For most travellers, choosing a window seat is little more than a gamble. flynas has transformed that uncertainty into a premium experience with Seat with a View, an AI-powered seat selection tool developed with VML Riyadh that lets passengers preview the scenery visible from their exact seat before takeoff.
Using machine learning, the system mapped more than 120 flynas flights, analysing landmarks, coastlines, mountain ranges, flight direction, altitude and timing to predict the best aerial views.
“The ambition was to turn a functional choice into an emotional one by combining data, AI technology, and creativity in a way that reimagines the humble seat map,” said Firas Ghannam, Executive Creative Director at VML Riyadh.
Campaign: Seat with a View
Brand: flynas
Lead Agency: VML Riyadh
Production Company: Blue Elephant
