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B2B

B2B marketing does not need louder campaigns. It needs stronger trust

For years, B2B marketing has treated reach as a measure of strength. More impressions, more formats, and more channels meant greater visibility. But in my conversations…

THE-VIEW

Confidence Is the New Capacity: The Trade Desk’s MENA Travel Lead on Closing the Booking Gap

As GCC tourism rebounds, the real barrier is confidence, with UAE hotel occupancy still trailing last year’s levels despite flight schedules being largely restored. We sat…

INSIGHTS

The new B2B rule: People buy trust before they buy products

LinkedIn has quietly undergone a major transformation. What was once primarily viewed as a platform for recruitment and networking has become a place where expertise, reputation…

THE-VIEW

GCC healthcare businesses adopt specialized B2B marketplaces

Healthcare and wellness businesses across the Gulf Cooperation Council are increasingly turning to specialized B2B marketplaces as the region’s healthcare sector becomes more digital, commercially active,…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Trends
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