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Media

Meshbak’s Khansa’a Abu Naji: “Retention won’t be solved by salaries alone”

Saudi Arabia’s agency boom built teams at speed. Now the market is recalibrating, and Khansa’a Abu Naji doesn’t think it’s going back. The Managing Director of…

AGENCIES

Marketers urged to align media spending with changing consumer behavior

Marketers risk undermining long-term brand growth by continuing to favour familiar media channels over those that better reflect changing consumer behavior, according to discussions at The…

NEWS

Who controls the media budget when AI agents buy the ads?

As artificial intelligence moves from creating advertising to making media decisions, marketers face a new question: how much control are they prepared to hand over to…

INSIGHTS

Dillon Lawson-Johnston: Abu Dhabi is financing the creator economy

The Guggenheim Brothers Media co-founder on sovereign capital, the “missing middle” in creator investment, and why AI won’t replace the human spark behind great IP. Dillon…

NEWS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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AI can write the pitch, make the ad and buy the media. Now what?

In Bruegel’s Landscape with the Fall of Icarus, the boy who flew too close to the sun is almost an afterthought. You have to look hard…

THE-VIEW

A leading system: centralized cross-government media-buying

As countries across the region explore the idea of a centralized, cross-government media-buying unit*, one question remains: how can a single framework balance efficiency and coherence…

INSIGHTS

Arab News’ Faisal Abbas teases “Arab Views” project, sparking talk of a new role

Marking his tenth year as Editor-in-Chief of Arab News, Faisal Abbas has posted a teaser video for a new project, captioned “Arab Views – coming soon.”…

NEWS

AI turns audience intelligence into a new media revenue engine: report

Artificial intelligence is moving beyond content creation to become an increasingly important commercial tool for media companies, helping them understand audiences, optimise advertising and connect content…

INSIGHTS

Saudi Arabia’s media migration gathers pace as Riyadh pulls the industry home

Saudi Arabia’s media industry is undergoing a structural shift that is steadily moving the centre of gravity of the Arab media business from Dubai to Riyadh.…

INSIGHTS

Coca-Cola may retain WPP for global media, data and technology business

WPP is expected to retain Coca-Cola’s global media, data and marketing technology business, while the agency group is not expected to participate in the review of…

NEWS

What Advertisers Expect from Media Partners in 2026

A few years ago, a media plan could stand on reach and frequency alone. A brand booked spots, a media owner delivered impressions, and everyone reported…

THE-VIEW

Lebanese media group Annahar launches AI-powered journalist ‘Nahar’

Lebanon’s Annahar Media Group has launched Nahar, its first artificial intelligence-powered news correspondent, as part of its efforts to modernize newsroom operations through AI-driven technology. The…

NEWS

New UAE media law explains offences, fines and obligations

The new media law that came into effect as of 29 May in the UAE sets a unified framework for how traditional, digital, and social media…

NEWS
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