Gen Z and Millennial travellers are reshaping how tourism destinations are discovered, marketed and monetised across the Middle East, with the UAE emerging as…

Zain has concluded a group-wide media agency RFP covering five key operating markets: Kuwait, Saudi Arabia, Iraq, Jordan and Bahrain, in addition to Zain…

The Middle East’s media and entertainment industry is expected to witness steady growth over the coming years, driven by rising digital consumption, expanding gaming…

Audiomob, a global in-game audio advertising company, has announced Abu Dhabi as its Middle East and North Africa (MENA) headquarters, citing the emirate’s growing…

Arab sovereign wealth funds are emerging as some of the most influential buyers, pouring tens of billions of dollars into artificial intelligence and digital…

Streaming platforms posted a sharp surge in subscriber sign-ups during the year-end holiday period, with November emerging as one of the strongest months of…

Shahid, Disney+ and OSN+ have announced a first-of-its-kind streaming bundle for audiences across the Gulf Cooperation Council, bringing content from all three platforms under…

Online travel marketplace Wego has partnered with the Korea Tourism Organization (KTO) to launch a new marketing campaign aimed at positioning South Korea as…

Monks, the global digital operating brand of S4 Capital, has expanded its Middle East and Africa footprint with the launch of a new office…

International news has taken on heightened importance for audiences in the Middle East, with eight in ten consumers in the region saying it matters…

To mark the UAE’s 54th National Day, the Jeep brand has unveiled The 7 Wonders of the UAE, a list of landmarks selected through…

Dubai, UAE — Samsung Electronics MENA has completed its regional media agency review and announced a new dual-agency model that will see Publicis Groupe…