Social media platforms move as fast as their users. Analytics Manager, Ala Shashaa at the regional digital marketing agency, Netizency shares with Communicate all the relevant updates for your business so you don’t have to look for them yourself.

More than half consider local celebrities more relevant than international ones, with KSA residents showing greater affinity towards them.

Artists and creators are expanding the creator economy past the $100 billion mark by taking control of their brands through NFTs. Here's how Million, which is a decentralized platform powered by NFTs is helping content creators in the MENA region expand their offering to the brands they want to target and generate revenue at the same time.

The 2022 edition of the MENA Effie Thought Leadership featured an exclusive roster of speakers highlighting automation in the age of a post-pandemic era. This year's theme explored new equations in the age of Web3, AI, and Blockchain.