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Brands

Mondelēz appoints Othmane Nadifi as Gulf managing director

Mondelēz International has appointed Othmane Nadifi as managing director of its Gulf business, as the snacking company looks to strengthen commercial execution, accelerate innovation and develop…

BRANDS

Report: Big brands spend smaller revenue shares on advertising

The world’s largest brand owners are spending a declining share of their sales revenue on advertising, with consumer goods companies the main exception, according to a…

BRANDS

Emirates and Saudia top customer recommendation rankings across UAE and Saudi Arabia

Emirates is the most recommended brand in the United Arab Emirates and Saudia (Saudi Airlines) is the most recommended in Saudi Arabia, according to YouGov’s Most…

BRANDS

Dillon Lawson-Johnston: Abu Dhabi is financing the creator economy

The Guggenheim Brothers Media co-founder on sovereign capital, the “missing middle” in creator investment, and why AI won’t replace the human spark behind great IP. Dillon…

NEWS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Al-Futtaim ditches stock photos, puts 40,000 real employees at the heart of employer brand

The Heart of Tomorrow is Al-Futtaim’s first-ever Group-wide employer brand, with no models, no scripts, just its own people across Dubai, Riyadh and Singapore. How do…

BRANDS

OMEGA celebrates Speedmaster heritage with new collection

Swiss watchmaker OMEGA welcomed guests to an exclusive event at its boutique in The Dubai Mall, celebrating nearly seven decades of the Speedmaster collection and unveiling…

BRANDS

BMW Motorrad celebrates Emirati Women’s Day with ride

BMW Motorrad Middle East and AGMC, the authorized BMW Motorrad importer in Dubai and the Northern Emirates, hosted a Female Community Ride bringing together 80 women…

BRANDS

talabat Names Selin Süzer as Chief Marketing Officer

talabat has appointed Selin Süzer as its new Chief Marketing Officer, tapping an internal Delivery Hero group leader to steer the brand’s next chapter. Süzer joins…

BRANDS

Brands struggle to prove ROI from rising sports investment

Brands are increasing investment in sports fan engagement, but many are struggling to measure the business impact, according to research commissioned by Infobip. The global study…

BRANDS

The LG TV controversy is really about how much smart TVs can see

LG’s rejection of claims that its televisions record ambient conversations does not end the debate. The controversy exposes a bigger question for the connected-TV industry: how…

BRANDS

Luxury store openings fall 46% as brands shift to bigger flagships

New US luxury store openings fell 46% year over year in the first half of 2026, to 123,334 square feet from 227,000 square feet a year…

NEWS

PUMA and AL-HILAL Bet on UV Ink to Make Brand Loyalty Glow in the Dark

PUMA and Saudi football giant AL-HILAL have unveiled their 2026/27 third kit, and the standout feature isn’t the cut or the colorway — it’s the chemistry.…

BRANDS

The Discount Is Dead. Long Live the Narrative.

Every Back-to-School campaign in the GCC this year has a discount attached to it. That part hasn’t changed. What has changed is how hard brands are…

BRANDS
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