December 7, 2025
Qatar is building an Innovation Economy Around a Tech Forum
When most countries host a tech forum, they hope for a bit of buzz. Qatar decided to build an economy around one. Rather than…
RECENT NEWS
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Read moreDecember 5, 2025
As Omnicom absorbs IPG, all eyes turn to the MENA power puzzle
As the ink dries on the global deal creating the world’s largest marketing communications group, the industry’s gaze has shifted to a complex chessboard:…
Read moreDecember 11, 2025
7 in 10 global news consumers say international news is more important than ever: CNN study
CNN International Commercial has released findings from a new global research study showing that audiences across the world are placing greater value on international…
Read moreDecember 11, 2025
Cameo launches Performance PR 2.0, positioning PR as a measurable driver of sales
Dubai, UAE: UAE-based agency Cameo has announced the launch of Performance PR 2.0, an expanded model designed to link public relations activity directly to…
Read moreDecember 11, 2025
Trump Pushes for CNN to Get New Owners Amid Warner Bros Discovery Bidding Battle
US President Donald Trump on Wednesday said he wants CNN to end up under new ownership as part of any sale of Warner Bros…
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December 11, 2025
Hansa Research launches independent digital video ad impact measurement service
Hansa Research has launched a subscription-based service to measure advertising impact across digital video platforms, offering brands independent insights into campaign performance on YouTube,…
Read moreDecember 10, 2025
From Spacetoon to Strategy: Anime’s New Power in Saudi Consumer Culture
From Spacetoon to Strategy: Anime’s New Power in Saudi Consumer Culture By: Hadeel Karnib Saudi Arabia is witnessing an anime revival, one that goes…
Read moreDecember 10, 2025
Microsoft announces $17.5 bn investment in India, its ‘largest ever’ in Asia
Several global corporations have announced large investments this year in India, which is projected to have more than 900 million internet users by year’s…
Read moreDecember 9, 2025
DMF, MENA digital awards launch 2025 cycle with focus on ‘Digital Media Evolution’
The Digital Media Forum (DMF) and the MENA Digital Awards (MDA) have jointly announced the start of their 2025 cycle, unveiling the theme ‘Digital…
Read moreDecember 9, 2025
Middle East Tops Global Luxury Growth as Region Leads 2025 Market Outlook: Bain Study
Bain & Company’s latest Luxury Goods Worldwide Market Study, released in partnership with Altagamma, reports another year of resilience for the global luxury industry,…
INTERVIEWS
A Journey of Light: Bringing Diriyah’s Story to the Heart of London
Read moreWhen a historic Saudi destination meets one of Europe’s most technologically advanced digital stages, the results are nothing…
GCC brands no longer want one-size-fits-all agencies, says migrate CEO Nick Walsh
Read moreThe agency model in the GCC is undergoing one of the most significant transformations. As brands across the…
FIX’s UGC strategy, limited editions keep the brand consistently viral
Read moreFIX Dessert Chocolatier has become one of Dubai’s most recognisable homegrown brands, known for nostalgic flavours, viral drops…
Media Leader of the Year reveals how sports branding shapes identity
Read moreIn an era when sports initiatives are multiplying across the globe, one voice stands out with a clear…
What needs to change as social dominates MENA ad spend
Read moreThe dominance of social is the most defining feature of the Middle East and North Africa region’s digital…
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EDITOR'S HIGHLIGHTS
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December 7, 2025
Qatar is building an Innovation Economy Around a Tech Forum
When most countries host a tech forum, they hope for a bit of buzz. Qatar decided to build an economy around one. Rather than…
- Read more
December 5, 2025
As Omnicom absorbs IPG, all eyes turn to the MENA power puzzle
As the ink dries on the global deal creating the world’s largest marketing communications group, the industry’s gaze has shifted to a complex chessboard:…
Read moreNovember 26, 2025
Keeta’s UAE Launch Sparks a GCC Delivery Shakeup
On a busy Saturday night in Dubai, Sajju (not his real name) races to deliver his tenth order for the day, the target that…
Read moreNovember 23, 2025
Entertain or Be Forgotten: Why Brands Are Losing the Attention War
By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become…
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November 21, 2025
What needs to change as social dominates MENA ad spend
The dominance of social is the most defining feature of the Middle East and North Africa region’s digital advertising scene, says Ian Manning, Executive…
Read moreNovember 20, 2025
Primark Lands in the Middle East, Making Value Feel Aspirational
When Primark, the Irish fashion giant, opened its first store in Kuwait earlier this month, it didn’t just welcome crowds, it set the Gulf’s…
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November 13, 2025
Omnicom–IPG merger sparks consolidation and potential 750 job cut fears across GCC agencies
As Omnicom’s US$13 billion takeover of IPG nears completion this month, speculation is intensifying across the GCC advertising sector about an impending wave of…
Read moreNovember 11, 2025
Leveling Up Marketing: How Saudi’s Gaming Boom Is Drawing Global Brands
As Saudi Arabia accelerates its ambitions to become a global gaming hub, ESL FACEIT Group’s new esports venue in Riyadh offers marketers a powerful…
Read moreNovember 11, 2025
Riyadh’s ultimate lifestyle forum Hia Hub postponed till Feb 2026
Hia Hub, Riyadh’s ultimate lifestyle forum hosted by Hia Magazine, has been missing from Saudi’s social calendar this November. Traditionally held around the same…
Read moreNovember 4, 2025
Wendy’s and Das Kapital Reimagine How Global Brands Speak Local
When Wendy’s, the iconic American fast-food chain famous for its square burgers and irreverent tone, decided to strengthen its presence in the GCC, it…
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September 25, 2025
TOP 20 CEOs in the Advertising Industry
The Communicate Top 20 CEOs in Advertising shortlist spotlights the leaders reinventing marketing across the region: the strategists, risk-takers, and boldest innovators whose decisions…
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September 18, 2025
Chasing Virality Sugar Highs in a Low-Attention World
Virality is having a moment, or rather, it is the moment. Remember when brands obsessed over product quality, packaging, and that elusive “brand love”…
EVENTS & PEOPLE
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December 7, 2025
Qatar is building an Innovation Economy Around a Tech Forum
When most countries host a tech forum, they hope for a bit of buzz. Qatar decided to build an economy around one. Rather than…
- Read more
December 7, 2025
1 Billion Followers Summit: Dubai’s creator push faces a reality check as Abu Dhabi steals the spotlight
Industry insiders say the initiative has attracted only around 1,000 creators so far—barely 10 percent of its goal. Abu Dhabi’s new Bridge Summit, which…
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December 6, 2025
Samsung Overhauls MENA Media Strategy, Appoints Publicis and dentsu as Joint Partners
Dubai, UAE — Samsung Electronics MENA has completed its regional media agency review and announced a new dual-agency model that will see Publicis Groupe…
