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Transparency in the storm: How the GCC managed crisis communication

In the first 24 hours after the Gulf conflict erupted on February 28, more than a thousand drones and ballistic missiles were intercepted across the region.…

REBUILDING-TRUST

TOD gears up for FIFA World Cup 2026 streaming across MENA

 TOD, the streaming platform owned by beIN MEDIA GROUP, is positioning itself at the centre of football viewership in the MENA region as the FIFA World…

NEWS

IKEA turns store strolls into rewarding steps

IKEA Alsulaiman is leaning into one of its most familiar shopper truths with Step Buy Step, a wellness-led in-store campaign that rewards customers for every extra…

BRANDS

Ariel drives 30% sales growth with Amazon Now campaign in UAE

Ariel has recorded a 30% increase in sales in the UAE after partnering with Amazon Now, highlighting how quick-commerce platforms are reshaping the way everyday household…

BRANDED
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Spotify gives artists power to block misattributed tracks in new beta feature

Spotify has introduced a new feature allowing artists to review and approve music releases before they appear on their profiles, as streaming platforms grapple with rising…

BRANDED

$571K for Gaza, $81M saved: Careem reveals surprising Ramadan trends

Careem has reported key customer trends across its Everything App during the holy month of Ramadan 2026, with the Seeds for Gaza campaign raising more than…

BRANDED

talabat UAE offers 100 rent-free cloud kitchen spaces to support homegrown restaurants

Food delivery platform talabat UAE has launched an initiative to support local restaurant brands by offering 100 cloud kitchen spaces free of rent until September 2026,…

BRANDED

Gen Z shows signs of fatigue with TikTok as privacy worries grow

TikTok remains the cultural hub for Generation Z, but a growing number of young users in the United States say the platform has lost some of…

BRANDED

Global Brands Shut Middle East Stores as Conflict Disrupts Retail

Global brands have temporarily shut stores and scaled back operations across the Middle East as an escalating regional conflict disrupts business, travel and retail activity, according…

BRANDED

Almarai’s 2026 Ramadan campaign: A humble table, a bigger message

As Ramadan approaches, Almarai is once again bringing back its flagship platform, “Appreciate the Blessings,” with a campaign that opts for simplicity over spectacle. For its…

BRANDED

Communicate launches Best Brands and Top Marketers Issue 2026

Communicate has unveiled its Best Brands and Top Marketers Issue 2026, spotlighting the brands and marketing leaders who truly stood out in 2025—not through noise or…

BRANDED

Al-Futtaim IKEA wraps up ‘Globally Local’ campaign highlighting Arab creativity across Gulf markets

Al-Futtaim IKEA has concluded a regional marketing campaign that brought together artists from the United Arab Emirates, Qatar and Oman to reinterpret the retailer’s products through…

BRANDED

Zain Group completes group-wide media review, reappoints OMD

Zain has concluded a group-wide media agency RFP covering five key operating markets: Kuwait, Saudi Arabia, Iraq, Jordan and Bahrain, in addition to Zain Group’s central…

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