January 26, 2026
AI as a Tool, Culture as the Compass: Marketing Transformation in MENA
AI is transforming marketing in the MENA region, but it’s not a strategy in itself. Tony Wazen, CEO of Publicis Media, explains how brands…
RECENT NEWS
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Read moreJanuary 26, 2026
FNP.AE appoints Trivium as creative agency in UAE
Trivium is the creative agency behind FNP.AE’s current brand awareness campaign — Gift it like you mean it– which is live across the UAE. Dubai-based…
Read moreJanuary 26, 2026
Meta halts AI chatbot interactions for teens amid child safety scrutiny
Meta Platforms has said it will temporarily suspend teenagers’ access to its AI companion characters across its apps, days before the company faces trial…
SPECIAL FEATURES
Show me the money!
As global ad spending grows, marketers and CFOs push AI-driven platforms to prove real ROI…Read More
How Web Summit and the GCO are rewiring Doha into the Middle East’s digital capital
For more than a decade, Doha has been quietly rewriting its global identity. Once defined…Read More
The $1 Trillion Wake-Up Call: Why Advertising Can’t Ignore the Open Internet in 2026
Advertising is still spending like audiences haven’t moved, but the data says otherwise. As global…Read More
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January 24, 2026
PGA Tour Unveils 2026 Campaign Featuring Brooks Koepka
The PGA Tour has launched its new marketing campaign for the 2026 season, marking a noticeable shift in tone amid its ongoing rivalry with…
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January 24, 2026
Jeep’s new global campaign reframes adventure as more accessible
Jeep has rolled out a new global marketing and advertising campaign titled Jeep Things, aligning with the brand’s revised pricing strategy and renewed focus…
Read moreJanuary 24, 2026
Google Brings ‘Personal Intelligence’ to AI Mode in Search
Google has expanded its “Personal Intelligence” capabilities to AI Mode in Google Search, enabling more personalized and context-aware responses powered by its Gemini 3…
Read moreJanuary 23, 2026
Snap’s 2025 AR Ramadan Mall reached 16.8 million MENA users
Now in its fourth year on Snapchat, the AR Ramadan Mall was designed as a digital village inspired by Gulf heritage towns, allowing users…
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January 23, 2026
Saudi Arabia’s Humain secures $1.2bn to expand AI, digital infrastructure
The non-binding framework agreement with Saudi Arabia’s National Infrastructure Fund outlines the development of up to 250 megawatts in data centre capacity. Saudi Arabia’s…
Read moreJanuary 23, 2026
Meta moves to monetize Threads with global ad rollout
Meta Platforms has said that its social messaging app Threads will begin showing advertising to all users around the world in a gradual rollout…
Read moreJanuary 23, 2026
Content is no longer optional: It’s the brand in motion
In an interview with Communicate, Tarek Miknas, CEO FP7 McCann MENAT, explains that content in the GCC isn’t just a campaign tool; it’s the…
Read moreJanuary 22, 2026
Mediaquest unveils its updated corporate brand, MQuest
Mediaquest has officially transitioned to MQuest as its corporate brand, effective Wednesday, the company said. The change reflects a refined and more focused expression…
INTERVIEWS
AI as a Tool, Culture as the Compass: Marketing Transformation in MENA
Read moreAI is transforming marketing in the MENA region, but it’s not a strategy in itself. Tony Wazen, CEO…
Content is no longer optional: It’s the brand in motion
Read moreIn an interview with Communicate, Tarek Miknas, CEO FP7 McCann MENAT, explains that content in the GCC isn’t…
The $1 Trillion Wake-Up Call: Why Advertising Can’t Ignore the Open Internet in 2026
Read moreAdvertising is still spending like audiences haven’t moved, but the data says otherwise. As global ad investment crosses…
How Is Hyper Precision Defining the Future of Advertising
Read moreAdvertising has never been this harder, yet smarter. For CMOs in the region, tighter budgets and ever-shifting audience…
A Journey of Light: Bringing Diriyah’s Story to the Heart of London
Read moreWhen a historic Saudi destination meets one of Europe’s most technologically advanced digital stages, the results are nothing…
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EDITOR'S HIGHLIGHTS
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January 26, 2026
AI as a Tool, Culture as the Compass: Marketing Transformation in MENA
AI is transforming marketing in the MENA region, but it’s not a strategy in itself. Tony Wazen, CEO of Publicis Media, explains how brands…
- Read more
January 12, 2026
Show me the money!
As global ad spending grows, marketers and CFOs push AI-driven platforms to prove real ROI beyond hype. By Hadi Khatib In 2025, the traditional…
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January 6, 2026
How Is Hyper Precision Defining the Future of Advertising
Advertising has never been this harder, yet smarter. For CMOs in the region, tighter budgets and ever-shifting audience behaviour are making every decision critical.…
Read moreNovember 23, 2025
Entertain or Be Forgotten: Why Brands Are Losing the Attention War
By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become…
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November 21, 2025
What needs to change as social dominates MENA ad spend
The dominance of social is the most defining feature of the Middle East and North Africa region’s digital advertising scene, says Ian Manning, Executive…
Read moreNovember 20, 2025
Primark Lands in the Middle East, Making Value Feel Aspirational
When Primark, the Irish fashion giant, opened its first store in Kuwait earlier this month, it didn’t just welcome crowds, it set the Gulf’s…
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November 13, 2025
Omnicom–IPG merger sparks consolidation and potential 750 job cut fears across GCC agencies
As Omnicom’s US$13 billion takeover of IPG nears completion this month, speculation is intensifying across the GCC advertising sector about an impending wave of…
Read moreNovember 11, 2025
Leveling Up Marketing: How Saudi’s Gaming Boom Is Drawing Global Brands
As Saudi Arabia accelerates its ambitions to become a global gaming hub, ESL FACEIT Group’s new esports venue in Riyadh offers marketers a powerful…
Read moreNovember 11, 2025
Riyadh’s ultimate lifestyle forum Hia Hub postponed till Feb 2026
Hia Hub, Riyadh’s ultimate lifestyle forum hosted by Hia Magazine, has been missing from Saudi’s social calendar this November. Traditionally held around the same…
Read moreNovember 4, 2025
Wendy’s and Das Kapital Reimagine How Global Brands Speak Local
When Wendy’s, the iconic American fast-food chain famous for its square burgers and irreverent tone, decided to strengthen its presence in the GCC, it…
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September 25, 2025
TOP 20 CEOs in the Advertising Industry
The Communicate Top 20 CEOs in Advertising shortlist spotlights the leaders reinventing marketing across the region: the strategists, risk-takers, and boldest innovators whose decisions…
EVENTS & PEOPLE
Read moreJanuary 16, 2026
CARMA appoints Paula Jacobson as group people and culture director
Media intelligence firm CARMA has appointed Paula Jacobson as its new group director of people and culture, a senior hire as the company accelerates…
Read moreJanuary 10, 2026
At Dubai’s 1 Billion Followers summit, Sunny Varkey calls on influencers to spotlight education crisis
Education pioneer and philanthropist Sunny Varkey on Friday urged content creators and social media influencers to use their platforms to highlight the global crisis…
Read moreJanuary 7, 2026
New UAE media authority head calls for unified voice, global reach
United Arab Emirates President Sheikh Mohamed bin Zayed Al Nahyan has issued two federal decrees appointing Abdulla bin Mohammed bin Butti Al Hamed as…
