Hoda Rizk - Communicate Online
Hoda Rizk

AI slop is not successful: TikTok’s Julius Winter on the future of social marketing

While many brands continue approaching TikTok as a traditional advertising platform, Julius Winter, Executive Creative Consultant DACH & Central Europe at TikTok, shares that the key…

INSIGHTS

“Humans should stay in the lead”: Google’s Eva Lukai on AI and hyper-informed consumers

How can marketers preserve authenticity, creativity, and emotional connection in an AI-powered ecosystem? For Eva Lukai, Senior Account Executive at Google, the answer lies not in…

INSIGHTS

In the age of AI-generated content, storytelling is a brand’s strongest competitive advantage

AI is flooding the internet with infinite content that is increasingly too “real” to be true, and marketers are facing a new challenge: How do brands…

INSIGHTS

Video, authenticity drive LinkedIn’s professional creator boom

Remember the days when LinkedIn was simply a recruitment platform? That perception is quickly becoming outdated. The platform has now evolved into a creator ecosystem where…

INSIGHTS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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