Cannes Lions - Communicate Online
Cannes Lions

At Cannes Lions, TikTok brought marketers back to what actually works

At a festival obsessed with the future, TikTok invited marketers to revisit something much older: the fundamentals. While Cannes Lions 2026 was dominated by AI announcements,…

BRANDS

KFC Arabia’s Om Bdr collaboration drove record sales

In an industry obsessed with attention, we looked for something rarer: work that actually sticks. For this Cannes Lions special, Communicate brought together industry voices to…

CANNES-LIONS

Capital.com proves podcast advertising can deliver real performance 

In an industry obsessed with attention, we looked for something rarer: work that actually sticks. For this Cannes Lions special, Communicate brought together industry voices to…

CANNES-LIONS

CarJitsu turns Nissan Magnite into the region’s most unusual fight arena

In an industry obsessed with attention, we looked for something rarer: work that actually sticks. For this Cannes Lions special, Communicate brought together industry voices to…

CANNES-LIONS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
+

How this agency is redefining creativity across the Middle East

In an industry obsessed with attention, we looked for something rarer: work that actually sticks. For this Cannes Lions special, Communicate brought together industry voices to…

CANNES-LIONS

FP7 McCann Dubai: Where impact beats aesthetics

In an industry obsessed with attention, we looked for something rarer: work that actually sticks. For this Cannes Lions special, Communicate brought together industry voices to…

CANNES-LIONS

UAE invites global creatives to turn bold ideas into reality at Cannes Lions

The UAE Government Media Office partnered with the Cannes Lions International Festival of Creativity to launch a campaign inviting creatives, entrepreneurs and innovators from around the…

CANNES-LIONS

VML: The network blending creativity, commerce and technology across the GCC

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative…

CANNES-LIONS

Pepsi Football Nation: Reimagining football fandom as a borderless nation

Pepsi and Riyadh-based independent agency BigTime Creative Shop transformed football fandom into an entire fictional nation ahead of the FIFA World Cup. Headlined by David Beckham…

CANNES-LIONS

flynas helps passengers choose seats for unforgettable aerial scenery

For most travellers, choosing a window seat is little more than a gamble. flynas has transformed that uncertainty into a premium experience with Seat with a…

CANNES-LIONS

TBWA\RAAD wins two Cannes Bronze Lions for campaigns rooted in Arab culture

TBWA\RAAD has won two Bronze Lions at the 2026 Cannes Lions International Festival of Creativity, with both campaigns earning recognition in the Cultural Engagement sub-category despite…

CANNES-LIONS

Cannes Lions 2026 quietly rewrote advertising’s future

If there was one thing Cannes Lions 2026 proved, it’s that the world’s biggest advertising festival is no longer just about advertising. Yes, there were yacht…

CANNES-LIONS

The new rules of FMCG creativity: Why relevance is the real driver of growth

Across the consumer goods industry, senior marketers were asked the same question: In an attention-fragmented market, what actually defines ‘effective creativity’ for FMCG today: reach, relevance,…

CANNES-LIONS
Trends
Advertising Agency Brand Campaign Marketing Adtech Martech Ai B2B B2C Appointments Client Win Gcc Cmo Data