TBWA\RAAD has emerged as one of the Middle East’s most influential creative agencies by combining disruptive thinking with a people-first culture and long-term client partnerships.
Over the last several years, the agency has built a reputation for delivering culturally relevant campaigns that drive measurable business results while pushing creative boundaries across the region. The agency has consistently demonstrated how creativity can shape both commerce and culture.
The agency’s achievements extend beyond campaigns. It became the first Middle Eastern agency to be named Campaign Global’s Best Place to Work in the World, while also earning repeated recognition from Fast Company as the Middle East’s Most Innovative Company.
In January 2026, TBWA\RAAD and KFC Arabia won the GOAT trophy at the TikTok Ad Awards in Saudi Arabia for the “Om Bdr—12th Ingredient” campaign.
With a philosophy rooted in its globally recognized Disruption® model, TBWA\RAAD continues to influence how brands approach creativity, technology, and audience engagement in the MENA region. By prioritizing talent, innovation, and collaboration equally, the agency has established itself as a benchmark for modern agency leadership.
