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Agencies

Dentsu revises down global advertising spending forecast

Global advertising group Dentsu has revised down its 2026 global advertising spending forecast in a mid-year update, citing economic uncertainty linked to geopolitical tensions, while raising…

NEWS

Inside the $7 Bn ad agency shake-up: WPP dominates, independents rise, Publicis slips

Global media agency group WPP topped both the total and net new business rankings in Q1 2026, according to the latest Global New Business Barometer released…

AGENCIES

WPP consolidates GCC-MENA creative operations under Nassib Boueri

Global advertising giant WPP is consolidating its creative operations across the GCC and MENA region, in line with similar restructuring efforts in other international markets. The newly consolidated…

NEWS

Gambit Communications appoints Bassel Barakat as Senior Director

Gambit Communications has appointed Bassel Barakat as Senior Director, tasking him with overseeing key clients as the independent agency expands its portfolio. Barakat brings over 12…

AGENCIES
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Omnicom Media tops RECMA rankings, leads globally and across all regions

Omnicom Media has been named the best performing global media group in the latest Network Diagnostics report by RECMA, ranking first both globally and across North…

AGENCIES

How KFC Arabia and TBWA\RAAD turned TikTok trend into GOAT win

When KFC Arabia and TBWA\RAAD picked up TikTok’s highest creative honor, the G.O.A.T. award, the recognition marked more than a standout campaign. It reflected a shift…

AGENCIES

Expo 2030 Riyadh appoints OMD MENA as lead media agency

Expo 2030 Riyadh has appointed Omnicom Media Group agency OMD MENA as its lead media agency following a competitive pitch process. The global event, which will…

AGENCIES

Creators becoming full media channels for brands, says Publicis Groupe Chief Content Officer

The creator economy has moved from being a branding solution to a full end-to-end media solution — a core commerce and performance layer for brands, says…

AGENCIES

FP7 McCANN promotes Cynthia Sarkis to Regional Head of Creative Hub MENAT

FP7 McCANN has promoted Cynthia Sarkis to Regional Head of Creative Hub for the MENAT region, expanding her responsibilities to oversee the agency’s creative hub operations…

AGENCIES

M+C Saatchi Sport & Entertainment ME Appoints Scott Grayston as PR Director

M+C Saatchi Sport & Entertainment Middle East has appointed Scott Grayston as PR Director, strengthening its regional leadership across sport, culture, entertainment and major event communications.…

AGENCIES

BBDO Leads Super Bowl 60 With Most Ads as Omnicom Network Expands

BBDO emerged as the most prolific creative agency at Super Bowl 60, producing the highest number of ads during this year’s Big Game. The Omnicom-owned network…

AGENCIES

WPP plans creative overhaul under new CEO amid AI disruption

Britain’s WPP is preparing to reorganise its creative advertising operations by bringing its three main agencies under a single umbrella, according to a report by the…

AGENCIES

The Architects of Trust: How PR and Marketing Agencies Are Redefining Influence in the GCC

Hoda Rizk As the creator economy grows, PR and marketing agencies are quietly becoming its most powerful architects. What began as execution and talent coordination has…

AGENCIES
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