Velina Nacheva - Communicate Online
Velina Nacheva

Ralph Khoury: MENA firms investing in talent and AI will emerge stronger

As MENA’s advertising and marketing industry moves beyond a period of disruption and reinvention, business leaders are looking for signs that a new growth cycle is…

CANNES-LIONS

MENA’s recovery is not a rebound, it is an acceleration phase: Mario Soufia

In this conversation, Mario Soufia, Regional Managing Director, WPP Media, outlines how the Middle East and North Africa’s advertising and marketing landscape is evolving from recovery…

CANNES-LIONS

MENA is no longer imitating global standards, it’s redefining them: Nick Walsh

Recovery in MENA’s advertising and marketing sector is no longer about returning to pre-disruption norms but about redefining how the industry operates. In this conversation, Nick…

INSIGHTS

Human creativity will remain central in the age of AI: Azhar Siddiqui

In an interview with Communicate at Cannes Lions 2026, Azhar Siddiqui, CEO and Partner at Mediaplus Middle East and a jury member at the festival, shared…

CANNES-LIONS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Shift from attention to connection: Ronan Harris on the new marketing rule for brands

In an interview with Communicate at Cannes Lions, Ronan Harris, Snap’s EMEA President, outlined a major shift he believes is redefining the future of digital marketing.…

CANNES-LIONS

Patrick Samaha: Audio is the biggest opportunity in advertising today

As MENA’s advertising and marketing industry navigates a new era of growth, resilience has become more than a buzzword—it is a business imperative. Patrick Samaha, Founder…

CANNES-LIONS

Creativity, awards and the new effectiveness debate

For decades, the advertising industry treated a Cannes Lions trophy as shorthand for marketing success. Winning meant a campaign had not only impressed peers creatively but…

CANNES-LIONS

Brave ideas backed by data will define Cannes winners: Youssef Gadallah

As Cannes Lions 2026 unfolds, the global creative industry is navigating a new era shaped by data, creators, platform-first storytelling and measurable business impact. In this…

CANNES-LIONS

At Cannes Lions, Snapchat urges marketers to rethink the age of attention

Snapchat used its Cannes Lions stage to unveil Reset Velocity™, new proprietary research arguing that consumer conversations about brands are accelerating away from public, performative feeds…

NEWS

Marc Ghosn: This is not a recovery, it’s an acceleration into new areas of growth

As CEO MENA at Wavemaker, Marc Ghosn has a front-row view of how brands across the region are adapting to rapid technological and consumer shifts. In…

INSIGHTS

Nadim Ghrayeb: MENA will reward integrated partners, not campaigns

As CEO of Leo Gulf, Nadim Ghrayeb believes the MENA advertising industry is entering a new era defined by quality growth rather than simple recovery. In…

CANNES-LIONS

Sebastien Boutebel: MENA’s ad recovery is not a rebound, it’s a system upgrade

Interview with Sebastien Boutebel, Chief Creative Officer at Saatchi & Saatchi, who argues that MENA’s advertising and marketing industry is not experiencing a traditional recovery but…

CANNES-LIONS

Tarek Miknas: “The work that wins makes you think, ‘Why didn’t I think of that?’”

As the CEO of FP7 McCann MENAT and a jury member in the Creative Business Transformation category at the 2026 Cannes Lions International Festival of Creativity,…

CANNES-LIONS
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