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creators

From hidden cafés to secret beach spots: TikTok’s viral Eid guide for the UAE

As residents across the UAE prepare for the Eid Al Adha holidays, many are turning to TikTok for ideas on where to eat, visit, and spend…

NEWS

YouTube expands deepfake detection to adult creators

YouTube is rolling out its likeness detection technology to all eligible creators aged 18 and older, expanding efforts to combat misleading AI-generated content and unauthorized digital…

NEWS

Instagram expands crackdown on reposted content across platform

Instagram is widening its push to reward original creators, updating its recommendation algorithm to limit the reach of accounts that primarily repost others’ content across more…

NEWS

Sheikha Latifa’s $272M bet: Can Dubai become the world’s creator capital? 

In a major push to future-proof Dubai’s cultural industries, Sheikha Latifa bint Mohammed bin Rashid Al Maktoum has launched the ‘Creative Sector Resilience Portfolio’, a multi-pronged…

INSIGHTS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Charline Bou Mansour joins CNN Creators team

CNN has announced that journalist Charline Bou Mansour will join its CNN Creators line-up as a senior journalist, with the show returning to its base in…

NEWS

Reach signs influencer Tasnim Zeitoun to strengthen talent roster

Reach, a Dubai-based 360-marketing company, has announced the signing of German-Arab influencer Tasnim Zeitoun to its talent division, as part of efforts to expand its network…

NEWS

Beast House builds global pathways for Saudi creators

Beast House drives creator growth through knowledge sharing and global positioning, says Garry Dennie, General Manager of Beast House, highlighting Saudi Arabia’s evolving music ecosystem. Excerpts…

NEWS

Advantage creators as Meta offers cash incentives to grow on Facebook

Meta Platforms has launched a new push to bring creators back to Facebook, offering cash incentives and expanded reach as it looks to regain momentum in…

NEWS

Creators becoming full media channels for brands, says Publicis Groupe Chief Content Officer

The creator economy has moved from being a branding solution to a full end-to-end media solution — a core commerce and performance layer for brands, says…

AGENCIES

MENA creators go global: Dubai and Riyadh talents join TikTok’s Discover List 2026

TikTok has named two Arab creators – Dubai-based food creator Ramy Soli and Riyadh-based culture shaper Yasmeen Al Shafai – to its global Discover List 2026,…

NEWS

Scaling Arabic Voices: iHeartArabi’s Plan to Turn Creators into Global Stories

Dina Al-Hajjar, Program Director at iHeartMedia’s Arabic division, iHeartArabi, says the company is building an Arabic-language audio-first network with deep experience in podcasting, rooted in regional…

NEWS

Shadow banned and underpaid? Million promises creators control

Content creators face increasing challenges on traditional platforms—limited monetization, shadowbanning, censorship, and the rise of AI-driven content. In a TOD podcast at the Web Summit in Qatar, Julien Hawari, CEO…

NEWS

When creators became an industry: From influence to enterprise

The creator economy commands trillions of attentions and hundreds of billions in value, yet most creators are still struggling to make a living. Industry leaders take…

NEWS
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