Marketing - Communicate Online
Marketing

Leading in the AI era: Why emotional intelligence matters in marketing

The marketing industry is not short of conversations about AI. Generative tools, automated campaigns, predictive analytics, and AI-driven personalization, the disruption is real, the pace is…

THE-VIEW

Faheem Ahamed: In an AI world, trust becomes marketing’s most valuable asset

The marketing industry has spent decades perfecting amplification. More reach. More engagement. More content. More persuasion. According to Faheem Ahamed, Group Chief Marketing and Communications Officer…

INSIGHTS

Rewiring growth: Why trust is becoming marketing’s most valuable asset

Marketers have never had more data, more technology or more ways to reach consumers. Yet the biggest takeaway from today’s growth conversation wasn’t AI. It wasn’t…

INSIGHTS

Marketing has never been more measured, yet more misunderstood than ever

We have never had more dashboards, and we have never been less certain what they’re telling us. Walk into any marketing review this year in Dubai,…

THE-VIEW
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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The end of “Build It and They Will Come”

At Rewiring Growth & Marketing Strategy, a forum organised by Communicate in collaboration with INSEAD, Strategic Design Thinking Advisor to C-suites, Anand Vengurlekar, challenged one of…

INSIGHTS

talabat tests creator-first marketing with 48-hour Dubai hackathon

Food delivery platform talabat has wrapped up its first Creator Hackathon in Dubai, bringing together 20 creators for a 48-hour challenge designed to explore a new…

NEWS

TBWA\RAAD named among Best Workplaces in Media, Advertising & Marketing 2026

TBWA\RAAD has been recognized as one of the Best Workplaces in Media, Advertising & Marketing 2026 by Great Place To Work, Middle East, joining the list…

NEWS

What 600 marketers revealed about the industry’s biggest blind spot

Marketing teams are under growing pressure to justify every dollar they spend, yet many are still prioritizing what is easiest to measure over what delivers sustainable…

INSIGHTS

MY WEEK IN ADLAND and the call I’d love to receive

Last year I officially celebrated my 20 years in the GCC. After 20 years of witnessing doubtfully made-for-awards work, I was wondering if marketers are bored…

THE-VIEW

Unilever automates creator marketing as influencer network grows to 300,000

Unilever is increasingly relying on automation and artificial intelligence to manage its rapidly expanding creator marketing programme, as the consumer goods giant scales its global influencer…

INSIGHTS

The Marketing Society GCC unveils 2026 awards shortlist

The Marketing Society GCC has announced the shortlist for its 2026 GCC Awards, with organisations including Mashreq Bank, Majid Al Futtaim, Red Sea Global, Microsoft, HSBC,…

NEWS

How Gulf brands turned the Empire State proposal arrest into a viral marketing trend

A dramatic rooftop proposal that landed two Russian climbers in legal trouble in New York quickly became one of the Gulf’s hottest real-time marketing templates, with…

NEWS

What wins in finance: Trust is the starting point, experience is the differentiator

We asked six CMOs a single question: in today’s financial landscape, what really wins, and how should brands respond? Here’s what they had to say: trust…

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