The Dubai World Cup has always set benchmarks in racing, but its ecosystem has diversified to embrace fashion, art, gastronomy, and digital entertainment, writes…

Consumer perceptions across the Gulf continue to evolve rapidly, shaped by new product launches, competitive pricing, digital engagement, and shifts in customer expectations. In…

The Advertising Business Group (ABG) has concluded the first edition of Marketer of the Future Middle East, which brought together senior leaders from across…

It all began with a bold billboard takeover in London. GymNation, the UAE fitness brand, invited Londoners to “escape” to Dubai for a Self-Defence…

Abu Dhabi Media Office has announced the launch of the Abu Dhabi Press Club and the appointment of Faisal bin Huraiz as its director.…

By Cihan Sel, Executive Director of Marketing & Communications, OMNIYAT In ultra-luxury real estate, it is tempting to believe that features and finishes alone…

TBWA\RAAD has appointed Priya Cima as Talent and Organizational Development Specialist to lead key people initiatives across its Dubai and Riyadh operations. She will…

The UAE’s ambition to become a global hub for artificial intelligence is now entering the classroom. EDNAS, a UAE-based education technology company, is launching…

APO Group, the leading pan-African communications and news distribution consultancy, has been selected by Emirates, one of the world’s largest international airlines, as its…

Saudi Arabia and the United Arab Emirates have ranked among the world’s top 20 nations for AI talent density, surpassing countries such as Italy…

AppsFlyer has released the UAE findings of its annual State of eCommerce Mobile Marketing report, revealing how Chinese eCommerce apps continue to dominate user…

If you want to understand what world-class PR looks like in 2025, look no further than the UAE. This is not just a country…