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Dubai

The real problem isn’t bad English. it’s bad communicators

A colleague once got corrected in a client meeting for using the word “presently” to mean “soon”. The correction came from a senior expat who wanted…

THE-VIEW

M+C Saatchi Group Middle East named creative agency partner for Ras Al Khaimah Tourism Development Authority

M+C Saatchi Group Middle East has been appointed as the creative agency partner for Ras Al Khaimah Tourism Development Authority (RAKTDA) following a competitive multi-stage pitch…

NEWS

talabat tests creator-first marketing with 48-hour Dubai hackathon

Food delivery platform talabat has wrapped up its first Creator Hackathon in Dubai, bringing together 20 creators for a 48-hour challenge designed to explore a new…

NEWS

Meta launches new campaign positioning AI as a tool for human connection

Meta has unveiled its clearest brand campaign around artificial intelligence to date, launching a new 45-second film titled “The Future Is for Everyone” that positions AI…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Why residents, not tourists, will define summer 2026

When I look at Dubai this summer, I don’t see a city holding its breath. I see a city settling into the idea that this is…

THE-VIEW

onepointfive appoints Simon Walsh as Global Executive Creative Director to lead Middle East growth

Dubai-based independent brand experience agency onepointfive has appointed former LightBlue executive creative director Simon Walsh as its Global Executive Creative Director, as it looks to strengthen…

NEWS

Icons of Porsche festival returns to Dubai on November 21–22

Porsche has confirmed that the sixth edition of its Icons of Porsche festival will take place in Dubai on 21–22 November 2026, with ticket sales set…

NEWS

Dubai’s Modesh teams up with Baby Shark in first-ever crossover at Summer Surprises

Dubai’s iconic children’s mascot Modesh is joining forces with global phenomenon Baby Shark for the first time, with an original song and an exclusive live show…

NEWS

The “Dubai It” mindset: Great ideas are built on the ground

Bushra Khan There is a simple but important truth at the heart of communications. An idea can feel fully formed in discussion, but its real strength…

THE-VIEW

Dubai-Based In2 Consulting acquires 50% stake in Hospitality Net

Dubai-based strategic advisory and investment firm In2 Consulting has acquired a 50% stake in Hospitality Net, the world’s largest B2B media platform for the global hospitality…

NEWS

SOCIALEYEZ appoints two creative directors to strengthen leadership

SOCIALEYEZ has strengthened its creative leadership team with the appointment of Nadia Alken and Alaa Demachkie as Creative Directors, as the agency continues to expand its…

NEWS

RAIYN launches as trust-led communications network in Dubai

RAIYN, a new communications network bringing together four specialist firms under a single structure, was launched at the Museum of the Future in Dubai on Wednesday…

NEWS

Parkin campaign drives multiple Cannes Lions wins as Asia shines on Day 3

Dubai-based parking operator Parkin emerged as one of Asia’s standout performers at the Cannes Lions International Festival of Creativity 2026, with its innovative “Spots for Shops”…

CANNES-LIONS
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