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TOD by beIN, talabat FIFA World Cup campaign sells out in five days across MENA

A FIFA World Cup 2026™ campaign launched by TOD by beIN and talabat has recorded overwhelming demand across the Middle East and North Africa (MENA), with…

NEWS

TikTok removes 11.7 million violative videos across MENA in Q4 2025

TikTok removed more than 11.7 million videos that violated its Community Guidelines across five Middle Eastern countries during the fourth quarter of 2025, according to the…

NEWS

‘MENA creativity is booming, and the world has taken notice’ 

As MENA’s creative industry continues to gain global recognition, its leaders are redefining what world-class creativity looks like. In this conversation, Chafic Haddad, Chief Creative Officer…

CANNES-LIONS

MENA’s creative pulse captured in 10 campaigns

MENA creativity has entered its main character era. From AI-powered seat maps and blind football seats to seasoning-led fandoms and parking spots turned media space, the…

CANNES-LIONS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Saleh Ghazal: MENA is not recovering—It is reinventing growth through resilience

The Middle East and North Africa’s advertising industry is entering a new era shaped by resilience, innovation and long-term investment. According to Saleh Ghazal, CEO of…

INSIGHTS

‘MENA is no longer an emerging market’: Nassib Boueri on advertising’s next chapter

After years of disruption, the Middle East and North Africa’s advertising and marketing industry is charting a new course defined by resilience, innovation and cultural relevance.…

INSIGHTS

MENA advertising’s great reset: Why the next boom is still ahead

The MENA advertising and marketing industry is going through one of the toughest periods in recent memory. Budgets are shrinking, layoffs are spreading across network agencies,…

INSIGHTS

ABG and Publicis Groupe Middle East Launch MENA Retail Media Task Force

The Advertising Business Group (ABG) and Publicis Groupe Middle East have announced a strategic partnership aimed at accelerating the growth of the retail media sector across…

NEWS

Omnicom Media MENA revamps operating model, expands Wissam Najjar’s role

Omnicom Media MENA has announced a new operating model and expanded the role of Wissam Najjar, who will now serve as Chief Commercial Officer, as part…

NEWS

Communicate releases Cannes Lions 2026 special issue

Communicate has published its Cannes Lions 2026 special issue, offering an in-depth look at the trends, challenges and opportunities shaping the MENA advertising, marketing and media…

NEWS

MENA digital advertising spend reaches $8.18 Bn in 2025: report

The Middle East and North Africa (MENA) region has emerged as the world’s fastest-growing digital advertising market, with total digital ad spend reaching $8.185 billion in…

NEWS

TBWA/RAAD campaign wins regions only D&AD Yellow Pencil

TBWA\RAAD and the International Committee of the Red Cross won the Middle East and North Africa region’s only D&AD Yellow Pencil this year for the “Not…

NEWS

MENA gets first standardized influencer marketing guide

The Marketing + Media Alliance MENA (MMA MENA) has released the region’s first standardized framework for influencer marketing, introducing unified benchmarks for pricing, valuation, and campaign…

NEWS
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