Dubai’s Creators HQ has partnered with YouTube to train more than 1,000 content creators across the Middle East and North Africa (MENA) in using YouTube Shopping to generate revenue through product commissions.
The two-year programme will offer specialised training through YouTube Academy, helping creators promote products featured in their videos, Shorts and livestreams and earn commissions on resulting purchases.
The initiative follows the launch of YouTube’s Affiliate Shopping programme in the UAE, Saudi Arabia and Egypt. The service allows eligible creators to tag products in their content and earn commissions when viewers make purchases.
Amazon is the programme’s first affiliate partner, with more retailers expected to join.
As part of the collaboration, YouTube will also showcase its shopping features at the fifth 1 Billion Followers Summit, scheduled to take place in Dubai from January 8 to 10, 2027.
Alia Al Hammadi, Vice Chairperson of the UAE Government Media Office and Deputy CEO of the summit, said the partnership would provide creators with new tools to grow their businesses and explore additional revenue opportunities.
YouTube said viewers worldwide watch more than 40 billion hours of shopping-related content on the platform annually.
