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Brand

Research links emotional payoff timing to brand awareness gains

Billion Dollar Boy, a social agency focused on creator marketing, released a research report on Thursday examining the principles behind high-performing creator-led social media content, based…

NEWS

Saudi, UAE lead global brand impact from World Cup sponsorship: YouGov

Saudi Arabia and the United Arab Emirates stand out as two of the strongest markets in YouGov’s FIFA World Cup 2026 global brand handbook for sponsorship…

NEWS

AI brand recommendations vary, marketers warned on tracking tools

Large language models generate inconsistent brand and product recommendations, making precise ranking measurements unreliable, according to a study by market research firm SparkToro and AI tracking…

INSIGHTS

du launches new brand campaign focused on human connection

Dubai-based telecom operator du has launched a new brand campaign titled “Bridging the Spaces Between Us”, placing human connection at the heart of its storytelling rather…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Return to quality set to reshape advertising strategies in 2026

As advertisers head into 2026, a renewed focus on premium media is emerging as a defining trend, driven by growing concerns that years of chasing short-term…

NEWS

TUI MAGIC LIFE launches new global brand campaign targeting couples and families

TUI MAGIC LIFE has rolled out a new international marketing campaign titled “Like a vacation, only better!”, aimed at strengthening its brand positioning ahead of the…

NEWS

Buffalo launches multimillion-dollar tourism rebrand to boost national appeal

Buffalo, New York, has unveiled a major new tourism brand and advertising campaign as part of efforts to revitalise its visitor economy and reshape perceptions of…

NEWS

Mobily marks 20 years with ‘Ever Closer’ multiplatform brand campaign

Saudi telecom operator Mobily has launched a new brand campaign titled “Ever Closer” to mark its 20th anniversary, rolling out one of its largest media investments…

NEWS

Mobily Marks 20 Years With New Brand Platform ‘Ever Closer’

Riyadh, Saudi Arabia – Saudi telecom operator Mobily has marked its 20th anniversary with the launch of a new long-term brand platform, “Ever Closer – منك…

NEWS

Quirino Malandrino, on brands, branding, and his new course, Masterbranded.

CEO & Chief Advisor, BrandLink Advisors Inc., Quirino Malandrino spoke to Communicate on brands, branding, and his new course, Masterbranded.

NEWS

Raghad Murad Stuck the Landing

Communicate spoke to Raghad Murad, the Founder of Waggish, an e-store offering unique stickers and products. Learn how she transformed a simple idea and pocket money…

NEWS

Top 30 Most Valuable Emirati & Saudi Brands: Telecom Providers Take Lead

Etisalat by e& is the number one most valuable Emirati brand according to Kantar's latest report.

NEWS

The Future of Marketing: Brand Building Through Automation

By Sharmila Mulligan, Chief Strategy and Marketing Officer, Alteryx Inc

NEWS
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