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Amazon UAE announces week-long prime day sale from June 24 to 30

Amazon UAE has announced the return of its annual Prime Day shopping event, offering seven days of exclusive deals and discounts for Prime members from June…

BRANDED

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

Peak shopping events have become increasingly difficult moments for brands to win. While retail moments like 11.11 and White Friday continue to attract millions of shoppers,…

BRANDED

Ounass expands into physical retail activations with Stage

Dubai-based luxury e-commerce platform Ounass has launched “Ounass Stage,” a physical retail activation concept that allows brands to host temporary takeovers, installations and experiential showcases in…

NEWS

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

Saudi energy giant Saudi Aramco has retained its position as the only Middle Eastern brand in the Kantar BrandZ Global Top 100, as artificial intelligence reshapes…

BRANDS

Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

In the first 24 hours after the Gulf conflict erupted on February 28, more than a thousand drones and ballistic missiles were intercepted across the region.…

REBUILDING-TRUST

TOD gears up for FIFA World Cup 2026 streaming across MENA

TOD, the streaming platform owned by beIN MEDIA GROUP, is positioning itself at the centre of football viewership in the MENA region as the FIFA World…

NEWS

IKEA turns store strolls into rewarding steps

IKEA Alsulaiman is leaning into one of its most familiar shopper truths with Step Buy Step, a wellness-led in-store campaign that rewards customers for every extra…

BRANDS

Ariel drives 30% sales growth with Amazon Now campaign in UAE

Ariel has recorded a 30% increase in sales in the UAE after partnering with Amazon Now, highlighting how quick-commerce platforms are reshaping the way everyday household…

BRANDED

Spotify gives artists power to block misattributed tracks in new beta feature

Spotify has introduced a new feature allowing artists to review and approve music releases before they appear on their profiles, as streaming platforms grapple with rising…

BRANDED

$571K for Gaza, $81M saved: Careem reveals surprising Ramadan trends

Careem has reported key customer trends across its Everything App during the holy month of Ramadan 2026, with the Seeds for Gaza campaign raising more than…

BRANDED

talabat UAE offers 100 rent-free cloud kitchen spaces to support homegrown restaurants

Food delivery platform talabat UAE has launched an initiative to support local restaurant brands by offering 100 cloud kitchen spaces free of rent until September 2026,…

BRANDED

Gen Z shows signs of fatigue with TikTok as privacy worries grow

TikTok remains the cultural hub for Generation Z, but a growing number of young users in the United States say the platform has lost some of…

BRANDED

Global Brands Shut Middle East Stores as Conflict Disrupts Retail

Global brands have temporarily shut stores and scaled back operations across the Middle East as an escalating regional conflict disrupts business, travel and retail activity, according…

BRANDED

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