As 2025 comes to a close, Ramadan stands out as one of the most defining moments for Egypt’s advertising industry — particularly for real…

The wait is over. After sparking curiosity with a mysterious CGI teaser that set social media abuzz, PUMA has officially unveiled its legendary SPEEDCAT…

Platformance, the growth marketing platform within FAST Ventures, has officially opened its new office in Cairo,

OMD has promoted Tarek Jaffar, the current Managing Director of its Egyptian operation, to Chief Executive Officer (CEO), effective immediately.

Why does every Egyptian ad sing?

The campaign was conceptualized and executed by Havas Middle East.

Initiative aims to help promote a safe experience for women content creators.

Which brands made it to the top?

By Mohamed Elshamy – Industry Head, Egypt at Google Middle East and Alex Brunori – Head of Creative Works, the Middle East and North…

The comms agency has already worked on large campaigns for this market.

Mai Salama, the Founding Partner of Creative Industry Summit reveals to Communicate the shortlisted tracks for discussion in the upcoming KSA edition.   

Next edition is slated for February 2022 in Saudi Arabia.