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Campaign

Yas Island’s ‘The Answer is Yas’ campaign returns after record-breaking performance

Yas Island has announced the return of its tourism campaign, The Answer is Yas, following what it described as record-breaking results across key performance indicators. Launched…

NEWS

Sit Al Bait: A campaign that transformed “housewife” into “woman of the house” 

A year after launch, L’Oréal Paris’s ‘Sit Al Bait’ evolved from an advertising campaign into an educational initiative. Developed by FP7 McCann, McCann Paris, and Current…

CANNES-LIONS

What Mango’s latest AI campaign actually revealed

Mango’s AI campaign has been read as a story about models. It isn’t. Earlier this year, Mango Teen released a full campaign shot entirely with AI-generated…

THE-VIEW

Bahrain tourism authority launches GCC-focused campaign

The Bahrain Tourism & Exhibitions Authority has launched a new tourism campaign aimed at strengthening Bahrain’s position as a preferred destination for visitors from Gulf Cooperation…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Al-Futtaim Lexus honors Emirati traditions through crafted storytelling

In the crowded world of automotive marketing, where product launches often lean on horsepower, technology or luxury credentials, Al-Futtaim Lexus chose a quieter route: the rituals…

BRANDS

Why winning in Egypt starts long before the campaign

Egypt’s FMCG market does not behave like a textbook case. It behaves like a living system: fast-moving, unpredictable, and shaped as much by resilience as by…

CPG-FMCG

IKEA turns store strolls into rewarding steps

IKEA Alsulaiman is leaning into one of its most familiar shopper truths with Step Buy Step, a wellness-led in-store campaign that rewards customers for every extra…

BRANDS

Ariel drives 30% sales growth with Amazon Now campaign in UAE

Ariel has recorded a 30% increase in sales in the UAE after partnering with Amazon Now, highlighting how quick-commerce platforms are reshaping the way everyday household…

BRANDED

In uncertain times, brands must choose relationships over reach

Reach without relevance becomes noise. And in a fluctuating market, noise is the one thing your audience has no tolerance for, writes Colin Hutton, Founder and…

THE-VIEW

Omnichannel campaign for BYD Shark 6 drives strong purchase intent in UAE, Saudi Arabia

A new omnichannel marketing campaign for the BYD Shark 6 has delivered significant gains in brand awareness, attribution, and purchase intent across the UAE and Saudi…

BRANDS

‘Not on myPhone’ campaign urges people to delete photos to cut digital carbon footprint

A new campaign launched in the UK is encouraging people to delete unnecessary photos and videos from their phones to help reduce the environmental impact of…

NEWS

Campaign challenging 20 deeply entrenched health stereotypes in Asia launched

AIA Group has launched the second phase of its “Rethink Healthy” platform, expanding the initiative to challenge 20 deeply entrenched health stereotypes across Asia, including those…

NEWS

Unity, Music, Emotion: The Ramadan Ads That Won the Arab World

For brands in the GCC and wider Arab world, Ramadan is more than a sales season, it’s a cultural moment when audiences are highly engaged and…

NEWS
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