Earlier this year I sat in a review looking at around forty images of a destination. Every one of them was beautiful. Not one of them was…
Every creative revolution arrives with the same anxiety: if machines can do what humans do, what happens to the humans? Generative AI has revived that question…
Saudi businesses are increasingly turning to artificial intelligence, automation and digital infrastructure to strengthen their ability to compete in international trade, with nearly two-thirds viewing AI…
Artificial intelligence is becoming an increasingly important part of the shopping journey, but consumers still want a human voice behind the machine. A new global study…
When I first moved to Dubai, I was goggle-eyed at the luxury brands on display. Okay, I was spending most of my time in DIFC, the…
A researcher who has worked on AI pretraining at both Anthropic and OpenAI has warned that people building advanced AI “earnestly believe that it could kill…
For years, the global AI conversation has been framed as a two-horse race, Silicon Valley and Beijing setting the pace while everyone else scrambles to keep…
Artificial intelligence, social commerce and hybrid shopping experiences are set to fundamentally reshape the 2026 retail season, with AI chat agents alone expected to account for…
For decades, advertising and marketing operated around a simple constraint: making things took time, money and people. That constraint is disappearing. Generative AI can now produce…
Every AI founder will tell you their product is different because of the model underneath it. Zainab Imichi Alhassan and Sarah Curtis, the Dubai-based founders of…
Luma AI is localizing its entire Luma Agents platform into Arabic, not just prompts and outputs, but the full interface: navigation, menus, workflow tools. Announced at…
As brands across the GCC increasingly look beyond traditional search to ensure they are visible and accurately represented in AI-generated answers, a new communications concept is…
Artificial intelligence is moving rapidly from an experimental technology to an everyday tool in the Gulf’s advertising industry. In Saudi Arabia and the UAE, agencies and…
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