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Insights

By 2030, brands won’t control their message, says Ethan Wright

Artificial intelligence is making content easier than ever to create, but trust and genuine human connection are becoming increasingly difficult to earn. In this interview, Ethan…

INSIGHTS

Attention gets people in, but connection keeps them there: Ethan Wright of KICK

As Director of KICK, one of the world’s fastest-growing livestreaming platforms with more than 100 million users, Ethan Wright sits at the intersection of the creator…

INSIGHTS

Consumer hesitation is brands’ biggest untapped opportunity: study 

 The moment consumers pause before making a purchase is not a sign of indecision but an intentional act of self-regulation, according to a new global behavioural…

BRANDS

MENA advertising market to grow 7% to $8.4 billion in 2026 despite regional challenges

The Middle East and North Africa (MENA) advertising market is projected to grow by 7 percent in 2026, reaching $8.4 billion, reflecting resilience despite ongoing geopolitical…

INSIGHTS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Is creativity in the Middle East drowning in ‘Slop’? Industry leaders think so

Ian Akerman Creativity is one of those words that is simultaneously meaningless and indispensable. Endlessly invoked, vaguely defined, yet still treated as the industry’s highest currency. …

INSIGHTS

Saudi digital Ads are soaring but business growth isn’t keeping up: report

Saudi Arabia’s digital advertising market is growing at the fastest pace in the Middle East and North Africa (MENA) region, but advertisers may not be translating…

INSIGHTS

MENA is no longer imitating global standards, it’s redefining them: Nick Walsh

Recovery in MENA’s advertising and marketing sector is no longer about returning to pre-disruption norms but about redefining how the industry operates. In this conversation, Nick…

INSIGHTS

AI inference, rising threats and multicloud complexity are reshaping security leadership: report

Enterprise security leaders are facing a new reality as artificial intelligence moves from experimentation to production, according to F5’s latest State of Application Strategy Report. The…

INSIGHTS

Marc Ghosn: This is not a recovery, it’s an acceleration into new areas of growth

As CEO MENA at Wavemaker, Marc Ghosn has a front-row view of how brands across the region are adapting to rapid technological and consumer shifts. In…

INSIGHTS

Mazen Jawad: ‘The MENA region’s resilience continues to drive recovery and growth’

As the Middle East’s advertising and marketing industry emerges from another period of disruption, questions around recovery, resilience and future growth are once again in focus.…

INSIGHTS

Saleh Ghazal: MENA is not recovering—It is reinventing growth through resilience

The Middle East and North Africa’s advertising industry is entering a new era shaped by resilience, innovation and long-term investment. According to Saleh Ghazal, CEO of…

INSIGHTS

‘MENA is no longer an emerging market’: Nassib Boueri on advertising’s next chapter

After years of disruption, the Middle East and North Africa’s advertising and marketing industry is charting a new course defined by resilience, innovation and cultural relevance.…

INSIGHTS

MENA advertising’s great reset: Why the next boom is still ahead

The MENA advertising and marketing industry is going through one of the toughest periods in recent memory. Budgets are shrinking, layoffs are spreading across network agencies,…

INSIGHTS
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