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Cannes Lions

Cannes Lions 2026 Day 3: Winning the AI discovery era by marketing to minds and machines

As part of LinkedIn’s brand activation at Cannes Lions 2026, a group of CMOs gathered on the rooftop of The Carlton for a session titled Winning…

CANNES-LIONS

Parkin campaign drives multiple Cannes Lions wins as Asia shines on Day 3

Dubai-based parking operator Parkin emerged as one of Asia’s standout performers at the Cannes Lions International Festival of Creativity 2026, with its innovative “Spots for Shops”…

CANNES-LIONS

Adidas campaign wins two Grands Prix as Cannes Lions announces Entertainment and Craft winners

Cannes Lions has announced the winners of the Entertainment Lions, Entertainment Lions for Gaming, Entertainment Lions for Music, Entertainment Lions for Sport, Design, Digital Craft, Film…

CANNES-LIONS

MENA’s recovery is not a rebound, it is an acceleration phase: Mario Soufia

In this conversation, Mario Soufia, Regional Managing Director, WPP Media, outlines how the Middle East and North Africa’s advertising and marketing landscape is evolving from recovery…

CANNES-LIONS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Human creativity will remain central in the age of AI: Azhar Siddiqui

In an interview with Communicate at Cannes Lions 2026, Azhar Siddiqui, CEO and Partner at Mediaplus Middle East and a jury member at the festival, shared…

CANNES-LIONS

Shift from attention to connection: Ronan Harris on the new marketing rule for brands

In an interview with Communicate at Cannes Lions, Ronan Harris, Snap’s EMEA President, outlined a major shift he believes is redefining the future of digital marketing.…

CANNES-LIONS

Parkin’s ‘Spots for Shops’ shortlisted at Cannes Lions 2026

Dubai-based parking operator Parkin has earned a shortlist spot in the Brand Experience & Activation Lions category at Cannes Lions 2026 for its innovative ‘Spots for…

CANNES-LIONS

Day One of Cannes Lions 2026: Human creativity takes centre stage

Communicate wrapped its first day of coverage at the 73rd Cannes Lions International Festival of Creativity on Monday. The recurring theme of the day, whether anyone…

CANNES-LIONS

AB InBev makes history as Cannes Lions unveils first 2026 winners

The 73rd Cannes Lions International Festival of Creativity has announced its first set of winners, recognising standout work across the Audio & Radio, Creative Brand, Creative…

CANNES-LIONS

Patrick Samaha: Audio is the biggest opportunity in advertising today

As MENA’s advertising and marketing industry navigates a new era of growth, resilience has become more than a buzzword—it is a business imperative. Patrick Samaha, Founder…

CANNES-LIONS

Creativity, awards and the new effectiveness debate

For decades, the advertising industry treated a Cannes Lions trophy as shorthand for marketing success. Winning meant a campaign had not only impressed peers creatively but…

CANNES-LIONS

Brave ideas backed by data will define Cannes winners: Youssef Gadallah

As Cannes Lions 2026 unfolds, the global creative industry is navigating a new era shaped by data, creators, platform-first storytelling and measurable business impact. In this…

CANNES-LIONS

At Cannes Lions, Snapchat urges marketers to rethink the age of attention

Snapchat used its Cannes Lions stage to unveil Reset Velocity™, new proprietary research arguing that consumer conversations about brands are accelerating away from public, performative feeds…

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