As artificial intelligence moves from creating advertising to making media decisions, marketers face a new question: how much control are they prepared to hand over to…
The Guggenheim Brothers Media co-founder on sovereign capital, the “missing middle” in creator investment, and why AI won’t replace the human spark behind great IP. Dillon…
In Bruegel’s Landscape with the Fall of Icarus, the boy who flew too close to the sun is almost an afterthought. You have to look hard…
As countries across the region explore the idea of a centralized, cross-government media-buying unit*, one question remains: how can a single framework balance efficiency and coherence…
Marking his tenth year as Editor-in-Chief of Arab News, Faisal Abbas has posted a teaser video for a new project, captioned “Arab Views – coming soon.”…
Artificial intelligence is moving beyond content creation to become an increasingly important commercial tool for media companies, helping them understand audiences, optimise advertising and connect content…
Saudi Arabia’s media industry is undergoing a structural shift that is steadily moving the centre of gravity of the Arab media business from Dubai to Riyadh.…
WPP is expected to retain Coca-Cola’s global media, data and marketing technology business, while the agency group is not expected to participate in the review of…
A few years ago, a media plan could stand on reach and frequency alone. A brand booked spots, a media owner delivered impressions, and everyone reported…
Lebanon’s Annahar Media Group has launched Nahar, its first artificial intelligence-powered news correspondent, as part of its efforts to modernize newsroom operations through AI-driven technology. The…
The new media law that came into effect as of 29 May in the UAE sets a unified framework for how traditional, digital, and social media…
Global media agency group WPP topped both the total and net new business rankings in Q1 2026, according to the latest Global New Business Barometer released…
The National Media Authority has launched a nationwide campaign to raise awareness of media content standards as the rapid growth of digital platforms and generative artificial…
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