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Salesforce launches Agentforce Help Agent with pay-per-resolution pricing

Salesforce has launched Agentforce Help Agent, a prebuilt autonomous AI customer service agent that can be deployed in minutes across voice, web, customer portals and messaging…

NEWS

G42 unveils AI-designed Tour de France helmet, relaunches Helmetverse

G42 has partnered with UAE Team Emirates-XRG and MET Helmets to unveil a new AI-designed cycling helmet that will be worn by the team during Stage…

NEWS

By 2030, brands won’t control their message, says Ethan Wright

Artificial intelligence is making content easier than ever to create, but trust and genuine human connection are becoming increasingly difficult to earn. In this interview, Ethan…

INSIGHTS

‘Trust is the new competitive advantage in the AI era’

For years, B2B media competed on who could publish the most. In the AI era, that’s no longer enough. As generative AI makes information faster and…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Inception42 launches Arabic AI model ‘Seraj’ for government, enterprise use

Inception42 has launched Seraj, a new enterprise artificial intelligence (AI) model designed to strengthen Arabic-language capabilities for government and enterprise applications. The model was developed in…

NEWS

Built on trust, anchored in strength: GCC finance meets AI and fintech

Pre-Iran crisis, the GCC was on a pace to outperform global growth rates. The Middle East and North Africa economies were projected to grow by 3.5…

CANNES-LIONS

Ralph Khoury: MENA firms investing in talent and AI will emerge stronger

As MENA’s advertising and marketing industry moves beyond a period of disruption and reinvention, business leaders are looking for signs that a new growth cycle is…

CANNES-LIONS

Cannes Lions 2026 Day 3: Winning the AI discovery era by marketing to minds and machines

As part of LinkedIn’s brand activation at Cannes Lions 2026, a group of CMOs gathered on the rooftop of The Carlton for a session titled Winning…

CANNES-LIONS

Infobip, Digitas Middle East expand strategic partnership to boost AI-driven customer engagement

Global AI-first cloud communications platform Infobip has announced an expanded strategic partnership with Digitas Middle East, the marketing transformation arm of Publicis Groupe, aimed at helping…

NEWS

AI inference, rising threats and multicloud complexity are reshaping security leadership: report

Enterprise security leaders are facing a new reality as artificial intelligence moves from experimentation to production, according to F5’s latest State of Application Strategy Report. The…

INSIGHTS

WPP Media launches initiative to develop standards for agentic video buying

WPP Media has announced an Agentic Standards Initiative for Video Buying in collaboration with major media companies, technology platforms, and industry standards bodies, as the advertising…

NEWS

Global advertising revenue set to grow 8.9% in 2026: report

Global advertising revenue is projected to grow by 8.9 percent in 2026, significantly higher than earlier forecasts of 7.1 percent, according to the latest 2026 Global…

NEWS

Fox launches TV industry’s first end-to-end agentic Ad platform

Fox Corporation has unveiled what it describes as the television industry’s first end-to-end agentic advertising platform, introducing new AI-powered capabilities across audience planning, media transactions, and…

NEWS
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