Collaboration aims to tap into the growing potential of gaming advertising.

Majid Al Futtaim's State of the UAE Retail Economy Q4 report finds that UAE recorded its strongest GDP growth since 2006, actualizing it to 7.9%. An increase in consumer spending was noted in the retail (13%) and non-retail economy (29%). E-commerce sales are on a strong upward trajectory, more than doubling to USD 6 billion in 2022 from USD 2.6 billion in 2019.

With the partnership, both Tagger Media and YAAP aim to “revolutionize influencer marketing” with data-driven and sizable technology solutions that allow brands and marketers to approach influencer marketing more effectively.

The 2022 edition of the prestigious awards recognized more than 100 campaigns. Take a look at the work that bagged all the Golds - and the Grand Prix! - this year.