Publicis Groupe Middle East has appointed Joyce Hallak as Chief Executive Officer of Spark Foundry Middle East, marking a new leadership phase for the…

By Hadi Khatib Where winds once weaved tales of ancient sands, the UAE desert hums of glitter, glamor and coves of expression that only…

Heroiks, the growth strategy and media activation consultancy, has announced the opening of a new office in Dubai, marking its entry into the Middle…

A visually striking Nissan Middle East advertisement featuring a 3D highway billboard in Dubai has left viewers across social media stunned, with many initially…

London-headquartered global brand experience agency onepointfive has announced the opening of its Middle East office in Dubai, marking its entry into the region with…

The BBC announced Wednesday a landmark new deal with American video platform YouTube which it said will showcase “the best homegrown storytelling and news…

Global beauty retailer Sephora and South Korea’s CJ Olive Young are preparing to expand access to Korean beauty brands into the Middle East from…

Gen Z and Millennial travellers are reshaping how tourism destinations are discovered, marketed and monetised across the Middle East, with the UAE emerging as…

Zain has concluded a group-wide media agency RFP covering five key operating markets: Kuwait, Saudi Arabia, Iraq, Jordan and Bahrain, in addition to Zain…

The Middle East’s media and entertainment industry is expected to witness steady growth over the coming years, driven by rising digital consumption, expanding gaming…

Audiomob, a global in-game audio advertising company, has announced Abu Dhabi as its Middle East and North Africa (MENA) headquarters, citing the emirate’s growing…

Arab sovereign wealth funds are emerging as some of the most influential buyers, pouring tens of billions of dollars into artificial intelligence and digital…