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‘Saudi Gen Z is choosing ‘Made in Saudi’ over global brands’

Saudi Arabia’s Gen Z is challenging some of the assumptions that shape the global conversation around young consumers, with local identity, gaming, creators and AI increasingly…

INSIGHTS

UAE leads GCC as WEF Tourism Index puts region’s marketing playbook to the test

The World Economic Forum’s Travel & Tourism Development Index (TTDI) 2026 lands at an awkward moment for the region: the same report that ranks the UAE,…

INSIGHTS

McDonald’s targets $1 billion ad business as media network expands

McDonald’s is moving deeper into advertising, with the fast-food giant rolling out McDonald’s Media Network, a new business that will allow brands to advertise across its…

NEWS

Action Global Communications partners with Dawson Walker to expand employer branding services

Action Global Communications has partnered with UK-based employer brand consultancy Dawson Walker to expand its employer branding and employee engagement services across Central and Eastern Europe,…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Is AI replacing creativity — or redefining it?

Every creative revolution arrives with the same anxiety: if machines can do what humans do, what happens to the humans? Generative AI has revived that question…

INSIGHTS

AWS data loss puts Gulf brands’ cloud resilience under the spotlight

Amazon Web Services has been unable to restore access to some data and resources in Bahrain and the UAE after its cloud infrastructure was damaged during…

INSIGHTS

Gen Z desirability shift: Mona Hassanie on how GCC brands win younger consumers

Gen Z is changing not just how brands communicate, but what makes a brand desirable in the GCC. From self-investment and participation to cultural proximity, the…

INSIGHTS

We have more data than ever. So why are brands seeing less?

Marketing has never been closer to consumers digitally, yet never further away from them physically. Every day, marketers analyze billions of signals through AI, dashboards, search…

THE-VIEW

FP7 McCann, MullenLowe to merge as McCann MENA

FP7 McCann MENA and MullenLowe MENA will come together to form McCann MENA following Omnicom’s acquisition of Interpublic Group and MCN, the agencies announced on Monday.…

NEWS

AI is creating more content, but not necessarily better creative work: report

Artificial intelligence is allowing brands to produce more creative work faster and at lower cost, but the technology is also creating a new challenge: deciding which…

NEWS

UAE leads Arab region in organisational AI adoption at 75%: report

The UAE has the highest level of organisational AI adoption in the Arab region at 75%, ahead of Saudi Arabia at 70% and Qatar at 65%,…

NEWS

Pinterest launches Visual Search Ads as AI reshapes advertising

Pinterest has launched Visual Search Ads, a new advertising format designed to help brands reach users through visual search as they research products and move closer…

NEWS

What makes a B2B brand easier to buy? New study has the answer

For B2B marketers in the GCC, getting a brand noticed may no longer be enough. Winning the sale increasingly depends on whether buyers can find enough…

INSIGHTS
Trends
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