“Humans should stay in the lead”: Google’s Eva Lukai on AI and hyper-informed consumers
How can marketers preserve authenticity, creativity, and emotional connection in an AI-powered ecosystem? For Eva Lukai, Senior Account Executive at Google, the answer lies not in…
INSIGHTS
In the age of AI-generated content, storytelling is a brand’s strongest competitive advantage
AI is flooding the internet with infinite content that is increasingly too “real” to be true, and marketers are facing a new challenge: How do brands…
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Video, authenticity drive LinkedIn’s professional creator boom
Remember the days when LinkedIn was simply a recruitment platform? That perception is quickly becoming outdated. The platform has now evolved into a creator ecosystem where…
INSIGHTS
