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Agencies

Brazen MENA Lands JW Marriott Marquis Hotel Dubai as It Embarks on Its Biggest Transformation Yet

The agency will steer consumer and corporate comms across the GCC as all 1,608 rooms, two executive lounges and the hotel’s F&B lineup get a top-to-bottom…

AGENCIES

Initiative Names Darine Elkaissi Managing Director of Saudi Arabia

Media veteran with two decades of experience takes the wheel as Initiative doubles down on the Kingdom, aligning its growth with Vision 2030. Initiative, the global…

AGENCIES

Omnicom Media Officially Launches Hearts United, a New 40-Market Global Network

Omnicom Media has officially launched Hearts United in MENA, combining its Hearts & Science and Mediahub networks into a new 40-market media agency. Hearts United debuts…

AGENCIES

Beyond the social sprint: What MENA brands can learn from the new rules of social-first marketing

Social has become one of the fastest ways for brands to connect with audiences, creators, and culture across MENA. From creator partnerships and short-form video to…

AGENCIES
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Gulf Gamers Just Became Advertising’s Best-Kept Secret And the Data Backs It Up on Both Sides

Forget reach. In gaming, the players worth chasing are the ones already paying,  and increasingly, paying developers directly rather than through a platform. That’s the headline…

AGENCIES

Beyond the Click: How AI Redefined Visibility

For years, digital visibility was simple: rank first, get the click. But walk into any boardroom across the Middle East today, and you will find leadership…

THE-VIEW

SOCIALEYEZ Welcomes UAE Space Agency as New Client

SOCIALEYEZ has welcomed the UAE Space Agency as a new client, strengthening its growing presence across the government, technology, space and innovation sectors. As part of…

AGENCIES

The Curiosity Economy is Coming for our Questions

By George Maktabi The Industrial Revolution had it easy. One name, coined once, and it held for two centuries. Steam, steel, factories. We knew what we…

AGENCIES

The Growth Story Has Changed. Has Your Agency Model?

By Nick Walsh At the beginning of this year, the Middle East story was overwhelmingly about growth. Record visitor numbers, new capacity, sold-out venues, double-digit ambitions,…

AGENCIES

Trust, Not Message Control, Is the New Currency

When senior communications executives from across the Gulf gather at W Doha on September 10, they won’t be there to swap award-season conflict stories. They’ll be…

AGENCIES

Publicis Groupe Middle East Appoints Lizzie Dewhurst as CMO

Publicis Groupe Middle East today announced the appointment of Lizzie Dewhurst as Chief Marketing Officer, a newly created role in which she will lead marketing and…

AGENCIES

Fuse MENA appoints Freddy Farhat to drive sports partnerships growth

Fuse MENA, the global sport and entertainment marketing agency, part of Omnicom Media, is stepping up its sports marketing ambitions with the appointment of Freddy Farhat…

AGENCIES

M+C Saatchi Group Middle East named creative agency partner for Ras Al Khaimah Tourism Development Authority

M+C Saatchi Group Middle East has been appointed as the creative agency partner for Ras Al Khaimah Tourism Development Authority (RAKTDA) following a competitive multi-stage pitch…

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