Humanizing B2B marketing drives trust and long-term growth
B2B marketing has a reputation: corporate, cautious, and overly technical, often seen as safe messaging, dense product explanations, and industry jargon. The problem isn’t B2B itself,…
THE-VIEW
Joel Barsch calls on marketers to replace B2B and B2C thinking with Business to Person
Business-to-Person is a simple shift in thinking, designing experiences for people first, not categories. By Joel Barsch For years, marketing has treated B2B and B2C as…
NEWS
