Velina Nacheva - Communicate Online
Velina Nacheva

Saudi tourism hijacks Europe’s anti-tourist graffiti, turns it into an invitation

Walk through Barcelona’s El Raval this summer and you will find the same scrawled warning on wall after wall: “Tourists Go Home.” It has become the…

NEWS

Dana Sarkis isn’t rebranding Hearts & Science and she’s betting on what comes next

Dana Sarkis isn’t starting from scratch. When Omnicom Media folded Hearts & Science into the newly launched Hearts United, Sarkis kept her seat as Managing Director…

AGENCIES

Ready Set Ford is designed for today’s non-linear customer journey: Andrew Gregory

When recently Ford unveiled “Ready Set Ford” at the Liwa International Festival, it wasn’t just launching a campaign — it was testing whether a global platform…

BRANDS

Confidence Is the New Capacity: The Trade Desk’s MENA Travel Lead on Closing the Booking Gap

As GCC tourism rebounds, the real barrier is confidence, with UAE hotel occupancy still trailing last year’s levels despite flight schedules being largely restored. We sat…

INSIGHTS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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At Cannes Lions, TikTok brought marketers back to what actually works

At a festival obsessed with the future, TikTok invited marketers to revisit something much older: the fundamentals. While Cannes Lions 2026 was dominated by AI announcements,…

BRANDS

Gulf Gamers Just Became Advertising’s Best-Kept Secret And the Data Backs It Up on Both Sides

Forget reach. In gaming, the players worth chasing are the ones already paying,  and increasingly, paying developers directly rather than through a platform. That’s the headline…

AGENCIES

From Tiles to Trends: How Brands Are Selling a Way of Life

A tile is rarely the hero of the story. Until suddenly it is.  Luxury fashion houses now design hotels. Carmakers build ecosystems. Sports brands are becoming…

BRANDS

Can a Newcomer Rewrite Luxury? MHERO’s Strategy to Win the GCC Premium SUV Buyer

The premium automotive category has long been defined by heritage, reputation and decades of brand equity. But as consumer expectations shift towards technology, experience and individuality,…

BRANDS

Saudi Arabia’s New Experience Economy: Why Brands Need to Think Beyond Attention

Saudi Arabia’s entertainment boom is entering a new phase. The question is no longer whether audiences will show up, it is how brands can create experiences…

BRANDS

Why Gaming Is Becoming the Next Frontier for Brand Engagement

For marketers, gaming represents one of the biggest shifts in audience behaviour: the move from passive attention to active participation. As younger audiences increasingly expect brands…

BRANDS

The Battle for Mobility Is No Longer About the Car

For years, mobility brands competed on fleets, availability and price. But as consumer expectations evolve, the real battleground is shifting from the vehicle itself to the…

BRANDS

Why MENA Marketers Cutting Brand Budgets Right Now Are Making a Costly Mistake

Marketing budgets always get twitchy when the economy wobbles. Uncertainty creeps in, boardrooms tense up, and the marketing line item is usually the first thing finance…

INSIGHTS

Trust, Not Message Control, Is the New Currency

When senior communications executives from across the Gulf gather at W Doha on September 10, they won’t be there to swap award-season conflict stories. They’ll be…

AGENCIES
Trends
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