Velina Nacheva - Communicate Online
Velina Nacheva

A hotel needs to survive without international guests: Aleph Hospitality’s Anne Mulcahy

As travel confidence slowly returns after a turbulent year, the hospitality industry is confronting a changed reality: international demand can no longer be taken for granted,…

INSIGHTS

UAE consumers now expect value, ease and affordability together: Milana Boskovic

UAE consumers are increasingly looking for products that combine value, convenience and affordability, while FMCG brands face growing pressure to respond to more diverse and rapidly…

INSIGHTS

Are agencies actually using AI, or just selling it?

Fiona Menzies has a story that every CMO running an RFP process this year will recognize, even if they haven’t said it out loud yet. Eden…

AGENCIES

Gen Z desirability shift: Mona Hassanie on how GCC brands win younger consumers

Gen Z is changing not just how brands communicate, but what makes a brand desirable in the GCC. From self-investment and participation to cultural proximity, the…

INSIGHTS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Before the merger: Tarek Miknas’s last interview as FP7 McCann CEO

There’s a Cannes Lion holding open the door to Tarek Miknas’s office, another two doubling as bookends on a shelf that’s clearly run out of room.…

AGENCIES

Who Pays When an AI Books Your Hotel? Gulf Hospitality Wants to Know

Gulf hospitality just proved something: it can take a hit and bounce right back. Airspace closed this spring, flights got cancelled by the thousands, and for…

NEWS

How brands across the GCC are reworking their marketing to reach Gen Z

When KFC Arabia’s Chedrawi cheddar sauce briefly vanished from menus this year, the brand didn’t apologize and instead it turned the shortage into a three-episode, AI-generated…

NEWS

Podcast Advertising Has “Earned Its Seat” in MENA. So Why Hasn’t the Budget Followed?

For years, podcast advertising in the Middle East was treated the way most new media is treated: sampled, not committed to. That’s changing fast — and…

INSIGHTS

Are GCC Brands Actually Using AI, or Just Talking About It?

Ask Fiona Menzies whether Eden House uses AI in its marketing and the answer isn’t yes or no, it’s a spectrum. This year her team made…

AGENCIES

Saudi tourism hijacks Europe’s anti-tourist graffiti, turns it into an invitation

Walk through Barcelona’s El Raval this summer and you will find the same scrawled warning on wall after wall: “Tourists Go Home.” It has become the…

NEWS

Dana Sarkis isn’t rebranding Hearts & Science and she’s betting on what comes next

Dana Sarkis isn’t starting from scratch. When Omnicom Media folded Hearts & Science into the newly launched Hearts United, Sarkis kept her seat as Managing Director…

AGENCIES

Ready Set Ford is designed for today’s non-linear customer journey: Andrew Gregory

When recently Ford unveiled “Ready Set Ford” at the Liwa International Festival, it wasn’t just launching a campaign — it was testing whether a global platform…

BRANDS

Confidence Is the New Capacity: The Trade Desk’s MENA Travel Lead on Closing the Booking Gap

As GCC tourism rebounds, the real barrier is confidence, with UAE hotel occupancy still trailing last year’s levels despite flight schedules being largely restored. We sat…

INSIGHTS
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