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Banking the risk-conscious consumer: Why legacy scale and fintech agility must converge in GCC

The post-Iran-Gulf conflict environment has complicated how GCC banks market themselves, against an economic backdrop weaker than at the start of 2026. Commenting on this climate…

INSIGHTS

Dubai Media expands its advertising offer through gaming and creator partnerships

Dubai Media has partnered with Livewire to expand its advertising offering in the UAE, combining gaming technology, in-game media, creator collaborations and interactive experiences with its…

NEWS

AI will make content abundant, but human creativity will drive value

As artificial intelligence makes content creation faster and cheaper, the real value in media and entertainment will lie in human creativity, distinctive intellectual property, trusted brands…

INSIGHTS

When demand drops, there’s nothing left to harvest

Despite continuing political and economic uncertainty, Christian Fedorczuk, CEO of PHD MENA, remains bullish on the GCC, arguing that strong fundamentals, ambitious national agendas and a…

INSIGHTS
Branded

Communicate survey tracks GCC agency salaries

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Hitting the retail reset button

The economic fallout from regional conflicts and geopolitical friction is starkly reflected in the IMF’s April 2026 forecasts, which project GCC GDP growth slowing to 1.8%…

INSIGHTS

Can AI replace advertising agencies? Marketing leaders explain what still matters

Advertising agencies can no longer justify higher fees simply by adopting artificial intelligence, as marketers increasingly expect AI to be embedded in everyday workflows and are…

COMMUNICATE-AI-HUB

GCC app revenue grows 41%, nearly twice global pace: report

In-app purchase revenue across the Gulf Cooperation Council (GCC) grew 41 percent between the first quarter of 2024 and the first quarter of 2026, nearly twice…

INSIGHTS

Who controls the media budget when AI agents buy the ads?

As artificial intelligence moves from creating advertising to making media decisions, marketers face a new question: how much control are they prepared to hand over to…

INSIGHTS

Etisalat returns as Emirates Telecommunications Group marks 50 years

Emirates Telecommunications Group is returning to its founding Etisalat brand identity, four years after adopting the e& name as part of a broader corporate rebranding. The…

NEWS

AI, social or outdoor? The media budget dilemma facing GCC CMOs

The question facing chief marketing officers (CMOs) across the Gulf is no longer simply whether to invest in digital or traditional media. As consumers move between…

INSIGHTS

Tales & Heads appointed communications partner for MG Motor Middle East

Independent communications agency Tales & Heads has been appointed Communications Partner for MG Motor Middle East following a competitive pitch. The Dubai-headquartered agency will handle the…

NEWS

Saudi is no longer just part of a regional media buy: SRMG Media Solutions CEO

Saudi Arabia is emerging as a market that demands dedicated advertising strategies, with brands investing more deliberately in local content, creators, premium media and audience intelligence.…

INSIGHTS

The GCC consumer is changing. Are brands keeping up?

For marketers in the Gulf, understanding the consumer is becoming more complicated. A shopper may be hunting for discounts on groceries, paying a premium for a…

INSIGHTS
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