The new brand identity focuses on ‘building happiness and prosperity,' to enhance the well-being of the UAE's citizens, residents, and visitors.

This is the first fully exclusive Digital Out-of-Home (DOOH) partnership that focuses on bringing premium, relevant advertising to the local Emirati communities.

Last week, Red Havas launched ‘Red Impact,’ a new offering that brings together its environmental, social, and corporate governance (ESG) capabilities from across the world under one umbrella. In an exclusive interview, Communicate sat down with Global CEO, James Wright and Mathilde Montel, Senior Director of Corporate Communications at Red Havas Middle East to discuss the reason behind the launch of this initiative in the light of the time at which it has been launched.

The 2022 edition of the MENA Effie Thought Leadership featured an exclusive roster of speakers highlighting automation in the age of a post-pandemic era. This year's theme explored new equations in the age of Web3, AI, and Blockchain.