Elevision has launched two roadside digital out-of-home (DOOH) screens at the North and South entrances of Dubai Design District (d3), expanding its advertising network across the creative hub.
The new screens, branded Canvas, measure 5 metres by 3 metres each and feature full-motion digital content. Their launch completes Elevision’s district-wide media network under its exclusive DOOH media partnership with d3, part of TECOM Group PJSC.
The expanded network comprises 44 screens, including the two roadside Canvas screens, 10 Front Row screens along pedestrian walkways and 32 Catalogue elevator screens across seven commercial buildings.
“Advertisers have been asking for environments where they can own a full audience journey rather than a single touchpoint,” said Niall Sallam, CEO of Elevision.
“Canvas gives us the arrival moment at d3. A brand can now meet the same audience at the entrance, along the walkways and inside the buildings where they work, in a district that is home to creatives from the design, fashion, architecture and art space.”
The new installations are designed to reach audiences as they enter and leave the district, complementing the existing advertising screens along walkways and inside office buildings.
Dubai Design District is a creative hub focused on design, fashion, architecture and art. Its community includes international design brands, regional and homegrown creative businesses, start-ups, entrepreneurs and students.
The district also hosts events such as Dubai Design Week, Dubai Fashion Week and Sole DXB, alongside year-round community events, brand activations and public experiences that attract creative professionals, industry leaders, residents and visitors.
Elevision said the launch reflects growing advertiser demand for media environments that combine scale with contextual relevance. The expansion follows the company’s continued growth across the UAE and UK.
