CMA series highlights family influence on media careers
The Creative Media Authority has released the third episode of its “Family in Frame” series ahead of the International Day of Families, spotlighting how family support…
NEWS
Creator economy becomes a core media channel as global spend nears $44 Bn
The creator economy is no longer being treated as an experimental marketing layer. New projections from eMarketer and Interactive Advertising Bureau show global creator-related advertising spend…
NEWS
AI, authenticity and omnichannel to transform CPG
Gulf consumers are more connected, demanding and value-driven than ever. In this interview, Abdulkarim Istanbouli, General Manager, Hair Professional GCC and MEA Expansion at Henkel, explains…
INSIGHTS