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Insights

Why food delivery brands are becoming entertainment platforms 

Food delivery platforms are no longer just competing on speed and convenience. Increasingly, they are looking for ways to become part of consumers’ lifestyles, tapping into…

INSIGHTS

BYD’s next big test isn’t technology. It’s winning hearts

When most people think about a car brand, they usually think about history. They think about the logos their parents drove, the brands they grew up…

INSIGHTS

AI agents to influence $3.35 trillion in consumer spending by 2030: study 

Artificial intelligence agents are expected to facilitate more than $3.35 trillion in global consumer spending by 2030, transforming how products are discovered, compared and purchased, according…

INSIGHTS

WARC’s Alex Brownsell: The YouTube opportunity most CMOs are still missing

YouTube may be the world’s largest video platform, but WARC Media’s latest Platform Insights: YouTube report suggests its next growth challenge is convincing marketers it deserves…

INSIGHTS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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The creator economy is growing up and the UAE is leading the next chapter

TikTok says the future belongs to creators who think like entrepreneurs, while new RedSeer research reveals the platform is contributing AED 1.1 billion to the UAE…

INSIGHTS

97% of marketers use AI, yet most consumers still prefer human-made ads

Artificial intelligence has become virtually inseparable from modern marketing, with 97% of marketing leaders now using AI in their daily creative work and 99% planning to…

INSIGHTS

Middle East malls must reinvent beyond retail space: Boston Consulting Group

Middle East shopping malls are rapidly evolving from landlords that lease retail space into digital, data-driven platforms where customer experiences, artificial intelligence and retail media could…

INSIGHTS

What 600 marketers revealed about the industry’s biggest blind spot

Marketing teams are under growing pressure to justify every dollar they spend, yet many are still prioritizing what is easiest to measure over what delivers sustainable…

INSIGHTS

New Alibaba AI delivers 4% sales boost without bigger discounts

Alibaba researchers have developed an AI-powered marketing model that promises to make coupon campaigns more effective by reducing “cannibalization”—when discounts simply shift customers between sellers or…

INSIGHTS

Unilever automates creator marketing as influencer network grows to 300,000

Unilever is increasingly relying on automation and artificial intelligence to manage its rapidly expanding creator marketing programme, as the consumer goods giant scales its global influencer…

INSIGHTS

Winning Wynn: Inside PHD MENA’s strategy for one of the GCC’s biggest tourism launches

Before the first guest checks in, Wynn Al Marjan Island has to establish itself as one of the world’s most anticipated new destinations. PHD MENA will…

INSIGHTS

By 2030, brands won’t control their message, says Ethan Wright

Artificial intelligence is making content easier than ever to create, but trust and genuine human connection are becoming increasingly difficult to earn. In this interview, Ethan…

INSIGHTS

Attention gets people in, but connection keeps them there: Ethan Wright of KICK

As Director of KICK, one of the world’s fastest-growing livestreaming platforms with more than 100 million users, Ethan Wright sits at the intersection of the creator…

INSIGHTS
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