By Baha Hamadi, Vice President Communications, Deep Knowledge

VMLY&R’s Chief Experience Officer, Karen Boswell walks Communicate through the ever-evolving expectations of consumers in a digital age. Find out what it is that brands need to do to enhance customer and brand experience.

The merger brings all the entities, VMLY&R, VMLY&R Commerce as well as GTB under one roof. Nick Walsh, who has been CEO for VMLY&R Commerce across MENA has officially been appointed CEO of VMLY&R across MENA, which marks Georges Barsoum’s departure from the company to pursue new opportunities.

The 2022 edition of the MENA Effie Thought Leadership featured an exclusive roster of speakers highlighting automation in the age of a post-pandemic era. This year's theme explored new equations in the age of AI.