Last year I officially celebrated my 20 years in the GCC. After 20 years of witnessing doubtfully made-for-awards work, I was wondering if marketers are bored…
Should you still spend an obscene amount of money and attend Cannes Lions? Definitely if you want to declare residency inside the warm and cozy rectal…
Why FMCG growth still depends on memory, attention, and long-term brand building—not dashboards alone. I started my career in the 90s working with the Harvard of…
KitKat theft highlights enduring brand power over reactive, short-term marketing tactics and vanity metrics. By Hubert Boulos By now, anybody on the planet who can read…
DDB’s sunset has been in the news for more than a month. Now, the Guillotine has fallen. Any Adman’s feed on LinkedIn is filled with opinions,…
