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Advertising

ChatGPT’s first Ads reveal who is seeing them—and what brands are selling

The first detailed study of advertising inside ChatGPT has found that lower-income users were more likely to be exposed to ads, while consumer goods dominated the…

INSIGHTS

The AI advertising boom is here. But why does so much of it look the same?

Artificial intelligence has made it possible to create advertising campaigns in hours rather than weeks. Brands can now generate images, videos, copy and multiple campaign variations…

INSIGHTS

Why copy-paste global campaigns no longer work in the Middle East

Social media use in the Middle East and North Africa is among the highest in the world, making it one of the most digitally engaged consumer…

THE-VIEW

Why retail media is becoming the GCC’s next advertising battleground

The next media platform marketers need to watch may not be a social network, search engine or streaming service, but the place where consumers stop for…

INSIGHTS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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ADNOC Distribution launches UAE’s first retail media network for mobility retailer

ADNOC Distribution has launched Engage by ADNOC, describing it as the UAE’s first full-funnel retail media network operated by a mobility and convenience retailer, as the…

NEWS

TBWA\RAAD named among Best Workplaces in Media, Advertising & Marketing 2026

TBWA\RAAD has been recognized as one of the Best Workplaces in Media, Advertising & Marketing 2026 by Great Place To Work, Middle East, joining the list…

NEWS

YouTube ad growth slows amid TikTok, Netflix challenge

YouTube generated more than $40 billion in advertising revenue in 2025, but its ad business is entering a slower growth phase as competition from TikTok and…

NEWS

97% of marketers use AI, yet most consumers still prefer human-made ads

Artificial intelligence has become virtually inseparable from modern marketing, with 97% of marketing leaders now using AI in their daily creative work and 99% planning to…

INSIGHTS

Netflix enters new growth phase after 13% revenue rise

Netflix has entered a new phase of growth after reporting a 13% increase in revenue, with the streaming giant focusing on long-term expansion rather than maximising…

NEWS

MY WEEK IN ADLAND and the call I’d love to receive

Last year I officially celebrated my 20 years in the GCC. After 20 years of witnessing doubtfully made-for-awards work, I was wondering if marketers are bored…

THE-VIEW

Capital.com proves podcast advertising can deliver real performance 

In an industry obsessed with attention, we looked for something rarer: work that actually sticks. For this Cannes Lions special, Communicate brought together industry voices to…

CANNES-LIONS

Cannes Lions 2026 quietly rewrote advertising’s future

If there was one thing Cannes Lions 2026 proved, it’s that the world’s biggest advertising festival is no longer just about advertising. Yes, there were yacht…

CANNES-LIONS

What wins in finance: Trust is the starting point, experience is the differentiator

We asked six CMOs a single question: in today’s financial landscape, what really wins, and how should brands respond? Here’s what they had to say: trust…

CANNES-LIONS
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