A few years ago, a media plan could stand on reach and frequency alone. A brand booked spots, a media owner delivered impressions, and everyone reported…
Lebanon’s Annahar Media Group has launched Nahar, its first artificial intelligence-powered news correspondent, as part of its efforts to modernize newsroom operations through AI-driven technology. The…
The new media law that came into effect as of 29 May in the UAE sets a unified framework for how traditional, digital, and social media…
Global media agency group WPP topped both the total and net new business rankings in Q1 2026, according to the latest Global New Business Barometer released…
The National Media Authority has launched a nationwide campaign to raise awareness of media content standards as the rapid growth of digital platforms and generative artificial…
The Creative Media Authority has released the third episode of its “Family in Frame” series ahead of the International Day of Families, spotlighting how family support…
The creator economy is no longer being treated as an experimental marketing layer. New projections from eMarketer and Interactive Advertising Bureau show global creator-related advertising spend…
Gulf consumers are more connected, demanding and value-driven than ever. In this interview, Abdulkarim Istanbouli, General Manager, Hair Professional GCC and MEA Expansion at Henkel, explains…
iProspect has been appointed agency of record for Gargash Auto following a competitive pitch, marking a new phase in the automotive group’s push toward more accountable,…
Hypermedia, a UAE-based Digital Out-of-Home (DOOH) and retail media network, has announced the launch of an Integrated Digital Revenue Function aimed at strengthening its unified and…
The National Geographic Society has announced a partnership with Amazon Web Services (AWS) to digitise and centralise its vast collection of historic media assets as part…
This week’s top media and technology stories highlight a decisive shift toward AI consolidation, automation and creator-led ecosystems, as major platforms streamline products, test advanced models…
By Will Rankin My first foray into the world of media was on-the-job training. We were taught to check, check and check again. This was pre-internet,…
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