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Mena

Digital video ad spend seen rising 11% to $82 billion: IAB

Global digital video advertising spend is projected to rise 11% to $81.9 billion in 2026, outpacing the broader advertising market, according to a report by the…

NEWS

Original content is king, piracy biggest threat: beIN MENA executive

As media consumption rapidly shifts from traditional television to digital platforms, broadcasters across the Middle East and North Africa are racing to adapt. In an interview,…

INSIGHTS

Born Creators Group MENA names Liman Tabsh Growth Officer for Qatar

Born Creators Group MENA has appointed Liman Tabsh as Growth Officer for Qatar, strengthening its leadership team as the agency network expands operations in one of…

NEWS

Dubai Lynx 2026 moves to October, awards set for October 8

Dubai Lynx 2026 has been rescheduled to October, with the region’s leading creative minds set to gather for a refreshed programme celebrating excellence in advertising and…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Dragons Awards expands into MENA, Dubai debut planned for September 2026

The 26-year-old Dragons Awards programme is expanding into the Middle East and North Africa region, with the launch of Dragons of MENA in Dubai later this…

NEWS

TOD unveils three new drama series for MENA audiences

Streaming platform TOD has added three new drama series for viewers across the Middle East and North Africa, offering stories centered on relationships, grief and personal…

NEWS

Dubai Lynx, MCN launch women’s leadership program in MENA

Dubai Lynx, in partnership with Middle East Communications Network (MCN) and its agencies, has launched See It Be It: Connects to the MENA region, a leadership…

NEWS

Authentic experiences now define the future of luxury travel

The concept of ‘luxury travel’ doesn’t resonate with people in the way it used to. The traditional hallmarks of what was perceived as ‘luxury’ are no…

THE-VIEW

Upbeat 2026 ahead for GCC consumers on rising incomes

With real household consumption in the GCC region projected to expand by 3.4 percent annually over the next five years, outpacing advanced economies, GCC consumer markets…

INSIGHTS

TOD gears up for FIFA World Cup 2026 streaming across MENA

 TOD, the streaming platform owned by beIN MEDIA GROUP, is positioning itself at the centre of football viewership in the MENA region as the FIFA World…

NEWS

Etihad Airways: The best Black Friday ad told you not to shop

In an advertising landscape where Black Friday has become a battleground of sameness — a relentless parade of percentage-off banners and countdown timers — Etihad Airways…

BRANDS

Inside Egypt’s undervalued ad tech engine

Egypt’s ad tech market is racing to catch up on AI, CTV, and retail media while still shackled by weak planning, fragmented inventory, and low transparency,…

INSIGHTS

GoWit appoints Harish Pandey as Head of Growth MENA and India

GoWit has appointed Harish Pandey as Head of Growth for MENA and India, the company said, as it looks to expand its regional presence and accelerate…

NEWS
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