications agency Smaat is expanding to the UAE with the launch of...
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In-Depth
Interview with Ravi Rao, CEO, Mindshare MENA
August 6, 2017Ravi Rao, CEO, Mindshare MENA, on why today everything is media On challenges Rao believes Mindshare...
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Uncategorized
What is bothering advertisers?
August 6, 2017Interview with Khaled Ismail, regional vice-president, communications, Tetra Pak With over 24 years of experience in...
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Uncategorized
Corporate communications challenges in the digital age
August 6, 2017By Fares Ghneim, managing director, insights and analysis, CARMA, There is no doubt technology has radically transformed...
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Opinion
Will Amazon bring the Prime Day excitement to Souq.com?
August 3, 2017By Sanjit Gill, General Manager, ICLP While many of us have been busy preparing our summer...
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Media
Arab News launches two new international bureaus as part of global, digital expansion
August 3, 2017(L to R: Baker Atyani, Faisal J. Abbas and Ben Flanagan) Saudi-based English language daily Arab...
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Agency
Kijamii extends partnership with Al Majdouie Hyundai
August 3, 2017Digital media agency Kijamii has strengthened its partnership with Al Majdouie Hyundai, the exclusive distributor of Hyundai in...
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Digital
DMS signs partnership with STEP Group
August 2, 2017DMS, which serves as the official digital arm of Choueiri Group, has partnered with STEP Group...
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Research
What UAE shoppers think of brands collecting their data
August 2, 2017Global loyalty marketing agency ICLP reveals that more than two thirds (68%) of UAE shoppers do...
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Media
Diwanee launches entertainment website Mashaheeri
November 6, 2014Regional digital publisher and media group Diwanee Media Group has launched Mashaheeri.com, a specialized Arabic celebrity...
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Digital
On hold: mobile advertising in MENA
March 20, 2017These were some of the thoughts that came out of the agencies’ feedback on what our...
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Agency
PHD opens Beirut office
February 26, 2017Omnicom Media Group’s PHD has launched its latest operation in the Lebanese capital in response to...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Digital
du warns social media users to think before sharing
December 20, 201675% of UAE residents have friends or followers on social media that they don’t usually interact...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
