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Insights

Saudi businesses put AI, digital tools at centre of trade strategies: Study

Saudi businesses are increasingly turning to artificial intelligence, automation and digital infrastructure to strengthen their ability to compete in international trade, with nearly two-thirds viewing AI…

INSIGHTS

AI agents, social commerce predicted to reshape 2026 shopping

Artificial intelligence, social commerce and hybrid shopping experiences are set to fundamentally reshape the 2026 retail season, with AI chat agents alone expected to account for…

INSIGHTS

Bvlgari’s new CEO Laura Burdese backs iconic lines over constant launches

Bvlgari’s new chief executive Laura Burdese is betting on consistency rather than constant novelty as the Italian jeweller and watchmaker seeks to sustain growth in a…

INSIGHTS

Middle Eastern beauty market poised to reach $21 billion by 2030

The GCC beauty market is projected to grow from $14.3 billion in 2025 to nearly $21 billion by 2030, according to the 2026 Middle East Beauty…

INSIGHTS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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The new GCC consumer: value-conscious, digitally native and driven by trust

The GCC consumer is becoming harder to define — and that may be the most important insight for brands operating in the region. The traditional image…

INSIGHTS

Why GCC CPG brands may need to rethink the mega-influencer premium

As influencer marketing expands across the Gulf, the growing emphasis on reach may be giving way to a more performance-led approach centred on engagement, relevance and…

INSIGHTS

Influencer marketing moves beyond follower counts. What it means for MENA brands

Influencer marketing is entering a more fragmented and culturally nuanced phase, with brands increasingly looking beyond follower counts and headline engagement rates to find creators who…

INSIGHTS

Why the UAE is betting on food manufacturing to build its next growth engine

The UAE is positioning food manufacturing as more than a food-security imperative. It is emerging as a strategic pillar of industrial diversification, trade and consumer packaged…

INSIGHTS

Travel & tourism rebound in the GCC: What CMOs, brands and travelers need to know

The GCC’s travel and tourism sector is entering a new phase. The story is no longer simply about recovering from the Iran war disruption Across the…

INSIGHTS

GCC evolves from beauty sales market into global innovation and export hub: report

The GCC’s beauty industry is undergoing a fundamental shift from being a market that international brands sell into to becoming a market that increasingly influences what…

INSIGHTS

Confidence Is the New Capacity: The Trade Desk’s MENA Travel Lead on Closing the Booking Gap

As GCC tourism rebounds, the real barrier is confidence, with UAE hotel occupancy still trailing last year’s levels despite flight schedules being largely restored. We sat…

INSIGHTS

AI is rewriting brand image in the GCC — and companies may be carrying ‘narrative debt’

As brands across the GCC increasingly look beyond traditional search to ensure they are visible and accurately represented in AI-generated answers, a new communications concept is…

BRANDS

Sam Altman says ChatGPT could watch screens, record calls, understand users’ lives

OpenAI CEO Sam Altman has offered a striking glimpse into the company’s vision for the next generation of AI assistants, suggesting that a descendant of ChatGPT…

INSIGHTS
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