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creators

Reach signs influencer Tasnim Zeitoun to strengthen talent roster

Reach, a Dubai-based 360-marketing company, has announced the signing of German-Arab influencer Tasnim Zeitoun to its talent division, as part of efforts to expand its network…

NEWS

Beast House builds global pathways for Saudi creators

Beast House drives creator growth through knowledge sharing and global positioning, says Garry Dennie, General Manager of Beast House, highlighting Saudi Arabia’s evolving music ecosystem. Excerpts…

NEWS

Advantage creators as Meta offers cash incentives to grow on Facebook

Meta Platforms has launched a new push to bring creators back to Facebook, offering cash incentives and expanded reach as it looks to regain momentum in…

NEWS

Creators becoming full media channels for brands, says Publicis Groupe Chief Content Officer

The creator economy has moved from being a branding solution to a full end-to-end media solution — a core commerce and performance layer for brands, says…

AGENCIES
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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MENA creators go global: Dubai and Riyadh talents join TikTok’s Discover List 2026

TikTok has named two Arab creators – Dubai-based food creator Ramy Soli and Riyadh-based culture shaper Yasmeen Al Shafai – to its global Discover List 2026,…

NEWS

Scaling Arabic Voices: iHeartArabi’s Plan to Turn Creators into Global Stories

Dina Al-Hajjar, Program Director at iHeartMedia’s Arabic division, iHeartArabi, says the company is building an Arabic-language audio-first network with deep experience in podcasting, rooted in regional…

NEWS

Shadow banned and underpaid? Million promises creators control

Content creators face increasing challenges on traditional platforms—limited monetization, shadowbanning, censorship, and the rise of AI-driven content. In a TOD podcast at the Web Summit in Qatar, Julien Hawari, CEO…

NEWS

When creators became an industry: From influence to enterprise

The creator economy commands trillions of attentions and hundreds of billions in value, yet most creators are still struggling to make a living. Industry leaders take…

NEWS

Who’s a better fit? Celebrities or Influencers?

In the age of the creator economy, brands are rethinking who truly drives impact—celebrities with global recognition or influencers with deeply engaged communities. While celebrities still…

NEWS

As creator economy reaches inflection point, GCC must rethink strategies

By Hoda Rizk In 2021, brands globally invested $13.9 billion in creator partnerships. By 2025, that figure will reach $37 billion—growth that outpaces the broader media…

INSIGHTS

How GCC brands are winning with creators, speed and scale

Leading brands are breaking campaigns into moments, blending employee and creator-driven content, and building agile ecosystems that deliver relevance, credibility, and cultural resonance. In an interview…

NEWS

From automation to influence: How AI, data, and creators are rewiring MENA Media

As AI reshapes media planning across MENA, Zenith sees the real opportunity in shifting how growth is planned and measured. Toseef Butt, business director at the…

NEWS

Tech enablers focus on trust, consistency to drive creator success

MENA’s cultural depth and government backing give platforms room to scale creator ecosystems responsibly, writes Hoda Rizk. Behind the creators who appear on our feeds every…

NEWS
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