The communications agency will look after the group’s collection of restaurants as well as its newly opened hotel, The First Collection Business Bay.

In many ways, it’s possible that the pandemic prompted a rethink of the things that matter most. For those in their mid 20s that saw socializing grind to a halt, it was a time to focus more on work or family life.

Following its launch in Abu Dhabi, The Marketing Society has announced its new leadership board for the emirate.

The 2022 edition of the MENA Effie Thought Leadership featured an exclusive roster of speakers highlighting automation in the age of a post-pandemic era. This year's theme explored new equations in the age of Web3, AI, and Blockchain.