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Agency

Why your first communications agency matters more than your first campaign

Most founders think about their first PR agency as something they need for a phase: useful now, replaceable later. That is usually the wrong way to…

THE-VIEW

FP7 McCann Dubai: Where impact beats aesthetics

In an industry obsessed with attention, we looked for something rarer: work that actually sticks. For this Cannes Lions special, Communicate brought together industry voices to…

CANNES-LIONS

VML: The network blending creativity, commerce and technology across the GCC

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative…

CANNES-LIONS

New UAE agency to represent chefs and culinary talent launches

A new chef-focused talent and communications agency, ROSTER, has launched in the UAE with the aim of helping culinary professionals build their public profiles, gain industry…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Retail has never mattered more. So, why has agency expertise disappeared?

For years, specialist shopper and retail marketing agency expertise was a discipline in its own right. Network specialist agencies like Arc, Saatchi X, G2, OgilvyAction, and…

THE-VIEW

Marketing in crisis: Lessons from the GCC

A PR agency owner recently found herself doing the one thing clients never hire her for: pulling the plug. Ellie, Founder of KPR, had a major…

REBUILDING-TRUST

Hong Kong tourism body seeks PR, social media agency for Middle East

The Hong Kong Tourism Board (HKTB) is seeking a public relations and social media agency to support its marketing activities in the Middle East, according to…

NEWS

Publicis Groupe Middle East names Joyce Hallak CEO of Spark Foundry ME

Publicis Groupe Middle East has appointed Joyce Hallak as Chief Executive Officer of Spark Foundry Middle East, marking a new leadership phase for the media agency…

NEWS

FP7 McCANN KSA strengthens leadership with new strategy and creative hires

FP7 McCANN Riyadh has announced two senior leadership appointments as part of its efforts to strengthen strategic and creative capabilities amid growing client demand in Saudi…

NEWS

Dubai Digital Agency Belong Rebrands, Shifts Focus to ‘Living Platforms’

Dubai-based digital product agency Belong has rebranded, unveiling a new identity and strategic shift aimed at building what it calls “Living Platforms” — adaptive digital ecosystems…

NEWS

CRUSH AGENCY Launches ‘ICONS. by CRUSH’, a Global Talent and Audience Division

CRUSH AGENCY, one of the most influential names in luxury experiential production, has announced the launch of ICONS. by CRUSH, a new international talent and audience…

NEWS

Cameo launches Performance PR 2.0, positioning PR as a measurable driver of sales

Dubai, UAE: UAE-based agency Cameo has announced the launch of Performance PR 2.0, an expanded model designed to link public relations activity directly to commercial outcomes.…

NEWS

FP7McCann UAE wins Agency of the Year, takes 15 Effies

FP7McCann strengthened its position as one of the region’s top advertising groups after securing 15 wins at the 2025 MENA Effie Awards, earning titles for Most…

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