Velina Nacheva - Communicate Online
Velina Nacheva

Incubeta MENA’s Chelly Megale is hiring for the agency of five years from now

Tell a candidate it’s two days a week in the office and no meetings on Fridays, and Chelly Megale can watch their face change. Megale is…

AGENCIES

Mindset’s Natalia Edde on burnout, Gen Z and the promotion-every-six-months candidate

Not long ago, every third candidate made it past Natalia Edde’s first screening. Now it’s every fifth. Edde is a Partner at Mindset an integrated marketing…

AGENCIES

“Snapchat is not just for Gen Z”: Antoine Challita on the UAE’s shopping audience

As White Friday, the Dubai Shopping Festival, Ramadan and the year-end gifting season approach, brands face a critical question: how do they influence shoppers before purchase…

INSIGHTS

Retail media is selling proof. Brands say they’re still waiting for all of it

At Precision Media’s first Retail Media Summit on Monday, the group’s leaders and their biggest brand partners argued that the region’s ad money will follow proof…

INSIGHTS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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“You’re under-using it”: Jawad Hassan on why brands must rethink OOH

Outdoor advertising is growing, digital screens are transforming how campaigns are bought, and artificial intelligence is reshaping everything from media planning to pricing. Yet brands risk…

INSIGHTS

Prove it or lose it: L’Oréal Middle East’s Ali Fakih on new price of trust

Ali Fakih has watched L’Oréal Middle East’s retail map get redrawn twice, once by disruption, once by AI. As Divisional General Manager of L’Oréal Middle East,…

INSIGHTS

Inside Snoonu’s high-intent advertising bet

Henrique Daniel Rangel, Director of SnooLabs, Retail Media and Market Intelligence Division at Snoonu, explains why the super app is betting big on commerce media, and…

INSIGHTS

Salary alone doesn’t win or keep our best people anymore: Sewar Azzouni

When Communicate fielded its 2026 GCC Advertising & Marketing Salary Survey in Q3, the numbers came back with some surprises. C-suite titles cluster at the same…

INSIGHTS

When demand drops, there’s nothing left to harvest

Despite continuing political and economic uncertainty, Christian Fedorczuk, CEO of PHD MENA, remains bullish on the GCC, arguing that strong fundamentals, ambitious national agendas and a…

INSIGHTS

Omnicom Media MENA’s Joumana Hathout: “Our scales remain the same”

Most agencies keep their pay grades close. Omnicom Media MENA shares them with its staff. That openness is part of why Joumana Hathout, General Manager, People…

AGENCIES

Agility key to post-stabilization growth

Tony Wazen, CEO Publicis Media Middle East, says that when disruption hit the region, he watched budgets move, not vanish. He watched the annual plan stop…

INSIGHTS

Dillon Lawson-Johnston: Abu Dhabi is financing the creator economy

The Guggenheim Brothers Media co-founder on sovereign capital, the “missing middle” in creator investment, and why AI won’t replace the human spark behind great IP. Dillon…

NEWS

Saudi is no longer just part of a regional media buy: SRMG Media Solutions CEO

Saudi Arabia is emerging as a market that demands dedicated advertising strategies, with brands investing more deliberately in local content, creators, premium media and audience intelligence.…

INSIGHTS
Trends
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