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Salesforce launches Agentforce Help Agent with pay-per-resolution pricing

Salesforce has launched Agentforce Help Agent, a prebuilt autonomous AI customer service agent that can be deployed in minutes across voice, web, customer portals and messaging…

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The Marketing Society GCC unveils 2026 awards shortlist

The Marketing Society GCC has announced the shortlist for its 2026 GCC Awards, with organisations including Mashreq Bank, Majid Al Futtaim, Red Sea Global, Microsoft, HSBC,…

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Snapchat launches friends-only content sharing for users under 16

Snapchat has introduced a new content-sharing experience for users aged 13–15, allowing them to create, save and share Stories and Spotlight videos in a space visible…

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PHD MENA named media agency of record for Wynn Al Marjan Island

PHD MENA, an Omnicom Media agency, has been appointed as the media agency of record for Wynn Al Marjan Island, the company announced on Thursday. Under…

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Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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G42 unveils AI-designed Tour de France helmet, relaunches Helmetverse

G42 has partnered with UAE Team Emirates-XRG and MET Helmets to unveil a new AI-designed cycling helmet that will be worn by the team during Stage…

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ABG joins Google’s priority flagger program to strengthen ad safety in GCC

The Advertising Business Group (ABG) has joined Google’s Priority Flagger Program (PFP), becoming the region’s independent advertising body to participate in the initiative aimed at improving…

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Almarai reports strong Q2 2026 growth as revenue rises 11%

Saudi food and beverage major Almarai reported strong financial results for the second quarter of 2026, posting double-digit revenue growth driven by robust demand for its…

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SRMG Media Solutions signs TikTok advertising partnership in Saudi Arabia

SRMG Media Solutions (SMS), the commercial and advertising arm of Saudi Research and Media Group (SRMG), has signed a commercial agreement with TikTok to provide brands…

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Yango’s targeted CIS tourism campaign boosts Abu Dhabi bookings

Two million Russian-speaking tourists were visiting the UAE annually, but 90 percent defaulted to Dubai. Abu Dhabi had a world-class offering but a fraction of the…

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How Gulf brands turned the Empire State proposal arrest into a viral marketing trend

A dramatic rooftop proposal that landed two Russian climbers in legal trouble in New York quickly became one of the Gulf’s hottest real-time marketing templates, with…

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Virgin Mobile Saudi Arabia launches child-safe mobile plans

Virgin Mobile Saudi Arabia has launched ‘Aman Plans’, describing them as the Kingdom’s first mobile plans to offer digital child protection directly at the network level.…

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‘Trust is the new competitive advantage in the AI era’

For years, B2B media competed on who could publish the most. In the AI era, that’s no longer enough. As generative AI makes information faster and…

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TOD by beIN, talabat celebrate success of FIFA World Cup 2026 campaign across MENA

TOD by beIN and talabat have celebrated the success of their regional FIFA World Cup 2026™ campaign with a handshake ceremony and photo opportunity between senior…

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