Publicis Groupe Middle East has launched Publicis Health Middle East, expanding its healthcare offering across the region.
The new unit is led by Ramzi Sleiman, CEO of Saatchi and Saatchi Gulf and Publicis Health ME, alongside Noyala Rajakumar, Head of Publicis Health ME, and Karen Kamel, Business Lead. Rajakumar relocated from London to set up the Groupe’s regional healthcare practice, including Saatchi & Saatchi Health, while Kamel joined recently.
Working under the mission “Make Health Happen”, Publicis Health ME will partner with stakeholders across the health ecosystem to turn innovation, policy and changing consumer needs into engagement, behaviour change and progress towards longevity.
The launch comes as the region shifts towards preventive healthcare, with total healthcare expenditure projected to reach $159 billion within the next three years, while chronic diseases continue to weigh heavily on people and health systems.
The offering plugs into Publicis Groupe ME’s Power of One model, combining dedicated medical, creative and regional health expertise with the Groupe’s data, media, technology and influence capabilities to give clients a single partner for healthcare transformation.
Bassel Kakish, CEO of Publicis Groupe Middle East and Turkey, said: “Publicis Health Middle East marks an important step for the Groupe in the healthcare sector, reflecting both the scale of opportunity across the region and our continued investment in specialised capabilities. With healthcare transformation accelerating across the region, now is the right time for a more connected model that can deliver impact across the ecosystem.”
Ramzi Sleiman added: “Today, one person’s wellbeing increasingly becomes the responsibility of the many, and it takes expertise of all kinds to build a healthier society. Our clients understand this better than most. They are transforming at a pace that is redefining the category entirely, and that transformation deserves to be met with equal ambition and expertise. Publicis Health Middle East brings together global healthcare expertise and deep regional market understanding in a model designed for the realities of healthcare today. Together with the strong specialist leadership of Noyala and Karen, we are ready to help accelerate the region’s healthcare transformation.”
