For CMOs and brand leads tracking how luxury houses actually build regional relevance, not merely through a campaign, this one’s worth a close read. The Abu…
Since the Mad Men era, marketers have largely been trained to think in campaigns: build the big idea, distribute it across channels, measure the response, then…
For years, mobility brands competed on fleets, availability and price. But as consumer expectations evolve, the real battleground is shifting from the vehicle itself to the…
Brands across the Gulf Cooperation Council (GCC) are recalibrating marketing strategies as economic and geopolitical uncertainty reshapes priorities, with a growing number of chief marketing officers…
The chief marketing officer (CMO) role today requires tech prowess, political diplomacy and accounting skillsets. A CMO today wears the hats of a strategist and a…
The report by GfK shows that 78 percent of marketing leaders see opportunity in long-term growth investments, despite ongoing crises.
ExploreTECH is a technology marketplace for the MEA's hospitality and travel industry. The platform provides a channel for hospitality and travels technology suppliers to gain new…
By Ann-Christine Diaz For the everyday consumer, the name McDonald’s might summon a handful of singular images: the Golden Arches, a Big Mac, a red container…
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