By Fadi Ali, Senior Managing Consultant in UX & Research at RBBi

The initiative aims to shed light on the hidden and long-term benefits of sport.

OnStar, a subsidiary of General Motors, providing emergency, security, and navigation technology solutions revealed its latest campaign to illustrate the emotions of road accident victims. Showcased at the Infinity des Lumières, the works captivated audiences, through a multi-sensory visceral deep dive into the artist’s exploration of the road safety space.

The 2022 edition of the MENA Effie Thought Leadership featured an exclusive roster of speakers highlighting automation in the age of a post-pandemic era. This year's theme explored new equations in the age of Web3, AI, and Blockchain.