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creators

Creator marketing has a proof problem, and incrementality is the answer

As budgets shift toward creators in the Gulf, the industry’s next hurdle is showing it builds new demand rather than reshuffling the old. That was the…

NEWS

Yango Play mobilises 1,419 creators in Egypt campaign for Bershama release

Yango Play has partnered with Spark, part of Publicis Groupe, to mobilise 1,419 creators across Egypt as part of a TikTok campaign supporting the streaming platform’s…

NEWS

Netflix and YouTube battle for creators as power shifts toward talent

Netflix and YouTube are stepping up their competition for top creators, signaling a broader shift in the entertainment industry as audiences, intellectual property and distribution power…

INSIGHTS

Consumers want AI to help them shop — but they still want creators’ advice: Study

Artificial intelligence is becoming an increasingly important part of the shopping journey, but consumers still want a human voice behind the machine. A new global study…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Twitch Just Made Every Affiliate a Potential Brand Partner

Twitch is tearing down the wall between “Partner” and everyone else. The livestreaming platform announced today that sponsorships — long reserved for its top-tier Partners,  are…

NEWS

YouTube introduces new requirements for creators seeking AdSense earnings

YouTube is introducing new requirements for creators seeking to earn advertising revenue through the YouTube Partner Program (YPP), in a move that could raise the bar…

NEWS

Snap puts creators and AR at the heart of its Saudi esports push

As brands compete to capture fan attention beyond the livestream, Snap is using the Esports World Cup (EWC) in Paris to showcase the future of fan…

NEWS

Pinterest expands Amazon storefront integration for creators

Pinterest has expanded its partnership with Amazon by introducing a new feature that allows creators to link their Amazon Storefronts directly with Pinterest, making product discovery…

NEWS

Creators deserve greater control of revenue and fans: Million founder

The creator economy has a structural problem. Creators build audiences, generate engagement, and make advertising possible — yet they remain the most vulnerable party in the…

INSIGHTS

From hidden cafés to secret beach spots: TikTok’s viral Eid guide for the UAE

As residents across the UAE prepare for the Eid Al Adha holidays, many are turning to TikTok for ideas on where to eat, visit, and spend…

NEWS

YouTube expands deepfake detection to adult creators

YouTube is rolling out its likeness detection technology to all eligible creators aged 18 and older, expanding efforts to combat misleading AI-generated content and unauthorized digital…

NEWS

Instagram expands crackdown on reposted content across platform

Instagram is widening its push to reward original creators, updating its recommendation algorithm to limit the reach of accounts that primarily repost others’ content across more…

NEWS

Sheikha Latifa’s $272M bet: Can Dubai become the world’s creator capital? 

In a major push to future-proof Dubai’s cultural industries, Sheikha Latifa bint Mohammed bin Rashid Al Maktoum has launched the ‘Creative Sector Resilience Portfolio’, a multi-pronged…

INSIGHTS
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