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Agencies

Havas’ Oliver Elobeid: “People are not chasing title bumps”

When a crisis hits, agencies feel it first. Oliver Elobeid, VP of Human Resources at Havas, has been here before. We spoke to him at the…

AGENCIES

Meshbak’s Khansa’a Abu Naji: “Retention won’t be solved by salaries alone”

Saudi Arabia’s agency boom built teams at speed. Now the market is recalibrating, and Khansa’a Abu Naji doesn’t think it’s going back. The Managing Director of…

AGENCIES

Salary alone doesn’t win or keep our best people anymore: Sewar Azzouni

When Communicate fielded its 2026 GCC Advertising & Marketing Salary Survey in Q3, the numbers came back with some surprises. C-suite titles cluster at the same…

INSIGHTS

Omnicom Media MENA’s Joumana Hathout: “Our scales remain the same”

Most agencies keep their pay grades close. Omnicom Media MENA shares them with its staff. That openness is part of why Joumana Hathout, General Manager, People…

AGENCIES
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Are agencies actually using AI, or just selling it?

Fiona Menzies has a story that every CMO running an RFP process this year will recognize, even if they haven’t said it out loud yet. Eden…

AGENCIES

What is AI actually getting wrong in regional creative?

Start with the ad everyone actually remembers, because it makes the sharpest possible case that the industry keeps blaming the wrong culprit. In December 2025, McDonald’s…

COMMUNICATE-AI-HUB

Before the merger: Tarek Miknas’s last interview as FP7 McCann CEO

There’s a Cannes Lion holding open the door to Tarek Miknas’s office, another two doubling as bookends on a shelf that’s clearly run out of room.…

AGENCIES

Are GCC Brands Actually Using AI, or Just Talking About It?

Ask Fiona Menzies whether Eden House uses AI in its marketing and the answer isn’t yes or no, it’s a spectrum. This year her team made…

AGENCIES

Kalpesh Patankar Comes Home: Publicis Groupe Names Him CCO of Leo Constellation Gulf

Publicis Groupe Middle East has named Kalpesh Patankar Chief Creative Officer of Leo Constellation, the newly unified creative network spanning Leo Gulf and Publicis Gulf across…

AGENCIES

AI can render a place. It cannot know one.

Earlier this year I sat in a review looking at around forty images of a destination. Every one of them was beautiful. Not one of them was…

AGENCIES

Dana Sarkis isn’t rebranding Hearts & Science and she’s betting on what comes next

Dana Sarkis isn’t starting from scratch. When Omnicom Media folded Hearts & Science into the newly launched Hearts United, Sarkis kept her seat as Managing Director…

AGENCIES

SOCIALEYEZ Adds Two More Wins to Its Saudi Arabia Roster

SOCIALEYEZ isn’t slowing down in the Kingdom of Saudi Arabia. The Middle East creative agency has landed two new client partnerships in Saudi Arabia: Mueen Business…

AGENCIES

EMIR and Omnicom Media MENA Team Up to Take GCC Insights Global

Two of the region’s most connected players in intelligence and communications are joining forces. EMIR, the boutique advisory and research firm, has struck a strategic partnership…

AGENCIES
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