July 18, 2025
TBWA\RAAD Announces Senior Promotions Across Key Departments
At TBWA\RAAD, nurturing people is more than a policy—it is the agency’s growth engine. By relentlessly investing in learning, mentorship, and well‑defined career pathways,…
RECENT NEWS
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July 17, 2025
AMAALA invites the world to ‘Awaken Life’s Rhythm’
AMAALA has unveiled its first global campaign: “Awaken Life’s Rhythm” — an invitation to experience a destination where every moment is rooted in presence.…
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July 17, 2025
Syed Shaheen Jamil, CEO Samsonite Middle East and Africa, lets the cat out of the famous bag.
The travel industry is not always environmentally-friendly, from jet fuel to resource depletion, where does sustainability come to you in terms product innovation? Sustainability…
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July 16, 2025
New SAP Concur research highlights generational differences in employee travel habits
Travel plays an integral role in generating new business opportunities, nurturing working relationships, and encouraging employee learning and development. But in 2025, it’s under…
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July 16, 2025
Digitas Middle East Achieves Platinum Partner Status with Optimizely in UAE and KSA
Digitas, a connected marketing agency under Publicis Groupe Middle East, has officially been awarded Platinum Partner status by Optimizely, marking a key milestone that…
Read moreJuly 16, 2025
World PR Day: PR Has Evolved But it is Still Rooted in People
“PR is a dying industry.” It’s something I hear often. But the reality is very different. Yes, the industry has changed, but it’s far…
Read moreJuly 15, 2025
AlUla Moments Reveals 2025-2026 Calendar: A Year of Culture, Music, and Discovery in Arabia’s Timeless Oasis
AlUla Moments has unveiled its eagerly awaited 2025-2026 calendar, inviting visitors from across the Kingdom and around the world to experience a year of…
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July 15, 2025
Modesty, beauty & privacy: self.space reimagines photoshoots for Arab women
Can you explain the technical process behind self.space to the general public, especially the AI angle? Technically, self.space runs on a closed loop we…
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July 15, 2025
Can you explain the technical process behind self.space to the general public, especially the AI angle? Technically, self.space runs on a closed loop we…
Read moreJuly 14, 2025
Uber doubles down on commitment to empower women in Saudi Arabia
As Saudi Arabia celebrates seven years since the historic decision that allowed women to drive, Uber is proud to announce the upcoming launch of…
INTERVIEWS
Syed Shaheen Jamil, CEO Samsonite Middle East and Africa, lets the cat out of the famous bag.
Read moreThe travel industry is not always environmentally-friendly, from jet fuel to resource depletion, where does sustainability come to…
Modesty, beauty & privacy: self.space reimagines photoshoots for Arab women
Read moreCan you explain the technical process behind self.space to the general public, especially the AI angle? Technically, self.space…
Sophie Smith, on Nabta Health, women’s health, and wanting “it enough” to succeed.
Read moreWomen and healthcare can be a taboo topic due to certain engrained social stigma; how can the gap…
Peter White, of Audi, on EVs, showrooms, media and that legendary slogan.
Read moreWhat’s with EVs being all the rage, and the region adapting to include new laws to support them…
Adriana Usvat of FLC, on why experiential is their stage, but business growth is their goal.
Read moreHow would you define experiential marketing, and could you share a few real-world examples that illustrate its impact?…
EVENTS & PEOPLE
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July 18, 2025
TBWA\RAAD Announces Senior Promotions Across Key Departments
At TBWA\RAAD, nurturing people is more than a policy—it is the agency’s growth engine. By relentlessly investing in learning, mentorship, and well‑defined career pathways,…
- Read more
July 15, 2025
AlUla Moments Reveals 2025-2026 Calendar: A Year of Culture, Music, and Discovery in Arabia’s Timeless Oasis
AlUla Moments has unveiled its eagerly awaited 2025-2026 calendar, inviting visitors from across the Kingdom and around the world to experience a year of…
Read moreJuly 10, 2025
Google launches Flow & Gemini’s photo-to-video capability in MENA
Google launches today a new photo-to-video capability in Gemini, allowing creators and artists to transform their favorite photos into dynamic eight-second video clips with…
EDITOR'S HIGHLIGHTS
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July 17, 2025
The Art of Listening: When Brands Hear Without Truly Understanding
In our hyperconnected era, brands are drowning in an ocean of customer feedback. Social media, surveys, focus groups, online reviews—never have we had access…
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July 15, 2025
Modesty, beauty & privacy: self.space reimagines photoshoots for Arab women
Can you explain the technical process behind self.space to the general public, especially the AI angle? Technically, self.space runs on a closed loop we…
- Read more
July 7, 2025
Sophie Smith, on Nabta Health, women’s health, and wanting “it enough” to succeed.
Women and healthcare can be a taboo topic due to certain engrained social stigma; how can the gap be closed – specifically in the…