Hoda Rizk - Communicate Online
Hoda Rizk

Five trends agencies should not underestimate as they plan for 2030

Marketing loves a crisis. It can name five already faster than it can fix them: AI as infrastructure, the consumer reset, the rise of trust, the…

INSIGHTS

From media planning to growth partners: Amer El Hajj on the winning agency model

Five years ago, Amer El Hajj, CEO of WPP Media MENA, was building media plans and sharing them with clients’ marketing departments. Today, he tells Communicate,…

INSIGHTS

Inside Qatar’s quiet move toward centralized government media buying

For years, governments worldwide have wrestled with the same problem: how to maintain consistent messaging while keeping media spend under control. In the United Kingdom, the…

INSIGHTS

The new consumer: Middle East’s definition of value, spending and brand loyalty

Consumers are becoming more selective about what earns their money, attention and trust, forcing brands to rethink how they create value. For years, understanding the consumer…

INSIGHTS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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The agency of the future: How to rebuild the house?

If the agency business were a house, almost every room would currently be under renovation. A very messy one. Clients are moving some of the furniture…

INSIGHTS

A leading system: centralized cross-government media-buying

As countries across the region explore the idea of a centralized, cross-government media-buying unit*, one question remains: how can a single framework balance efficiency and coherence…

INSIGHTS

Saudi leads creator economy surge: Vision 2030 reshapes regional advertising

Under Vision 2030, Saudi Arabia’s evolution has progressed beyond infrastructure to encompass culture, media, and consumer behavior. The reason comes down to a demographic advantage that…

CANNES-LIONS

How the GCC turned content creation into a career and an industry

Not long ago, career paths across the Arab world followed a familiar script. Medicine, law, engineering, and business were viewed as the only secure routes to…

CANNES-LIONS

Goodbye generic ads: The AI tools turning every customer into a VIP

The next wave of marketing technology is all about interaction, personalization, and conversational commerce. Global customers do not want to see generic advertisements. They expect brands…

INSIGHTS

AI slop is not successful: TikTok’s Julius Winter on the future of social marketing

While many brands continue approaching TikTok as a traditional advertising platform, Julius Winter, Executive Creative Consultant DACH & Central Europe at TikTok, shares that the key…

INSIGHTS

“Humans should stay in the lead”: Google’s Eva Lukai on AI and hyper-informed consumers

How can marketers preserve authenticity, creativity, and emotional connection in an AI-powered ecosystem? For Eva Lukai, Senior Account Executive at Google, the answer lies not in…

INSIGHTS

In the age of AI-generated content, storytelling is a brand’s strongest competitive advantage

AI is flooding the internet with infinite content that is increasingly too “real” to be true, and marketers are facing a new challenge: How do brands…

INSIGHTS

Video, authenticity drive LinkedIn’s professional creator boom

Remember the days when LinkedIn was simply a recruitment platform? That perception is quickly becoming outdated. The platform has now evolved into a creator ecosystem where…

INSIGHTS
Trends
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