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Sarah Maina
Sarah Maina Regional Manager MENA and France AppsFlyer
Lyna Bennani
Lyna Bennani Fashion & Beauty Photographer
Farshad Dabeshkhoy
Farshad Dabeshkhoy Head of Partnerships - AMET The Trade Desk
Nick Walsh
Nick Walsh Founder and CEO Migrate
Adele Baxter
Adele Baxter Managing Director JWI
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“Humans should stay in the lead”: Google’s Eva Lukai on AI and hyper-informed consumers

“Humans should stay in the lead”: Google’s Eva Lukai on AI and hyper-informed consumers

How can marketers preserve authenticity, creativity, and emotional connection in an AI-powered ecosystem? For Eva Lukai, Senior Account Executive at Google, the answer lies not in…

Rewiring growth: Inside the conversations shaping the future of GCC marketing

Something fundamental has shifted. Across the GCC, growth is no longer just a function of market dynamics. It is being engineered—at the intersection of state ambition,…

NEWS

L’Oréal Luxe Middle East expands Beauty Creator Club to include makeup artists

L’Oréal Luxe Middle East has expanded its Beauty Creator Club initiative to bring content creators and professional makeup artists together under a single community across the…

NEWS

PepsiCo acquires poppi, Unilever expands Nutrafol stake in wellness drive 

Global consumer goods giants PepsiCo and Unilever have strengthened their positions in the fast-growing health and wellness market through major acquisitions aimed at meeting evolving consumer…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Insights

Lebanon’s viral meme: Why everyone is talking about ‘Ana Teta’

The Lebanese advertising industry is facing mounting criticism and possible legal exposure after dozens of brands reportedly used a viral social media trend for commercial campaigns…

“Humans should stay in the lead”: Google’s Eva Lukai on AI and hyper-informed consumers

How can marketers preserve authenticity, creativity, and emotional connection in an AI-powered ecosystem? For Eva Lukai, Senior Account Executive at Google, the answer lies not in…

INSIGHTS

The $1.3 million sqm retail bet that could redefine shopping in Saudi Arabia

Saudi Arabia’s plan to add more than 1.3 million square metres of lifestyle retail space across Riyadh and Jeddah by 2027 is about far more than…

INSIGHTS

In the age of AI-generated content, storytelling is a brand’s strongest competitive advantage

AI is flooding the internet with infinite content that is increasingly too “real” to be true, and marketers are facing a new challenge: How do brands…

INSIGHTS
BRANDS

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

Saudi energy giant Saudi Aramco has retained its position as the only Middle Eastern brand in the Kantar BrandZ Global Top 100, as artificial intelligence reshapes…

BRANDS

Dubai and Riyadh are turning into the world’s ultimate luxury destinations: report

The global luxury industry is entering a new phase of “profitable resilience,” with the Deloitte’s Global Powers of Luxury 2026 identifying the Middle East as the…

BRANDS

Gulf luxury goes local as homegrown brands gain ground across UAE, Saudi Arabia, Kuwait: report

A growing “shop local” movement is reshaping the luxury and fashion landscape across the Gulf, with consumers increasingly turning toward homegrown brands amid regional uncertainty and…

BRANDS
AGENCIES

Dentsu revises down global advertising spending forecast

Global advertising group Dentsu has revised down its 2026 global advertising spending forecast in a mid-year update, citing economic uncertainty linked to geopolitical tensions, while raising…

NEWS

Inside the $7 Bn ad agency shake-up: WPP dominates, independents rise, Publicis slips

Global media agency group WPP topped both the total and net new business rankings in Q1 2026, according to the latest Global New Business Barometer released…

AGENCIES

WPP consolidates GCC-MENA creative operations under Nassib Boueri

Global advertising giant WPP is consolidating its creative operations across the GCC and MENA region, in line with similar restructuring efforts in other international markets. The newly consolidated…

NEWS
The FMCG Crisis Playbook

The FMCG Crisis Playbook

March 2026
Best Brands and Best Marketers

Best Brands and Best Marketers

February 2026
Creator Economy

Creator Economy

January 2026
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Ad of the week Etsy | The Orchard agency

Etsy | Celebrate Being Human

Etsy’s “Celebrate Being Human” campaign highlights life’s most meaningful moments—from friendships and fresh starts to love and loss—positioning its handmade products as personal keepsakes that help people celebrate the milestones that truly matter.

Ranking

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

NEWS

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

NEWS
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