Saudi Arabia’s media sector is emerging as a major pillar of the Kingdom’s economic diversification drive, with its contribution to GDP forecast to nearly…

In the age of the creator economy, brands are rethinking who truly drives impact—celebrities with global recognition or influencers with deeply engaged communities. While…

TOD, a sports and entertainment streaming platform operated by beIN MEDIA GROUP, said it will provide comprehensive coverage of the Olympic Winter Games Milano…

Al-Futtaim IKEA has concluded a regional marketing campaign that brought together artists from the United Arab Emirates, Qatar and Oman to reinterpret the retailer’s…

Finch Performance Marketing has acquired Wizard Marketing, a digital agency known for its technical SEO capabilities, in a move aimed at integrating paid and…

By Hoda Rizk In 2021, brands globally invested $13.9 billion in creator partnerships. By 2025, that figure will reach $37 billion—growth that outpaces the…

Hoda Rizk As the creator economy grows, PR and marketing agencies are quietly becoming its most powerful architects. What began as execution and talent…

This year, fashion retailer Guess became the first brand to feature an AI-generated model created by London-based AI marketing agency Seraphinne Vallora in Vogue’s…

Saudi Arabia–backed mobile game publisher Scopely has confirmed that it used generative artificial intelligence to produce at least one advertising asset for Star Trek…

Amazon.com Inc. reported strong advertising and cloud growth in its latest earnings, but plans for sharply higher capital expenditures unsettled investors, sending the company’s…

Digital technology is set to redefine family life in the United Arab Emirates, with 92 percent of residents believing digitalization will fundamentally reshape shared…

AI startup Anthropic has said it will not introduce advertising into its chatbot Claude, using a Super Bowl ad campaign to implicitly criticise OpenAI’s…