Somewhere along the way, B2B marketing became very serious. The language became more corporate. The visuals became more polished. The messaging became more complicated. And somehow,…
As Doha prepares for the second edition of Art Basel Qatar in January 2027, the challenge is to turn the global art fair into more than…
Artificial intelligence is changing the way travellers discover destinations, compare hotels and plan holidays, prompting tourism marketers to rethink how they build visibility and influence decisions.…
Marketing teams have widely adopted artificial intelligence (AI), but many organisations are struggling to translate its use into meaningful business value because of fragmented workflows, data-quality…
The Advertising Business Group (ABG) will bring together senior marketing, media and technology leaders in Dubai on 29 October for its Marketer of the Future 2026…
Despite continuing political and economic uncertainty, Christian Fedorczuk, CEO of PHD MENA, remains bullish on the GCC, arguing that strong fundamentals, ambitious national agendas and a…
Advertising agencies can no longer justify higher fees simply by adopting artificial intelligence, as marketers increasingly expect AI to be embedded in everyday workflows and are…
What happens when a market built on momentum is suddenly forced to slow down? That is the question at the heart of Communicate’s October issue, The…
The Gulf’s luxury market is no longer simply a retail story. It is becoming a major advertising story too, as global brands compete for affluent local…
Arab News has embraced artificial intelligence at scale, including deploying CAMB.AI to translate its journalism into 50 languages, but Editor-in-Chief Faisal Abbas says the technology has…
For years, B2B marketing has treated reach as a measure of strength. More impressions, more formats, and more channels meant greater visibility. But in my conversations…
Marketing has never been closer to consumers digitally, yet never further away from them physically. Every day, marketers analyze billions of signals through AI, dashboards, search…
There’s a Cannes Lion holding open the door to Tarek Miknas’s office, another two doubling as bookends on a shelf that’s clearly run out of room.…
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