December 15, 2025
Is TV dead? No, it’s just getting a digital makeover
“TV today” combines broadcast or linear TV delivered by cable or satellite, as well as OTT, connected TV (CTV), and on-demand live video delivered…
RECENT NEWS
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Read moreDecember 17, 2025
Vitamin See by Centrum: Redefining Brand Engagement through Experience
How Inclusive, Personalized, and Authentic Experiential Marketing Is Shaping the Future of Consumer Healthcare By Yawar Saeed, Regional Senior Brand Manager, Centrum, Gulf &…
Read moreDecember 17, 2025
Weber Shandwick MENAT tops MEPRA Awards 2025
The Middle East’s public relations and communications industry gathered in Dubai last week as the 17th edition of the MEPRA Awards announced its 2025…
Read moreDecember 16, 2025
Dubai Autodrome taps StickyGinger to drive visibility for 2025–2026 Season
The engines of Dubai Autodrome are revving up for its 2025–2026 season with a new public relations agency in the pit lane. Leading creative…
SPECIAL FEATURES
Vitamin See by Centrum: Redefining Brand Engagement through Experience
How Inclusive, Personalized, and Authentic Experiential Marketing Is Shaping the Future of Consumer Healthcare By…Read MoreIs TV dead? No, it’s just getting a digital makeover
“TV today” combines broadcast or linear TV delivered by cable or satellite, as well as…Read MoreQatar is building an Innovation Economy Around a Tech Forum
When most countries host a tech forum, they hope for a bit of buzz. Qatar…Read More
Read moreDecember 16, 2025
Creators Put Brand Quality Ahead of Pay in Partnership Decisions
Creators are increasingly prioritising brand quality and shared values over budgets when choosing partnership opportunities, according to new research cited by EMARKETER. A July…
Read moreDecember 15, 2025
Data privacy and skill gaps stall AI ambitions for 82% of advertisers
More than half of the advertisers surveyed ranked the short-form video giant as the leading platform for advanced marketing automation. A massive expectations gap…
Read moreDecember 15, 2025
Publicis Groupe partners with Sheraa to scale women-led startups
The four-month program supports 12 female founders through a curriculum of leadership training, investor access, and venture building. Publicis Groupe Middle East has signed…
Read moreDecember 15, 2025
Back to basics: European CMOs pivot to branding over AI hype for 2026
LONDON — In a sharp departure from the tech-first fervor of recent years, Europe’s top marketing executives are making branding their number one priority…
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December 15, 2025
Is TV dead? No, it’s just getting a digital makeover
“TV today” combines broadcast or linear TV delivered by cable or satellite, as well as OTT, connected TV (CTV), and on-demand live video delivered…
Read moreDecember 14, 2025
3 tech giants capture more than half of the world’s advertising revenue: Report
Alphabet, Amazon, and Meta now control a combined 56.1% of all advertising spend outside of China. LONDON — Three technology giants are capturing more…
Read moreDecember 14, 2025
CRUSH AGENCY Launches ‘ICONS. by CRUSH’, a Global Talent and Audience Division
CRUSH AGENCY, one of the most influential names in luxury experiential production, has announced the launch of ICONS. by CRUSH, a new international talent…
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December 13, 2025
OpenAI beefs up GPT models in AI race with Google
San Francisco, United States – OpenAI released its latest artificial intelligence models on Thursday, shrugging off worries about how it will cash in on…
INTERVIEWS
A Journey of Light: Bringing Diriyah’s Story to the Heart of London
Read moreWhen a historic Saudi destination meets one of Europe’s most technologically advanced digital stages, the results are nothing…
GCC brands no longer want one-size-fits-all agencies, says migrate CEO Nick Walsh
Read moreThe agency model in the GCC is undergoing one of the most significant transformations. As brands across the…
FIX’s UGC strategy, limited editions keep the brand consistently viral
Read moreFIX Dessert Chocolatier has become one of Dubai’s most recognisable homegrown brands, known for nostalgic flavours, viral drops…
Media Leader of the Year reveals how sports branding shapes identity
Read moreIn an era when sports initiatives are multiplying across the globe, one voice stands out with a clear…
What needs to change as social dominates MENA ad spend
Read moreThe dominance of social is the most defining feature of the Middle East and North Africa region’s digital…
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EDITOR'S HIGHLIGHTS
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December 15, 2025
Is TV dead? No, it’s just getting a digital makeover
“TV today” combines broadcast or linear TV delivered by cable or satellite, as well as OTT, connected TV (CTV), and on-demand live video delivered…
Read moreNovember 26, 2025
Keeta’s UAE Launch Sparks a GCC Delivery Shakeup
On a busy Saturday night in Dubai, Sajju (not his real name) races to deliver his tenth order for the day, the target that…
Read moreNovember 23, 2025
Entertain or Be Forgotten: Why Brands Are Losing the Attention War
By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become…
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November 21, 2025
What needs to change as social dominates MENA ad spend
The dominance of social is the most defining feature of the Middle East and North Africa region’s digital advertising scene, says Ian Manning, Executive…
Read moreNovember 20, 2025
Primark Lands in the Middle East, Making Value Feel Aspirational
When Primark, the Irish fashion giant, opened its first store in Kuwait earlier this month, it didn’t just welcome crowds, it set the Gulf’s…
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November 13, 2025
Omnicom–IPG merger sparks consolidation and potential 750 job cut fears across GCC agencies
As Omnicom’s US$13 billion takeover of IPG nears completion this month, speculation is intensifying across the GCC advertising sector about an impending wave of…
Read moreNovember 11, 2025
Leveling Up Marketing: How Saudi’s Gaming Boom Is Drawing Global Brands
As Saudi Arabia accelerates its ambitions to become a global gaming hub, ESL FACEIT Group’s new esports venue in Riyadh offers marketers a powerful…
Read moreNovember 11, 2025
Riyadh’s ultimate lifestyle forum Hia Hub postponed till Feb 2026
Hia Hub, Riyadh’s ultimate lifestyle forum hosted by Hia Magazine, has been missing from Saudi’s social calendar this November. Traditionally held around the same…
Read moreNovember 4, 2025
Wendy’s and Das Kapital Reimagine How Global Brands Speak Local
When Wendy’s, the iconic American fast-food chain famous for its square burgers and irreverent tone, decided to strengthen its presence in the GCC, it…
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September 25, 2025
TOP 20 CEOs in the Advertising Industry
The Communicate Top 20 CEOs in Advertising shortlist spotlights the leaders reinventing marketing across the region: the strategists, risk-takers, and boldest innovators whose decisions…
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September 18, 2025
Chasing Virality Sugar Highs in a Low-Attention World
Virality is having a moment, or rather, it is the moment. Remember when brands obsessed over product quality, packaging, and that elusive “brand love”…
EVENTS & PEOPLE
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December 14, 2025
CRUSH AGENCY Launches ‘ICONS. by CRUSH’, a Global Talent and Audience Division
CRUSH AGENCY, one of the most influential names in luxury experiential production, has announced the launch of ICONS. by CRUSH, a new international talent…
- Read more
December 7, 2025
Qatar is building an Innovation Economy Around a Tech Forum
When most countries host a tech forum, they hope for a bit of buzz. Qatar decided to build an economy around one. Rather than…
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December 7, 2025
1 Billion Followers Summit: Dubai’s creator push faces a reality check as Abu Dhabi steals the spotlight
Industry insiders say the initiative has attracted only around 1,000 creators so far—barely 10 percent of its goal. Abu Dhabi’s new Bridge Summit, which…
