June 24, 2025
The End of Agency Dependency? Inside Monks.Flow at Cannes
Sir Martin Sorrell took the Debussy Theatre stage at Cannes Lions International Festival of Creativity 2025 with a clear message: AI will impact marketing…
RECENT NEWS
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Read moreJune 24, 2025
Capturing Gen Z’s Attention: New Strategies for Authentic Engagement
Gen Z is rewriting the rules of engagement – and if your brand isn’t keeping up, you’re missing out. Join us for a Future of Marketing…
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June 23, 2025
Beyond the Billboard: Saudi’s Disruption of Destination Marketing
A few years ago, Saudi Arabia wasn’t even in the top 50 tourism destinations globally. Today, it ranks in the top 10. At Cannes…
Read moreJune 23, 2025
Sony Appoints Ruder Finn Atteline to Lead Regional PR Communications Across the Middle East
Sony Middle East and Africa has appointedRuder Finn Atteline, a global integrated marketing and communications consultancy and the MENA arm of the Ruder Finn…
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June 23, 2025
Beyond the Billboard: Saudi’s Disruption of Destination Marketing
A few years ago, Saudi Arabia wasn’t even in the top 50 tourism destinations globally. Today, it ranks in the top 10. At Cannes…
- Read more
June 23, 2025
Sony Appoints Ruder Finn Atteline to Lead Regional PR Communications Across the Middle East
Sony Middle East and Africa has appointedRuder Finn Atteline, a global integrated marketing and communications consultancy and the MENA arm of the Ruder Finn…
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June 23, 2025
John Nolan of Publicis Groupe Middle East on the state of sports strategy and partnerships in the region
Publicis Groupe Middle East appointed you as Head of Sport and Commercial Investment MENA. In this newly created role, you will lead the Groupe’s…
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June 23, 2025
‘Branded’ gives ‘residence’ a value boost of up to 100%+
While the concept of branded residences isn’t new, its economic and emotional appeal has intensified—especially in high-growth markets like Dubai. For newer developers particularly,…
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June 23, 2025
Germán Darío Vidal Espitia Benavides on co-creativity between agency and client
Co-creativity versus control from the agency. On the one hand very exciting to get past the usual transactional relationship, on the other there might…
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June 20, 2025
Babyshop turns classic lullabies into dad-vertising slots for Father’s Day.
Nowadays, parenting is a shared experience. The credit? Not always. While both parents play an equal role, let’s be honest––moms tend to get the…
INTERVIEWS
John Nolan of Publicis Groupe Middle East on the state of sports strategy and partnerships in the region
Read morePublicis Groupe Middle East appointed you as Head of Sport and Commercial Investment MENA. In this newly created…
Germán Darío Vidal Espitia Benavides on co-creativity between agency and client
Read moreCo-creativity versus control from the agency. On the one hand very exciting to get past the usual transactional…
Rim Darazi #women2watch
Read moreOfficial Title: Business Unit Director- OMD UAE Away from the usual, my bio is: As a mother of…
Tala Fayed #women2watch
Read moreOfficial Title: Tala Fayed Associate Director Magna Global MENA Away from the usual, my bio is: Relentless. I…
Souraya Al Ahmar #women2watch
Read moreOfficial Title: Souraya Al Ahmar PR & Communications Director, MarComLux Away from the usual, my bio is: I’m…
EVENTS & PEOPLE
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June 24, 2025
Capturing Gen Z’s Attention: New Strategies for Authentic Engagement
Gen Z is rewriting the rules of engagement – and if your brand isn’t keeping up, you’re missing out. Join us for a Future of Marketing…
- Read more
June 16, 2025
MENA’s new entertainment startups: YouTube creators on the silver screen
YouTube hosted a red-carpet screening today of upcoming releases for five content creators from across the Middle East and North Africa at Roxy Cinemas…
Read moreJune 12, 2025
Kering appoints Lea Maalouf as MEA comms director
Kering has named Lea Maalouf as Communications Director for the Middle East and Africa region. Based in Dubai, she joined the house after spending…
EDITOR'S HIGHLIGHTS
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June 23, 2025
John Nolan of Publicis Groupe Middle East on the state of sports strategy and partnerships in the region
Publicis Groupe Middle East appointed you as Head of Sport and Commercial Investment MENA. In this newly created role, you will lead the Groupe’s…
Read moreJune 19, 2025
Responsible guardians: nurturing the NextGen of human intelligence over the artificial
‘Knowledge is power’ has been long established. However, if knowledge gets twisted or misrepresented it can be dangerous. Misinformation and disinformation are ranked high…
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June 4, 2025
Scott Feasey, Regional CEO, M+C Saatchi Middle East, on sports as entertainment, acquiring DUNE | 23, and viewers vs participants.
M+C Saatchi already offers one of the most comprehensive and competitive capability suites in the region, spanning marketing and communications, media and sponsorship, talent…
