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Dubai

AI isn’t the idea: Yohan Wadia urges creativity before technology

Artificial intelligence may be transforming advertising production, but marketers risk losing sight of what makes a campaign effective if they allow the technology to dictate the…

COMMUNICATE-AI-HUB

AI influencers scale content, but human creators own trust, say marketing leaders

Artificial intelligence can generate content at unprecedented speed, but marketing leaders believe its ability to replace human influencers remains limited by one essential factor: trust. At…

COMMUNICATE-AI-HUB

Nvidia’s Basil Fateen: In the AI race, the real moat is no longer the model

The AI industry may still be obsessed with which model is smartest, fastest or most powerful. But for Basil Fateen, head of startups and venture capital…

INSIGHTS

Elevision launches two digital advertising screens at Dubai Design District

Elevision has launched two roadside digital out-of-home (DOOH) screens at the North and South entrances of Dubai Design District (d3), expanding its advertising network across the…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Middle East’s independent agencies choose collaboration over competition

Independent agencies across the Middle East are being encouraged to work together more systematically under a new Collaboration Code designed to help them combine specialist capabilities,…

INSIGHTS

AI can write the pitch, make the ad and buy the media. Now what?

In Bruegel’s Landscape with the Fall of Icarus, the boy who flew too close to the sun is almost an afterthought. You have to look hard…

THE-VIEW

Dior brings Miss Dior campaign to Dubai with Natalie Portman

Dior has brought its Miss Dior fragrance campaign to Dubai through a new out-of-home (OOH) advertising rollout featuring actor Natalie Portman. Launched in August, the campaign…

NEWS

2PointZero’s Jawad Hassan joins DPAA board as MMG expands OOH business

Abu Dhabi-based media executive Jawad Hassan has joined the Board of Directors of the Digital Place-Based Advertising Association (DPAA), bringing a UAE and wider EMEA perspective…

COMMUNICATE-AI-HUB

Snap unveils new AR experiences and AI for SPECS glasses

Snap Inc. has announced new experiences, partnerships and AI capabilities for SPECS, its augmented reality glasses designed to bring digital information and computing into users’ everyday…

NEWS

Middle East loyalty market forecast to reach US$5.6bn by 2030

The Middle East’s loyalty market is growing 15.1% year-on-year and is forecast to reach US$5.6 billion by 2030, according to Loylogic, which will bring global loyalty…

NEWS

Cameo Communications rebrands as Cameo Performance

Dubai-based public relations agency Cameo Communications has rebranded as Cameo Performance, shifting its positioning toward technology-enabled public relations focused on measurable business outcomes. The agency, founded…

NEWS

Mada Media awards first SME-focused OOH bid in Dubai

Mada Media, the company responsible for organising, developing and managing Dubai’s out-of-home (OOH) advertising sector, has awarded the first bid dedicated exclusively to national small and…

NEWS

Arab Media Summit opens in Dubai with nine new national partners

The Arab Media Summit 2026 opened in Dubai on Tuesday with nine leading UAE institutions joining the event as partners, underscoring the growing role of cross-sector…

NEWS
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