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Cannes Lions

VML: The network blending creativity, commerce and technology across the GCC

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative…

CANNES-LIONS

Pepsi Football Nation: Reimagining football fandom as a borderless nation

Pepsi and Riyadh-based independent agency BigTime Creative Shop transformed football fandom into an entire fictional nation ahead of the FIFA World Cup. Headlined by David Beckham…

CANNES-LIONS

flynas helps passengers choose seats for unforgettable aerial scenery

For most travellers, choosing a window seat is little more than a gamble. flynas has transformed that uncertainty into a premium experience with Seat with a…

CANNES-LIONS

TBWA\RAAD wins two Cannes Bronze Lions for campaigns rooted in Arab culture

TBWA\RAAD has won two Bronze Lions at the 2026 Cannes Lions International Festival of Creativity, with both campaigns earning recognition in the Cultural Engagement sub-category despite…

CANNES-LIONS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Cannes Lions 2026 quietly rewrote advertising’s future

If there was one thing Cannes Lions 2026 proved, it’s that the world’s biggest advertising festival is no longer just about advertising. Yes, there were yacht…

CANNES-LIONS

The new rules of FMCG creativity: Why relevance is the real driver of growth

Across the consumer goods industry, senior marketers were asked the same question: In an attention-fragmented market, what actually defines ‘effective creativity’ for FMCG today: reach, relevance,…

CANNES-LIONS

Saudia connects travel rewards with authentic cultural discovery

To encourage travellers to engage more deeply with Saudi Arabia’s cultural landscape, Saudia launched ‘Let It Fly’, a luggage-sticker initiative that rewards passengers for purchasing locally…

CANNES-LIONS

What wins in finance: Trust is the starting point, experience is the differentiator

We asked six CMOs a single question: in today’s financial landscape, what really wins, and how should brands respond? Here’s what they had to say: trust…

CANNES-LIONS

A hospital campaign explores loneliness through silent emotional storytelling

Most hospital campaigns focus on expertise, technology, or medical outcomes. ‘Never Alone’, created by Saatchi & Saatchi for the King Faisal Specialist Hospital and Research Centre,…

CANNES-LIONS

MENA’s $650bn CPG and FMCG push toward 2030

The Middle East and North Africa FMCG sector is accelerating into a new growth cycle, but rising consumer expectations, inflationary pressure, and digital disruption are redefining…

CANNES-LIONS

CMOs decode the new retail playbook: Loyalty built on storytelling, not price tags

We asked the region’s CMOs what actually drives growth in the region today: price, experience, or platform-led storytelling? Here is what they had to say. Hossam…

CANNES-LIONS

Built on trust, anchored in strength: GCC finance meets AI and fintech

Pre-Iran crisis, the GCC was on a pace to outperform global growth rates. The Middle East and North Africa economies were projected to grow by 3.5…

CANNES-LIONS

Sir Martin Sorrell says Cannes is focusing on the wrong AI debate

As artificial intelligence dominated conversations across Cannes Lions, Sir Martin Sorrell believes the industry is paying attention to the wrong problem. Speaking to Communicate, the S4…

CANNES-LIONS
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