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Advertising

PUMA and AL-HILAL Bet on UV Ink to Make Brand Loyalty Glow in the Dark

PUMA and Saudi football giant AL-HILAL have unveiled their 2026/27 third kit, and the standout feature isn’t the cut or the colorway — it’s the chemistry.…

BRANDS

Saudi tourism hijacks Europe’s anti-tourist graffiti, turns it into an invitation

Walk through Barcelona’s El Raval this summer and you will find the same scrawled warning on wall after wall: “Tourists Go Home.” It has become the…

NEWS

The Discount Is Dead. Long Live the Narrative.

Every Back-to-School campaign in the GCC this year has a discount attached to it. That part hasn’t changed. What has changed is how hard brands are…

BRANDS

Is the Middle East ready for AI, or already ahead?

For years, the global AI conversation has been framed as a two-horse race, Silicon Valley and Beijing setting the pace while everyone else scrambles to keep…

COMMUNICATE-AI-HUB
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Ready Set Ford is designed for today’s non-linear customer journey: Andrew Gregory

When recently Ford unveiled “Ready Set Ford” at the Liwa International Festival, it wasn’t just launching a campaign — it was testing whether a global platform…

BRANDS

My Week in Adland And Breaking News

After a bland summer, Adland also managed to provide us with some breaking news alongside wars and natural disasters. After seeing the latest campaign for a…

THE-VIEW

Dubai sets new social media rules for doctors and healthcare advertisers

The Dubai Health Authority (DHA) has introduced new standards governing medical advertising on social media, prohibiting healthcare advertisers from making exaggerated, absolute or potentially misleading claims.…

NEWS

FIX Dessert Chocolatier Is Handing the Mic to 10 UAE Creators: No Follower Count Required

Forget the media kit. FIX Dessert Chocolatier, the brand behind the Dubai chocolate bar that broke the internet, is opening its HQ doors to 10 UAE…

BRANDS

Careem Will Pay You to Order From Its Rivals: For a Week, Anyway

The super-app is offering 20% cashback on food delivery orders in Abu Dhabi and Al Ain, even if you ordered on a competitor’s platform. It’s a…

BRANDS

Malls Stopped Selling Back-to-School. Now They’re Staging It.

Back-to-School used to be a mall’s easiest sell: put the whole list under one roof, run a discount, wait for parents to walk in. This year,…

NEWS

What Is the Consumer of the Future Buying?

By Mazen Nahawi Somewhere between the funnel graphics we still draw in strategy decks and the way people actually decide what to believe, buy and support,…

THE-VIEW

AI is rewriting advertising in the GCC — but humans still hold the creative advantage

Artificial intelligence is moving rapidly from an experimental technology to an everyday tool in the Gulf’s advertising industry. In Saudi Arabia and the UAE, agencies and…

INSIGHTS

The GCC Back-to-School Playground Has Changed And Here’s What Brands Figured Out.

Inside Nissan Middle East’s offices this August, a group of employees’ children sat down with crayons and markers and were asked one question: what does back…

BRANDS
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