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Agencies

Five minutes, eight agencies and a room full of friends: inside the Alliance Fast Five

The Alliance of Independent Agencies Middle East brought 60 members and partners together for a fast morning of pitches, award wins and a lot of conversation.…

AGENCIES

Freelance is no longer a trial run, says TLA Consulting’s Tatiana Laudati

Agencies still want senior talent. They just aren’t in a hurry to put it on the payroll. Tatiana Laudati, Marketing and Communications Strategist at TLA Consulting,…

AGENCIES

Publicis Groupe Middle East launches Publicis Health Middle East

Publicis Groupe Middle East has launched Publicis Health Middle East, expanding its healthcare offering across the region. The new unit is led by Ramzi Sleiman, CEO…

AGENCIES

Current Global’s Peter Jacob: “Doing the job isn’t a differentiator”

We spoke with Peter Jacob, Managing Director, MENAT at Current Global, while researching industry salaries for Communicate’s 2026 GCC Advertising & Marketing Salary Survey earlier in…

AGENCIES
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

BYD and Twitch brought electric vehicle innovation into Saudi Arabia’s gaming culture

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff
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Incubeta MENA’s Chelly Megale is hiring for the agency of five years from now

Tell a candidate it’s two days a week in the office and no meetings on Fridays, and Chelly Megale can watch their face change. Megale is…

AGENCIES

Mindset’s Natalia Edde on burnout, Gen Z and the promotion-every-six-months candidate

Not long ago, every third candidate made it past Natalia Edde’s first screening. Now it’s every fifth. Edde is a Partner at Mindset an integrated marketing…

AGENCIES

Havas’ Oliver Elobeid: “People are not chasing title bumps”

When a crisis hits, agencies feel it first. Oliver Elobeid, VP of Human Resources at Havas, has been here before. We spoke to him at the…

AGENCIES

Meshbak’s Khansa’a Abu Naji: “Retention won’t be solved by salaries alone”

Saudi Arabia’s agency boom built teams at speed. Now the market is recalibrating, and Khansa’a Abu Naji doesn’t think it’s going back. The Managing Director of…

AGENCIES

Salary alone doesn’t win or keep our best people anymore: Sewar Azzouni

When Communicate fielded its 2026 GCC Advertising & Marketing Salary Survey in Q3, the numbers came back with some surprises. C-suite titles cluster at the same…

INSIGHTS

Omnicom Media MENA’s Joumana Hathout: “Our scales remain the same”

Most agencies keep their pay grades close. Omnicom Media MENA shares them with its staff. That openness is part of why Joumana Hathout, General Manager, People…

AGENCIES

Are agencies actually using AI, or just selling it?

Fiona Menzies has a story that every CMO running an RFP process this year will recognize, even if they haven’t said it out loud yet. Eden…

AGENCIES

What is AI actually getting wrong in regional creative?

Start with the ad everyone actually remembers, because it makes the sharpest possible case that the industry keeps blaming the wrong culprit. In December 2025, McDonald’s…

COMMUNICATE-AI-HUB

Before the merger: Tarek Miknas’s last interview as FP7 McCann CEO

There’s a Cannes Lion holding open the door to Tarek Miknas’s office, another two doubling as bookends on a shelf that’s clearly run out of room.…

AGENCIES
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