Creator economy becomes a core media channel as global spend nears $44 Bn
The creator economy is no longer being treated as an experimental marketing layer. New projections from eMarketer and Interactive Advertising Bureau show global creator-related advertising spend…
NEWS
AI, authenticity and omnichannel to transform CPG
Gulf consumers are more connected, demanding and value-driven than ever. In this interview, Abdulkarim Istanbouli, General Manager, Hair Professional GCC and MEA Expansion at Henkel, explains…
INSIGHTS
iProspect wins Gargash Auto media account
iProspect has been appointed agency of record for Gargash Auto following a competitive pitch, marking a new phase in the automotive group’s push toward more accountable,…
NEWS