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AI in marketing: how martech is being reshaped across the GCC

Artificial intelligence is moving from an experimental tool to a core component of the marketing technology stack across the Gulf. For marketers in Saudi Arabia, the…

INSIGHTS

2026: Marketing’s shift from scale to precision is about to accelerate

In 2025, the forces reshaping advertising and marketing were more than settling in. Artificial intelligence, privacy regulation, platform power, and economic pressure had already started altering…

NEWS

Unlock the Power of NFTs: Essential Dos and Don’ts for Brands and Game-Changing Event Strategies

By Mirko Maccarrone, Director of Web3 at Lightblue

NEWS

“Generative AI Only Knows What It Knows”

Karl Escritt, CEO of Like Digital & Partners, discusses the big generative AI questions.

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Marketing Mania Wraps Up its 3rd Edition at GITEX 2022

The first-of-its-kind marketing and creative trading show brought experts from across the creative industry together this year at GITEX, which was hosted at the Dubai World…

NEWS

How AR Makes You Fall in Love with a Product

By Elias Karam, Strategic Planner at Publicis

NEWS

Add Fuel to Your Funnel

Targeting consumers at each stage of the purchase funnel yields better results. Sara Naja, Associate Director at MEmob+, explains how.

NEWS

MarTech Major WebEngage Expands into Middle East and Africa Region

Customer engagement and campaign managing operating system announces its expansion in the MENA region following high demand.

NEWS

Data-Driven Marketing Platform MEmob+ Welcomes Near as New Investor

Singapore-based Near acquires a minority stake in MEmob+, owned by Dubai-based Akama Holding, in a deal that values the company at AED91 million.

NEWS

Taking Events in the 3D Dimension

How hybrid platforms are the future of the events industry in the GCC.

NEWS

TikTok’s Shant Oknayan on the New AR Branded Effects

TikTok recently unveiled its new augmented reality (AR) Branded Effects solutions for brands. On this occasion, Communicate had a chat with Shant Oknayan, General Manager of Global Business…

NEWS

The Top 10 Audience Data Insights You Need to Customize and Convert Your Content

While marketeers understand their target market holds the key to business success, they sometimes miss the mark when it comes to engaging them. If a brand…

NEWS

Deezer It Like It Is

French online music streaming service Deezer, launched in 2007, has carved itself a major place in the industry, globally and in the Middle East. Mazen Abdallah,…

NEWS
Trends
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