Velina Nacheva - Communicate Online
Velina Nacheva

ChatGPT wants a place on the media plan. AppsFlyer says measurement will decide if it gets there

As OpenAI expands its advertising ambitions, AppsFlyer has become a measurement partner for ChatGPT Ads, allowing advertisers to connect campaigns with app installs, app opens, in-app…

INSIGHTS

Faheem Ahamed: In an AI world, trust becomes marketing’s most valuable asset

The marketing industry has spent decades perfecting amplification. More reach. More engagement. More content. More persuasion. According to Faheem Ahamed, Group Chief Marketing and Communications Officer…

INSIGHTS

Rewiring growth: Why trust is becoming marketing’s most valuable asset

Marketers have never had more data, more technology or more ways to reach consumers. Yet the biggest takeaway from today’s growth conversation wasn’t AI. It wasn’t…

INSIGHTS

The end of “Build It and They Will Come”

At Rewiring Growth & Marketing Strategy, a forum organised by Communicate in collaboration with INSEAD, Strategic Design Thinking Advisor to C-suites, Anand Vengurlekar, challenged one of…

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Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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GCC growth 2.0: When trust becomes the only real currency

Across the GCC, marketing is entering a new operating system—one where confidence is fragile, consumers are sharper, and growth is no longer guaranteed by spend alone.…

INSIGHTS

Why retail media is becoming the GCC’s next advertising battleground

The next media platform marketers need to watch may not be a social network, search engine or streaming service, but the place where consumers stop for…

INSIGHTS

Max Fashion’s Haroon Rasheed on why AI won’t replace trust

For Max Fashion’s Marketing Head, the future of retail is not about choosing between digital and physical. It is about making customers feel like they are…

INSIGHTS

BYD’s José Miranda: AI can build awareness but culture builds brands

The automotive industry has become one of marketing’s fastest-moving sectors. AI is reshaping creative workflows, product innovation is accelerating, and new brands are expanding globally at…

INSIGHTS

BYD’s next big test isn’t technology. It’s winning hearts

When most people think about a car brand, they usually think about history. They think about the logos their parents drove, the brands they grew up…

INSIGHTS

WARC’s Alex Brownsell: The YouTube opportunity most CMOs are still missing

YouTube may be the world’s largest video platform, but WARC Media’s latest Platform Insights: YouTube report suggests its next growth challenge is convincing marketers it deserves…

INSIGHTS

The creator economy is growing up and the UAE is leading the next chapter

TikTok says the future belongs to creators who think like entrepreneurs, while new RedSeer research reveals the platform is contributing AED 1.1 billion to the UAE…

INSIGHTS

Winning Wynn: Inside PHD MENA’s strategy for one of the GCC’s biggest tourism launches

Before the first guest checks in, Wynn Al Marjan Island has to establish itself as one of the world’s most anticipated new destinations. PHD MENA will…

INSIGHTS

By 2030, brands won’t control their message, says Ethan Wright

Artificial intelligence is making content easier than ever to create, but trust and genuine human connection are becoming increasingly difficult to earn. In this interview, Ethan…

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