February 2, 2026
Across the MENA region, PR professionals juggle diverse audiences with unique languages, histories, and cultural sensitivities. AI tools, trained on broad datasets, lack the…
February 2, 2026
Merkle, the customer experience management firm owned by dentsu, has been appointed by the Department of Culture and Tourism – Abu Dhabi (DCT Abu…
February 2, 2026
 A new report by marketing agency VML says a mix of toxic politics, economic pressure and climate anxiety is shaping a global cultural mood…
February 1, 2026
Pepsi has reignited its long-running rivalry with Coca-Cola by featuring Coke’s iconic polar bear in its 2026 Super Bowl commercial, unveiled ahead of Super…
February 1, 2026
US advertising spending is projected to grow 9.5% year-on-year in 2026, driven largely by digital channels and the increasing use of artificial intelligence in…
February 1, 2026
The global digital advertising market is expected to more than double over the next decade, reaching USD 2,189.37 billion by 2035, according to a…
January 31, 2026
Al Rajhi Bank has claimed the top spot among Saudi Arabia’s most valued brands, leading a kingdom where local champions dominate over global giants,…
January 31, 2026
When a brand understands the rhythms of everyday life, it doesn’t need to explain its relevance. The experience speaks for itself. Meaning is not…
January 31, 2026
Brands are investing in creator commerce teams, partnerships, and services that translate attention into measurable purchases—creating jobs not only for creators but also for…
January 30, 2026
Global marketing leaders are rapidly reshaping their strategies as artificial intelligence becomes a core responsibility alongside revenue growth and customer satisfaction, according to a…
January 30, 2026
While fashion and entertainment dominate globally, the GCC has its own flavor. Lifestyle and travel, alongside fashion and beauty, are leading categories, reflecting the…
In an interview with Communicate, Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, shares how culture-led…
AI is transforming marketing in the MENA region, but it’s not a strategy in itself. Tony Wazen, CEO…
In an interview with Communicate, Tarek Miknas, CEO FP7 McCann MENAT, explains that content in the GCC isn’t…
Advertising is still spending like audiences haven’t moved, but the data says otherwise. As global ad investment crosses…
Advertising has never been this harder, yet smarter. For CMOs in the region, tighter budgets and ever-shifting audience…
January 12, 2026
As global ad spending grows, marketers and CFOs push AI-driven platforms to prove real ROI beyond hype. By Hadi Khatib In 2025, the traditional…
January 6, 2026
Advertising has never been this harder, yet smarter. For CMOs in the region, tighter budgets and ever-shifting audience behaviour are making every decision critical.…
November 23, 2025
By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become…
November 21, 2025
The dominance of social is the most defining feature of the Middle East and North Africa region’s digital advertising scene, says Ian Manning, Executive…
November 20, 2025
When Primark, the Irish fashion giant, opened its first store in Kuwait earlier this month, it didn’t just welcome crowds, it set the Gulf’s…
November 13, 2025
As Omnicom’s US$13 billion takeover of IPG nears completion this month, speculation is intensifying across the GCC advertising sector about an impending wave of…
November 11, 2025
As Saudi Arabia accelerates its ambitions to become a global gaming hub, ESL FACEIT Group’s new esports venue in Riyadh offers marketers a powerful…
November 11, 2025
Hia Hub, Riyadh’s ultimate lifestyle forum hosted by Hia Magazine, has been missing from Saudi’s social calendar this November. Traditionally held around the same…
November 4, 2025
When Wendy’s, the iconic American fast-food chain famous for its square burgers and irreverent tone, decided to strengthen its presence in the GCC, it…
September 25, 2025
The Communicate Top 20 CEOs in Advertising shortlist spotlights the leaders reinventing marketing across the region: the strategists, risk-takers, and boldest innovators whose decisions…
January 29, 2026
Memac Ogilvy MENA has announced the promotion of Antoine Geadah as Regional Managing Director for Qatar and Jordan, along with his appointment as Chief…
January 16, 2026
Media intelligence firm CARMA has appointed Paula Jacobson as its new group director of people and culture, a senior hire as the company accelerates…
January 10, 2026
Education pioneer and philanthropist Sunny Varkey on Friday urged content creators and social media influencers to use their platforms to highlight the global crisis…
