Marketing teams have widely adopted artificial intelligence (AI), but many organisations are struggling to translate its use into meaningful business value because of fragmented workflows, data-quality…
Publicis Groupe plans to use artificial intelligence (AI) to reduce manual and repetitive tasks by 25%, while continuing to invest in its workforce, CEO Arthur Sadoun…
Every company has fallen over itself to implement AI. No CIO or CEO can take a “wait and see” stance. Yet a 2025 Boston Consulting Group…
Artificial intelligence can increasingly reproduce Arabic dialects, translate advertisements and adapt creative content for different markets. But speaking the language is not the same as understanding…
As artificial intelligence makes content creation faster and cheaper, the real value in media and entertainment will lie in human creativity, distinctive intellectual property, trusted brands…
The Advertising Business Group (ABG) will bring together senior marketing, media and technology leaders in Dubai on 29 October for its Marketer of the Future 2026…
Businesses risk wasting their investment in artificial intelligence when they focus on deploying chatbots and AI agents instead of identifying the problems they need to solve,…
The economic fallout from regional conflicts and geopolitical friction is starkly reflected in the IMF’s April 2026 forecasts, which project GCC GDP growth slowing to 1.8%…
Artificial intelligence may be transforming advertising production, but marketers risk losing sight of what makes a campaign effective if they allow the technology to dictate the…
As artificial intelligence moves from creating advertising to making media decisions, marketers face a new question: how much control are they prepared to hand over to…
The question facing chief marketing officers (CMOs) across the Gulf is no longer simply whether to invest in digital or traditional media. As consumers move between…
Artificial intelligence risks turning marketing into an echo chamber of sameness if brands focus too narrowly on optimisation, according to Kim Mascarenhas, associate vice president of…
I moderated a panel at the Communicate AI Conference last month around a fairly provocative question: do you still need an agency? Honestly, after the discussion,…
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