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Media

Creator economy becomes a core media channel as global spend nears $44 Bn

The creator economy is no longer being treated as an experimental marketing layer. New projections from eMarketer and Interactive Advertising Bureau show global creator-related advertising spend…

NEWS

AI, authenticity and omnichannel to transform CPG

Gulf consumers are more connected, demanding and value-driven than ever. In this interview, Abdulkarim Istanbouli, General Manager, Hair Professional GCC and MEA Expansion at Henkel, explains…

INSIGHTS

iProspect wins Gargash Auto media account

iProspect has been appointed agency of record for Gargash Auto following a competitive pitch, marking a new phase in the automotive group’s push toward more accountable,…

NEWS

Hypermedia launches integrated digital revenue function to boost programmatic growth

Hypermedia, a UAE-based Digital Out-of-Home (DOOH) and retail media network, has announced the launch of an Integrated Digital Revenue Function aimed at strengthening its unified and…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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National Geographic Society partners with Amazon Web Services to digitize historic media archives

The National Geographic Society has announced a partnership with Amazon Web Services (AWS) to digitise and centralise its vast collection of historic media assets as part…

NEWS

Stealth models and creator power: Top five stories of the week

This week’s top media and technology stories highlight a decisive shift toward AI consolidation, automation and creator-led ecosystems, as major platforms streamline products, test advanced models…

NEWS

An open letter to all international media, on behalf of all communications professionals in the Gulf

By Will Rankin My first foray into the world of media was on-the-job training. We were taught to check, check and check again. This was pre-internet,…

NEWS

MENA creators go global: Dubai and Riyadh talents join TikTok’s Discover List 2026

TikTok has named two Arab creators – Dubai-based food creator Ramy Soli and Riyadh-based culture shaper Yasmeen Al Shafai – to its global Discover List 2026,…

NEWS

The Digital Majlis: Why 2026 is the year GCC brands must earn their way in

Aurelien Fonteneau For centuries, influence in the GCC has been shaped inside the Majlis: a trusted circle where information is filtered, debated, and validated before it…

THE-VIEW

New Algorithmic Era: Growth Persists Despite Geopolitics as AI Becomes Advertising’s Operating System

AI-driven optimisation, closed-loop measurement and platform ecosystems are reshaping budgets worldwide, sending global advertising beyond the $1 trillion threshold. According to a forecast by Dentsu, global…

NEWS

QYOU Media becomes TikTok agency partner

QYOU Media Inc. on Monday announced it has been badged as a TikTok Agency Partner, joining a select group of trusted agencies recognized by TikTok for…

NEWS

Publicis Groupe Middle East names Joyce Hallak CEO of Spark Foundry ME

Publicis Groupe Middle East has appointed Joyce Hallak as Chief Executive Officer of Spark Foundry Middle East, marking a new leadership phase for the media agency…

NEWS

Saudi media sector set to triple GDP contribution to $12.5bn by 2030: Gmedia

Saudi Arabia’s media sector is emerging as a major pillar of the Kingdom’s economic diversification drive, with its contribution to GDP forecast to nearly triple to…

NEWS
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