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Cmo

The many faces of a CMO as crisis leader and stabilizer

The chief marketing officer (CMO) role today requires tech prowess, political diplomacy and accounting skillsets. A CMO today wears the hats of a strategist and a…

INSIGHTS

CMOs Defy the Odds: Many Report Optimism, Smooth Budgeting, and Real-time Insights

The report by GfK shows that 78 percent of marketing leaders see opportunity in long-term growth investments, despite ongoing crises.

NEWS

ExploreTECH Appoints Obada Jandali as CMO

ExploreTECH is a technology marketplace for the MEA's hospitality and travel industry. The platform provides a channel for hospitality and travels technology suppliers to gain new…

NEWS

Inside The New Visual Identity Being Served Up At McDonald’s

By Ann-Christine Diaz For the everyday consumer, the name McDonald’s might summon a handful of singular images: the Golden Arches, a Big Mac, a red container…

NEWS

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The many faces of a CMO as crisis leader and stabilizer

CMOs Defy the Odds: Many Report Optimism, Smooth Budgeting, and Real-time Insights

ExploreTECH Appoints Obada Jandali as CMO

Inside The New Visual Identity Being Served Up At McDonald’s

Transparency in the storm: How the GCC managed crisis communication

Spotify gives artists power to block misattributed tracks in new beta feature

IKEA turns store strolls into rewarding steps

TOD gears up for FIFA World Cup 2026 streaming across MENA