Fiona Menzies has a story that every CMO running an RFP process this year will recognize, even if they haven’t said it out loud yet. Eden…
Start with the ad everyone actually remembers, because it makes the sharpest possible case that the industry keeps blaming the wrong culprit. In December 2025, McDonald’s…
There’s a Cannes Lion holding open the door to Tarek Miknas’s office, another two doubling as bookends on a shelf that’s clearly run out of room.…
Ask Fiona Menzies whether Eden House uses AI in its marketing and the answer isn’t yes or no, it’s a spectrum. This year her team made…
Publicis Groupe Middle East has named Kalpesh Patankar Chief Creative Officer of Leo Constellation, the newly unified creative network spanning Leo Gulf and Publicis Gulf across…
Earlier this year I sat in a review looking at around forty images of a destination. Every one of them was beautiful. Not one of them was…
Dana Sarkis isn’t starting from scratch. When Omnicom Media folded Hearts & Science into the newly launched Hearts United, Sarkis kept her seat as Managing Director…
SOCIALEYEZ isn’t slowing down in the Kingdom of Saudi Arabia. The Middle East creative agency has landed two new client partnerships in Saudi Arabia: Mueen Business…
Two of the region’s most connected players in intelligence and communications are joining forces. EMIR, the boutique advisory and research firm, has struck a strategic partnership…
The agency will steer consumer and corporate comms across the GCC as all 1,608 rooms, two executive lounges and the hotel’s F&B lineup get a top-to-bottom…
Media veteran with two decades of experience takes the wheel as Initiative doubles down on the Kingdom, aligning its growth with Vision 2030. Initiative, the global…
Omnicom Media has officially launched Hearts United in MENA, combining its Hearts & Science and Mediahub networks into a new 40-market media agency. Hearts United debuts…
Social has become one of the fastest ways for brands to connect with audiences, creators, and culture across MENA. From creator partnerships and short-form video to…
Stay in the know
What are you interested in?
