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Communicate AI Hub

Are GCC Brands Actually Using AI, or Just Talking About It?

Ask Fiona Menzies whether Eden House uses AI in its marketing and the answer isn’t yes or no, it’s a spectrum. This year her team made…

AGENCIES

How the world’s AI leaders are shaping their own communications

Artificial intelligence has moved from the technology pages into the mainstream business, political and cultural conversation. For companies such as OpenAI, Anthropic, Google and Microsoft, communications…

COMMUNICATE-AI-HUB

Has OpenAI’s Rough Year Actually Cost It Trust in the GCC?

OpenAI had a strange kind of month. On August 31st, the company switched on self-service ChatGPT ads across 31 European markets, India and MENA, the same…

COMMUNICATE-AI-HUB

Is AI replacing creativity, or redefining it?

Every creative revolution arrives with the same anxiety: if machines can do what humans do, what happens to the humans? Generative AI has revived that question…

COMMUNICATE-AI-HUB
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Is the Middle East ready for AI, or already ahead?

For years, the global AI conversation has been framed as a two-horse race, Silicon Valley and Beijing setting the pace while everyone else scrambles to keep…

COMMUNICATE-AI-HUB

The Age of Abundance: Communicate AI 2026 Reveals Its Theme.

For decades, advertising and marketing operated around a simple constraint: making things took time, money and people. That constraint is disappearing. Generative AI can now produce…

COMMUNICATE-AI-HUB

AI is rewriting brand image in the GCC — and companies may be carrying ‘narrative debt’

As brands across the GCC increasingly look beyond traditional search to ensure they are visible and accurately represented in AI-generated answers, a new communications concept is…

BRANDS

AI is rewriting advertising in the GCC — but humans still hold the creative advantage

Artificial intelligence is moving rapidly from an experimental technology to an everyday tool in the Gulf’s advertising industry. In Saudi Arabia and the UAE, agencies and…

INSIGHTS

AI is becoming the newsroom’s second pair of hands across GCC and APAC

Artificial intelligence is rapidly finding its place inside newsrooms across Asia-Pacific and the Gulf, but the most significant change is not necessarily the replacement of journalists.…

INSIGHTS

AI in marketing: how martech is being reshaped across the GCC

Artificial intelligence is moving from an experimental tool to a core component of the marketing technology stack across the Gulf. For marketers in Saudi Arabia, the…

INSIGHTS

From Snapchat to WhatsApp: how AI is rewriting GCC social media

The GCC’s social-media market is extraordinarily connected — but it is far from uniform. For marketers, the challenge is no longer simply reaching consumers online; it…

INSIGHTS

Brand building in the age of AI: when the algorithm becomes the customer

For decades, brand building was fundamentally about winning human attention. Brands fought for shelf space, search rankings, advertising real estate and, increasingly, social feeds. The objective…

INSIGHTS
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