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Brands

Two Dubai Founders Think the Next Wave of AI Brands Will Be Built on One Very Specific Problem

Every AI founder will tell you their product is different because of the model underneath it. Zainab Imichi Alhassan and Sarah Curtis, the Dubai-based founders of…

BRANDS

Publicis wins PepsiCo global media business, exits Coca-Cola pitch

Publicis Groupe has been appointed PepsiCo’s lead global media partner, taking on media responsibilities across more than 200 markets and replacing Omnicom in several key territories.…

NEWS

Amazon Ads brings brands together for Gen Z push, offering cues for GCC marketers

Amazon Ads has launched First Day Ready, a multi-brand campaign designed to connect brands with Gen Z consumers during the back-to-college season through a mix of…

BRANDS

Tabby Shows Money Who’s Boss With a Bold New Identity From Ragged Edge

Fintech branding has a look, and you definitely know it when you see it. Gradients that go on forever, 3D icons buffed to a showroom shine,…

BRANDS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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FIX Dessert Chocolatier Is Handing the Mic to 10 UAE Creators: No Follower Count Required

Forget the media kit. FIX Dessert Chocolatier, the brand behind the Dubai chocolate bar that broke the internet, is opening its HQ doors to 10 UAE…

BRANDS

Home Centre spotlights Emirati creativity with ‘Made By Her’ campaign

Home Centre is marking Emirati Women’s Day with ‘Made By Her’, a campaign that brings the work of Emirati women into its retail spaces, positioning its…

BRANDS

UAE fragrance growth puts storytelling in focus as Reef hits digital billboards

The growing value of the Middle East’s fragrance market is giving brands more room to experiment with how they present scents, with Reef Perfumes among the…

NEWS

Careem Will Pay You to Order From Its Rivals: For a Week, Anyway

The super-app is offering 20% cashback on food delivery orders in Abu Dhabi and Al Ain, even if you ordered on a competitor’s platform. It’s a…

BRANDS

Malls Stopped Selling Back-to-School. Now They’re Staging It.

Back-to-School used to be a mall’s easiest sell: put the whole list under one roof, run a discount, wait for parents to walk in. This year,…

NEWS

Taco Bell returns to UAE with a new generation of consumers in its sights

Taco Bell is returning to the UAE after a 14-year absence, but its comeback is being framed as more than a restaurant relaunch. The US quick-service…

BRANDS

Global luxury brands expand Saudi presence as domestic demand grows

Global luxury brands are expanding their presence in Saudi Arabia as rising domestic demand, tourism and the Kingdom’s investment in retail, hospitality and entertainment create new…

BRANDS

AI is rewriting brand image in the GCC — and companies may be carrying ‘narrative debt’

As brands across the GCC increasingly look beyond traditional search to ensure they are visible and accurately represented in AI-generated answers, a new communications concept is…

BRANDS

iPhone leads Saudi Arabia’s biggest word-of-mouth gains in July, YouGov finds

iPhone recorded the strongest month-on-month increase in word-of-mouth conversations among brands in Saudi Arabia in July, according to the latest YouGov BrandIndex data. iPhone’s Word of…

BRANDS
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