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News

Luxury store openings fall 46% as brands shift to bigger flagships

New US luxury store openings fell 46% year over year in the first half of 2026, to 123,334 square feet from 227,000 square feet a year…

NEWS

OpenAI names Mark Bambury to lead ads business in EMEA

OpenAI has appointed advertising industry veteran Mark Bambury as Head of OpenAI EMEA, Ads, as the ChatGPT maker builds out its advertising operation across Europe, the…

NEWS

Publicis takes LVMH’s APAC media business from WPP

French luxury group LVMH has moved its Asia-Pacific media business from WPP to Publicis Media, ending WPP’s nine-year association with the account. The change will take…

NEWS

Dubai Lynx Rolls Out the Red Carpet for MENA’s Creative A-List: Meet the Names Powering Creativity Week 2026

Dubai Lynx has unveiled its speaker line-up for Creativity Week 2026 — a two-day content programme at Dubai Media City Courtyard on 6–7 October, staged in…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Is AI replacing creativity, or redefining it?

Every creative revolution arrives with the same anxiety: if machines can do what humans do, what happens to the humans? Generative AI has revived that question…

COMMUNICATE-AI-HUB

Consumers want AI to help them shop — but they still want creators’ advice: Study

Artificial intelligence is becoming an increasingly important part of the shopping journey, but consumers still want a human voice behind the machine. A new global study…

NEWS

Fakih IVF turns to The Odyssey to recast the journey to parenthood

Fakih IVF has launched a new film inspired by The Odyssey, recasting the ancient epic’s themes of perseverance, obstacles and an uncertain journey as a metaphor…

NEWS

Saudi tourism hijacks Europe’s anti-tourist graffiti, turns it into an invitation

Walk through Barcelona’s El Raval this summer and you will find the same scrawled warning on wall after wall: “Tourists Go Home.” It has become the…

NEWS

The Discount Is Dead. Long Live the Narrative.

Every Back-to-School campaign in the GCC this year has a discount attached to it. That part hasn’t changed. What has changed is how hard brands are…

BRANDS

Anthropic researcher quits, warns AI could ‘kill us all’ by decade’s end

A researcher who has worked on AI pretraining at both Anthropic and OpenAI has warned that people building advanced AI “earnestly believe that it could kill…

NEWS

Meta launches Muse AI agent to send emails, book trips and shop online

Meta has launched Muse, a new artificial intelligence agent designed to perform everyday digital tasks on behalf of users, marking the company’s latest move beyond conventional…

NEWS

EMIR and Omnicom Media MENA Team Up to Take GCC Insights Global

Two of the region’s most connected players in intelligence and communications are joining forces. EMIR, the boutique advisory and research firm, has struck a strategic partnership…

AGENCIES

Is the Middle East ready for AI, or already ahead?

For years, the global AI conversation has been framed as a two-horse race, Silicon Valley and Beijing setting the pace while everyone else scrambles to keep…

COMMUNICATE-AI-HUB
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