As creator economy reaches inflection point, GCC must rethink strategies
By Hoda Rizk In 2021, brands globally invested $13.9 billion in creator partnerships. By 2025, that figure will reach $37 billion—growth that outpaces the broader media…
INSIGHTS
The End of the Solo Creator?
In the context of the ‘Creator Economy’, Creativity 3.0 is deeply impacted by Generative Artificial Intelligence (GenAI), large language models (LLMs), and highly personalized, data-driven experiences.…
NEWS
