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Media

What Advertisers Expect from Media Partners in 2026

A few years ago, a media plan could stand on reach and frequency alone. A brand booked spots, a media owner delivered impressions, and everyone reported…

THE-VIEW

Lebanese media group Annahar launches AI-powered journalist ‘Nahar’

Lebanon’s Annahar Media Group has launched Nahar, its first artificial intelligence-powered news correspondent, as part of its efforts to modernize newsroom operations through AI-driven technology. The…

NEWS

New UAE media law explains offences, fines and obligations

The new media law that came into effect as of 29 May in the UAE sets a unified framework for how traditional, digital, and social media…

NEWS

Inside the $7 Bn ad agency shake-up: WPP dominates, independents rise, Publicis slips

Global media agency group WPP topped both the total and net new business rankings in Q1 2026, according to the latest Global New Business Barometer released…

AGENCIES
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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UAE expands media standards campaign amid AI content growth

The National Media Authority has launched a nationwide campaign to raise awareness of media content standards as the rapid growth of digital platforms and generative artificial…

NEWS

CMA series highlights family influence on media careers

The Creative Media Authority has released the third episode of its “Family in Frame” series ahead of the International Day of Families, spotlighting how family support…

NEWS

Creator economy becomes a core media channel as global spend nears $44 Bn

The creator economy is no longer being treated as an experimental marketing layer. New projections from eMarketer and Interactive Advertising Bureau show global creator-related advertising spend…

NEWS

AI, authenticity and omnichannel to transform CPG

Gulf consumers are more connected, demanding and value-driven than ever. In this interview, Abdulkarim Istanbouli, General Manager, Hair Professional GCC and MEA Expansion at Henkel, explains…

INSIGHTS

iProspect wins Gargash Auto media account

iProspect has been appointed agency of record for Gargash Auto following a competitive pitch, marking a new phase in the automotive group’s push toward more accountable,…

NEWS

Hypermedia launches integrated digital revenue function to boost programmatic growth

Hypermedia, a UAE-based Digital Out-of-Home (DOOH) and retail media network, has announced the launch of an Integrated Digital Revenue Function aimed at strengthening its unified and…

NEWS

National Geographic Society partners with Amazon Web Services to digitize historic media archives

The National Geographic Society has announced a partnership with Amazon Web Services (AWS) to digitise and centralise its vast collection of historic media assets as part…

NEWS

Stealth models and creator power: Top five stories of the week

This week’s top media and technology stories highlight a decisive shift toward AI consolidation, automation and creator-led ecosystems, as major platforms streamline products, test advanced models…

NEWS

An open letter to all international media, on behalf of all communications professionals in the Gulf

By Will Rankin My first foray into the world of media was on-the-job training. We were taught to check, check and check again. This was pre-internet,…

NEWS
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