October 17, 2025
TiE Women MENA 2025 Crowns Regional Champions
TiE Dubai, the regional chapter of TiE Global, has officially announced the winners of the sixth edition of the TiE Women MENA 2025 competition,…
RECENT NEWS
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Read moreOctober 17, 2025
Five ways that AdTech is transforming festive marketing this Diwali
Diwali marks one of the biggest moments on the regional marketing calendar. In the UAE, shoppers are online and ready to spend during this…
Read moreOctober 16, 2025
WHOOOOOOOOOO Did This Ad? Saudi Comeback Offers Sass to the QSR Scene
In Saudi Arabia’s crowded quick-service restaurant (QSR) scene, price-driven advertising dominates the airwaves. With every brand competing through discount cycles, standing out has become…
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October 16, 2025
IFZA Expands Global Footprint with New Representative Office in Shanghai
IFZA, one of the world’s leading Free Zones for company incorporation and business growth, has opened its first representative office in Shanghai, marking a…
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October 16, 2025
IFZA Expands Global Footprint with New Representative Office in Shanghai
IFZA, one of the world’s leading Free Zones for company incorporation and business growth, has opened its first representative office in Shanghai, marking a…
Read moreOctober 15, 2025
2025 and Beyond: How AI Is Changing the Way We Shop
AI is rapidly reshaping e-commerce and retail in the Gulf, transforming how consumers shop and how businesses operate. Shoppers are embracing virtual try-ons, AI-powered…
Read moreOctober 15, 2025
Dubai Cares’ Taste of Giving Returns: UAE’s F&B Community Set to Rally for Children’s Education Once More
Dubai Cares, a UAE-based global philanthropic organization, has announced the return of its annual culinary fundraising campaign, Taste of Giving. Beginning from World Food…
Read moreOctober 15, 2025
OMG MENA NAMES SENIOR RETAIL EXECUTIVE AS MD OF FLYWHEEL MENA
Omnicom Media Group MENA has appointed Florian Pfeifer as Managing Director of Flywheel Commerce Network, the global leader in e-commerce intelligence and retail media…
Read moreOctober 15, 2025
Beiersdorf drives 102% incremental revenue for NIVEA through data collaboration with LiveRamp and Publicis Groupe Middle East
LiveRamp, the leading data collaboration partner, and Publicis Groupe Middle East, the region’s leading marketing, communications, and transformation network, have partnered with global consumer…
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October 15, 2025
Maya Waked’s take on music as a cultural and communications bridge
You seem to be in-between two cultures, the Lebanese and the Canadian, can you tell us what each gave you? What an interesting question…
INTERVIEWS
Maya Waked’s take on music as a cultural and communications bridge
Read moreYou seem to be in-between two cultures, the Lebanese and the Canadian, can you tell us what each…
Aya Hammad on launching season 7 of The Wonderfully Weird World of Gumball and the activations that went along
Read moreThe Wonderfully Weird World of Gumball is now here/launched, can you explain how much this series attracts children,…
How Holsten embedded itself in the Saudi National Day
Read moreCan you explain the connection between Holsten and Saudi National Day? Saudi National Day is such an important…
Dan Merkley, on phygital sports, UAE being 100th member globally, participation and inclusion.
Read moreCan you explain to the layperson what phygital sports are, what do they entail in practice? Phygital sports…
Sharif Kotb, on AI, Data, Personalization and the tricky post-Ramadan consumer retention
Read moreEveryone and their mother are talking about AI, though on the ground there is little efficiency. How can…
EVENTS & PEOPLE
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October 17, 2025
TiE Women MENA 2025 Crowns Regional Champions
TiE Dubai, the regional chapter of TiE Global, has officially announced the winners of the sixth edition of the TiE Women MENA 2025 competition,…
- Read more
October 17, 2025
Five ways that AdTech is transforming festive marketing this Diwali
Diwali marks one of the biggest moments on the regional marketing calendar. In the UAE, shoppers are online and ready to spend during this…
- Read more
October 16, 2025
IFZA Expands Global Footprint with New Representative Office in Shanghai
IFZA, one of the world’s leading Free Zones for company incorporation and business growth, has opened its first representative office in Shanghai, marking a…
EDITOR'S HIGHLIGHTS
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September 25, 2025
TOP 20 CEOs in the Advertising Industry
The Communicate Top 20 CEOs in Advertising shortlist spotlights the leaders reinventing marketing across the region: the strategists, risk-takers, and boldest innovators whose decisions…
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September 18, 2025
Chasing Virality Sugar Highs in a Low-Attention World
Virality is having a moment, or rather, it is the moment. Remember when brands obsessed over product quality, packaging, and that elusive “brand love”…
Read moreSeptember 9, 2025
$106 billion and rising: UAE and Saudi brands reclaim growth momentum
The resilience and determination of the Middle East’s two largest economies is evident in the 2025 ranking of the Kantar BrandZ Most Valuable Emirati…
